Chapter 220 Advertising Planning and Goals

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Although everyone knows that with the second album of Kim Yu-beom, it will definitely become the only focus of the Korean music scene. After listening to the songs of Kim Woo-beom's second album, this idea is even more convinced.

But no one could have imagined that Kim Yu-beom would be so popular and rule the Korean music scene so quickly. The intensity of the situation is simply astonishing and shocking.

Looking at Jin Yufan's current domination of the Korean music scene, even if Xu Taizhi and the children make a comeback, I am afraid they will not be able to suppress the current extremely strong Jin Yufan. As for the level combinations of HOT and Crystal Boy, it goes without saying.

I didn't see that with Jin Yufan's strength, GDO didn't say anything, plus he had just reached the peak of his career, and now he belongs to a transition period and has no reaction, but the babyvox group wisely stayed away from the music world, at least temporarily, away from Jin Yufan, lest he stupidly rush in to fight with Jin Yufan, making himself disgraced and faceless.

Not to mention BabyVox, even if it is a strong S?M company, it is a wise choice to retreat at this time, at least Jin Yufan's strength and dominance also made Li Xiuman, who originally wanted to block Jin Yufan and DSP, also gave up the idea of letting the mythical group make a single to promote the charts and fight with Jin Yufan.

In the space of a month, Kim Yu-beom completely dominated and occupied the Korean music scene, and this month, the song "One Year Later" was sung all over South Korea, and in this crazy and comprehensive situation, and without any competitors, there is no doubt that "One Year Later" instantly reached the top, and completely sublimated, transforming from a classic song to a national song.

A month's hard work has also made Jin Yufan's hard work not in vain, not only the second official album has exceeded one million sales, reaching 1.1 million copies. The pace slowed down a little, but it was still very determined to move towards the goal of 1.2 million.

The album sales of 1.1 million copies a month have completely shocked all the insiders. The guarantee of the high quality of Jin Yufan's second album "1isten", the strength of Jin Yufan's absolute singing skills, and the current sales of "1isten" album have exceeded 1.1 million copies in just one month.

Thinking of this, all music professionals are completely Spartan. It's going against the rhythm of the sky. Maybe ten years later, with the increase in cumulative sales, Kim Yu-beom's "1isten" album, which is likely to be the Fengshen album modeled by Kim Yue, will become the first place in the total sales list of Korean albums in history.

You must know that this is not an exaggeration, after all, it has only been a month, and Jin Yufan's second album "1isten" has exceeded 1.1 million sales. According to Jin Yufan's current situation and momentum, he will not stop playing the list for at least three months. This is an effort to promote for two or three months, although it is said that the peak sales period of the album has passed. But it's still possible to win hundreds of thousands.

Coupled with Kim Yu Fan's influence and popularity in China, considering the influence of the rising Korean Wave on Southeast Asian countries, Kim Yu Fan's second album "1isten" is estimated to sell 50,000 to 100,000 copies in China. In Southeast Asian countries, it is about 100,000 to 200,000.

Calculated in this way, all the people who calculated it were completely stunned, and the sales volume of Jin Yufan's second album "1isten" could reach a terrifying 1.5 million to 1.8 million copies a year, which was already against the sky.

Ten years later, as long as Kim Yu-beom maintains his current strength and smoothness during this time. has Jin Yufan himself for publicity, and he has nothing to do to sing a few songs from the album "1isten". Slightly stimulate the sales of the album "1isten". Ten years later, it is clear that Yue Jin modeled that Fengshen album is certain.

It is precisely because of these that everyone can think of this, and after understanding this, they completely changed their views and departures and attitudes towards Jin Yufan. In the eyes of everyone at this time, Jin Yufan is not a young newcomer who has just debuted for a year. has become a top singer in the Korean music scene, and is still a powerful idol with outstanding creative talent, high popularity and influence.

In just one month, Jin Yufan relied on his own efforts and the strength of the second album "1isten" to completely get rid of the title of a rookie singer. began to be recognized by everyone and became the top singer in the Korean music scene.

