The mystery of the Imperial Economic Summit

Here Erjiao is fighting in full swing, and over there Gao Leng is sitting at the table Jiang Taigong fishing, and the fish are rushing towards his table one by one. Wuchuan, a large inland province, has unlimited business opportunities, and unlimited business opportunities contain countless entrepreneurs with long-term vision. Labor costs in coastal cities are soaring, and most of the big companies are moving their processing plants inland.

He Xiangxi, the general manager of the Wuchuan branch of Xingsheng Magazine, sat on the table, unintentionally looking at the slender on the dance floor, approaching Gao Leng'an quietly and carefully listening to the instructions of his boss, after listening for a while, he looked worried: "Mr. Gao, the summit in the inland area is not very high-grade, and Wuchuan Province also took the lead in an economic summit a few years ago, to be honest, the effect is very poor." ”

"It just so happens that these bigwigs are here, you come up with a plan, and I will operate it." Gao Leng pointed to the people on the dance floor.

It turned out that Gao Leng was going to hold an entrepreneur summit in Wuchuan Province, led by Xingsheng Magazine, and the Wuchuan Branch of Xingsheng Magazine was the main one, and all high-grade entrepreneurs in Wuchuan Province were invited to attend next month.

It sounds simple, but it's actually hard.

"Mr. Gao, there are only seven or eight enterprises that can be ranked in Wuchuan Province, even if these seven or eight are not enough, a guild has at least more than 50 enterprises, you don't look at the entrepreneurs who are on the dance floor now, but there are not many first-class enterprises in the country. Relying on the leading enterprises in Wuchuan Province alone can't support the field at all! Is the summit too high-end for our Wuchuan Province? He Xiangxi, the general manager of the branch, said it reasonably, although the current circle of people was talking to Gao Leng, he still put forward his own views and did not follow the crowd.

Gao Leng couldn't help but give a thumbs up to He Xiangxi: "Mr. He is experienced. ”

He Xiangxi smiled modestly: "I know that if Wuchuan Province is led by our branch to hold such a summit, my branch will make a lot of money, and this year it will be able to get millions of advertising fees, which is definitely the leading advertising performance in this year's branch." But it is true that the economic strength of Wuchuan Province is not as good as that of the coastal areas, and the summit cannot be held. ”

It's a lot of money for a magazine branch to get millions of ads. After all, they mainly publish Xingsheng magazine, and do not publish it, at most get a few pages in it, and the advertising cost is very low. It can be said that in addition to giving some channel fees to the headquarters, all the advertisements that won millions belong to the branch.

That's the equivalent of making millions for nothing.

"Millions?" Gao Leng shook his head and stretched out two fingers: "You will win at least 20 million advertising fees." ”

He Xiangxi's eyes widened, 20 million, which is a sky-high price for magazines in inland areas, which means that this Mr. He has become the boss of the local private media: "But how can this summit be done?" ”

The Entrepreneur Summit is the most sympathetic gathering of entrepreneurs born after so many years of economic development in the empire.

The summit can be seen as a gathering of bigwigs.

The international summit is a gathering of international powers, they gather together to talk about the next international situation, economic or land, you can't come and grab my oil, then my submarine won't go to your waters, let's discuss the next things and draw up a treaty.

The financial summit in Asia is the gathering of large and small countries in the Asian region to draw up new economic treaties, and the political leaders of various countries negotiate large business orders at the national level, and promote their own national business bosses to negotiate international business orders with the bigwigs of other countries.

The famous domestic economic summit held by the empire every year is divided into north, south and east, and the south is generally held by the Nanfang XX newspaper in the east, and more than a dozen media with strong appeal in the south are invited to follow up at the same time, and famous entrepreneurs in Guangzhou and Hong Kong are invited to participate. There are rules for the industry, for example, lighting companies have rules for lighting companies, and food companies have rules for food companies, and now these rules are set by business associations. However, although the summit will formulate some new rules for business associations, it will still provide opportunities for bigwigs to gather together to discuss cooperation.

So what does the media make?

As long as these bigwigs come to the summit, the media will report on them, right? In particular, the front page of the main media is full of important companies, and the next few pages are the pages of other companies. Coupled with more than a dozen media following up at the same time, it can be said that this is a feast for the financial section of the media.

Here's where the media makes money.

Needless to say, the status of large enterprises is here, and being able to invite them to participate in the summit has given the newspaper industry enough face, and a series of reports such as headlines on the front page, followed by interviews with bigwigs and introductions of leading enterprises are essential. Although large enterprises don't need to buy layouts, they are not short of money, and they have this status, and they will give a bunch of advertising expenses to the newspaper industry and more than a dozen other media to participate in the summit.

And what about other small and small enterprises? Large enterprises follow the rules to send a year's advertising expenses to major media outlets, which can occupy a place on the front page and rank first in exclusive interviews. For smaller enterprises, the front page of these shrimp is not up, and it may be very good to the second and third editions, and advertising costs are essential.

There are summits in the south in the south, Shanghai as the business circle in the east, they have their summit every year, and Beijing is not to be outdone with Beijing as the business circle. It's a bit of a strife. Every year when the summit is held, the media has to make a lot of money.

And making money is only one aspect, the summit is the best time for media bigwigs to make connections, and the general manager of a powerful media has amazing connections. Whether it's an old-school corporation or a newcomer, the annual summit allows the organizers to tap into a large number of contacts.

Connections, money and connections are all in the bag, the summit is a good thing, good is good, but not everyone can do it.

There are three aspects to judge whether a summit is high-grade: who the organizers are, whether the visitors are the majority, and how much on-site transactions there are.

"That's right, we can't do the summit, unless there are well-known companies to come to support the event, and there must be several to afford the field, but there are no such enterprises in Wuchuan Province at all." He Xiangxi, the general manager of the branch, said.

"Also, there are only two high-grade large enterprises in our Wuchuan Province, so the reason why the Southern Summit is so good and hundreds of companies are following up is not because there are dozens of super enterprises to participate? These super enterprises can feed a medium-sized enterprise with a single order, and these medium-sized enterprises are flocking to it. "A boss beside Gao Leng said in a long and unslow voice, he is the CEO of a 'medium-sized enterprise', and he dreams of winning a big order from a world-class enterprise.

"In addition to self-employed enterprises, there are also state-owned enterprises in the north, east and south, and many well-known foreign enterprises participated, and of course it was booming. We can't hold a summit in Wuchuan Province, to put it bluntly, 80% of the people who can come to the summit are on the current dance floor, just a few dozen people. ”

For a while, several big bosses around Gao Leng talked and shook their heads.

(This afternoon's public account will post an interview with me before, you can take a look if you are interested.) Official account: Gao Leng Mu Xiaojing, or search muxiaojing18, just follow. ）