Among the people present, Zhai Xiaolei is one of the absolute new faces, but she sits there, as if she has an invisible aura, which makes people feel a little in awe of her. Pen & Fun & Pavilion www.biquge.info

She is not only the president of EMP-Land Rover Motors in China, but also one of the executive vice presidents of EMP-Land Rover Motors.

She appeared here with full authority as the person in charge of Land Rover, to summarize Bai Ningyuan's work in the past few months.

Don't look at the current Land Rover, it is only a wholly-owned subsidiary of EMP, but in the scene, no one dares to treat it as a simple subsidiary, it is a luxury brand with a history of decades, with a deep history, it is EMP spent billions of yuan to pocket it, which can be called a lot of money.

If it weren't for the fact that the United States is in the midst of an economic crisis and the three major car companies are in danger of bankruptcy, EMP would not have had a chance to be associated with such a top luxury brand.

"Mr. Zhai, let's introduce the relevant situation of Land Rover!" Bai Ningyuan said to Zhai Xiaolei, with a somewhat polite tone in his words.

Don't look at Zhai Xiaolei is now Bai Ningyuan's subordinate, but as an authoritative expert in marketing, brand management, international communication, public relations, corporate social responsibility, business training and other fields, she deserves Bai Ningyuan's proud head.

Hearing Bai Ningyuan's words, Zhai Xiaolei nodded politely, and then introduced the situation of Land Rover seriously.

When EMP and Volt completed the handover and completely owned Land Rover, it was already late September, that is to say, Land Rover entered the Lo International system, but it was only a little more than three months.

"In 2006, Land Rover's global and Chinese sales were 193,600 and 6,573 respectively, and this year, Land Rover's global sales were 226,400 and 13,008, an increase of 16.94% and 97.90% respectively. Achieve a net profit of 110 million US dollars......" Zhai Xiaolei reported the data of the previous year with a smile on Bai Ningyuan's face.

Hearing what Zhai Xiaolei just said, everyone present couldn't help but feel a little disappreciative in their hearts.

It seems that there are 7 or 8 billion yuan when converted into RMB, but for such an old luxury car brand with a history of several decades, it is inevitably a little too ugly, and it is simply smashing its own signboard.

Even many people have begun to wonder in their hearts whether Bai Ningyuan wants to buy Land Rover at all costs, after all, for this acquisition, almost the entire group's funds have been drained.

But in the end, what will this be exchanged for? Profits of several hundred million yuan a year, and the goods that are not of good use? Among the many enterprises present, I don't know how many can meet this standard, so why do they have to spend a lot of money to buy such a company back? How young will it take to recover the cost?

Some people involuntarily turned their eyes to Bai Ningyuan, wanting to see what kind of expression Bai Ningyuan would have on his face after knowing the news.

It's just that what disappointed them was that after Bai Ningyuan heard it, he didn't seem to have any special meaning, and still made a listening appearance.

And Zhai Xiaolei also didn't have any shame, she still had a calm smile, and continued to say the data to Bai Ningyuan: " In 06 years, Land Rover's global total revenue was -54 million US dollars, in addition, in this year's global sales of 193,600, affected by the economic crisis in the United States and Volta's sale of Jaguar Land Rover, before EMP took over Land Rover, Land Rover's total global sales were 127,000 units, to EMP took over, sales in October were only 627 units, to we finalized Schwarzenegger as a Land Rover spokesperson, and after shooting a new advertisement, the last two months of the fourth quarter sales reached 65,900 units, especially in the China region, the sales volume in the first three quarters of the China region was 6,674 units, and the fourth quarter was 6,334 units, almost equal to the sum of the previous three quarters......"

Well, when Zhai Xiaolei said this data, the disdain in everyone's minds disappeared without a trace.

What is this concept? In just two months, Land Rover's sales have achieved leapfrog development, which can be described as the hand of God.

If Zhai Xiaolei's calm before was interpreted as posturing in everyone's minds, then now she is full of confidence.

In fact, Zhai Xiaolei is still the same Zhai Xiaolei, but the mentality of the bystanders is different.

"Bang Bang!"

Bai Ningyuan's applause rang out, breaking the silence in the entire conference room, and everyone who came back to their senses hurriedly followed Bai Ningyuan's movements, and for a while, the entire conference room applauded like thunder.

For this kind of scene, Zhai Xiaolei didn't look excited, and even she still had a calm smile on her face, just nodded to everyone, and sat there honestly.

