Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

The Huaxia electric vehicle industry exhibition is divided into 3 stages, the first stage is 1998~2oo3 is the primary stage, to achieve large-scale production, some later independent brands are founded at that time.

2oo3~2oo9 years is the exhibition, that is, the "blowout" stage, during which the large and small electric vehicle companies are numerous, because the industry exhibition is too fast, the industry also laughs at the electric vehicle industry has become a paradise for speculators.

After 2oo9 years, the industry ushered in the enclosure period, and the rising stars competed for the market with their predecessors, and the enterprises that occupied a monopoly position gradually appeared.

For the exhibition of electric vehicles, Liu Meng is clear, although back to the past, some things may change, but the essence of a thing will never change, the exhibition path of electric vehicles should still be so.

In addition, the "Road Traffic Safety Law" just promulgated and implemented in Huaxia in 2oo4 officially stipulates that electric vehicles belong to non-motor vehicles, which has injected extremely good news into this emerging industry.

This is also why Liu Meng is so confident that he can make a lot of money with the help of electric vehicles, but the idea is very full, the reality is very skinny, and the three of them have successively run several major chain cities Wal-Mart, Lianhualian, Happy Buy, Daruncai, etc., and they are unwilling to sign a sales agreement.

In the final analysis, at this time, Kuncheng is an emerging city, and several emerging electric vehicle merchants are very concerned about the market here, and there are already several brands of electric vehicles competing on the market.

You say your electric car is good? How can you prove it? The city's purchasing manager is also very straightforward, and he has never seen your advertisement. Without any exposure, why should customers buy your products?

That's the crux of the matter. How can you prove that your things are better than others, how can customers believe you?

Besides, the electric car itself is a very low-tech product, and it is difficult to say that it can produce too much performance of similar products.

Again, many things in this world are easy to do. It depends on whether you have this opportunity or not, and why you should do it and not let others do it!

Kundi accelerated the progress of production, and only the last balance of 6o yuan has not been paid. At present, Liu Meng still has 1oo funds available.

Another failed visit, and when the three returned home, they sat in the living room without saying a word. I started thinking about countermeasures. The tentative recruitment plan can only be stopped.

"Do you have any ideas?" asked Liu Meng, who was really not very good at marketing.

"It's definitely not okay to go on like this, our products are still very good, but there is a lack of publicity, why don't you try to advertise?" Liu Xiaoyun has also been thinking about this problem in the past few days.

"Advertising may not be effective, and due to the large number of businesses in Kuncheng, advertising costs are very high now. If it doesn't work, it wastes a lot of money. Liu Yong's idea has always been to be as frugal as possible. It was also he who insisted on not recruiting people first, and did a lot of things by himself.

"I don't accept gifts for the holidays this year, only receive brain supplements...... "The TV was turned on, and the three of them didn't have much idea about the content, Liu Meng was also pondering, the advertisements circulating everywhere during the Spring Festival still aroused his idea, and he suddenly had a flash of inspiration and stood up very excitedly.

How to forget the marketing strategy of brain supplements!

Without hesitation, Liu Meng immediately went to the room to turn on the computer and check the information of the brain supplement.

Liu Yong and Liu Xiaoyun didn't know why, Liu Meng quickly walked back, excitedly pointed to the information found on the computer, and said: "Let's just follow the marketing route of brain supplements!"

From the time the two of them noticed the brain supplement, it was already a national advertisement and became a famous brand in the country, and they really didn't know how the brain supplement was displayed, and they were curious to watch it for a while.

In May 1998, when the brain supplement was officially launched, due to lack of funds, the first market choice of brain supplement was in a small place like Jiangyin City.

The success of the test marketing made Boss Shi see the dawn of hope, but after the first round of test marketing, Boss Shi had run out of food, so he had to borrow 5o yuan from a friend, and then spent 1o yuan to advertise in Jiangyin City, which soon produced a strong market effect.

With the success of Jiangyin City, the brain supplement gold soon started the surrounding Xicheng, Suzhou City and other markets, and then entered the entire Jiangsu Province, Jiangdu, Zhejiang Province and other places, and then the brain supplement gold took more than a year to start the national market, making the brain supplement gold a national strong brand.

"Our electric bicycles also take the road from the countryside to surround the city, first from the small county to start the rollout, the price is as low as possible, every day uninterrupted advertising loop, anyway, cheap, if it is in our hometown of Surabaya City, 50,000 yuan can be done in the streets and alleys of the omni-channel rollout. ”

Liu Meng's words are categorical.

"Then which small county town should we choose to spread out first?" Liu Yong asked.

