If anyone has seen the movie "Forrest Gump" starring Tom Hanks, they may still remember that scene.

Forrest Gump, who is stupid and has foolish fortunes, finally held a piece of paper printed with the logo of Apple and said: "I bought shares in a fruit company, and some people say that I don't have to worry about money anymore in my life." ”

This movie that premiered today on July 6, 94, happened to be the first movie for Han Xuan, because the boy had watched it two or three times in advance, and he could still remember this scene clearly, the director chose Apple, because its stock had indeed risen more than ten times in a few years.

Cupertino City, where Apple's headquarters is located, translated as "Cupertino" in Chinese, also known as "pants torn body exposed", here is one of the best school districts in Silicon Valley, early years of Treasure Island immigrants, most of them bought houses here, in the nineties, all Treasure Island people, no one who did not know Cupertino City, USA.

Now Apple has long been in decline, and the new boss always has a semiconductor hardware background, graduated from the Georgia Institute of Technology, and his grades are quite good, but he is not a qualified PC product manager.

Perhaps no one in Silicon Valley is more legendary than Steve Jobs.

Steve Jobs may be the only member of the U.S. Academy of Engineering who hasn't completed a year in college, and Bill Gates hasn't graduated from college, but he's been in school for two years.

Steve Jobs only studied for half a year in college, audited for a while, and then left school altogether, and he was elected to the academy because he "started and developed the personal computer industry."

Jobs' biological mother was a young, unmarried graduate student, and because she couldn't take care of her children while studying, she decided to give Jobs away for adoption.

She was very eager to find someone with a college degree, and at first, she found a lawyer couple, but the couple wanted a girl, so Jobs was sent to his adoptive parents.

Jobs's biological mother later found out that not only were they not college graduates, but his adoptive father did not even graduate from high school, so she refused to sign the final adoption papers, and in the end, Jobs's adoptive parents promised to send him to college in the future, and his biological mother agreed.

After graduating from high school, Jobs attended a private university with very expensive tuition, and his poor adoptive parents spent all their savings to pay for him in college.

After half a year of studying, Jobs decided to drop out of school because he felt that he was useless and could not bear to spend his adoptive parents' life savings, but instead of leaving school, he began to audit classes that interested him and might be useful to him in the future.

When he was young, Jobs had no income, so he slept on the floor of his classmates' dormitory, and at the same time earned a little money by picking up glass bottles and Coke cans to serve as his usual living expenses.

Every Sunday in order to eat a meal of almsgiving, he had to walk ten kilometers to a church, at that time Jobs only did what he wanted to do, his American Academy of Engineering calligraphy is very famous, he is also fascinated by calligraphy, although I don't know what the use of calligraphy will be in the future, but later facts have proved that Jobs's artistic accomplishment made all Apple products designed very beautifully.

For example, in the past, computer fonts were very monotonous, and when Steve Jobs designed Apple's Macintosh computer, he suddenly thought of the beautiful calligraphy of the year, and designed a unique interface and font for this kind of personal computer.

In 1976, when Jobs was twenty years old, he and Stephen Woznick and Wayne set up Apple in a garage to develop personal microcomputers.

At that time, a computer cost tens of thousands of dollars, and even if the price dropped several times, it was impossible to enter the homes of ordinary people.

In every technological revolution, new technologies must be qualitatively improved over old technologies to gain a foothold, and Jobs knows this very well, and he must reduce the price of computers dozens or even hundreds of times before anyone wants them.

In order to reduce costs, Apple-i has no external devices except for a host with a keyboard, only a video port that can be connected to a home TV, and an interface that can be connected to a cassette recorder to ensure that data and programs can be stored on ordinary audio tapes.

Televisions and tape recorders were available in almost every home in the United States, and in the same year, the two developed the world's first general-purpose personal computer, the Apple-I, which could be purchased by Americans for a few hundred dollars.

The earliest Mactokines didn't really do much, but for computer kids to practice simple programming and play simple games like the police catch the thief.

