Katie likes the stories Yang Rui tells when she interviews them.

As a journalist, Katie feels that this is simply a natural press release, and of course, it would be better if the PCR was a little more well-known and a little less academic.

However, Katie is not that picky person, and from her point of view, a little retouching of the story - an interview, and then, and then printing a photo of Yang Rui, it is basically perfect.

The New York Herald was not a big newspaper like the New York Daily News, and because of New York's location, the New York Herald was able to sell one-third of the United States, but after leaving New York, sales fell sharply.

At the end of the day, Katie's New York Herald is still a local newspaper, and they often run about the arts and sciences, just because some New Yorkers like it, not because of the New York Herald itself.

Katie confidently pulls out the videotape and listens to it as she writes the outline, and then discovers a problem: it seems to be a little too much.

Unlike ordinary interviews, where more than half of the time is wasted in all kinds of nonsense and clichés, Yang Rui's interviews are concise and concise.

If it's a TV interview, this would be the perfect episode.

But 30 minutes of concise refinement is obviously too much for a newspaper.

The editor-in-chief gave Katie only one page, which was not a small page for the New York Herald, which had only 12 pages in total.

Basically, Katie published this report, and there would be no other science and technology or medium-length character stories in the current issue of the New York Herald.

This also means that one page is the limit of an interview, unless he interviews the president or Greenspan or Tom......

Katie looked at the outline she had written, sighed, picked up the pen, wanted to cross out some of it, and felt wasteful.

After thinking for a long time, Katie suddenly came up with an idea and drew two lines in the middle of the outline.

When she was done, Katie stomped on her high heels and went to the editor-in-chief: "I want to make a series." ”

Katie raised her voice excitedly and said, "I think Yang Rui's report is rich in content and can be played for a few days." ”

"Scientific discoveries about a Chinese?" The editor-in-chief was reading the document, helplessly took off his glasses, and shook his head: "Just put the content with genes and cloning, readers don't care about anything else." ”

"We're a newspaper, not TV, and readers always want to know something. ”

"They want to make themselves feel that they know something, but they don't really want to know something, understand?" The editor-in-chief knocked on the table with his glasses and said, "Characters and stories, the core is characters and stories, with Chinese as interview subjects, such characters are not enough to do serialization, unless you can find me the president of China." ”

"China doesn't have a president. Katie complained.

"Prime Minister, Prime Minister of China...... Anyway, no!"

"But what if the story is interesting?"

"Interesting science story? What are you, Scientific American?" the editor-in-chief glared and began to shout loudly. In his experience, this is the only way to scare away uninteresting reporters and editors.

Katie insisted that she was a beautiful and talented female reporter, and she would not stay in the New York Herald forever, but there were many beautiful and talented women and men in New York, and she had to have excellent reporting before she could freely choose her job.

The editor-in-chief may not like the series of reports on Chinese scientists because of the New York Herald's position, but other newspapers and readers may not like it.

Katie thought for a while, simply took out the outline, put it in front of the editor-in-chief, and said, "You can see how the content is first, but it is a very interesting story." ”

Katie said, turning around and running back to her desk, grabbing the tape and playing it on the spot.

The New York Herald is a small newspaper, and the editor-in-chief has no big rules, and she has limited resistance to female reporters with first-class images and good literary talents, so she can only look at the outline, listen to the interview dialogue on the tape, and prepare to find out the problem before speaking.

Katie had listened to the tape several times, and she watched the editor-in-chief with great intensity.

The editor-in-chief rubbed the flesh on his cheeks and listened to the tape worriedly, and the beginning of the process made him feel a little bored. /p>

Katie wanted to release it quickly, but hesitated and stopped.

Fortunately, the interview between the two did not delay for too long, and the tape progress quickly reached the part of Yang Rui's storytelling.

At this time, the editor-in-chief was a little interested, and only commented: "English is not good." ”

"Of course, he's not from an English-speaking country. ”

"Yes. The editor-in-chief continued to listen.

Katie smiled, more satisfied with her decision.

After a while, the tape recorder makes a "click" sound, which represents the end of one side.