In terms of popularity, relying on this month's hard work and strong rule, the number of Jin Yufan's fans has also increased from 600,000 to 700,000, and the number of fans has increased by about 100,000 in a month, which has made countless artists jealous and envious.

Of course, the 700,000 fans here refer to the number of official fan stars of Kim Woo Beom, who are officially registered fans. If you don't count the stars, then all the popularity of Jin Yufan is calculated, then Jin Yufan definitely has millions of fans.

Such a high popularity suddenly made the major manufacturers unable to sit still, like a shark smelling blood, waving the check in his hand, while shouting and begging for DSP, hoping to invite Jin Yufan to endorse his products.

Regarding this situation, President Li Haoyan first looked at the manufacturers and products invited to endorse, and finally sneered, and then refused all advertising endorsement invitations without hesitation. Because in Li Haoyan's mind, he has his own plans and goals for Jin Yufan's advertising endorsement planning.

President Li Haoyan's move suddenly surprised and puzzled countless people, I don't know what happened to President Li Haoyan this time, how can he allow the rejection of so many advertising endorsements, this is money, it is a lot of money.

Advertising endorsement is definitely the most important for artists, and it is also one of the easiest and fastest sources of income. And President Li Haoyan's refusal to accept all advertising endorsements this time will definitely affect the interests and income of Jin Yufan, the invited spokesperson.

In an instant, all kinds of news suddenly appeared on the Internet, and Jin Yufan had a conflict with DSP. What is President Li Haoyan telling Jin Yufan in this way, you are just an artist, no matter how popular you are, what if you are popular, this is the lesson. What DSP asked to renew the contract with Jin Yufan in advance, the contract was still a bloody overlord contract, Jin Yufan was naturally unwilling, and the DSP used this way to teach and suppress Jin Yufan, and at the same time cut off a large source of income for Jin Yufan......

In short, after President Li Haoyan rejected all advertising endorsement invitations. The Internet suddenly circulated the topic of problems in the relationship between Jin Yufan and DSP. And some analysis emperors and reasoning emperors make people feel that this is the case, Jin Yufan did fall out with DSP.

This result has also made many brokerage companies think about Jin Yufan, after all, Jin Yufan's talent and strength, including popularity and influence, have been absolutely proven. What's more, Jin Yufan has a gold attraction that ordinary people can't imagine. If you can get Jin Yufan into your own company, then you will be able to make a lot of money in the future.

Not to mention, there are really a lot of companies with this idea, not to mention old traditional brokerage companies such as YG and JYP, and even only their own artists are stars, and other artists are all actors, very arrogant, and look down on the S?M company of artists under other brokerage companies, Li Xiuman can't help but have the idea of bringing Jin Yufan from DSP to S?M.

But it's a pity. Jin Yufan and DSP do not have any conflicts and misunderstandings at all, about the evaluation on the Internet is a good analysis, Jin Yufan and Li Haoyan are just a simple phone call, one tells the other party not to think too much, you have a purpose, you are cultivating your worth, the other is to say that you don't think too much, completely unconditionally believe in the company.

Jin Yufan and Li Haoyan talked in private. After ventilating on the current rumors on the Internet, the two no longer paid attention to these rumors on the Internet. Keep doing your thing.

For Qian Jinyufan, he doesn't take it seriously, and of course it doesn't mean that he only needs to be enough to say a word like some people. Kim Yu-beom doesn't value money, but he also needs money to support his ideas and some profligacy.

For Li Haoyan to reject all advertising endorsements this time, Jin Yufan did not have any opinions and feelings, but knew it. Because whether it is Li Haoyan or Jin Yufan, both of them know very well in their hearts. These advertising endorsements are just small endorsements, which are not only low in cost but also very hard, and may cause huge damage to Jin Yufan's personal image at certain times and places.

Advertising endorsement is a must, and it must be endorsed. It's just that the current Jin Yufan is qualified, and he is popular and has the strength to choose what advertisements to endorse, rather than others having to run over with a smile and follow the other party's wishes in a low voice.

The current advertising endorsement requirements are just small advertisements, and you don't need to pay attention to them at all. The real heavyweights are still in a state of wait-and-see for Kim Yu-fan.

