"Wouldn't it be better to get your Lincoln out and pick him up together, and then when we get to Xingsheng, the camera captures a few of us driving to the door and then entering the company together?" the shareholder proposed.

"That's a good offer. Lu Yajun particularly agreed when he heard it: "Gao Leng was promoted to the general manager of Xingsheng Magazine, and the news has been released on the official website and magazine, but except for our Xingsheng magazine, no media has followed up, and it is not surprising that a company has changed its CEO, but if an enterprise has an employee who has become the general manager from an ordinary employee within a year, and this employee has risen by his own ability, from 2,000 yuan of internship news to an annual salary of 3 million and holding shares, this is very inspirational. It's curious, it's full of news!"

News point is a word that is often mentioned in the mouth of the media.

People often ask, "Oh, our store is open, can you be a reporter to report on it?"

"Any news points?"

"What is the news point? My family sells fish, does it count if it sells very spicy?"

What is the news point?

For example, if you sell fish and open a business, people also sell fish and open a business, if you are an ordinary fish seller, then you can advertise in the newspaper if you have money, and the XX store is open, but you will never invite a reporter to do anything to report on you, unless you invite a reporter from a shopping station. Because news reports are strictly reviewed, there must be news points, and if there are news points, red envelopes can also be hard.

And the other one sells fish, the fish meat is placed on the naked I girl, the mermaid feast, the hunting, the unique, there is a gimmick.

Wow, the media is coming, and it's a click. It was on the social version of the news at once, and this is the news point.

And another news point is that there is positive social energy, such as Gao Leng's promotion: it only took a young man a year to go from intern to CEO, and the boss also held a promotion banquet for him with great fanfare, and even the boss personally drove an extended Lincoln, and all shareholders were in place to transport him to the company.

Properly inspirational and eye-catching.

"Yes, so that there is a news point, and with the news point, we can use some connections to invite some media to send him a draft, and the big deal is that we will pay according to the advertising advertorial. It's more difficult to get on the headlines on the finance side, but it's no problem to get on the homepage of the major portals, plus a swipe on Weibo."

"Yes, as soon as the heat comes up, this is tantamount to a big advertisement for Xingsheng, not to mention, but also fully reflects our Xingsheng good use of people, exceptional promotion of talents, eclectic promotion of talents, cherishing the style of talents, this kind of news is very attractive to those graduates in the school, every year we recruit interns to grab with those big media, every time they can't grab them, with this, this year we will definitely be able to recruit some particularly good fresh blood to come. ”

Companies need not only veterans, but also mature veterans who have accumulated many customers and informants from other media, as well as excellent interns. Every year, there are countless people who come to interview Xingsheng Magazine, and the mailbox of the Ministry of Human Resources is always full of hundreds of resumes deleted every day. However, it takes luck to recruit good interns every year.

How to say it, some of the high-quality students of really good universities are going to graduate school, studying for a doctorate, or want to go to the official media, instead of coming to Xingsheng, an entertainment-oriented magazine. In terms of competing for talents, Xingsheng is no match for the official media.

But if you build Gao Leng out and heat it up in the social version, it will be different.

Popularity is what enterprises need, and hype can be obtained for promotion.

And talent is what enterprises need, and hype high cold promotion can also be better obtained.

According to Lu Yajun's requirements, Jian Xiaodan rushed out of this plan overnight in order to cooperate with Gao Leng to accept a grand promotion ceremony in the company, and the board of directors was present to motivate the employees, which is one thing. On the other hand, Gao Leng was promoted to general manager within a year, and this outstanding achievement was spread through media reports.

Of course, hype is expensive, although there is a news point, but it costs money to report such a little thing, and it takes at least millions of dollars for the news to spread.

The business world is not your own circle of friends, and there are very few people who hold it for no reason, spend money, bend down to hold it, and you must have something to benefit from it.

praised Gao Leng and let him occupy the headlines of the social and financial pages, and Lu Yajun just commended him? That's too pediatric.

