"What about the profit? You know, with such a configuration, the cost alone is not a small amount. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

Looking at the configuration design form on the desktop in front of him, Qian Zhengqing couldn't help frowning, then looked at Blaise in front of him, and asked suspiciously.

Although Zheng Qing doesn't know much about these digital products, it doesn't mean that he doesn't know anything, from the current market on the hot smartphone products can be seen from the price of those hot smartphone products, how high the cost of producing a smart phone is, plus leasing booths, A series of related expenses such as recruiting sales personnel, plus a cost of its own according to this configuration, then the cost alone is already quite scary, and after the production of such a mobile phone, how high should the price be to ensure profits?

It is true that on the current market, there is indeed a very clear example, that is Letong, the products it produces, so that a mobile phone priced as high as five or six thousand has attracted tens of thousands of people, almost a situation in short supply, and even become a phenomenon, a fashion symbol.

Almost every product released by Letong,There are countless consumers who are willing to pay for it,It can be said that Letong has become a pride of Huaxia manufacturing。

Now Letong, sales have been among the top five in the world, has become the whole earth has been eye-catching star enterprises, and it has reached the current achievement, it only took three or four years, can be called a miracle.

But even if there is such an example, the successful experience of Letone cannot be replicated, for no other reason, that is, the environment is different.

When Letong was born like a comet, the smart phones on the market were old-fashioned mobile phones represented by Nokia, Blackberry and other products, with a small screen, a dull system, and a thousand rates, and the birth of Letong, it simply opened a new horizon for people, making people realize that the original mobile phone can be beautiful like a work of art, and the original mobile phone can not only make calls, but also the things that the original mobile phone can do, there are so many.

Therefore, Letong seems to be a changer, breaking through those old shackles at once, and redefining what it means to call a mobile phone, and it is precisely because of this that the smartphone market will be in full swing, accounting for 20% of the current mobile phone share.

And Zhengqing their brand is different,Letone was starting from scratch at the time,With a new concept to let people pay,Successfully established the current position,With Letong's pearl in front,They are trying to draw a scoop according to the gourd,I'm afraid it won't cause consumer recognition at all,Because everyone already knows about smart phones,With products like Letone,Why choose a new company like Barley again。

"No, the gimmick we want to play is low price and high quality, emphasizing the issue of cost performance, and at the same time enriching the gameplay of the system, attracting those enthusiasts to participate and create a topic through word of mouth. Hearing Zheng Qing's words, Blais said to Zheng Qing with a smile.

Qian Zhengqing frowned slightly, he actually couldn't fully understand what Blaise had just said.

"Mr. Qian, I want to ask you a question, just like this configuration in front of you, if I say that the price is 1999, from the perspective of customers, do you think it is attractive?"

"Are you crazy?" Zheng Zhengqing's eyes widened, he looked at Blais in front of him in disbelief, and blurted out involuntarily, he even had some doubts about whether there was something wrong with his ears just now.

He invested in Barley Company, firstly, he was moved by what Blath said, and secondly, he wanted to expand his business field, and the core purpose was to make money, but now Blaise actually whimsically wanted to set the price so low, which was simply beyond his expectations.

You know, don't look at the development of smart phones in full swing now, but because of the hardware configuration, its price is very high, just like the Lophone series, the latest product pricing is always at the price of five or six thousand yuan, and other brands of smart phones, although not as confident as Letong, but it is also three or four thousand yuan at every turn, even if it is a mobile phone such as Nokia, which is known for its low price, there is no model below the price of 2000 yuan.

And now, Blais actually wants to set the price below 2,000 yuan, you know, such a price, such a configuration, even the cost can't be recovered, what is this, losing money and making money?

Regarding Blais's thoughts, Zheng Qing felt that he couldn't understand it.

If he hadn't believed that Blath must have a reason for doing this, he would have walked away.

He knew that Blais would definitely give him a reasonable explanation, after all, he was also the majority shareholder of the 20% stake of the barley company.