However, this state will not last long, after all, the current popularity and influence of Jin Yufan are too great, which is undoubtedly the basis and core of advertising endorsements.

A real large group and large enterprise, when they see Jin Yufan's current popularity, they will definitely not let go of inviting Jin Yufan to endorse their products. It's just that these large groups and large enterprises are more rigorous, so it takes some time to observe Kim Yu-beom and investigate Kim Yu-beom's personal reputation among the Korean people before he can make up his mind to make an invitation.

Of course, this wait-and-see time will not be too long, and it is impossible to really wait for Jin Yufan's reign to slowly decline before issuing invitations, which is definitely not conducive to the original purpose of advertising endorsements of large groups and large enterprises.

Although we are still waiting and seeing, this time will definitely not be too long, once with that big group and big enterprise is invited to Jin Yufan is advertising endorsement, then it will lead all the big enterprises and big groups to invite Jin Yufan to advertise endorsements.

Li Haoyan refused all requests to invite Jin Yufan to endorse, undoubtedly because of this, and began to cultivate Jin Yufan's worth and identity.

Who is Jin Yufan now, how can he casually endorse those small advertisements, and he can't get any money and hard work, and there may be certain problems in the reputation and quality of these products, in case something happens, wouldn't it greatly affect and hit Jin Yufan's personal image.

According to Li Haoyan's words, now Jin Yufan is not without endorsement advertising, but endorsement advertising also depends on the object, the other party must be the absolute leader in their respective fields, perhaps the giant and leader in their respective fields, in order to be qualified for Jin Yufan to endorse the other party.

Of course, what Li Haoyan is referring to is undoubtedly the Samsung in the mobile phone, the Hyundai in the car, and the Lotte in the department store, these big group giants are what Li Haoyan really values, and it is also the target of this advertising endorsement.

Li Haoyan knew it very well in his heart. As long as Jin Yufan succeeds in becoming the spokesperson of these large groups this time, then Jin Yufan's identity and status, including influence, will naturally rise.

You must know that these big groups have a huge influence in the whole of South Korea, and Kim Yufan endorses these big groups, not only to help these big groups endorse and publicize. Equally. These large groups' understanding of South Korea's influence and the Korean people is, in a way, also propaganda for Kim Yu-beom.

Moreover, compared with those small advertisements, it is much easier to endorse the products of these large groups.

The reason is very simple, the products, reputation and image of these large groups have been deeply rooted in the hearts of the people in all aspects, and the products of these large groups have been endorsed. Spokespersons don't have to ask for this and that like those small advertising endorsements.

It doesn't take so much trouble and effort to endorse the products of these large groups, and even if you want to, these big groups will not allow it.

After decades of influence and signboards, you ask for this and that, although you take the initiative to work hard, you will never get the permission of the big group.

A big group is a big group. has its own arrogance and domineering, and there is no need to be too pretentious. Casually, it's just easy, how simple, how comfortable.

For example, Samsung mobile phones, only need to briefly introduce the shape and functions of the mobile phone. Then it is the spokesperson's life and ease of life with a mobile phone to reflect.

For modern cars, you only need to introduce the functions of the car, and then it is OK to be the spokesperson for comfort when driving.

As for Lotte Department Store, you just need to create a convenient and relaxed shopping environment.

Advertisements like these large groups and large enterprises don't need to be too contrived at all. Ask the spokesperson to sing and dance, take off his clothes and play acting. It only needs to be original, reflecting that the product is OK for the lives of ordinary people.

To be honest, these large groups and large enterprises, whether they are word-of-mouth or commodities, have been deeply rooted in the hearts of the people, and there is no need for you to publicize and pretend The reason why you need to invite spokespersons is completely a small means of publicity.

That's right, it is a small means of publicity, no matter how fierce an artist is during this time, no matter how popular he is, no matter how influential he is, it is impossible to endorse the products of these large groups, and it is impossible to really increase the sales volume of these large group products, at most it will increase by a small margin.

Of course, this small increase is only worth the huge sales volume of these large groups, although the magnitude is small, but considering the huge sales volume of these large groups, no matter how small, it is actually a very terrifying increase.

