On October 2, Yuanfang Supermarket launched a membership card system.

With the elements of free handling, discounts, and accumulation of points to exchange for gifts, distant supermarkets have launched a huge publicity work.

Newspapers, outdoor advertisements, leaflets, students walking the streets with supermarket slogans......

The multi-pronged publicity method has made the distant supermarket once again a topic of conversation for Dongping people after dinner and tea, and the crowd in front of the supermarket has also reappeared on the opening day.

On the 2nd alone, more than 800 membership cards were handled, and the shopping cards launched at the same time were also very popular, and more than 36,000 yuan were sold on the first day.

On October 3, the news that the shopping card could be repurchased in cash at a 10% discount at the original price also spread.

On the same day, there were many more people who came to buy shopping cards.

And unlike the first day when housewives were the mainstream, there were many more men on this day, and there were more handwriting than those housewives, and there were a lot of tens of thousands at every turn.

Li Dong, who was watching from the sidelines, could see at a glance the origin of these people, most of whom were local businessmen in Dongping and personnel from the logistics departments of some government agencies.

That night, the supermarket carried out an inventory, handled nearly 1,000 membership cards, and sold more than 180,000 yuan of shopping cards.

……

As of the evening of October 6, Yuanfang Supermarket has handled more than 5,700 membership cards, with a total value of nearly 80 yuan.

5,700 membership cards, equivalent to 5,700 families have chosen Yuanfang, as long as the service and price of Yuanfang supermarket are in place, these people are Yuanfang's loyal customer base.

As for the shopping card, excluding the 200,000 that were sent, all the million shopping coupons launched in the early stage were sold out.

These cards will not be circulated in supermarkets anytime soon, and may even become a currency in disguise, and may never be used in supermarkets.

This is equivalent to Li Dong having more than 800,000 more liquidity on hand, and this is just the beginning.

Li Dong believes that when the wave of gift-giving frenzy at the end of the year passes, it will not be difficult to sell tens of millions of shopping cards.

The additional effect of the introduction of membership cards and shopping cards is that the supermarket turnover has reached a new high.

In the six days of the National Day, the total sales of distant supermarkets exceeded 6 million, and the average daily sales exceeded one million!

……

On the evening of the 6th, Li Dong saw Sun Tao, who hurried back from Qingyang City.

Sun Tao is darker and thinner than before.

Li Dong was a little sad when he saw it, people have been together for a long time, and they always have feelings.

In the past, Sun Tao was a professional manager in his opinion, but now Li Dong regarded him as a real partner, and when he saw this, he couldn't help but say: "Brother Sun, there is no need to bow down to everything, we have recruited so many people, not for them to eat idle meals!"

Sun Tao smiled and said a little tiredly: "Mr. Li, I am enjoying it." ”

On the one hand, it is the incentive of dividends, and on the other hand, it is a sense of achievement, an unparalleled sense of achievement!

Far away supermarkets have developed and grown, and he Sun Tao is an indispensable part!

Bypassing this topic, Sun Tao asked rhetorically, "You'll leave tomorrow?"

Seeing that Sun Tao didn't want to discuss this topic, Li Dong had no choice but to let it go, nodded and said, "I'll leave tomorrow morning." ”

The National Day holiday is coming to an end, and the shopping mall in Longhua has to be settled as soon as possible, so Li Dong has to go.

Sun Tao was silent for a moment, and wanted to say something, but he wanted to say something.

After several times, Li Dong also saw that Sun Tao had something to say, so he said, "Brother Sun, what is worth your embarrassment?"

Sun Tao frowned slightly, and didn't get down to business first, but asked, "What's going on over there in Longsheng?"

Li Dong didn't force him when he saw this, if there was really something, Sun Tao would definitely tell him.

Seeing him mention Longsheng, Li Dong said disdainfully: "Recently, their business has lost more than half, and the disease of scabies is just that, there is no need to pay too much attention." ”

A series of actions in the distance completely stunned Longsheng, who could barely compete with the distance in the price war before, but now that the membership card is out, Longsheng has no power to fight back.

If Li Dong didn't want to drag Longsheng, as long as he came with a few more promotional offers, it would not be too difficult to completely defeat Longsheng.

Sun Tao actually didn't take Longsheng in his eyes, otherwise he wouldn't have even mentioned it to Li Dong before.

After asking Longsheng, Sun Tao was silent again.

Li Dong frowned when he saw it, and said dissatisfiedly: "Brother Sun, if you have something, you just say it, it's not like you who procrastinate." ”

Sun Tao took a deep breath and said, "Mr. Li, China Resources has a controlling stake in Suguo!"

Li Dong raised his eyebrows, and just wanted to say what this had to do with him, but he suddenly remembered the memories of later generations in his mind, and immediately paid attention to it: "Su Guo is going to march into Jiangbei?"

"Yes!"