"First of all, let's talk about the first theory, efficiency wins, and I've done some research on this, for example, many years ago, the gross profit of retail in American stores was 45%, which is about the same as we do now. Even if it is the simplest box of cigarettes, as long as it is put on the shelf, then the price must be at least doubled to ensure profitability, in this case, it is definitely a loss to keep the price low, but this is before the start of information technology, it is very simple, rent, labor, logistics and so on all costs are here, so it is not expensive. But then, there is a company suddenly the opposite, put forward a slogan called "low prices every day", that is the current retail giant Wal-Mart, its theory is very simple, that is, do not earn 45%, earn 22.5%, earn half of the gross profit, and in order to do this, it through price forcing to maximize cost control, such as location away from the city, such as building use of old warehouses to renovate, because of this, by the 80s, Wal-Mart has been the world's first. In fact, there is no trick behind it, if it is summed up as efficiency. Breth looked at Jian Zhengqing and said calmly and unhurriedly.

After a pause, he continued: "There is no shortage of such examples in China, the most prominent point is Su Ning Yigou, this B2O model of the website, directly connects enterprises with consumers, cancels the intermediary system in the middle layer, greatly reduces costs, and also accelerates the speed of capital return, so we can also do this, using online sales to reduce labor, counter leasing, A series of cumbersome but extremely money-consuming things such as network construction, and keeping the cost to a minimum, then even if we only earn half of the gross profit of other mobile phone brands, it is enough to make us rich. ”

Qian Zhengqing's face showed a somewhat thoughtful look, and after a while, he nodded, because with the example of Su Ning Yigou, he was able to understand what Blais meant more simply and clearly, after all, he was almost about to enter Su Ning Yigou at the beginning, and he did not study the development model of Su Ning Yigou.

However, he quickly reacted, and his face once again had a puzzled look: "I understand what you just said, and there is nothing wrong with these truths, but now the key point is that in terms of those parts and components required for our product configuration, after assembly and foundry, the cost of the product itself alone has exceeded the price, so that the theories you mentioned are simply useless." ”

In the face of Zheng Qing's questioning, Blaise did not show any dissatisfaction, just smiled faintly, and then continued: "This is the second point I want to talk about next, cost and marketing, there is a concept called futures, I think Mr. Qian should be no stranger to this, right?"

After seeing that Zheng Zhengqing nodded, Blaise continued: " In electronic components, because the development of science and technology and technology are always improving, especially some good products, when the hot sales, imitators will compete to appear, so the same parts, half a year ago and half a year after the price is completely different, then we can use the time difference during this period to reduce the cost of hardware, so that we can accept the degree, so, from the beginning, the cost is indeed a lot higher than the price, but we can control the loss by controlling the shipment, on the one hand, to make usThe impression of "low price and high configuration", at the same time, can stir up the topic, so that consumers can heat up the desire for our products, and continue to the next year, when the cost of components has been reduced, but the price of 1999 yuan Huaxia currency remains unchanged, as long as the same model can be sold for a longer time, then we have more profit space, this marketing method, also called hunger marketing, and at this point, Letong has also done, but what we have to do, is to use this potential thing more openly. ”

Hearing Breth's words, Zheng Zhengqing's eyes couldn't help but condense slightly, the barley mobile phone priced at 1999 can still be profitable, so how much profit does Lophone with a price of more than 4999 bring to Bai Ningyuan.

He hadn't been exposed to these before, but now after hearing it from Blais's mouth, Rao was not used to seeing Bai Ningyuan, but at this time, he also had to sigh at Bai Ningyuan's keen sense of smell and whimsical thoughts.

However, hearing Blath's unique thoughts, it made Zheng Qing really feel like he was better than reading for ten years, and his eyes were opened.

"According to my calculations, if everything can be carried out as expected, after 3 to 4 months of listing, you can achieve profit and loss, and from the 6th to 7th month, there has been profits, plus the sales volume at this time has been magnified many times at the beginning of the listing, then the money earned at this time is enough to support the losses in the first phase of the listing, and even surplus, then next, the profits are like a snowball, and finally achieve word-of-mouth and profits fly together, so now, lead the total, do you think, this plan, is it feasibleAt the end, Blais had a smile on his eyebrows.

And in response to him, it was the admiring eyes of Zheng Qing, the two of them looked at each other and laughed tacitly at each other......

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