The white way, the black way, the official way, and the way are the way.

For Lu Yajun, being able to make a profit is the king, winning the market and winning word of mouth, and then winning talents, what is it to be a million?

"This is a good idea, we Xingsheng have made so many headlines but there is no famous reporter, create a famous reporter, Mr. Lu, you are really proficient in the media. After nearly an hour of meetings, shareholders nodded their heads.

"This idea is not mine. Lu Yajun laughed and his face was a little tired, a meeting is a very exhausting thing, which is something that some ordinary employees who sit in the audience and don't want to do can not understand, every step of the decision is a brainstorming, not to mention that Xingsheng wants to bring out a famous reporter, other media can't buy all the advertisements, and those who buy advertisements will applaud, so what about those who don't buy advertisements? How to deal with their sarcasm that this is a hype? After all this was arranged, Lu Yajun seemed very relaxed and took a sip of strong tea and breathed a long sigh of relief.

"It's not your idea? it was you who called a few of us early in the morning and said that Xingsheng was going to bring out a new star, create a well-known reporter to become our Xingsheng's trump card, and shatter the history of no well-known reporters in the paper media. ”

Are there any famous journalists in the print media? Needless to say, there is. But it is only famous in the industry, but it is unknown in the mouths of ordinary people.

If you think about it, can you remember the many famous hosts of TV stations, can you accurately remember a certain reporter who wrote a report?

Very few people will.

"I'm using the same cold idea. Lu Yajun laughed, with a strong pride in his tone: "He originally proposed to use his own Weibo to publish news on the independent portal, and said that he would let Xingsheng Magazine publish a Weibo of 'the first whistleblower in China', do you remember? When I gave special approval, a few of you still disagreed!"

Saying this, these shareholders who rarely asked about Xingsheng remembered it, and Po smiled a little embarrassedly, but gave a thumbs up with great admiration.

"At that time, you said that a reporter wanted to use his own Weibo to post news, and I thought it was right to create our own famous reporter, but I also thought that a young man who had just graduated was too ignorant. I agree with that!"

"Yes, yes, yes, I agree with this approach, but at that time, I was worried that I would create a famous reporter, what if someone changed jobs?"

"Yes, although I had some doubts about this way at the time, after all, there has been no paper media in the industry to do this, and I am also worried that this person's Weibo will publish our official news, and he also has your special approval to publish it without passing any review, I think there is too much risk. But deep down I agree with that!"

For a while, the shareholders who opposed it before changed their tone, and they were not optimistic about Gao Leng at the beginning, but they were forced to accept Mr. Lu's face, and Mr. Lu's shares were the majority, but they didn't expect that Gao Leng's kid was really the back wave of the Yangtze River, and the front wave was dead on the beach.

Lu Yajun didn't say anything more, he wanted to save face for them, but he smiled very happily.

"That's okay, let's go play a few rounds of mahjong first, Manager Jian, you can arrange it well, Gao Leng will get off the plane at two o'clock in the afternoon, right? Lu Yajun said, and several shareholders stood up

In a hurry, all the supervisors in the conference room stood up and watched the CEOs leave, and after the CEOs left, Manager Jian was busy with the meeting again.

How to plan the policy is down, and it is all about the details to implement it step by step, and every step must be seamless, and for Jian Xiaodan, this kind of planning is within her ability, and it is more than enough.

Everything, the moment Gao Leng gets off the plane, will be wonderful.

But a trace of sadness appeared on Jian Xiaodan's face.

Oops, the reason why the plan I designed didn't shoot the pick-up was because Mu Xiaoleng was there and was afraid of being sensitive. But the shareholders proposed to pick up the airport, and I didn't want to say that Mu Xiaoleng was Gao Leng's girlfriend at the meeting.

I have to think of a way, if this is photographed, it will be troublesome for some people with a heart to take it out and make a fuss, Jian Xiaoshan thought to herself.