The little ÷ said ◎ Net], the ♂ little ÷ said ◎ Net],

Tang Cheng and his partners sat together, carefully studying the current situation, Tang Cheng has dealt with so many opponents in the officialdom, and has gradually figured out a law of struggle, that is, once he offends the opponent, the opponent will definitely deliberately retaliate, and he must do a good job in this regard, in case the enemy makes a move, we will be caught off guard!

Tang Cheng said: "We must beware of the opponent fighting a price war, we must be fully prepared in this regard, it is a good thing to have backbone, but we must also know that talking about backbone also requires price and courage, and we must use strength as capital!"

Ji Lan said: "We will pay close attention to the other party's next move and adjust our strategy according to their competitive methods!"

Tang Cheng nodded, and groaned, in the past, Tang Cheng passively accepted the opponent's moves, and then found a way to deal with the past, now, after many experiences, Tang Cheng also has to gradually adjust his strategy, Tang Cheng also understands that sometimes, life needs to pay attention to kindness, but sometimes, blindly pay attention to kindness, will only make people bully, in the flock, it is right to have sheep nature, but if it is in the wolf pack or even the tiger group, it is also necessary to talk about sheep nature, then it is not kindness, it has become synonymous with cowardice and fools!

Tang Cheng suddenly thought of the girl he had just met, named Xiaowei, Tang Cheng recommended her to Ji Lan, thinking that there was likely to be a business war with Meiniu in the future, Tang Cheng asked Ji Lan: "A few days ago, I asked a girl named Xiaowei to come to you and asked you to arrange a job for her, did you arrange it for her?

Ji Lan said: "Oh, there is a person named Xiaowei, who is here, and I have also arranged for it to be a cashier in our brother's supermarket." He is also the leader of the second group. ”

Oh, Tang Cheng thought for a while, and said to Song Xiaohe on the side: "You go and find Xiaowei, I want to meet her!"

Ji Lan said, "What's the use of you seeing her?"

Tang Cheng said: "Knowing ourselves and knowing that the other side has won all battles, it seems that if we want to develop in Jiangdong Province and enter the retail industry, it is inevitable that we will have a struggle with this Meiniu Group.

Ji Lan immediately understood, so he said, "What do you mean, let Xiaowei go undercover in the past and break into their company!"

Tang Cheng said: "You old people can't be undercover anymore, because they have been in the company for too long, right now, this Xiaowei is the best candidate!"

Ji Lan said worriedly: "Xiaowei's conditions are suitable, and the strategy of sending an undercover agent over will also work, but, boss, you also have to be cautious, now is a special period, we use undercover, don't become a meat bun and fight a dog when the time comes, Xiaowei has really become the other party's person, and has become a person from the other party's camp, that's bad." I mean, is this Xiaowei reliable?

Tang Cheng said calmly: "The ancients said that there is no suspicion in employing people, and I believe in this Xiaowei." ”

After a while, Song Xiaohe found Xiaowei!

Xiaowei saw that Tang Cheng was also there, and immediately knelt down for Tang Cheng, thanking Tang Cheng for his great kindness, and thanking Tang Cheng for giving her such a good job, Ji Lan hugged Xiaowei and said: "Xiaowei, now, we have discussed a big thing with Boss Tang, and this big thing will be completed by you, do you have the guts?"

Xiaowei bit her lip and said, "You are all my Xiaowei's benefactors, let's say, what do you want me to do!

Ji Lan called Xiaowei outside the door and explained to Xiaowei!

Xiao Wei immediately agreed, Xiao Wei returned to the room again, Tang Cheng said to her: "I know that your family conditions are not very good, during your undercover work in Meiniu Company, your salary here will be paid, and it is the highest standard, and you will be called to your hometown in full every month for your younger brothers and sisters to study, and that is, when you come back after your work over there, we will promote you to the middle management of our company." ”

Tang Cheng thought of everything he could think of for her, and Xiaowei was immediately grateful, and accepted the task on the spot!

