Chapter 190: Building Brand Awareness
Originally, I was just renting a house, but I didn't expect to unexpectedly harvest so many precious medicinal materials. With the Ganlin Secret Technique, coupled with the medicinal materials here, Zhao Baliang can cultivate more medicinal materials!
Seeing Zhao Baliang staring at those medicinal materials in a daze, Yuan Min couldn't help but ask, "Are these medicinal materials very valuable?"
"It's not just valuable, these are priceless treasures!" Zhao Baliang said excitedly, then turned around and hugged Yuan Min, and said, "Let's go, let's see our new home!" After speaking, he hugged Yuan Min and walked towards the house.
The house was very clean, it was a neat three-storey building. It can be seen that Mr. Huang is a person who loves cleanliness, and the house is often cleaned. Zhao Baliang and Yuan Min walked around the house, and they were very satisfied with the house, the only trouble was that the house was too big!
"I'm scared to live alone, what should I do? This house is too big. Yuan Min leaned into Zhao Baliang's arms and said to him.
Holding Yuan Min, Zhao Baliang said, "Then I'll come to see you often." "There are so many precious medicinal materials here, Zhao Baliang naturally wants to come over often!
Because the house was too big, Yuan Min couldn't take care of it alone, so the two decided to hire a nanny, so that there would be someone to accompany Yuan Min. Zhao Baliang thought so much about Yuan Min, Yuan Min was naturally moved!
The two simply cleaned the house, and Yuan Min personally cooked a meal for Zhao Baliang, and after eating, Zhao Baliang left in Yuan Min's reluctant eyes.
Back in Lushui Village, Zhao Baliang began to think about how to transplant those precious medicinal herbs. Direct transplanting is definitely not possible, after all, there are only a few plants of each precious medicinal herb, and a safe way must be thought of. However, before Zhao Baliang could think about this matter, he received a call from Kong Ruixue.
After the merger of the two factories, Kong Ruixue has always managed it alone. Although at the beginning, many workers who merged with the past had a lot of discussions about Kong Ruixue, but Kong Ruixue proved his ability with practical actions and soon won the respect of the workers.
Under the leadership of Kong Ruixue, the local chicken processing plant has also become more standardized. The quality of the products produced is better, and it has passed various audits and certifications! It can be said that under the leadership of Kong Ruixue, they are no longer a township enterprise, but a more formal enterprise!
Kong Ruixue called Zhao Baliang this time to discuss brand issues. Now ham sausage is one brand, eggs are another brand, and as for local chicken, of course, it is also a ** brand. In fact, these three brands can be combined into one!
When he came to the factory, Zhao Baliang called Kong Ruixue and others together and began to discuss this matter. Everyone agrees with the merger of brands, but everyone fights to the death for the name of the new brand! No one wants to use someone else's name!
"Mr. Zhao, our ham sausage has just occupied a little market and gained popularity, if we change the name, then all the previous efforts will be in vain!" Zhang Liang, the head of the comprehensive section, was the first to say. With the ham sausage on the shelves of Jinghua supermarket chain, the brand effect has been slowly established, and if you change the name, you have to start from scratch. Although there is the help of Jinghua supermarket chain, it is not easy to start a brand name! They are naturally reluctant to give up!
"Yes, our current brand has just become popular, and changing the name will cause too much damage to us. Lu Xin, chief of the procurement section, also spoke.
On the other hand, several old people in the local chicken processing factory are naturally strongly opposed to the elimination of the current brand: "Our local chicken brand is an old brand in the market, and now all kinds of counterfeit products are fraudulently using our name, which is enough to show the power of our brand ......"
The two parties argued, and they naturally set their eyes on Kong Ruixue. Kong Ruixue has full authority to deal with the affairs of the factory, if Kong Ruixue falls to which side, which side can basically be said to win!
Kong Ruixue is very embarrassed now, which is why she called Zhao Baliang. Because she knows that this matter is very important, she can't make the decision! Personally, of course, she supports the preservation of the original brand of ham sausage, but as the director of the entire large factory, she has to worry about the feelings of other workers, especially these workers have just been merged!
"Mr. Zhao, what is your opinion?" Kong Ruixue did not express her opinion, but looked at Zhao Baliang.
Zhao Baliang was also very embarrassed about this matter. When the name was first decided, it was chosen casually, and this problem was not taken into account at all!
"My opinion is that we should redefine a brand name, and this brand name will be used as the name of all my products in the future!" This incident can be regarded as a wake-up call for Zhao Baliang, and we must establish brand awareness!
Just imagine, every time you advertise a product, you have to re-promote a brand, which requires a lot of manpower and material resources, and it causes a lot of waste. On the contrary, if it is a unified name, then just mention the name of the brand, and it can make a good publicity effect. That's the power of branding!
