Chapter 732: There is another routine
What company?
Jian Xiaodan was stunned in her heart, she knew that Gao Leng had no company.
"In terms of green ecological agriculture." Gao Leng said.
Huh?! Qin Ge, the leader of the CCBV news group?!
Xuren, paper can't hold the fire, and Qin Ge, this careless offense is the big Buddha. Jian Xiaodan hurriedly pulled Gao Leng's clothes, and Gao Leng stretched out his hand and patted the back of her hand, suggesting that she was more relaxed, and her face was very calm.
"In terms of green ecological agriculture, I want to do some publicity." Gao Liangmian nodded affirmatively without changing his color, and his words were clear and calm: "Do an interview on the agricultural channel for green food and promote ecological agriculture, which lasts about twenty minutes, and the financial channel is more expensive, so I won't do this kind of interview publicity, and the shopping time file of the financial channel is about five minutes." ”
CCBV Agricultural Channel is the 11th station, the audience is not much, this kind of interview type of publicity is calculated by the file, the price is not very expensive, but this kind of interview review is more strict. For example, we often see "XX postdoctoral refusal of millions of annual salary, back to their hometown to breed characteristic agriculture", the reporter went to the interview, more than 20 minutes of time to introduce this green agriculture in an all-round way, on the one hand, the company wants to give money, this is a soft advertisement, and on the other hand, although there is an advertising nature, CCBV is very strict with the audit of this kind of enterprises, unlike many small local stations, since it is moved to the agricultural channel, it must be genuine.
It is better to have a kind of agriculture that is not only genuine, but also that can be replicated by other farmers.
The shopping time slots of the financial channel are relatively easy to get on, as long as you have money.
The two columns add up, although the two channels of CCBV are relatively cheap, 12 and 11, unpopular. But it will be at least more than 6 million. This is only one aspect, on the other hand, whether or not it can pass the review is not up to Qin Ge.
Qin Ge is the leader of the news group, and his weight is right. However, the specific review process, CCBV card is very strict,
You know, Gao Leng doesn't have a green agriculture company yet. In two months, even if you have money, you have already laid down the ground, and the green onions can't grow so fast, let alone form ecological agriculture, which takes time.
Jian Xiaodan looked at Gao Leng in a little panic.
Not to mention two months, if this Qin Ge is approved, he will have to hand over the relevant information to the agricultural channel for review in the next few days, and it will be revealed all of a sudden. It's clear that the stuffing will be exposed, how can Gao Leng be clothed? Jane Xiaoshan couldn't figure it out, but she didn't speak.
Believe in Gao Leng, he must have his reasons, Jian Xiaodan thought to herself, raised her head slightly, and cooperated with Gao Leng with a calm face.
Qin Ge naturally didn't think much about it when he heard this, and immediately nodded, the performance of the CCBV agricultural channel was not very good, this is the performance sent to the door, of course, so he laughed: "As long as your company can pass the audit of the agricultural channel, no problem." It's still performance. ”
When Qin Ge said this, he paused: "In this way, I will give you a special approval, a discount, I will communicate with the advertising department first, you will wait." ”
"That's great." When Gao Leng heard this, a trace of inexplicable things flashed in his eyes, like a conspiracy and a conspiracy, in short, it was very complicated, but it was full of joy of victory.
"Hey, Mr. Zhang, well, I'll send you business!" Qin Ge picked up the phone on the desk, it is naturally not good to arrange his assistant for such a thing, how bad is this? It is more appropriate for him to play in person: "A friend of mine is in agriculture, and he wants to do your nine-o'clock "Characteristic Agriculture" in a month, well, you give a discount!" Seven folds? Seven percent off is too little, right, go through my channel, give a special approval, I'll open a list for you in a while, and you give him the lowest discount, five percent off? Well, thanks dude. ”
After hanging up the phone, Qin Ge stretched out his finger a little proudly: "Five-fold, this is a discount only available to the top 30 companies in our annual advertising, as a little thank you for your golden idea." ”
This is the benefit of people with official backgrounds. The power in his hands trembled a little, it was favor, it was money.