She broke into the Meiniu Group as an undercover agent, of course, this is a layout, maybe one day, this chess piece arranged in advance will play a key role!

After arranging Xiaowei's affairs, Tang Cheng discussed other work with Ji Lan and others, it was already late at night, Ji Lan kept Tang Cheng to stay in the brother hotel for one night, her eyes were full of expectation, Tang Cheng understood Ji Lan's heart, now, Longtan City under Tang Cheng's rule has gradually become regular, Tang Cheng has also firmly controlled the power in his own hands, and he should relax himself in time.

Tang Cheng agreed to Ji Lan and stayed at night!

Because it was the opening of the Brother Supermarket, Tang Cheng also drank liquor at the dinner, and his emotions were also a little excited, seeing that his industry was getting bigger and bigger, even if he retired from his career in the future, he would not have nothing to do, and he would not have to rely on officialdom to make money!

A few days later, a price war really started between Brother Supermarket and Meiniu Supermarket!

At the beginning, Brother Supermarket because it was just opened, sales were still OK, according to this effect of development, Brother Group investment in the retail industry is wise, however, the good times did not last long, soon, sales were short-lived, after a short climb to a peak, it began to decline gradually, two weeks later, it was from the beginning of the daily sales of 2 million yuan to less than 200,000 yuan, too shocking, if it continues like this, a month later, Brother Supermarket has to close its doors!

At this time, more and more evidence shows that this is all because of Meiniu Supermarket, which is already frantically suppressing Brother Supermarket!

Meiniu Supermarket uses all effective publicity means such as TV stations, newspaper media, various bridge walls, distribution of leaflets, promotional activities, etc., to frantically carry out external publicity, and at the same time, all retail goods in their supermarkets are sold at discounted prices, and the price is cheaper than the goods in Brother Supermarket!

The common people are affordable, of course they will run for the cheap!

In the process of discounting and selling in Meiniu Supermarket, there are very few customers who come to shop in the Brother Supermarket! If this continues, Brother Supermarket will not be able to beat other Meiniu, so it must be closed!

The purpose of these practices of Meiniu Supermarket is very clear, that is, to close the Brother Supermarket! The Brother Supermarket has invested so much money in the early stage, and if it closes its doors like this, then the loss of funds will be very considerable, and the profits earned by the hotel business in the past will be wasted, and even Tang Cheng will have to lose part of the money he received from Vice Governor Huang! The consequences will be very serious!

The mall is sometimes cruel, it can make yesterday's multi-millionaire become a poor egg in an instant!

The situation is very serious, Tang Cheng met with Ji Lan and others again to discuss the countermeasures of the brother supermarket!

The current situation, Brother Supermarket does not seem to have any effective countermeasures, the only preferred solution, that is, the same as the other party, to fight a price war, the same goods, to ensure that the price is not higher than the United States, although this thing is easy to operate, but once the price of goods is lower than the normal value, even the insignificant profits can not be maintained, the direct consequences, that is, to lose money, but the more goods are sold, the more money is lost!

Tang Cheng is worried that the two sides will fall into a price war, after the brother supermarket is lowered, the other side will also be lowered again, and it will come and go, once the price war starts, who has the most abundant funds, and who will hold on to the end, who is the winner!

What to do!

Lao Cai said: "Simply, let's also lower the price, who is afraid of whom!"

Che Deguang also suggested: "I also have an idea, that is, to use the power of our boss to send more functional departments such as industry and commerce, health, taxation, prices, and public security to the Meiniu supermarket to check them, and we must check them out, deal with them seriously, give them a look, and fight with us, there is no good end!"

Song Xiaohe said: "This suggestion put forward by Che Deguang is the most direct and effective method, which is more clever than our price reduction!"

But after Tang Cheng heard this, he shook his head and refused, Tang Cheng is a principled person, the big husband is in the world, he wants to be above board, the trick of rooster and dog thief, Tang Cheng doesn't want to use, the means of counterattack, Tang Cheng has a choice, something to do and something not to do!