Land Rover has just entered the first year of EMP, and it has reversed the loss situation and achieved profitability, of course, among them, the local tyrants of China have contributed a lot.

"For the work of Land Rover, I have nothing to say, only one, that is, I think Mr. Zhai has perceived the potential of the Chinese market from the data, so in the future, the Chinese market will be operated as a key market of Land Rover, as long as the high-end image of Land Rover is shaped, there is no shortage of rich people who will pay for it in China, especially in the northern region. Bai Ningyuan said to Zhai Xiaolei.

Zhai Xiaolei nodded at Bai Ningyuan, and then recorded what he had just said on his Lopad.

She was the only one in the room who used Lopad to take notes for meetings, and it was clear from this that she was ahead of the rest of the room.

After talking about Land Rover, the report summary of the EMP sequence is officially over, and the next thing is Letu software.

Throughout 07 years, Letu software has always maintained a state of development, almost ushered in its own golden age, in addition to the previous German luxury car Mercedes-Benz, BMW, Audi navigation orders and GM Group's Chevrolet, In addition to the navigation orders of Cadillac and other brands, Jaguar and Land Rover, which have completed the change of ownership, also use Letu's navigation, and the cooperation of the French PSA Group is also in negotiation, so that in addition to the Japanese and stick series, now Letu's business scope has covered half of the global car companies, as for the domestic is needless to say, because the reputation is there, so many car companies have also chosen Letu to supply navigation, and now Letu has become a well-known navigation all-in-one supplier among global car companies.

In this year, Letu has completed the research and development of the navigation all-in-one machine, organically combining navigation with MP3, MP4, broadcasting, etc., to form a comprehensive set of players, and is currently working hard to promote it to the market.

Although the cost is expensive, because of its powerful function, it is very suitable for the needs of domestic consumers, so some domestic high-end joint venture brands have begun to purchase this kind of navigation all-in-one machine.

In 07 years, Letu shipped a total of 400,000 units, with a net profit of more than 60 million US dollars, in addition, the electronic map derivative business provided by Letu also has a profit of tens of millions of yuan here.

With the rapid development of the automobile industry, the explosive growth of the global automobile market, the navigation all-in-one machine has at least 7 or 8 years of industry life, although with the continuous reduction of the entry threshold, the products of various small workshops are mixed, and the competition is extremely fierce, but at least in the short term there is a good market.

Therefore, Bai Ningyuan is too lazy to interfere with the development of Letu in the navigation all-in-one machine at this moment, but it is more about the high standard requirements for Letu's electronic map business.

At present, there are more and more forces that have taken a fancy to the navigation market, and the competition in the field of electronic maps is becoming more and more fierce, so now the fight is whose map is more accurate, whose map is updated faster, and whose map service is better.

Only the map is done, in order to attract more people to use their own products, not to mention, in the future, when the navigation all-in-one industry has become a chicken rib because of intensified competition, the electronic map is still a pretty good profit point, after all, even if the navigation brand is more, but since it is navigation, it will eventually use the map, and the domestic company with electronic map qualifications, but there are only so few, so who has mastered the electronic map, who will be able to control the future navigation market.

After working with Bai Ningyuan for several years, in the face of one miracle after another created by Bai Ningyuan, Xiao Jun had already put away his pride.

After Xiao Jun finished his report, Bai Ningyuan looked at the time on his mobile phone, and unconsciously, it was already noon, and after a morning of continuous meetings, everyone's faces couldn't help but show a little tired.

"This morning's meeting is here first, everyone goes to the canteen to eat, and then rests, at 1 o'clock in the afternoon, the meeting continues on time, by the way, is there a Luo International Building canteen meal card, go to Ji Qin to get it, the food in the canteen is still quite good. Bai Ningyuan announced the end of the morning meeting amid applause.

At lunchtime, looking at the rare senior leaders on weekdays, all appeared in the canteen, many of which were characters they could only see on TV, those Lo International employees, almost one by one, their eyes widened, although they knew that today was the day of the year-end meeting, but seeing so many big people, they couldn't help but feel very curious.

And Bai Ningyuan's side has naturally become the most popular place in the audience, Zhai Xiaolei, Yan Banlei, Zhang Meng, Ji Zhengzhen and others quickly sat next to Bai Ningyuan, making the other people who were half a beat slower couldn't help but sigh.

After a lively lunch and a brief break, the afternoon meeting began, and the first report was the high-profile Letong Communication......

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