"What does Mr. Zhao mean by giving up all existing brand names?" Zhang Liang looked at Zhao Baliang in disbelief. This decision, of course, is beneficial in the long run, but at the moment, it is not beneficial to the company at all!
"That's right!" Zhao Baliang said. Only in this way can people on both sides stop arguing and devote themselves to the operation of a new brand! Zhao Baliang also has no way to come up with such a method!
Looking at Kong Ruixue, Zhao Baliang asked, "I don't know what Director Kong's opinion is?"
"I ......" Kong Ruixue was a little embarrassed, this was a crucial decision, and she was not easy to say.
"If you have anything to say, just say it, we are not outsiders. Seeing Kong Ruixue's spitting, Zhao Baliang asked bluntly.
Since Zhao Baliang said so, Kong Ruixue will not hesitate, "Mr. Zhao, unifying the brand, in the long run, will inevitably be the best result, but at present, our loss is a bit big." We have a few brands, but they are not bad!"
"I know it's a shame to give up on these brands, but ...... If this situation continues, what will happen to our company after it grows? Wouldn't it be even more chaotic? Zhao Baliang thought further: "Besides, although we have unified the brand now, it doesn't mean that we have given up the original brand." At the beginning, we can print the two brands together and gradually eliminate the old brands, so as to play a transitional role......"
Zhao Baliang's words have won most of the support, Zhao Baliang is right, only in this way is the most beneficial to the development of the company!
"Then Mr. Zhao has thought of the name of the new brand?" Kong Ruixue looked at Zhao Baliang and asked.
For this new name, Zhao Baliang naturally considered it, "Let's call it green water, we originated in Lushui Village, and green water also conforms to the characteristics of our green products!"
Although the people present felt that the name Lushui was not loud enough, since it was decided by Zhao Baliang, they naturally did not say anything.
After a simple discussion, the brand of green water was completely decided. Zhao Baliang went to the Industrial and Commercial Bureau and other relevant departments to re-register the relevant licenses. In addition, Zhao Baliang changed the names of the chicken farm and orchard to Lushui, so that at least the unification of the name was realized!
Although I don't know why Zhao Baliang did this, Zhou Ting didn't object! However, Sun Guilan was very curious, "Baliang, why did we change the name to this? Isn't the original name good?"
"This still needs to be asked, it must be for integration and the establishment of a group in the future. Jin Jingjing, who was playing with her mobile phone on the side, suddenly interjected.
I have to admit that among these people, only Jin Jingjing really guessed his thoughts. This is only the first step, the next step, Zhao Baliang considered building a modern office building in Lushui Village, and then moved all the companies into it, realized the overall office, and finally integrated into a group!
Of course, the idea is beautiful, and the road has to be taken step by step!
"Uncle Baliang, if you want me to say, it's not that complicated, even if it's not a name, it can be managed, just like my father's company, in addition to the brand of Jinghua supermarket chain, isn't there a few other brands?" Jin Jingjing thought that Zhao Baliang's approach was unnecessary.
Zhao Baliang naturally doesn't think so, Jinghua supermarket chain and other businesses do not coincide, so of course it doesn't matter if it's not a name. But Zhao Baliang is different here, they are both in the food industry, of course they have to be called a name to achieve unification!
For Zhao Baliang's decision, Zhou Ting is quite supportive. When the time comes, she can also be a vice president. Thinking that she became the vice president at such a young age, Zhou Ting thought about it, and was a little excited!
That night, Jin Jingjing naturally sneaked into Zhao Baliang's room again. Basically, every three days, Zhao Baliang has to give Jin Jingjing a massage. I have to say that this kind of massage is still very effective, and now Jin Jingjing's small steamed buns have grown to B. This was already a big surprise to her. Of course, there is still a big gap between this and the D agreed between her and Zhao Ba!
However, according to the current development of the posture, it seems that becoming a 36D beauty is just around the corner!
"Take off your clothes and lie down. Glancing at Jin Jingjing, Zhao Baliang said directly, and then began to massage Jin Jingjing. Now no matter what, Jin Jingjing is no longer Wangzai's little steamed bun, and when Zhao Baliang massaged her, she was still a little psychologically stressed!
"Uncle Baliang, why do you have such an expression? Don't you feel happy?" Seeing Zhao Baliang's bitter face, Jin Jingjing said to him.
Zhao Baliang was speechless for a while, he couldn't touch it or not, it was strange that he didn't have a bitter face!
"I said Jingjing, you are also a girl, we are like this, it's not suitable, after all, men and women can't kiss!" Zhao Baliang's idea was to get rid of this massage quickly, it was too torturous!
However, Jin Jingjing resolutely disagreed: "What we said at the beginning was D, but now it's still far away! If you can't do it, I'll tell Sister Zhou Ting ......."
"Alright, alright, I'm afraid of you. Be careful for a while, I'll be beastly and deal with you directly!" Zhao Baliang couldn't help but deliberately threaten Jin Jingjing!