Chapter 591: The Tao of the News Network
The sermon of the news network
News broadcast, as the name suggests, is a joint broadcast of many major news from all over the world.
CCBV's news broadcast is something that every politician, businessman, and even an artist wants to be on. Not to mention how many ratings there are, just going up is also a very face-saving thing. In the past few years, from time to time, there has been a scene of an artist on the news network, even if it is just for a second, it has been hyped.
My XX star is on the news network! This is a news network!
Not to mention the enterprise, not to mention the news broadcast, it is on another column of CCBV, even if it is a late-night column, it will be used by the enterprise as a great publicity point, not to mention the news broadcast that you can't get on for money.
When a company is on the news, that's the biggest advertisement, and it's worth mentioning again and again on any occasion in the next few years.
Our company has been on the news broadcast, and the quality must be trustworthy, and so on.
As long as you are on this platform, it is a kind of identity.
News broadcasts are difficult.
Of course, it is difficult to find that there is so much news in various places every day, and there are at least 1,000 pieces of influential information every day, and a short 30 minutes will take up 15 minutes for national leaders and 5 minutes for foreign news. The remaining five minutes are for the anecdotes happening all over the country.
The remaining five minutes are the five minutes that can be controlled, and every second counts.
Generally speaking, since last night, local TV stations have selected some important news to CCBV and screened some parts overnight, while the other one or two are CCBV's own discovery of whether there are any good news, but they have not been selected to send it.
The next day, until the final broadcast, the news network will set aside a minute or so to add other sudden news.
How many local TV stations are there in the country? There are not many of them, and there are not many of them that are selected to be sent to CCBV. The county TV station selects and sends the city TV station, and the city TV station selects and sends the good ones to the provincial TV station, and the provincial TV station selects and sends the most valuable three or four of the daily to the CCBV.
It is also a game for local TV stations to be on the news broadcast, and every year, how much news released by their own TV stations is broadcast on the news network, which is one of the achievements of local TV stations.
Screening layer by layer, money can't buy it.
However, there is a way to follow.
Gao Leng's treasure this time is pressed on the point that the local media selects and sends news to CCBV.
You can imagine that these more than a dozen prefecture-level cities that have been commended by Xingsheng will definitely give priority to the article "About Xingsheng Commendation City" when they select and send news, and the headline of the provincial TV station is this, and the news selected and sent must also give priority to this article.
After all, it's about performance.
And more than a dozen companies are swiping and sending similar content, and the shock to CCBV can be imagined. News broadcast, so many news summaries are broadcast in one air, which is also understandable.
"How sure are you that about the news about CCBV broadcasting. Mr. Lu asked and smiled: "It's normal not to go up, it's not in the way, ten TV stations have already broadcast Xingsheng, and they have won a big victory." ”
"Originally, I was only 50% sure. Gao sneered, looked at the TV screen, the news of Zuo Xue's TV station was scrolling on the screen, and he pointed: "Now even this TV station has missed the opportunity, then I am ten percent sure." ”
"Oh?" Mr. Lu looked at the TV, pondering.
"The carrion case is a hot topic in their opinion, but in my eyes, the carrion case is no longer news, and the most essential things were broadcast yesterday, and now it is broadcast again, which is old news. Now the news is, how to deal with the rotten flesh case and the aftermath. Gao Leng explained.
Mr. Lu suddenly realized: "Yes, the carrion case was yesterday's, and today it should be how to treat the carrion case correctly, positively, and officially!" He looked at Gao Leng and nodded sincerely.
At nine o'clock, the CCBV news officially began.
As usual, start reading the most important headlines, and naturally there is the carrion case.
"The front page headline of Xingsheng Magazine, which exposed the carrion case, interviewed 19 cities, and local governments actively took measures to prevent carrion from entering the market, please see the detailed report below"
On the screen, some of the footage of the interview that night was selected and sent from all over the country, but it was edited, and the political leaders of more than a dozen cities added up to more than 20 seconds, and the anchor read the title of the interview with each dignitary on the front page of Xingsheng.
