Chapter 1137 - Finding the Right Strategy for Sales

EMP as a leading enterprise in the domestic electric bicycle market, the past two years can be described as a smooth development, sales not only for many years to occupy the domestic electric vehicle market champion, these two years is to actively expand overseas export business, by a lot of domestic eliminated parts of the assembly of old-fashioned electric vehicles, in the three countries, South Asia and Africa and Latin America is very popular. Pen, fun, and www.biquge.info

At present, in addition to the export business, domestic products have been involved in the second round, Eight series of more than 40 models in multiple fields of three wheels, with annual sales of more than 20 million units, there are not no other electric vehicle brands and enterprises in China that are constantly challenging the status of EMP, wanting to surpass EMP, but helplessly because of EMP electric vehicles, EMP is beyond other brands in terms of popularity and technology, so that other brands can only sigh at the rapid growth of EMP.

"How is Hot Wheels performing?"

After coming to the testing workshop, looking at the staff standing on the wheelbarrow balance car cleanly, skillfully controlling the wheelbarrow forward and backward, Bai Ningyuan, who only put forward this idea at the beginning, but did not pay too much attention to this project, involuntarily asked Ding Lechi beside him.

With the growth of Lo International Group, all kinds of complicated things are becoming more and more, and he is not a superman, it is impossible to be all-encompassing, plus his earliest batch of subordinates, and now he has been in the position of the head of each branch for many years, and has all grown up, so now Bai Ningyuan is slowly learning to let go.

When the enterprise develops to a certain scale, the professional manager system is inevitable, the current Lo International is just at this stall, Bai Ningyuan in addition to ensuring his authority in the Lo International, is slowly carrying out the operation of "de-Bai Ningyuan", in addition to some general directions and things that he remembers in his previous life, Bai Ningyuan is liberating the shackles of his subordinates to the greatest extent, giving them more space to display their talents and ambitions.

Therefore, for this Hot Wheels, after Bai Ningyuan put forward this concept, he had only seen it in Ding Lechi's report and at the Beijing Auto Show, if it wasn't for this time to inspect EMP's industrial park in Qiantang, he would never have had close contact with it until now.

In his previous life, Bai Ningyuan had only seen some young people promoting this product, and his only attempt ended in failure because he couldn't grasp the balance, so his understanding of this kind of product was just a variety of remarks on the Internet, which is why he did not put forward clear opinions and suggestions on the development of this product.

At this time, when he saw the products he produced, he became a little interested.

Of course, it was just a hobby, and he didn't mean to try it, because he knew that this thing was not something that beginners could easily grasp.

"Then Mr. Bai, I'll find someone to show you how it is, so that you can see with your own eyes?" Ding Lechi did not simply report these data to Bai Ningyuan, because he had already mentioned the various performance data of Hot Wheels in the report, and when he heard Bai Ningyuan's question just now, it was obvious that Bai Ningyuan had not paid much attention to it before, and it was enough to see how much Bai Ningyuan attached importance to this product.

The new product that has been developed with great difficulty, how can it not show its face well, and the simple report data will obviously not be more exciting than the intuitive display, so Ding Lechi suggested to Bai Ningyuan.

Seeing that Bai Ningyuan didn't express his objection, Ding Lechi directly beckoned to a few inspection workers over there, and when they came over, he whispered a few times to them.

Those workers had already noticed the existence of Bai Ningyuan and Ji Zheng just now, although they didn't know his identity, but the one who could make his boss treat him so carefully was obviously not a simple character, so they performed hard.

Straight-line acceleration, figure-8 obstacle forwarding, emergency stop, fancy forward and other various acrobatic movements were displayed by them in front of Bai Ningyuan, because they were dealing with these unicycles almost all the time on weekdays, so they had already controlled the machine under their feet like an arm, as if they had become a part of their body.

After seeing their movements, Bai Ningyuan couldn't help but cheer loudly on the side.

At this time, Ding Lechi also began to reintroduce some specific data of this hot wheel to Bai Ningyuan on the side: "We are now producing two models of electric unicycle balance vehicles, which are 36V and 60V, of which the maximum cruising range of 60V has reached 40km, and the maximum speed can reach 22km per hour, but the weight is only 15kg, even a weak woman can easily pick it up." ”

Well, such data is nothing on an e-bike, but on a unicycle, the performance is already quite good, and it is fully capable of the "last mile" task.