Sun Tao's face was heavy, and he said: "I'm not worried about other large supermarkets entering Jiangbei, what I'm afraid of is Suguo!"

"Their target market overlaps with the distance, and Ma Jialiang's 'wolf pack tactic' is very marketable, and what they like to do most is to open stores intensively in the regional market, penetrate the business district, and make competitors have no way ......out."

Sun Tao said a lot of things about Su Guo, some of which Li Dong had heard of in his previous life, and some of which were gossip that only circulated in the industry.

The focus is not on China Resources Holdings Suguo, nor on Suguo's entry into Jiangbei.

What really made Sun Tao frown was that Su Guo's strategic goals were the same as those in the distance, and they were all aimed at small and medium-sized cities and even rural areas.

Originally, the county-level cities in Jiangbei were almost blank areas for large supermarkets, and the reason why the distance could develop was also because there were no competitors in Dongping.

Whether it's Walmart or Carrefour, their target market is high-end people, large cities.

But Suguo is a civilian supermarket, specializing in the development of towns, communities, and counties, and it is Suguo's usual means to go into battle with affordable stores, convenience stores, and community stores.

In this way, Yuanfang has the biggest competitor in Jiangbei, because Yuanfang is now taking this road.

Li Dong was not in a hurry before, because other large stores in Jiangbei did not look down on the township and county seats, and he had time for development.

But now the wolf is coming!

Su Guo is rich and wealthy, and he can't whisper the same as the distance, once the distance competes with Su Guo, there is almost no advantage at all.

"No, where did you hear the news of Su Guo's march into Jiangbei?"

Li Dong thought about it and still felt that something was wrong, in his previous life, Su Guo's coverage was the Suzhou, Anhui, and Henan regions, and Jiangbei was not their target area.

And he remembered that the first Suguo supermarket in Jiangbei opened in 2008, when China Resources had just acquired Suguo, and it didn't seem suitable for such a big move.

When Sun Tao heard Li Dong say this, he was also a little dazed, and said: "It's all spread in the industry. ”

He used to be the vice president of Carrefour, with a wide range of contacts, and more information than Li Dong.

"Could it be a smoke bomb?" Li Dong wondered.

Sun Tao pondered for a moment, thought for a while, and said: "There is really this possibility, otherwise the news would not have spread so quickly, at least Qingyang has not heard that Su Guo has a store opening." ”

Hearing that there was no Su Guo store open in Qingyang, Li Dong determined that the news should be a smoke bomb based on the memories of his previous life, but he didn't know if it was passed on by Su Guo himself or guessed by others.

However, even if it is a smoke bomb, Li Dong has to pay attention to it.

Su Guo doesn't come now, but sooner or later there will be a day when he comes.

The only store in the distance that is really operating now is Dongping, which is simply weak compared to Su Guo's behemoth.

If you want to occupy a market in the retail industry in Jiangbei, you will have to compete with those large supermarkets sooner or later.

Time, the key is time.

Originally, he took Longhua Shopping Mall, Li Dong still felt that his steps were too big, and he was ready to take it slowly.

Now it seems that the steps are not big enough, Su Guo can open hundreds of stores in Jiangbei within a year, and if the distance develops at this speed, it will not be as good as others in a hundred years.

"Brother Sun, I'm going to decorate Longhua Square right away, and it will open before the end of the year!" Li Dong's eyes were firm, he had already made up his mind.

Sun Tao saw it, and said after a moment's silence: "Are you going to use the funds on the shopping card?"

"Yes!"

"What if there is a run on shopping cards?" Sun Tao reminded.

It is not for nothing that there is a run on shopping cards, and some small supermarkets have broken the capital chain due to the run on shopping cards, and finally closed down.

Li Dong didn't care and said: "Three or five million decoration is enough, as long as a few branches start to make a profit, they will soon be able to make up for this shortfall." ”

Sun Tao shook his head and said disapprovingly: "If you are not afraid of 10,000, you are afraid of what if, if the branch is not well managed, it will not be able to achieve the ideal ......."

"Mr. Sun!"

This is the first time that Li Dong called Sun Tao and Sun Zong when no one was around, and he saw Li Dong and said: "If you are afraid of wolves and tigers, then you can't do anything!

Sun Tao was like an empowerment, the sadness on his face gradually dissipated, and his eyes became brighter and brighter.

Become the leader of Jiangbei's retail industry!

This is the first time that Li Dong has said his goal and the future direction of the distant future!

Yes, how can you succeed without taking risks, and how can you beat those big box stores with deep capital without taking risks.

If you want to accumulate and find that you have missed the best opportunity, the market is changing with each passing day, and when the accumulation is completed, there is no living space in the market for a long time.

"Then do as Mr. Li said!"

Sun Tao spoke sonorously and powerfully, no longer tired before, and refreshed his spirits.

Although the distance is weak, their creators have great ambitions, and their dreams will always come true one day!