746 Smoke of the Electric Vehicle Market
Just when Bai Ningyuan did not hesitate to use himself as bait for Zhang Zilin's matter, in Langya, thousands of miles away, in the conference room of emp, it was a smoky situation at this time. Pen "Fun" Pavilion www.biquge.info
Sun Ying, the general manager of EMP, Song Ziwen, the director of the marketing and advertising department, Jia Yangwen, the director of the sales department, and the relevant personnel of the sales department all sat around the round table in the conference room, with a somewhat solemn look on their faces.
"Is the situation already so serious?" Sun Ying frowned, looked at Jia Yangwen who was sitting opposite him, took a deep puff of cigarette, and then twisted the butt of the cigarette into the ashtray fiercely.
A simple action is enough to reflect the unrest in his heart at this time.
"That's right, traces have been found in Ludong, Henan, and Jiangning at present, and the amount is relatively large, which has caused a certain amount of image for our sales, and according to our estimates, if we don't take measures, before the Spring Festival, the form may be even worse than now!" Facing Sun Ying's deep gaze, Jia Yangwen nodded, with a look of affirmation.
"How many statistics have you secretly visited?" Sun Ying hesitated for a moment, and then continued to ask Jia Yangwen.
"Throughout October, according to our incomplete statistics, just the number of our sales staff witnessed, there have been as many as three or four thousand units, and this number has always shown a terrifying upward trend, according to our speculation, on the one hand, because their market is gradually being opened, on the other hand, it also shows that the other party's production capacity is also rising at a very fast speed, in the future, it is likely that their production will continue to grow, which is why we will make one of the bases for the deterioration of the situation......" Jia Yangwen glanced at the data recorded in the notebook and replied seriously to Sun Ying.
Since last month, the sales staff of EMP found that a batch of imitation EMP electric vehicles suddenly appeared on the market, some of which played similar brands, such as the original E.M.P, EMP and the like, and some simply played the EMP brand, although it looks like the imitation brand is different, but they all have the same characteristics, that is, the appearance is very similar to the genuine EMP electric car, almost 80% The degree of reduction, and then the price is very low, nearly 500 yuan cheaper than the genuine EMP electric car.
At first, these counterfeit products were only found in southern Henan and Luxi, but with the passage of time, as well as the special attention of the sales staff during the visit, it was found that these counterfeit products seemed to be slowly spreading in the surrounding areas of Ludong Province, and there was a faint trend of blooming everywhere.
Although the quality of these counterfeit products is not high, after all, EMP's electric vehicles were originally known for their high quality and low price, and now those counterfeit products are 500 yuan cheaper than the original products, and the quality of the various parts they use can be imagined.
But even so, after all, the price is there, and the appearance of emp is almost enough to mess with the real appearance, but it is so cheap, it naturally attracts the attention of many customers, especially in some places on the outskirts of the city, many simple farmers, who originally came to the EMP brand, were fooled by profiteers to buy these counterfeit products.
The sales volume of a single store in a single city may not be high, and it will sell four or five units a month, but after the Central Plains region has formed a spreading trend, quantitative changes have caused qualitative changes, and when they are gathered, they have become a more terrifying number.
In October alone, EMP lost at least millions of dollars in profits because of the images of these counterfeits.
Fortunately, the sales staff of EMP did not ignore the signs after discovering them, but chose to report them immediately, and the more data they gathered, naturally attracted the attention of the company, and immediately held a meeting to study countermeasures before the form deteriorated.
"Do you want to tell the boss about this!"
After hesitating for a moment, Song Ziwen suddenly spoke.
As soon as she spoke, everyone's eyes looked towards Sun Ying like a conditioned reflex.
Facing everyone's eyes, Sun Ying did not speak immediately, but lit a cigarette for himself again, took a deep breath, and showed a thoughtful look on his face, and after a while, he opened his mouth and said in a deep voice: "I must say the report, but before I say it, I think we should also come up with a charter first, in the face of this situation, we can't always rely on the boss's decision-making, after all, we still have to be worthy of the salary the boss gave us, otherwise, what's the use of asking us people?"
Hearing Sun Ying's words, Song Ziwen opened his mouth, but in the end he didn't say anything more.
In fact, Sun Ying's words are not difficult to understand, seeing that the company has become bigger, and they have gradually grown into high-level executives who can take charge of one party alone, so in many jobs in the future, Bai Ningyuan will no longer be as comprehensive as before, and many things need to be judged and decided by themselves, as long as they have an explanation for Bai Ningyuan in the end, it will be fine.
"I have an idea!" Just when everyone fell into silence, Jia Yangwen suddenly said loudly.
"Tell me about it?" Sun Ying nodded and gestured to Jia Yangwen, while the other people looked at Jia Yangwen with a little curiosity.
"Since these counterfeit imitations want to use low prices to rob our customers, then we can fight a price war with them!" Jia Yangwen raised his head and said seriously with a serious look on his face.
"Fight a price war? In this way, it seems to have a great impact on our brand image, after all, today's situation, but we have a hard time to fight, if we put the price down, and then want to pull it up, it will be difficult!" Hearing Jia Yangwen's words, Sun Ying's brows furrowed, obviously not agreeing with Jia Yangwen's suggestion.
"No, no, no, I just didn't make it clear, we want to fight a price war, not our main product, this so-called price war, just a gimmick, in front of our warehouse, left a lot of parts, are some outdated products, although part of it is used as a spare part of the after-sales service of the Langya public electric vehicle project, but there is still a lot of useless left there, since counterfeit products want to use low prices to rob customers, why can't we also launch an ultra-low price product, crown'Anniversary Edition' and other titles, not only can digest these old parts, but also can effectively combat these fakes, I don't know what Mr. Sun thinks?"
Hearing Jia Yangwen's words, Sun Ying couldn't help but bow his head and ponder the feasibility of this matter, and after a long time, he nodded slowly......
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