Chapter 1025: Expansion of Product Line
"Boss, you're really good at summoning people, you're just calling us like animals!"
Song Ziwen lay on the table, crying with a sad face, looking weak, and kept crying to Bai Ningyuan. Pen × fun × Pavilion www. biquge。 info
Because she was brought out by Bai Ningyuan at the beginning, in the entire Lo International, she habitually called Bai Ningyuan the "boss".
"Hehe, you don't know that in the automobile industry, for the staff of the marketing department, women have always been used as men, and men as livestock!" Hearing Song Ziwen's words full of resentment, Bai Ningyuan shrugged his shoulders and said to Song Ziwen with a smile.
Indeed, just looking at these dense arrangements made her feel dizzy.
The time has come to ten o'clock in the evening, after nearly four hours of discussion, about the participation in the North American Auto Show of all matters, have been discussed almost, for the arrangement of each thing, are also very clear, detailed to the person in charge of each link, and strive to do all the work in accordance with the step-by-step.
And among them, the heaviest task is naturally Song Ziwen, as the head of the marketing and advertising department, she is the general person in charge of the preparation of this exhibition.
After clarifying all the work to be done, starting tonight, she will enter the crazy work mode, looking for relevant personnel to get the exhibits out of the warehouse, find someone to nail wooden frames, lease containers, contact the port, etc., all of which must be completed by tomorrow afternoon, trying to get the exhibits and show cars to start the voyage to Detroit the day after tomorrow.
Obviously, as far as Song Ziwen is concerned, tonight will definitely be a sleepless night.
"Fortunately, I'm used to working overtime or something, but boss, when this work is done, I ask for a few days off. Song Ziwen said weakly to Bai Ningyuan, that is, he can still joke with Bai Ningyuan at these times.
"I don't care about this, you have to ask Mr. Sun. Bai Ningyuan simply pushed this kind of thing out, and this kind of Tai Chi kung fu is also practiced like fire and pure love.
"Hmph, black-hearted capitalist. Song Ziwen snorted lightly, then packed up his things and walked out of the door of the conference room.
Tonight, she has a lot of things to do, there is nothing for her here, she naturally won't waste her time here, she is also the person in charge, and she needs to keep an eye on many things.
The rest of the people in the conference room couldn't help but stretch their waists, and after driving for so long, everyone was a little tired.
Moran brewed a pot of coffee, brought it in, and then poured a cup for everyone in turn, and the conference room was suddenly filled with the smell of coffee.
"Thank you, Secretary Mo!"
"Hey, Secretary Mo is really timely rain!"
No one in Lo International knew that Mo Lan was Bai Ningyuan's secretary, so they couldn't help but pat Mo Lan on the back.
Rao is Mo Lan is a little cold and glamorous on weekdays, and in the face of the compliments of so many people, he still can't help but be a little shy, and after pouring the coffee, he hurriedly retreated.
Bai Ningyuan drank the coffee in the cup, then cheered up, looked at the people in front of him, and then said, "Next, let's discuss the issue of EMP's product line." ”
After hearing Bai Ningyuan's words, everyone also paid attention to Bai Ningyuan, and then heard Bai Ningyuan speak: " Before, in response to the difficulties of the National Development and Reform Commission, I discussed with Mr. Sun, wanting to take advantage of the loopholes in the policy, sell first, and at the same time encourage the government to be a pilot, but this involves a problem, our EMP products, especially the first production car Falcon now, is positioned as a high-end coupe, and the price is not close to the people, so it is necessary to go down the line of our products. ”
"But in this way, will it have any impact on EMP's brand image?" After hearing Bai Ningyuan's words, a middle-level in the marketing and advertising department asked Bai Ningyuan with some concern.
"Indeed, this is a problem that cannot be bypassed, what domestic brands are entangled with at the moment is this, if they want to do high-end, then the product cannot be sold, consumers do not recognize, in the end, either compromise and reduce prices, or die directly, so when we EMP made a high-profile coupe, when we wanted to build EMP into a domestic high-end electric vehicle brand, I don't know how many car companies are waiting to see our jokes, waiting for the failure of our high-end strategy. Bai Ningyuan nodded and said with a serious face, and after hearing his words, the faces of everyone in the venue were also a little gloomy.
Don't look at the current EMP scenery, it is the acquisition of Jaguar Land Rover, and the launch of the first high-performance production coupe in China, but this high-end road is not easy to walk, I don't know how many people, waiting for the collapse of EMP.
"Then what you just said ......" A person from the product department looked at Bai Ningyuan with some puzzlement.
Bai Ningyuan didn't answer him immediately, but turned his head to look at Sun Ying: "Mr. Sun, I remember that when I applied for the brand, I not only registered EMP, but also registered some similar English, right?"
"Yes......" Hearing Bai Ningyuan's question, Sun Ying nodded suddenly, and then, as if he understood something, he suddenly realized: "You want to ......"
"That's right!" Bai Ningyuan nodded to confirm his guess, "We can't damage EMP's high-end brand image, and at the same time, we must use EMP's influence to expand the product line and promote products, so that we can create another sub-brand, as a popular version of EMP, and the two will not cause too much conflict." Bai Ningyuan explained in detail to everyone.
None of the people present were stupid people, almost all of them were thorough, and after Bai Ningyuan said a few words, he suddenly grasped the essence, and then thought deeply.
After a while, they had to admit that Bai Ningyuan's idea was still very operational.
"In this way, immediately start the EMP-C project, focusing on low-end electric vehicle products, on the basis of ensuring quality and performance, greatly reduce costs, and meet the needs of people's daily travel!"
"Then the marketing and advertising department, you will do some project plans tonight, just the ones you just discussed, comprehensively sort them out, and send them to my mailbox before eight o'clock tomorrow morning, and I will take them to visit ......Secretary Zhou at that time."
After a brief discussion of some details, the meeting, which lasted five or six hours, finally came to an end.
It's late at night......
Today's first update!
Thank you for the kind reward of the book friend "Novel Poisoner", bow and thank you!
In addition, there will be one day off tomorrow, and there will only be one shift, so let me know in advance.