1078 Influence
I have to say that the brainwashing technology of the West is still quite powerful.
If Leila knew what was going on in their hearts, she would probably have laughed like crazy on the spot.
But she knows, let alone the present, even in the future where she came, there are still many Westerners who think of the East as it was in the 60s and 70s. So much so that some foreign websites often ask questions such as "Is there a road in the East?", "Is there a car in the East?", "Is there a refrigerator in the East?".
However, there is a market for such a problem, and a group of people who have never been to the East talk about how the East is oppressed, how it is impoverished and struggling to survive.
Not to mention how much of a change in the perception of the West will be caused by her existence, at least in the form of boiling frogs in warm water, so that the West can see what a real East is like. For example, she went to the East to make a movie, so that the audience could know the beautiful landscapes there. and she invited actors from the East to participate in the filming, so that fans know that there are also actors with excellent acting skills in the East.
But if you want to say that the most impactful, you have to talk about the theaters she built in the East.
The Western world didn't notice the dynamics over there, but when Leila's cinema chain first rolled out in the East, it actually caused a lot of shock in the East. At that time, people didn't pay much attention to movies.
Many people's memories of movie theaters are still in the school charter, or the welfare movie tickets issued by employees, etc. There are still a few people who are really willing to pay to go to the movies. Otherwise, at that time, I would not have celebrated because the box office exceeded 100 million.
But after Leila's cinema chain opened, people realized that the original cinema could still have that form, and it could be so enjoyable and comfortable.
Because of this experience, people in cities with cinemas have a new way to relax. Even for a while, going to Leila's cinema to watch a movie became a fashion and trend, and even many famous people were willing to sit inside and watch new movies.
Later, some investors in the East saw the business opportunities in it and began to enter the film market. But after all, it was too late for them, and if they wanted to reach the scale of Leila, they would have to invest several times more. The important thing is that the consumption concept of consumers and movie fans has been established, and going to the cinema in Leila is a "very trendy" way to relax. As for other movie theaters, they can only rely on large discounts to attract audiences.
More and more young people are willing to watch movies to relax or go on dates, which will inevitably cause the box office of movies to start growing. At first, it was not very obvious, but as the theaters opened more and more, the growth of the box office soared towards an exciting range.
So much so that even Hollywood has its eyes on that good place, thinking that it will grow into a new big box office. So in this case, Leila's theater has become a big fat meat that must be eaten in your mouth.
Acquisitions are certainly impossible, and it is a bit difficult to hold shares. Moran's family is too rich, and some capital means may not be able to defeat her. Well, yes you can't beat her. Who told her that not only does she have her own company, but also has such a big group standing behind her?
Director Cameron is very confident in this film, but confidence alone will not make the film a big hit, and he needs more assistance. When he heard from the publisher that Leila's cinema chain in the East was building an IMAX hall, he excitedly approached him.
Why did he use IMAX during filming? is that he thinks that only in this way can the film have the best way to watch the movie, and he must also think that only IMAX giant screen can show the best "Avatar".
Leila understood what he was thinking, and would do the same if it were her own.
After being entangled, she finally "relented": "I know." Before the film was shown, I had to get them to work overtime to get the hall in order. ”
got a satisfactory reply, and Director Cameron was satisfied with the people he brought over.
Leila was speechless, not understanding what he meant by bringing those people here. didn't say a word, and they were all so frightened that their faces turned white.
She didn't know she could scare people like that, and it was a bit exciting to think about it.
Originally, the hundreds of IMAX halls in the East were ordered by her to be done before the release of "Avatar", and after being found by Cameron, she immediately reacted and sent the relevant technicians over in advance.
It's not that you can show it after it's built, and you need to deal with some problems when you need to debug.
In today's world, there may not be as many IMAX giant screens as Leila arranged in the East. There are so many cities, at least one piece of each family in the first-tier cities, and the second-tier and third-tier cities also ensure that each city has a piece. With such a huge amount, it is not so simple to rely on so many technicians to debug it in a short time. She had to send people over first, and then let them learn the skills so that they could cope with the huge workload that followed.
Think about it, if there are hundreds of IMAX in the country, but there is not even a person who can repair it, and if it is broken, you have to invite it from abroad, wouldn't it be too tragic?
Leila has always liked to plan ahead, so how could she not think about those questions in advance?
As the release time of "Avatar" is getting closer and closer, various large and small media, as well as street advertisements, have begun to bombard the trailers and posters of "Avatar" intensively.
And not only in North America, but also in other countries around the world, as long as there are movies that will be released, they have invested a lot of advertising in a lot of frenzy. It is not an exaggeration to describe it as overwhelming.
At home, whether you are watching TV or reading a newspaper, even if you are looking at a magazine or turning on your computer, you can definitely see an advertisement for "Avatar" or related pictures and the like within three minutes.
If you are upset and want to go out for a walk, then congratulations, just turn your head 360 degrees and you will definitely see the same "Avatar" on bulletin boards, advertising slots, and even on the walls of the streets.
When you are already visually tired and want to escape abroad to relax, then congratulations again, at least 60 countries in the world will be released simultaneously, ensuring that every country is full of news about the movie.
This is already crazy publicity, and Leila speculates that Director Cameron spent at least $150 million to $200 million on publicity.
You must know that this is just the cost of publicity! The money used for publicity alone can smash a blockbuster, if you are not particularly confident in yourself and the movie, who can make such exaggerated publicity?
Even Leila's company only spent tens of millions of dollars for "Blood Diamond" not to break the boss's box office record. This made her begin to reflect on her "savings", and maybe one day she will do such publicity when she wants to hit the first place at the box office.