Liu Meng thought about it, at present, Nandu, Sioux City, Xicheng, and Changzhou City are all places with economic reach, and the input cost is still larger, and he is not necessarily familiar with the situation when he suddenly goes to a strange place, and said: "There is no need to choose, we will kill a horse pistol, and the first one will go back to Surabaya City to test the water, and Surabaya, Surabaya, will be used to test the water." ”

Liu Xiaoyun's face was a little pale, she had just escaped from home, and she was having a sweet relationship with Liu Yong, how could she go back again?

Liu Meng naturally knew her thoughts, and said with a smile: "Sister Xiaoyun, are you starting to suspect at home?"

"Originally, I said that I would be at school for two weeks, but now that the time has not come, naturally it has not appeared, and I am afraid that it will appear in two weeks. Liu Xiaoyun replied.

Liu Daniu originally took Liu Xiaoyun to Yang Yufeng's factory on his own initiative that day, and then he didn't know what the reason was, Yang Yufeng was arrested and released the next day, Liu Daniu naturally didn't dare to tell Liu Qiang about these situations.

"Sister Xiaoyun doesn't have to go back, you mainly do one thing in Kuncheng, recruit sales and promotion personnel, the monthly monthly salary is 8oo-1ooo yuan, you can eat and live at this stage, about 8-1o people, you will set it, raise it first, and then the extravagance stage is extremely in need of talents, and it will be too late to recruit at that time. ”

Considering that Liu Xiaoyun would never be able to show up in Surabaya City, Liu Meng made arrangements for this.

This is the safest, as long as Liu Qiang and Liu Yonggui can't be sure that Liu Xiaoyun is in Kuncheng and is with Liu Yong, they don't dare to do anything to the brothers.

After making a plan, the next day, Liu Meng and Liu Yong came back to Surabaya City.

Left 2o yuan for Liu Xiaoyun to use, the last balance does not have to be paid for the time being, Liu Meng now has 8o yuan of available funds, enough to use.

In the car, Liu Meng smiled and quipped, "Brother, I originally thought that a big nephew would pop out before the Spring Festival tomorrow, but now I will pull you back to your hometown, is there any hope?"

Liu Yong's face turned red, he didn't understand what Liu Meng meant, this was a side knock to ask the two of them about their current progress, thinking of yesterday's situation, he blushed and heartbeat again.

The relationship between men and women is the most wonderful, Liu Yong and Liu Xiaoyun have a deep emotional foundation, and after a few years of not seeing each other, they are both sullen, thinking more and talking less, this time it is quite a family pressure, after breaking through the obstacles together, emotionally sublimated a realm.

Only honest people can do the most shocking things, and that's true.

After a few nights, the water came to fruition, and the one who should have been born was born.

"This matter is not in a hurry, there is no urgency, first start a family, then start a business, and then raise a baby. Liu Yong rarely said a playful word.

It was three o'clock in the afternoon when they returned to Surabaya City, and the two brothers did not go home, and after living directly in the county seat, they began to plan to comprehensively promote the advertisement, and went directly to Surabaya TV Station.

The first step is to shoot a commercial film! Liu Meng came up with the whole advertising plan in the car when he came back, and it didn't take long for him to come up with the whole advertisement, not for bells and whistles, but for the most simple and easy to understand, which can be understood by fools after reading it, and it is the most useful in this backward small county.

Shooting a simple commercial film, in fact, a mother riding a bicycle every day is struggling to move forward, crunching, with a painful expression on her face, and her son watching silently from behind, very distressed, tears streaming down her face;

Then the son said a loud slogan: love mom's electric car, love mom, give it to her!

Very inflammatory advertisements, there is no need to invite people, Liu Meng and the young man filmed by the TV station did it in two hours, every day loop, rolling broadcast, except for news broadcasts, TV drama time, are all advertisements for loving mother's electric car.

This shooting also made Liu Meng feel that he still had such a talent for being a director.

In 2oo4, most of the towns and villages in Surabaya City have not been connected to cable TV, and the advertising effect of Surabaya TV is still very good.

Mobile advertising trucks on several main streets of Surabaya City were also rolled out, with huge advertisements plastered.

Two days have passed, to the point where everyone knows, but everyone is blinded, many filial sons do want to buy their mothers a "love mother electric car", this is more face-saving, but I just don't know where to sell?

It's amazing that I've never seen an ad like this.

Many people gathered around the mobile advertising truck and asked the young man who was driving, "Young man, where can I buy this electric car?"

The young man still drove slowly with a wooden face, and replied without being salty or indifferent: "I just drive, I don't know anything else, the big boss spends money on advertising, who can know what he thinks at first glance." (To be continued......)

ps: I adjusted my state today, checked some information, and more or less got back a little bit of the fun and feeling of writing a book, thank you for your criticism and correction.