What's more, it is not only easy to endorse advertisements for large groups and large enterprises, but at the same time, these large groups and large enterprises will really tell you one thing, that is, not bad money.

Other advertising endorsements, according to Jin Yufan's current popularity, tens of millions of won are no problem, but it is basically impossible to increase some endorsement fees, and even if there is, it is only a small arc increase.

But these big groups and big enterprises are different, people are really not bad for money, as long as they invite you to endorse, then this also means that if you make money, Ma Shan will have a big income in the account.

You must know that the advertising endorsement fees of these large groups and large enterprises are basically in 100 million won (won). The endorsement fee for artists is casually two or three billion won, and even five to one billion won is normal.

For these large groups and large enterprises, it is really not bad for money, and the price given is less, but it will lose face, affect their prestige and image, and get a stingy title, which is what no large group and large enterprise wants to see.

The biggest reason why Li Haoyan rejected all the advertising endorsements that invited Jin Yufan was because the real predators had not yet made a move, and once these predators did, it would have a huge improvement in Jin Yufan's personal image and influence.

In the Korean entertainment industry, there is such a saying, looking at an artist's advertising endorsement fee and status, it depends on whether the artist has really endorsed advertisements for those large groups and large enterprises.

And with the endorsement of advertisements for these large groups and large enterprises, this can also directly determine the value of Jin Yufan's advertising endorsement.

Didn't you see Jin Yufan endorsing Samsung Group and Hyundai Motor, I don't know that the endorsement fees are hundreds of millions of won, and now you are tens of millions of won, let Jin Yufan endorse you, you are embarrassed.

President Li Haoyan attaches great importance to Jin Yufan's endorsement, in fact, from the beginning of Jin Yufan's debut, President Li Haoyan is like building Jin Yufan into a high-end spokesperson for advertising endorsements.

Therefore, in terms of advertising endorsements, President Li Haoyan is very attentive and demanding, and would rather give up a large amount of income than immediately confirm the value of Jin Yufan's advertising endorsement.

You must know that from the beginning of Jin Yufan's debut to now, more than a year, such a huge popularity and influence is only because of the consideration of enhancing Jin Yufan's popularity and enhancing Jin Yufan's popularity among teenagers and endorsing a school uniform advertisement.

In addition, Li Haoyan did not let Jin Yufan endorse other advertisements, the purpose of which was to build Jin Yufan into a high-end spokesperson image.

If you don't endorse it, if you want to endorse it, it will definitely be the endorsement of large groups and large enterprises. In order to achieve this, Li Haoyan also withstood the huge temptation and withstood the huge pressure of being dissatisfied because of the refusal of these advertising endorsement invitations, and the other shareholders of the company lost a lot of losses.

However, now Li Haoyan finally breathed a sigh of relief, because the rain is about to pass, with the strong attack of Jin Yufan's second series "1isten", coupled with the current popularity and influence of Jin Yufan.

Li Haoyan knew very well in his heart that he had endured more than a year of hard life, and it was about to come to an end. Because of the current popularity and influence of Jin Yufan, he can definitely enter the eyes of these large groups and large enterprises, and I don't believe that these large groups and large enterprises are not moved.

High popularity and high influence, plus there is only one school uniform advertising endorsement, and that school uniform advertising endorsement is also the top school uniform advertising endorsement in South Korea.

Coupled with Jin Yufan's own efforts and restraint, as well as Li Haoyan's image of Jin Yufan as a perfect artist, large groups and large enterprises finally couldn't sit still completely after being silent for half a month.

The first one who couldn't bear it was Lotte Department Store, a 700 million won endorsement fee told Sรน Lee Hao that he was really not bad for money, and invited Kim Yu-beom to endorse Lotte Department Store's publicity ambassador this year.

With Lotte Department Store's move, the predators, who were originally silently watching, finally walked out of the cave one after another, revealing their sharp minions. One by one, and the advertising endorsement requirements for endorsement fees were higher than the other, and they were sent to Li Haoyan's desk, which immediately made Li Haoyan laugh wildly. (To be continued......)