Chapter 1035: Planning the Spring Festival Gala
"Boss, I think, is it to start with mobile payment and play this card in advance?"
After hesitating for a moment, Yan Banlei asked softly to Bai Ningyuan cautiously with a consultative tone. Pen ~ fun ~ pavilion www.biquge.info
When she was at the helm of Lepay, she had a deep exchange with Bai Ningyuan about the future development strategy of Lepay, and she was still very clear about some of the key points of Lepay's development.
"No, it's not the time yet!"
After hearing Yan Banlei's words, Bai Ningyuan refused almost without thinking about it.
Under Yan Banlei's gaze, Bai Ningyuan said with a slight frown: " From the beginning of Lophone last year to the present, Lophone's sales in the world, although it is growing at a very high rate, can be called a miracle in the industry, but I have to admit that the time for the rise of Letong is too short, the mass base is too weak, this is still global sales, if you only take out the domestic sales, it will be less, and in terms of mobile payment, smart phones are the most basic carriers and tools, and now the penetration rate of smart phones in China is too low, and intelligent systems like Saipan, because of the system settings and style, in actual operation, it is very inconvenientIn this case, forcibly promote mobile payment, and will not achieve a good effect, the so-called half a step ahead of the world is a genius, one step ahead of the world is a madman, too innovative ideas, often it is easy to die prematurely......
In fact, since the establishment of Lepay alone this year, almost the entire Lo International, are paving the way for Lepay, about the cooperation with Su Ning and Jingdong, needless to say, just the payment system of all its websites, all of which are connected with Lepay, can be seen, for the promotion of Lepay's efforts, and LophoneS after the launch, the high-end version is equipped with a fingerprint recognition system, which is to lay the groundwork for the next step in the development of mobile payment.
But even if so much has been done, mobile payment is still not the protagonist of this era, because the conditions suitable for its emergence are far from being met.
Although Bai Ning wants to promote Lepay quickly more than anyone else, he also knows that mobile payment is not a card that should be played now.
Hearing Bai Ningyuan's words, Yan Banlei pursed her lips involuntarily and didn't make a sound for a long time.
Obviously, she also knew that she was in a hurry.
"Don't be discouraged, the current Lefu Xing may indeed have a lot of difficulties, but as long as you insist on going step by step, in three or five years, you will definitely be able to achieve good results, after all, no matter what you do, it is not achieved overnight!" Bai Ningyuan's voice slowed down, and he said to Yan Banlei soothingly.
Although Yan Banlei has achieved considerable results by virtue of her own relationship and strength when she was in Chunyu Capital, and this girl with a good background has a vigorous and resolute nature that many people do not have, but there are many times when this kind of person with the character of "strong woman" has too high requirements for herself, and once she does not achieve the results she expected, the sense of frustration is even stronger.
Bai Ningyuan was anxious, but he couldn't convey this eagerness to his subordinates, after all, there was a well-known idiom called "Hurry but not reach".
"Hmph, it's really not convincing for you to say such things!" Hearing Bai Ningyuan's words, Yan Banlei's originally depressed mood seemed to be much better all of a sudden, and she actually had the heart to complain to Bai Ningyuan.
In her opinion, one is like a hanging, in a short period of time to grab a huge fortune that countless people have been unable to achieve in their lifetime, and now he actually talks to others and says that "success is not achieved overnight", with his own example, where will anyone believe such a preaching?
No one knows that Bai Ningyuan is a reborn person with memories of his previous life, and his success comes from the information in his previous life, in fact, in his previous life, he was just a mediocre writer.
"Okay, don't dwell on this topic, if you want to promote Lepay, you still have to think of other ways, mobile payment, at least another five years. Bai Ning didn't care about Yan Banlei's jokes, but gave the topic a final word.
"Then let's find a way to expand the influence of the orchestra now, after all, the orchestra is the only independent e-commerce platform in our company, and the main O2O model is a market with great potential for the promotion of Lepay within the group. Yan Banlei thought about it and suggested to Bai Ningyuan.
Of course, whether it is Bai Ningyuan or Yan Banlei, they all know in their hearts that this potential is huge, but it is just relatively speaking.
After all, compared with Taobao's C2C model, it still has considerable limitations.
"That's right, your thinking is very correct, so starting tomorrow, the group will increase its investment in the orchestra, support the further development of the orchestra, in order to expand more user groups, and at the same time promote Lepay to those small-scale businesses, and occupy this market first. After Bai Ningyuan thought about it, he affirmed Yan Banlei's idea.
