Chapter 1084: On the Game Between the New and the Old
“???”
After Sun Ying heard Bai Ningyuan's high-minded remarks just now, the whole person looked uncertain, obviously, he couldn't understand Bai Ningyuan's argument, he just looked at Bai Ningyuan with a suspicious expression. Pen % fun % Pavilion www.biquge.info
Seeing Sun Ying's suspicious look, Bai Ningyuan didn't feel too surprised, in fact, it is not difficult to understand, no matter who hears Bai Ningyuan's theory, they will feel that this is whimsical.
After all, don't look at the new energy vehicles will be the trend of future development, this has long been the consensus of the industry, but look at the internal combustion engine cars that are now speeding on the streets and the huge car brands that still control the entire automotive industry, you know, to achieve this, who knows what the year of the monkey is happening, even if it is now accompanied by Falcon has caused a strong storm in the global industry.
However, Bai Ningyuan has his own reasons and opinions, which is why he dared to throw these arguments at Sun Ying.
He thought about it and said directly to Sun Ying: " In fact, this argument, I said a long time ago, from a philosophical point of view, the old things will be replaced by the new things, compared with the old things, although the new things are very weak in a short period of time, but it has a stronger plasticity and adaptability, as far as the automotive industry is concerned, other brands have a long history, like Mercedes-Benz, like PSA, like Volt, etc., often have a history of hundreds of years, almost since there are cars, they have them, although their technology is very strong, with a variety of technical reserves, all kinds of laboratories, but as I said before, their strength, is also a kind of shackles of their own!”
When he said this, he paused slightly, looked at Sun Ying, who was making a listening appearance on the side, and then took a sip of water before continuing: " From so many years of development, so that they already have a mature system, which means that all of their every step forward, must be based on the current system, whether the system is suitable for the future environment, because for them as an enterprise, this is undoubtedly the least cost, so their development path, can be said to be getting narrower and narrower, such a huge body, want to turn around, is not an easy thing to do, they lack the courage to start over, for them, it is tantamount to a complete denial of the previous dozens of hundreds of years of technology accumulation, completely negated everything except their brand, so in some innovative technology, these larger and stronger technology companies, in the use of a slower beat, but we do not have such a problem in these new companies, from the day of birth, we are all new, we have unlimited possibilities and development direction, we can adjust our products according to the changes in the environment at will, in terms of plasticity, our advantages are beyond the reach of those old brands, so we can freely digest and transfer all these new technologies to our products, without considering the compatibility of water and soilFrom this point of view, we are already a big step ahead of them at the starting line, and the gap will get bigger and bigger. ”
When he heard this, the doubt on Sun Ying's whole face had slowly disappeared, and he had changed to a somewhat serious look.
"Trying to make a new electric car means that they have to get rid of all the shell design, all the engine skills, all their mechanical control systems and all the other emissions. Pulling everything that they were once proud of to abandon is definitely not something that the old car companies can afford now, especially when it comes to a series of complex situations such as partners in the parts supply chain, so under the pressure of profits, they can only continue to move forward, even if the road is getting narrower and narrower. Bai Ningyuan's face also had a solemn look," Because in this era, they have lost the ability to innovate, let's say Volkswagen, a model is constantly stretched and shortened, adjust the interior configuration, and distinguish the price, which forms a series of models, the cost control to a heinous degree, there is no shadow of innovation at all, just in the same place constantly spinning, reduced to the slave of profits, and this, not only a case, has almost become a common problem in the entire automotive industry, but the degree is just a little. ”
Sun Ying sat there, the expression on his face was cloudy, and it seemed that the whole person was still immersed in the impact of what Bai Ningyuan said just now.
Indeed, in the past, he only saw the prosperity of today's automobile industry and the strength of those automobile companies, but he never thought that behind this prosperity, there was a crisis about the survival of the enterprise.
Just like Kodak invented the digital camera, but was defeated by the digital camera, the world is so impermanent and ironic.
After a long time, Sun Yingcai let out a long breath and looked at Bai Ningyuan with a wry smile on his face: "I have to say, although your argument is very deviant, it has successfully convinced me, if it weren't for you, I wouldn't have seen this at all." ”
"Brother-in-law, the reason why I say this is to keep you in a sense of crisis at all times, because we don't know when a seemingly powerful enterprise will suddenly fall, no matter how beautiful it used to be, how many car brands have disappeared in the vast amount of time over the years? Bai Ningyuan also sighed lightly, his eyes flashing with a look of exhaustion and confusion.
In fact, what he said was not to admonish himself.
In another seven or eight years, his prophet will come to an end, if he can't completely improve his vision in these seven or eight years, how can he, who has lost the myth of investment, be able to keep the foundation he has worked so hard for?
This is definitely not alarmist.
Therefore, in addition to cultivating himself, he also needs a group of powerful help, so that he can maintain his business empire and continue to move forward step by step after his prophet is over.
The two of them sat on the couch and talked about it late at night......
Note: Some of the views in this chapter are quoted from "The Eve of the Collapse of the Big Four Automobile Groups", from Lingnan Club, Chouma (2016), investguru, etc
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