Finally, there are frontal shots of the magazines and newspapers of Xingsheng Magazine.
This news, a full minute.
Gao sneered, his chess was right.
The whole media is denouncing the carrion case, and all are broadcasting the carrion case on a loop, and some big stations have released some positive reports that have made positive news for the local government's response to the carrion case.
But not one, not a single media has a summary of the entire empire, so many cities involved in the carrion case.
This kind of summary is often left to the CCBV
Besides, why should my city's TV station give a positive report to the officials of your city? This kind of chivalrous mentality has led to each TV station having its own opinions.
And what about the government? What would the government most like to see?
What I want to see most is how local governments respond after the rotten meat case and the anger of the people.
The government expects the media to make a summary of so many cities involved in the rotten flesh case, and it is a positive one. Coupled with the news sent by the election from all over the country, CCBV will inevitably mention this matter specifically, and focus on Xingsheng.
Because there is only Xingsheng and only Gao Leng, it has made a positive summary for all the cities involved in the carrion case.
Four or two dialed a thousand pounds, and the allocation was successful.
"Hurry, hurry, almost the technical department will make this headline on the official website!" Mr. Lu laughed so hard that his eyes narrowed into a slit, slammed the table and stood up, and said to the advertising department: "Raise the price! Increase tenfold!"
On the street displays, the news of CCBV scrolled.
"Hey, this carrion case is still on the CCBV, good guy, we should deal with those unscrupulous entrepreneurs now, right?"
"Xingsheng? Yes, yes, wasn't it Xingsheng Magazine that was exposed yesterday morning? ”
"They are so fast, they have interviewed more than a dozen cities so quickly, and they are really powerful media. ”
Yesterday, the whole day of information bombardment of the Rotten Flesh Case, people have lost their previous shock about this matter, especially at night, the TV station has been rolling live against the Blade Gang, and many people have begun to think that Gao Leng is a reporter for the TV station.
The mention of CCBV reinforces their impression. News is a very delicate thing, and how the mainstream media guides it, the people will be guided in the same way.
"You see, the interview with Xingsheng Magazine can't be wrong, it seems that this carrion case must deal with a large number of people. ”
"That's right, Xingsheng authority, they exposed the carrion case. ”
Tied to the CCBV news network, it is authoritative.
For a while, there were a few people standing near the newsstand, a row of magazines and newspapers neatly put together, all of them were today, and after a glance, dozens of newspapers were similar, and even the photos were cold confrontation with the Blade Gang, much the same.
"Xingsheng's is on CCBV, and they are the first to buy Xingsheng. A person next to him said.
"Buy Xingsheng's, boss, have a copy. ”
"Yes, I remember that this media is first-hand, buy Xingsheng. ”
A few people picked up Xingsheng's newspaper, skipped the first front page headline directly, and watched the content behind it with relish, and the content behind it was wonderful.
"Boss, come to a Xingsheng. A young man came over again, handed over the money and said.
"Sold out, I bought all of Xingsheng's today. The grandfather at the newsstand smiled and narrowed his eyes into a slit and muttered.
The official website of Xingsheng has exceeded 100 million hits, and Gao Leng's fans have increased by more than 4 million, and it has exceeded 10 million fans. Everything is going in a very smooth direction.
At eight o'clock in the evening, Gao Leng, who had been planning in the office, could be quiet for a while, and the mobile phone rang, and at a glance, it was Yan Jiucheng calling.
"Mr. Gao, congratulations on Gao Sheng, please have a tea today?"
Enthusiastic to the point of coldness, I feel my scalp tingle.
(Well, you only need a dime to read a chapter, and I've been writing this chapter for four hours and haven't been able to find the feeling, and hopefully tomorrow I can find the feeling.) Well, it's my birthday next month, so let's order it. Thanks)