However, relying solely on the orchestra, the effect began to be a little unsatisfactory after all, Bai Ningyuan also understood this, and Yan Banlei also knew it, but the two of them tacitly understood it, and no one said it.
"Now that it's the end of the year, the hot factors that can be used in the near future are only related to the New Year, I want to engage in an activity to bind Lepay and the New Year's factors, and promote it to everyone today, not to mention how many new users can be affected, at least to beat the popularity of Lepay, it is best to be able to drive a wave of craze!" Yan Banlei tilted her head, her eyebrows were slightly raised, and she looked like she was thinking hard.
Hearing Yan Banlei's words, Bai Ningyuan's mind couldn't help but seem to grasp something.
There was a flash of inspiration that flashed in Bai Ningyuan's mind, and he couldn't help but bow his head and ponder.
"Boss......" Seeing Bai Ningyuan frowning and thinking hard, Yan Banlei couldn't help but show a somewhat strange look, looked at Bai Ningyuan, and opened her mouth to say something.
"Don't talk yet!" But as soon as she spoke, she was interrupted by Bai Ningyuan, seeing Bai Ningyuan's contemplative appearance, Yan Banlei hesitated, swallowed the next words, and then looked at Bai Ningyuan with a strange expression.
I have to say that Yan Banlei's words still gave Bai Ningyuan a hint of inspiration.
The Spring Festival has a special significance for the Chinese people, because this is the most lively and festive day of the year in the tradition of the Chinese people, and with the continuous improvement of people's living standards, people's needs for the New Year have long exceeded material satisfaction, "reunion", "warmth", "love" and other emotional needs are also increasing, has been from the simple material level, more to emphasize a spiritual level of needs, thus driving culture, commerce, transportation, tourism, telecommunications, finance, All walks of life in catering have prospered in an all-round way, forming a unique "Spring Festival economy".
Since Bai Ningyuan was a child, the power of the Spring Festival economy has been fresh in his memory, and it has become more and more intense in recent years, so as Yan Banlei said, can you make good use of this Spring Festival effect, bind Lepay and the Spring Festival, and promote it with the help of the heat of the Spring Festival?
And during the spring season, when is the time when people pay the most attention?
There is no doubt that the CCTV Spring Festival Gala!
Although with the advent of the Internet era, all kinds of new celebrations have appeared in people's field of vision, in the past two years, each satellite TV will hold its own Spring Festival Gala to challenge CCTV's monopoly position on this day, not only that, grassroots art such as the Internet Spring Festival Gala also occupies more people's attention, but it is undeniable that as the most influential party in China, CCTV Spring Festival Gala still has unparalleled influence and attraction on this day.
From 2001 to the present, the live broadcast ratings of the Spring Festival Gala have exceeded 30% every year, of which the 2004 Spring Festival Gala ratings were the highest, reaching 41.6%, although the impact of new things and satellite TV stations has declined in the past two years, but it still remains at the level of about 35%.
That's definitely a pretty scary number.
So since then, there seems to be no partner who is more suitable than the CCTV Spring Festival Gala, don't look at the short five hours, but the advertising effect in these five hours is definitely stronger than the effect of the previous month's advertising on weekdays.
Because of this, more and more businesses pay attention to the advertising effect of the Spring Festival Gala, and they want to appear on the advertising stage of the Spring Festival Gala, and these advertisements, in order to attract attention and leave a deep impression, are more and more hollowed out to do ingenuity.
In particular, a certain auspicious zodiac advertisement, a minute-long non-stop repetition of lines, can be called the most torturous advertisement, once received more than 86% disgust in online polls, but it is undeniable that at that time, no matter how famous or not, its popularity has definitely reached its peak all at once, so that even after the past few years, people will often involuntarily think of the fear of being polluted by the "zodiac".
The more I thought about it, the more it made sense, and the inspiration became clearer and clearer in Bai Ningyuan's mind.
Under Yan Banlei's gaze, Bai Ningyuan finally raised his head, then looked at her with a serious face, and asked in a deep voice: "What do you think about our cooperation with the Spring Festival Gala to promote Lepay?"
Hearing Bai Ningyuan's words, Yan Banlei couldn't help but be slightly stunned, and then the whole person also fell into contemplation......
Today's third update!
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