The first generation of the Mac machine is very inconvenient to operate, and the average person will not like to use it, and its symbolic meaning is far greater than the actual meaning, that is: computers can enter the home.

The early president of DEC Digital Equipment thought that computers were the most unrealistic assumptions in the home, but Jobs and his colleagues did just that, and DEC paid the price for their pride and prejudice, and was bought by Compass in 1998 for $9.6 billion.

A few years ago, when IBM launched a really usable PC, it robbed Apple of three-quarters of the market at once, so Steve Jobs began to work on developing a real personal computer.

Thus, in 1984, the second generation of the Mackintosh was born, the world's first available personal computer with an interactive graphical interface and a mouse.

Its hardware performance was slightly better than that of IBM's PCs of the same period, and its operating system was also a full generation ahead of the operating system of IBM-PC at that time, DOS.

The latter is a command-line operating system in which the user has to memorize all the operating commands in order to use the computer, and the difference between Mackintosh and IBM-PC back then was as big as Windows and DOS.

In addition to the differences in interface, the Mackintosh operating system has an incomparable advantage over DOS in memory management, because the latter's actual usable memory is always limited to 640K, while the former has no limitations.

The Mackintosh PC sold well as soon as it came out, and it was a huge success, both technically and commercially.

By 1985, Apple was doing quite well.

The company has a total of 4,000 employees, a stock market value of $2 billion, and Jobs is also very successful personally, with fame and fortune.

But then, Jobs encountered two things that no one else might have encountered in his lifetime - being kicked out of his company, and then going to hell and shutting down, and Apple began to enter a decade-long slump.

At that time, Jobs invited Coca-Cola CEO Scully to develop the market for Apple and take charge of Apple's daily work, while he withdrew from the front line and focused on Mackintosh's technology.

If Scully is the prime minister who coordinates the overall situation, and Steve Jobs is the marshal who strategizes, Scully tried to make Apple the mainstream of the PC market as soon as he arrived at Apple, and used the profits to develop Apple's new growth point, Newton-PDA (Apple's Newton PDA), one of the earliest handheld computers.

Jobs and Scully worked well together in the first year, but in the second year, the prime minister began to fall apart, and the dispute between Jobs and Scully lasted for more than a year, and the board of directors finally sided with Scully and expelled Jobs.

The average entrepreneur may not be able to create his own company at the age of 30, and Jobs has been fired from his company this year, and he sold all the Apple shares in a fit of anger, leaving only one share to receive Apple's annual report.

At that time, workstations were very popular, and he founded a company that made workstations, NeXT, but it was not very successful, and the graphics capabilities of NeXT workstations were so strong that Jobs wanted to develop in animation production.

So he bought an unsuccessful animation studio founded by Lucas, the director of the movie "Star Wars", for five million dollars, and reorganized it into Pixar, a studio that used graphics workstations to make animations.

The animation studio was later acquired by Disney for $7.4 billion, and in fact, Jobs made more money from Pixar than he did from Apple.

After getting rid of Steve Jobs, Sculley let Mackintosh float forward with the trend of personal computer technology for seven or eight years, and he knew very well that with Apple's leading technology, he could make money for ten years even if he didn't do anything.

In the later years of Sculley's administration, Macintosh's market share of personal computers was gradually squeezed smaller and smaller by Microsoft, while the stall became bigger and bigger, Apple began to lose money, and Scully had to step down.

Recalling his idol's life experience, Han Xuan sighed with emotion, but also felt that the mysterious man was clearly a big treasure, and there were too many things to dig into him.

The emaciated camel is bigger than the horse, and Apple, with its well-established sales channels and massive technology patents, is very valuable even without Jobs.

But now is not the hurry, now is not the most dangerous time for Apple, the boy thinks that when it is about to go bankrupt, he will appear like a savior, and saliva flows unconsciously.

Seeing him like this, Anya took out a tissue from her pocket and handed it to him.

PS: I know this one is watery, forgive me. But if it weren't for the information, I wouldn't know that he had such an experience, and I will show you my idol, so success is inevitable