The fake foreign brand seems to be an open secret in their circle.

The prevalence of the Imperial Fake Foreign Brand is closely related to the characteristics of the Imperial people: the moon abroad is relatively round. Of course, products in Europe and the United States are indeed better than domestic products in many cases, which also leads to companies cheating one after another.

Fake foreign brands are generally divided into three types: the first is the most common and the most common, imitation name. For example, the old man's head is a big name, I'll have a French old man's head, HUGOBOSS is high-end enough, right, I'll have a German boss, and so on.

Domestic goods took advantage of the loophole when registering the trademark, and added the name of the country in front of the international big brand.

Of course, you can't make a mistake about buying luxury goods, after all, the price is there, and this kind of fake foreign brand can't enter high-end shopping malls, but what about ordinary people? There are many, many ordinary people in small counties, especially those who have never bought international brands, and they don't even know the difference between the old man's head and the French man's head

Here's a very simple example: the crocodile.

Think about it carefully, crocodile costumes are too familiar brands! There are high-end shopping malls, general shopping malls, pedestrian streets, and alleys next to pedestrian streets: international brand crocodiles are on sale! The boss lady is running, the boss has no intention of operating, and the international brand crocodile is only one step away from jumping off the building price, 399 two pieces

There are three "crocodile" clothing registered in the mainland of the empire, namely France's LACOSTE crocodile brand clothing, with the crocodile's mouth facing to the right, Singapore's CROCODlLE crocodile brand clothing, with the crocodile's mouth facing to the left, and Hong Kong's Li X Group's crocodile brand clothing, with the crocodile's mouth facing to the left.

Look at the crocodile on this trademark, exactly the same crocodile mold, only the direction of the mouth is different, right, left, downward, you can tell the difference

I can't tell it, I can't tell it, the sales have gone up, there are countless famous brands, especially famous brands, and most of them have good sales, but they are all low-end markets.

The second category is a bit more technical: cooperating with foreign capital, or cooperating with technology, or just getting foreign investment. But there will be a unified slogan: original imports.

Whether it's food or clothing, or electronic products, if you go to the mall and take a closer look, you will see similar slogans, the name is still a Chinese name but with overseas blood, this kind of is generally a large company, itself a large company is trustworthy, plus the original import, oh my God, that sales, is leveraged!

It's just that they will be cleverly hidden, such as electronic product razors, the original imported four big words can be seen by the blind, and your 2.0 vision has to be carefully looked for to find a line of small words: materials, well, materials are original imports

What is the core of an electronic product?

For example, if you take a closer look at the pure overseas pedigree in the advertisement, it is a pity to cooperate with foreign capital in technology import, and this technology input is not to make electronic products that need the most technology, but what is the most important thing in jam jam?

The frequency of this kind of pure import is very high, so high that almost every large enterprise will use it, after all, there are many kinds of products in large enterprises, if a company does not have a product with 'pure overseas blood', it is too embarrassing, and it has to come out to pull up the grade.

The third type of overseas descent enterprise has the highest gold content, that is, the model of Keshi Furniture and Dekun Electric. Take the most popular stone furniture sold in the imperial capital as an example, first of all, the stone furniture is not a household name in the empire, but it can be ranked first in the light luxury furniture.

What is the level of light luxury? It costs about two million to buy a whole set of furniture from their pure Italian blood. And luxury furniture is about 4 million just to buy living room furniture. This light luxury is not something that ordinary people can afford. Most of the customers are concentrated in wealthy families, but they are not at the top of society.

The quality of Keshi furniture has nothing to say, and the previous fake foreign brand is completely different is that his products are excellent, and the reputation is very good. And the most important thing is that Keshi is indeed a registered trademark in Italy, and it is a wood imported from Italy, so the advertisement is also played: real Italian blood, 100% imported from Italy, adhering to two hundred years of Italian handmade

There are few companies on the market that dare to advertise directly, this is not what is "original import" and then mark the original import with very small words in the back is just technology and the like, which is written in black and white "100% Italian imported", "adhering to two hundred years of Italian handmade", these two sentences have the most gold content, indicating that they are not fake foreign brands, but genuine overseas brands.

These two sentences can't be faked, after all, if this is a false advertisement, no company can bear it.

Wait, look closer.

Registered trademark in Italy, there is a cat here.

"Mr. Wu, you have developed so well in the past two years, I thought you couldn't do it when you just registered in Italy, but I didn't expect it to be so big now. Su Su couldn't help but admire, Keshi was sold out of stock in the imperial capital in just four years after its establishment.

It has been so popular in four years, and it is one of the most successful cases in the business world.

"Caught up with the craze of overseas brands, when the Italian trademark was registered, it was still the line of the old Cuila, if I didn't get the registration of this Italian workshop, now I really dare not say that I am 'adhering to two hundred years of Italian production', you don't know, the current social elite love overseas craftsmanship, and one by one, with the registration of this Italian craft, I only stand out. Mr. Wu was obviously very proud, shaking his head when he said it.

A company that has only been established for four years, once it is hung with the words "200 years of Made in Italy", it feels completely different, and it is indeed a registered trademark in Italy, this is a real foreign brand.

"Hey, the Italian handicraft workshop I got you happened to be opened by a neighbor of a friend of a classmate of mine, and there are only three people in the handicraft workshop, and I got Lao Wu done it at once, and it didn't cost any money. Cui Guoyue said a word.

A 200-year-old Italian artisanal workshop with only three people

It is equivalent to a small private furniture workshop in Italy, which was bought by Lao Wu with money and turned into a pure Italian handicraft. Can three people make furniture worth more than a billion yuan a year? Of course not.

"Now many people are following our example, my Dekun electrical appliances are selling well now, but there is a Delan electrical appliances to kill out, and I also found a small factory in Germany that is about to close down and hang a card, this Delan electrical appliances are menacing, there is a background of the second generation of officials, and all major TV stations are putting advertisements, and if it goes on like this, my Dekun business will be strengthened by them. Mr. Xu sighed deeply.

In the empire, there are more and more foreign brands like them, which seem to be real foreign brands, and there are also all the procedures of foreign brands, but they are actually domestic production enterprises, and the competition is becoming increasingly fierce.

"Then you're going to advertise. When Su Su heard this, he hurriedly pointed at Gao Leng: "He is very good at planning, I will hand over the planning of Huantai's annual meeting to Xingsheng Magazine, Gao Leng, so, you give Lao Xu a friend price!"

Gao Leng was overjoyed when he heard this, yes, the business is coming.

(Three more, thank you for the reward from the still confused alliance.) Let's order I, read it, read it, and I'll be the first anniversary of the book on the 28th. 365 days and nights, 90% of the time to write until eleven or twelve o'clock in the evening, the genuine in the vertical I horizontal I text network. I used a pseudonym for Keshi Furniture, which is a case I have interviewed. ）