Ding Lechi, this guy, although he looks flamboyant on weekdays, doesn't seem to be very reliable, but the things developed by this host are still quite good, looking at the display of those inspectors moving freely, Bai Ningyuan nodded secretly in his heart.

"Don't look at the display in April, it has been demonstrated, but this large-scale production only started in June, coupled with the configuration of the production line and the training of workers, the real formation of productivity, but only a little more than a month, at present, in the Qiantang Industrial Park, the daily output of Hot Wheels has reached 500 units. At the same time, Ding Lechi introduced the production of Hot Wheels to Bai Ningyuan.

After all, this Hot Wheels is not EMP's main revenue project, it is more of a hunting derivative product, so it is destined not to occupy too much of EMP's production and sales resources, this Qiantang Industrial Park, in addition to Hot Wheels, is more responsible for the production plan of electric vehicle sales in Zhejiang, Fujian, Jiangxi and Guangdong.

At present, after consolidating the northern market, EMP is vigorously deploying the southern market to seize as much market share as possible before the end of the golden age of electric bicycles.

"However, in terms of current output, in the face of such a huge dealer network in China, some are not enough to distribute. When he said this, Ding Lechi's face showed a look of embarrassment.

For Ding Lechi, who once served as the head of EMP's network development department, no one is more familiar with EMP's dealer network than him, but he led people to conquer it little by little.

"This kind of product, is a hunt, only young people will choose them, and those middle-aged and elderly people for its acceptance is not high, their body flexibility is not comparable with young people, in case of falling down and breaking the arm and leg, we still have to eat lawsuits, so if you use the same offline physical store sales strategy as electric bicycles, then the direction will be deviated from the beginning, because young people do not have so much time to go to a store to hang out, they are often more purposeful, pay attention to convenience and fast, want to sell things, first have to understand the preferences of the target customer group and the purchase characteristics。 Bai Ningyuan turned his head and looked at Ding Lechi beside him and said in a deep voice.

"What do you mean...... "Don't look at Ding Lechi likes to cater to him, but his own ability is not bad, after hearing Bai Ningyuan's words, with a somewhat thoughtful look on his face, he hesitantly asked Bai Ningyuan: "Online sales?"

"That's right!" After hearing his words, Bai Ningyuan nodded almost without thinking.

"But...... But we are a company that makes electric bicycles, and we have nothing to do with online sales......" Ding Lechi opened his mouth, and seemed to have some complaints about Bai Ningyuan's thoughts.

"Who said that you can't do online sales if you make electric cars, don't forget, how did the first batch of 1,000 units be sold!" Bai Ningyuan stared at Ding Lechi, and then said lightly.

Well, even Bai Ningyuan's glance doesn't have any special meaning at all, but it's not the same thing in the eyes of Ding Lechi, who likes to figure out his intentions, I'm afraid he will have to think about it for a long time tonight.

However, Bai Ningyuan's words did make Ding Lechi speechless, to be honest, he is used to the real economy, and he still remembers that crazy scene very deeply, in just a dozen seconds, a thousand hot wheels were all sold out, which simply refreshed his cognition.

You know, this Hot Wheels is not a child's toy, three or five hundred yuan, this is a real "car", the cheapest 36V Hot Wheels, the price is as high as 1666.

"I know, then let's try ......" Ding Lechi said to Bai Ningyuan in a somewhat uncertain tone, he really didn't have much confidence at this time.

"It's not a try, it's a must to be done, now in our group, there is a payment platform for a payment platform, and there is a logistics for logistics, are you still afraid that you can't do it?" Bai Ningyuan looked at Ding Lechi and said in a deep voice, there was no room for negotiation in his words.

Seeing the resentment on Ding Lechi's face, as if he had been wronged, Bai Ningyuan suddenly couldn't help but be happy: "Okay, okay, don't show me your face here, it's not forcing you to do anything difficult, look at you, you're also a boss, can you have a little bit of interest, forget it, give you a trick, aren't you inexperienced, go to someone to learn from it, Jingdong, Lefu, orchestra or something, which one can't give you some guidance?"

Ding Lechi's face couldn't help but become a bitter melon, but he still agreed with a mouthful, after all, Bai Ningyuan's words had already been said to this point, and at the same time, he secretly decided in his heart that he would go to Yan Banlei tonight to learn from him......

Today's second update, my stomach hurts badly, but fortunately, there is still a chapter manuscript, please subscribe!