Besides, so far, the United States is just fighting a price war, this measure, strictly speaking, is still within the scope of normal business competition, and they can't do it in terms of strength, so they use administrative means and government actions to interfere roughly, which has always been Tang Cheng's shame, and now Tang Cheng wants to use this means to deal with the other party, right now, Tang Cheng really doesn't want to use it!

Tang Cheng said: " We can use administrative means to interfere with each other, maybe it will receive good results, but we have not thought of a problem, this is not the best way to solve the problem, the best way, we still have to learn to use commercial means to solve the problems encountered in business activities, in this way, we will slowly develop and grow, grow in the wind and rain, after the experience, we will be more mature and stable, today in our Longtan City, we can use this government behavior, but if we grow in the future, we want to go to the whole country, or even go abroad, to open our supermarkets to all over the world, to that timeWhen we encounter business competition, we still have to rely on the government, which will not work at all, so from now on, we must learn to use our brains and use business wisdom, instead of blindly relying on administrative means! Of course, business and politics are inseparable, and I am not saying that we must put aside politics when engaging in business, I mean, for now, we still have to rely on ourselves first!

Tang Cheng said his thoughts, and everyone was silent for a while and accepted Tang Cheng's proposal!

Tang Cheng groaned and said: "At present, according to our strength, it is not a wise choice to fight a price war with the opponent in an all-round way, we have to think of a way to take this specific measure, we can let the opponent fight for a while, and then, we will suddenly attack and break out, such a competitive situation is beneficial to us! We cannot go head-to-head with the other side, but outwit and counterattack strategically." ”

Ji Lan nodded.

Tang Cheng continued: "We also have to work the service, in the final analysis, our supermarket is also a service industry, we must know how to be grateful, we must learn to serve with a smile, we must strengthen the quality of the image outside, and play our brand and advantages." ”

Ji Lan and others listened to Tang Cheng's opinion, next Sunday, the brother supermarket will focus on another activity, on the day of the event, all the elderly over 60 years old, with ** to the brother supermarket shopping, can enjoy a 50% discount on goods, shopping over 500 yuan, you can also get a 100 yuan souvenir!

After all, people around the age of 60 are the main group of people shopping in supermarkets, as long as they catch this age group, it is very beneficial to the development of brother supermarkets.

In addition, Brother Supermarket is also strengthening the management of internal staff quality, selecting the most beautiful shopping guide and smiling cashier activities, and the most beautiful shopping guide and the most beautiful smiling cashier selected by everyone will receive the company's generous bonus.

Work improving your own quality, strengthen service quality, and win the hearts of customers little by little!

Under the advocacy of Tang Cheng, Brother Supermarket did not rely on administrative means, but worked together and diligent in thinking, and everyone worked marketing strategies, product quality and purchase channels, so that the sales of the supermarket gradually climbed again, and there were more and more customers in the supermarket!

Meiniu supermarket saw that the first move did not defeat the brother supermarket, they will also have internal differences, part of the leadership advocates to reduce the price of goods again, at the expense of losing money, but also to compete with the brother supermarket, part of the leadership does not recommend to reduce the price again, in that case, although it will compete for customers, but Meiniu will also lose a lot of money, the gains outweigh the losses!

The owner of Meiniu Supermarket, the man named Qiusheng, was also scratching his head very much, sitting in the office, thinking about the situation in front of him, hoping to find a way to deal with the brother supermarket!

Qiusheng called his two cronies, Ban Xinshi, the deputy manager, and Ding Yige, the manager of the public relations department, in, and asked the two of them for their opinions again, how to deal with the brothers supermarket next!

Ban Xinshi, deputy manager, proposed: "It seems that this brother supermarket is not simple, and all kinds of marketing methods are used very appropriately, and a considerable part of our regular customers have lost to them!

Qiusheng asked, "What do you mean by unconventional means?"