Chapter 221: Why Go Public?
"It grew to more than 40, I went to General Electric to get a job after graduation, ran marketing outside, and after working for a few months, I received a letter from home, and my mother told me that my father had cardiovascular disease and was hospitalized, and asked me to go back and have a look.
In this way, the more than 40 convenience stores were temporarily handed over to me to manage, and in the early days, due to overexpansion, the market was saturated, and profits fell seriously, and then I realized that what I learned in school and what I did were not the same thing as practice.
Every time I expanded, I would do my preliminary research, and now in the U.S. branch, I basically go to see the location in person to ensure the daily flow of people.
In the early 60s, the previous store decoration could not keep up with the development of the times, like Wal-Mart at that time, when it was just starting to open, I invested all the money I made in the previous years in the renovation and expansion, reducing the number of centralized operations, and for the first time opened outside of Los Angeles - San Francisco.
Later, it slowly accumulated, and the business exceeded my expectations.
In this way, there are more and more branches, and every time I make money, I invest in the next SOS convenience store.
By the time we got to California, then Nevada, and then Oregon, SOS Group figured out its own style, and in fact I always felt like Sam Walton was copying me......"
This remark caused the students present to laugh, Wal-Mart was founded by Sam Walton, and someone then asked: "Wal-Mart got a lot of money after going public, and the later development is better than SOS Group, why is SOS Group not listed?"
"To be honest, in the 70s, SOS had the opportunity to go public, but I didn't know much about the stock market, and when I did, I didn't really want to go public.
For companies that need a lot of capital in the process of operation, going public can indeed raise funds, but SOS Group itself has sufficient funds. It can fully support the expansion of operations, and I don't need financing, so naturally I don't need to go public.
Going public also has drawbacks, it will dilute my control over the SOS Group, and I will have to pay dividends after the issuance of shares, which also dilutes my earnings.
Besides. There are too many regulations on the exchange, such as submitting annual reports every year, and doing annual reviews, which is very troublesome, and the company's internal framework will become complicated with the listing, and the board of directors and the board of supervisors are too chaotic.
The benefit of being listed on a U.S. stock exchange is nothing more than collecting money to get the money needed to grow a business.
The SOS Group is also short of money, if not money. It's not Wal-Mart's turn to be the world's No. 1 supermarket, but SOS Group can't go public for money.
After the listing, SOS Group has become a money-making machine, and the daily stock price changes affect my nerves, which is not conducive to the management of the entire SOS Group.
I want to make the company sustainable for a long time, so that the employees of SOS Group can have a dignified life.
After the listing, I have to be responsible for the shareholders and ensure that the stock continues to rise. Profit will be the sole purpose of the SOS Group's existence, and it will continue to be so for a long time. The SOS Group will become impetuous, as impetuous as American society today.
The SOS group is already famous, and in a few months it will be even more famous, and I think in the near future, the whole world will know that there is a supermarket called SOS convenience store, since that's the case. So why should I go public and get a false name?"
In front of Han Xuan, the old man always appears in the image of a grandfather, occasionally stern, but most of the time he is so kind that he forgets how successful he really is.
Han Xuan applauded warmly with the surrounding classmates. He didn't know much about the history of the Han family before, and he asked his grandfather in one stroke, which seemed to be quite relaxed, but it turned out that there were so many twists and turns in it.
"It's getting dark outside, do you have any questions? The old man stood on the podium and said with a smile.
"Yes, sir, I would like to know about this franchise activity, the Wall Street Journal used you as the headline yesterday, and the data shows that this time SOS Group can earn more than 10 billion dollars, and it may continue to expand in the future.
The Financial Times said that the European supermarket law country Carrefour also intends to join in the United States to seize the market, how do you plan to deal with it?"
"Carrefour? I haven't received any news yet, and I didn't pay attention to the news when I came to Rhode Island today. ”
Han Xuan found that his grandfather frowned, walked out and said to Lopez's bodyguard: "Call Joseph, check this morning's Financial Times, as well as the movements of the French Carrefour company, to see if what he said is true." ”
When the old man saw his grandson coming in, he continued: "The specific income of this franchise is not clear, 10 billion US dollars is based on the valuation of the listing, and the real number is not so much."
If Carrefour really wants to intervene in the supermarket industry in the United States, it can only say sorry to it, it is too late, and in a few months there will be more than 16,000 small convenience stores in the United States, and the market will be oversaturated.
I don't have a problem with it really coming in, unless the whole company is moved to the United States, otherwise the price war Carrefour can't beat the SOS group.
According to statistics, more than 35% of the franchisees in the auction have been engaged in small convenience stores before, because they believe in the SOS Group corporate model, and plan to transform the original store into an SOS franchise store."
"Didn't you announce that there were only 8,000 before?"
"This figure is based on supporting logistics facilities, and remote areas may have to wait for one to two months, and the early auction of places gives them time to deal with issues such as store addresses. ”
The old man said casually.
Gregorian received Han Xuan's prompt and clapped his hands to attract attention, "That's all for today, Mr. Han plans to make a huge donation to Brown University, and I want to invite him to dinner in the evening." ”
"Public expense?" one student shouted.
"Yes, I'm still in charge of a meal! Tell the school board to go to me!"
Laugh.
"Really?"
"Yes. ”
Lopez said to Han Xuan: "Carrefour only released it in the morning, and the intelligence people didn't pay attention to this news." ”
The old man said while unbuttoning his suit: "It's okay, their channels haven't been established, I guess I want to sell them first and then build them slowly, call me ......"
"Joseph, the plan is ahead of schedule.
Contact the TV station for an evening news report We're adding 10,000 slots across the U.S., including Las Vegas and the Hawaiian Islands.
Tomorrow morning, I will see a newspaper report on the exact number of Carrefour cargo centers in the United States, implying that it is publishing false news to mislead consumers, and it will take half a year to open. ”
"When it comes to me, I'm going to see how it sells. The old man said angrily.
"Are you alright? boss. ”
"It's no big problem, it's just a little less money, and the estimated loss is more than 10 million US dollars, and some people are going to waver, and they are afraid that the auction price will not go up in the future. ”
Han Xuan opened his mouth lightly and looked at the old man, "A few more rounds of advertising bombardment, they are easy to be affected by the news, tell the people who buy it to choose the address as soon as possible, find a few more construction teams, and the logistics transit center will guarantee one in each state, and the staff training will also be ......accelerated." )