Whether it's CCBV or other TV stations, as long as it's a big media, it's stuck tightly in terms of discounts. It's just a small classified station under the big stage, and the discount can be up or down, and CCBV's agricultural channel is not leading in China in terms of market broadcast rate, and it just has the title of CCBV. For the same price, advertising on local stations may be more effective than CCBV's agriculture channel. But why do so many companies still place advertisements on the small stage of CCBV?
To put it bluntly, those who place this kind of soft advertising on this kind of agricultural channel are generally small and medium-sized enterprises, enterprises seeking greater development. Coming to CCBV to do such an interview-style advertisement, it is a living signboard.
Wait for the broadcast, record it, put it in the hall and loop it from time to time, come to the customer to show the customer, and then look for local newspapers and magazines, and come to a report such as "Local X Enterprise on CCTV", two-pronged, this is the reputation, this is the reputation that small and medium-sized enterprises want the most, and it sounds good: this is a company that has been interviewed by CCTV!
CCBV's big platform is difficult to get on, and its small platform is not as difficult as the people think.
It's just that it's very difficult to be able to fold five, and this is indeed a special approval.
Qin Ge said, took out a folder, took out a list, and after writing a few words, he raised his head: "Gao Leng, what is the name of your green ecological agriculture?" ”
I asked the name again, there is no such company at all, where did the name come from? Jian Xiaodan gasped, and Gao Liang laughed: "Team Leader Qin, it's better not to write in such detail, I may have to add advertising time at that time, and there may also be my friend's company to pack it together." ”
"Oh, that's it, it's good, so share a little together, I know that your green ecological agriculture is an industrial chain, and generally several companies have completed this industrial chain, so okay, then I'll write your name? The advertising department will recognize your name and give you a discount. Qin Ge explained: "The main thing is that you want an advertisement in a month, there are many people and many things, I am afraid that I will not be able to remember, plus it is a five-fold discount, and the special approval is clearly written on it, in case I am not there at that time, you will not be troublesome." I'm probably going to Europe next month. ”
Qin Ge is well-informed, green ecological agriculture is generally the integration of several enterprises, for example: the source of ecological vegetables and fruits, the middle part is directly sold to the market, and the other part is sold to other ecological enterprises to make jam.
Gao Leng means that this advertising fee is not from his company, and it is not good to write about a company, which is reasonable.
said that Qin Ge lowered his head and wrote, put the pen down, took out the drawer, pressed his seal, and then picked up the phone: "Come and get the list and send it to the manager of the advertising department." ”
Qin Zhu quickly walked in, picked up the list and looked at it, her mouth opened wide in surprise, she turned around and gave Gao Leng a thumbs up: "I didn't expect Mr. Gao to be young, and there are actually green ecological agriculture enterprises!" This is a money-burning enterprise! ”
Ecological agriculture generally has to lose at least five or six years to get back the cost.
At this moment, Qin Zhu was even more impressed by Gao Leng.
"It's just a small business." Gao Leng said, stood up and walked to Qin Zhu's side and looked at Qin Ge with some embarrassment: "Team Leader Qin, I don't know if you can make a copy of this list, or let me take a photo?" ”
"No, no, no." Qin Zhu hurriedly explained: "This list will be entered by someone when it arrives in the advertising department. You interview the company after a month, the time is long and short, and you always have to contact each other in the early stage, and you also have to review the company's information, which you want the people under you to communicate with the people in the advertising department. As long as the price has passed, it will be a certainty, and they will arrange the schedule or something. There is no need to provide a list again. ”
Qin Zhu thought that Gao Leng was afraid that it would take a long time, and the procedure was not easy to follow, but he didn't know that Gao Leng had another routine.
(Today, the last day of April, there is a guaranteed monthly pass.) Let's go for the top three! ~ The first three recommended places are more than a little bit. )