Katie didn't move, the editor-in-chief went over and naturally turned the tape over.

Katie smiled imperceptibly and immediately covered her mouth, so as not to disturb the editor-in-chief.

The editor-in-chief listened to all the tapes and groaned.

"You can write a series, but you can't publish it continuously. The first article will be published tomorrow, and if the response is good, the second article will be sent the day after tomorrow, and the third article will be decided according to the response of the second article. The editor-in-chief made this decision.

Katie hurriedly said, "What kind of response is good?"

"The reading rate of telephone return visits is more than 50%, and the negative reviews are not higher than 20%. ”

"50% reading is too much, our front page is only a lot of reading, and my report is placed after that, 30% is a lot. ”

"40%, and more than 40% praise. ”

"40% good reviews are rare!"

"I'll ask the department to ask you about this, two conditions, either of which can be met. "The editor-in-chief will not give too high a request.

"Okay. Katie didn't force it anymore, thinking that she would wait for the results to come out.

Following.

Since the beginning of her career, Katie has been writing manuscripts while waiting for the details of the call-back call.

The New York Herald doesn't have many regular subscribers, and the phone calls usually return to 120 to 240 subscribers to ask them what they think of the issue, and eventually, these 200 or so users determine the internal evaluation of an issue.

This is similar to the sampling standard of ratings, for example, CCTV Soruifu specializes in ratings surveys, and their sampling in a big city, such as Hangzhou, is 400. For Hangzhou's television stations, their performance depends on the 400 households sampled.

The New York Herald's sample of users is not small, but there is also a lot of randomness, so Katie is quite worried, and she frequently looks at the table when she writes.

11 o'clock.

The door to the editor-in-chief's office suddenly opened, and the pot-bellied editor-in-chief poked his head out of it, knocked on the window, and beckoned to Katie.

Katie jumped up like a giraffe.

"Editor-in-chief, are the results out?" said Katie, in a high-pitched voice.

"Come in and see. The editor-in-chief coughed and said, "Don't disturb the others." ”

Katie looked at the editor-in-chief suspiciously and asked, "Why?"

"Could it be that in the future, if other people want to have a layout, they can use the telephone to pay a return visit to bargain? So what's the use of me, just send someone who calls back to the office to sit in my office. The editor-in-chief closed the door and said: "I said that the results of the telephone return visit are decided, because I am optimistic about your interview first, not because of the results of the telephone return visit, so I decided to use your interview." ”

"Thank you, Editor-in-Chief. Katie smiled sweetly.

The middle-aged man couldn't stand this the most, and the editor-in-chief shook his head and said with a smile: "I know you want to use the Pioneer as a springboard, but it is not a good way to do science and technology reports for Chinese." ”

"But my report can still be on, right?" Katie didn't care about the editor-in-chief's advice, if she listened to the editor-in-chief, her future achievements might be the editor-in-chief of the New York Herald, maybe not yet.

The editor-in-chief smiled, stretched out his hand and said, "Give me the next report." ”

"Ah...... I'm not done yet. Katie jumped up again: "Didn't you say that the second article would be published the day after tomorrow?"

"There's a layout tomorrow. ”

Katie looked at the editor-in-chief suspiciously, there will never be such a thing as a layout, let alone a full page.

She looked at the editor-in-chief and suddenly asked, "Is the result of the phone call particularly good?"

"Hmm...... Yes good. ”

"Very high reading rate?"

"Not really, just over 50 percent. ”

"Very good reviews?"

The editor-in-chief hesitated and nodded: "There are 60%." ”

Readers who have read it have 60% positive reviews, which is quite a rare data for such an article, especially in the New York Herald.

Katie's confidence rose and she smiled, "I'll write it now, you wait for me for an hour." ”

"Well, in addition, there are newspapers that have asked for reprinting, and I am ready to authorize them. The editor-in-chief said before Katie left.

Katie didn't take it seriously and answered "got it", which was not up to her.

"And ......," the editor-in-chief called out to Katie again.

"What?"

"The series can be a little longer, five to seven articles, do you have the content?"

"Of course. If that's not enough, I can go back to the interview. Katie rejoiced.

……

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