Coca-Cola in the 80s was very difficult to run, but as a multinational company, Coca-Cola was also very bold and its management ability was also too strong.

After withdrawing from Chinese mainland in 49, Coca-Cola's return began in 76, and after 3 years of preparation and negotiations, it officially entered China in 79.

It should be said that Coca-Cola is the first foreign company to eat crabs after China's reform and opening up.

For a long time, Coca-Cola was also a barometer of China's reform and opening up.

Once the central government issues any new policies and regulations, the first thing foreign companies observe is Coca-Cola.

For example, in 1982, Coca-Cola was heavily censored and restricted, and at the same time, it was also the so-called reform of the spring, and many companies that were not lucky and intelligent enough collapsed.

Coca-Cola, through COFCO, through various domestic and foreign relationships, waded through.

In Yang Rui's view, Coca-Cola is very much like a large multinational pharmaceutical company, they are the purest capital company, there is no discipline, no bottom line, but the ability is huge, in order to make money, they can take the trouble to break through the obstacles without fear of difficulties and dangers, and finally change the world.

As for whether the changed world is good or bad, they don't care, all they care about is whether the changed world is more profitable, such a business is not so much a company as an East India Company.

However, in China in 1984, the existence of Coca-Cola was clearly beneficial to the Chinese.

They may not have sold a few bottles of Coke, but they have far more influence on the Chinese government than Coke itself.

Only such a company can exert a lot of influence on the closed Chinese government.

In 1984, Time magazine had a cover issue of Time magazine

Coca-Cola's factory is located in Wulidian, Beijing, which was originally the workshop of the roast duck factory of the Beijing branch of COFCO.

As the first foreign factory to enter China, it could not ask for more, and both sides were cautiously feeling the other.

Like ordinary Chinese factories, Coca-Cola's factory is full of slogans and posters, but with a slight difference, there is more English and more faces from foreigners.

Yang Rui saw a promotional poster with the "Time" logo for the first time.

"Time Magazine?" Yang Rui asked his fellow staff.

Xiao Guo, a foreign propagandist who accompanied Yang Rui, immediately said: "Mr. Yang's good eyes, this is the cover of an issue published by Time Magazine in the United States not long ago, and we asked people to draw it here, and the white one below is the title of the article, China's new look, which praises China's reform and opening up." ”

The cover of Time magazine is a Chinese holding Coca-Cola, wearing a green wool coat and a peaked cap, with the Great Wall of China in the background, and the iconic elements are complete.

Yang Rui looked at it and smiled, but in his mind was the scene of YY himself appearing in "Time Magazine".

Xiao Guo thought that Yang Rui liked it, and said with a smile: "We bought a lot of copies of this issue of Time Magazine, and when we leave for a while, we can give them to everyone." ”

At this moment, the cadres around Yang Rui are also happy, and the relationship between the cadres and the masses is unprecedentedly harmonious.

Coca-Cola's internal factory is lackluster, and the original production line shipped from the United States naturally reflects the advanced nature, but from the perspective of the visiting delegation, the production line of which domestic factory is not imported from foreign countries.

Everyone came to visit Coca-Cola, but they didn't come to do this.

Fortunately, Coca-Cola also understood in his heart, so he casually led everyone to take a look, sat in the conference room, and gave everyone a bottle of Coke first.

"This is the cola produced in our factory, please try it. In addition, although we also sell this variety domestically, our factory's export volume is larger, and it can earn foreign exchange for the country every year. Manager Xiao, who is in charge of foreign affairs, said this, not without purpose. The argument that the introduction of Coca-Cola is a waste of the country's foreign exchange has never disappeared, and Coca-Cola's invitation to academics to visit this time is also based on their experience in the United States, for the purpose of lobbying.

Everyone present didn't know if they heard it or not, and the conference room was full of the thudding sound of opening bottles.

Yang Rui now runs every day, and has to bench press a few sets from time to time, and he is not sensitive to carbonated drinks, so he puts it down after taking a sip.

"Mr. Yang doesn't like it?" Xiao Guo asked with a smile.

"No, I just don't feel healthy. Yang Rui replied with a smile.

He said casually, but Xiao Guo's face changed greatly. The notion that carbonated drinks are unhealthy is no longer more prevalent in 30 years, and in the eyes of many fitness people, carbonated drinks are probably more terrible than drugs.

But in 1984, let alone China, there were few reports of this in foreign countries.

Xiao Guo walked to his manager in three steps and two steps, and whispered a few words.

Manager Xiao's face was also gloomy.

"What's wrong?" asked a middle-aged man sitting in the front row, sipping a Coke.

Now people's hearts are restrained, but on the surface, they are very outgoing, and they ask other people's things at will, which is naturally like a visit.

Manager Xiao smiled: "It's okay, there may be some misunderstanding." ”

"What's the misunderstanding?" the middle-aged man was even more curious.

Manager Xiao thought for a moment and said with a smile: "Mr. Yang Rui may have some misunderstanding about carbonated drinks. ”

"Yang Rui?" The middle-aged man turned his head to recognize the person, recalled it again, and said suspiciously: "He still has research on carbonated drinks?"

The conference room is not big, and everyone heard the conversation between the two.

Yang Rui's brows suddenly furrowed.

Most of the people sitting around were academics, invited by Coca-Cola through universities and research institutes. Of course, there are inevitably administrative officials who occupy the quota and come over for a meal and receive gifts for their children. However, no matter what kind of person they are, they all have a certain influence on the academic community.

Yang Rui is in the period of prestige accumulation, and he is very sensitive to words such as "research", he doesn't know the reason why Manager Xiao asks this, but he can't be regarded as a freshman who came to rub Coke, so he thought about it for a while, and said loudly: "I don't dare to do research, I have some understanding, and I pay more attention." ”

China's modest answer can be advanced or retreated, and it is still very useful.

Manager Xiao didn't know if he was modest, but he was still relieved, after all, the most difficult ones are always those who are full of confidence.

However, Manager Xiao didn't speak, but the middle-aged man in the front row turned around and said, "I've read your paper on the cell, it's quite powerful." However, you also studied potassium ion channels in cells last year, and this year you have studied carbonated drinks? You look at food science too simply, Manager Xiao, you just said that there was a misunderstanding, what is the misunderstanding?"

This is the so-called literati contempt. Just like Yang Rui doesn't want to be misunderstood, this one who studies food science doesn't want to be misunderstood.

Whether it is a glass heart or a bottom line, he would rather offend Yang Rui than lose face in front of his colleagues in the academic world.

Of course, this is also Yang Rui's prestige is not enough, if he is a scholar, even if he points to the stool and says it is dry, the food professional can also take on the sentence "vacuum packaging is more fresh".

Manager Xiao was reluctant to repeat it in his heart, but when it came to this, he had no choice but to signal Xiao Guo to say.

Xiao Guo was a little nervous, lowered his head, and said, "Mr. Yang just said, that ...... Carbonated drinks are unhealthy. ”

There was a noticeable inhalation sound at the scene.

For Chinese in 2014, Coca-Cola may be a drink, and the discussion of health or unhealth stops at business and health.

However, the Chinese in 1984 inevitably associated with more things, and the most important thing was always the political factor.

As a benchmark foreign-funded enterprise entering China, Coca-Cola's turmoil in the first few years has always been closely related to China's political scene.

In 1978, four days after the signing of the agreement to allow Coca-Cola to enter China, China and the United States officially issued the Joint Communiqué on the Establishment of Diplomatic Relations between China and the United States, announcing that "China and the United States have agreed to establish master-level diplomatic relations as of January 1, 1979."

In 1982, Coca-Cola did the first store promotion in China's modern market in major shopping malls in Beijing.

In 1983, the "caffeine turmoil" that had just passed was the main reason for Xiao Guo, Manager Xiao, and everyone to be uneasy.

Because after a research institute in Northeast China fed Coca-Cola to mice, the mice became excited, and some local health departments did not allow Coca-Cola to be sold on the market on the grounds that "Coca-Cola contains caffeine and does not meet health requirements". This time the matter was very big, and Coca-Cola once had the urge to fight an international lawsuit, but in the end, the multinational company still solved the problem with a Chinese mindset through COFCO.

To solve this problem, Coca-Cola synthesized data from dozens of countries and provided hundreds of documents to prove that caffeine comes from a cocacola plant that contains caffeine and is not artificially added, and other countries do not prohibit caffeine, and Chinese tea contains several times more caffeine than Coca-Cola......

The whole process, for Coca-Cola, is no easier than a congressional question.

Now, Yang Rui is once again raising the issue of health, which makes one wonder if this was instigated or an accident.

……

Provide full text online reading without pop-ups, faster update speed, better article quality, if you think the network is good, share this site more! Thank you for your support!

The latest chapter of the god-level scholar of rebirth at high speed, this chapter is Chapter 504 Carbonated Drink Unhealthy Address, if you think this chapter is not bad, please don't forget to recommend it to your friends in the QQ group and Weibo!