The shady curtain of self-deprecating hype

"Miss KIKI's cute little face, how can she get tired of seeing it?" Gao Leng smiled ambiguously and shook his head: "Mr. Zhang, if you want to blacken yourself, find a marketing account to operate, why do you have to look for me personally?"

This is a polite refusal.

Zhang Yuanzhi's face changed, and he glanced at KIKI, who immediately smiled, picked up the tea on the coffee table, walked to the vicinity where Gao Leng was sitting, sat beside him, handed over the teacup in his small hand, and said softly: "How can this marketing account be compared with the official Weibo of reporter Gao?"

GAO LENG REACHED OUT AND TOOK THE TEACUP, KIKI'S HAND TOUCHED HIM AS IF IT WERE NOTHING, SOFT AND ITCHY.

"KIKI is right, although Reporter Gao's Weibo is also a private Weibo, it is a working Weibo under the authorization of Xingsheng Magazine, which is the first in the empire. Zhang Yuanzhi took the opportunity to answer: "Although other reporters also open Weibo, they are all personal work and cannot represent the official, and the marketing account is too low, and the hype is also suspicious." ”

This is true.

Gao Leng is the first reporter to open a personal Weibo, but he can publish a Weibo account separately under the banner of Xingsheng Magazine, which is a privilege he wants from Lu Yajun, and it is also the first Weibo to try to do so. Although it was very beneficial to see him do this, other media outlets followed suit.

But it has always been imitated and never surpassed.

After all, it only took him two months to become famous and have a certain influence, and other reporters are nothing more than Dong Shi Xiaofeng.

The marketing account is a special existence in Weibo.

In the famous Weibo media, there is such a group that specializes in breaking the news of the entertainment industry, they are not regular media, nor are they passers-by, but there are scandals in their hands every day that can explode, there is privacy to say, and some privacy is reliable, and some are unreliable.

To be precise, 90% are unreliable and 10% are reliable.

But almost every celebrity scandal has exploded, so the attention is also very high, and almost every celebrity's fans will follow them to see if their favorite star will be hacked by them.

Each marketing account is operated by a team, and the team behind such a marketing account is often not large, and several people can get one, which is very different from the paparazzi of the media. In the end, the paparazzi still need to be photographed, evidenced, and then published in the regular media.

The marketing account only needs to find some news on the Internet, some gimmicks can explode, to put it bluntly, some very vulgar celebrity scandals and anecdotes, and more fictional celebrity scandals to attract traffic and attention.

And the increase in traffic and attention has brought advertising to the marketing account.

"But Miss KIKI is going to blacken herself, and this self-blackening will have to be whitewashed, only the marketing account can pinch up with you and whitewash. Gao Leng frowned slightly, and shook his head decisively: "Mr. Zhang, it's not that I don't give face, although my Weibo doesn't need to pass the review of the magazine to publish news, but I won't be responsible for pinching to whitewash, this is too low the grade of my Weibo, I think, it's better for you to find a marketing account to operate." ”

Regarding the word pinch, Gao Leng said the key to self-black hype.

In the entertainment industry, many self-blackening celebrities pay their own money to operate the marketing account, although the marketing account is vulgar, but they can pinch each other with the star.

For example, the marketing account received money from a celebrity and asked him to explode a photo of himself going to a nightclub and a photo of someone who seemed to be kissing on his tongue, which caused a sensation after it exploded. At this time, fans began to pinch each other, some argued, some passers-by turned fans, and some fans turned black, and they were all happy.

When the incident ferments to a certain extent and the exposure rate comes up, at this time, the celebrity's team can protest in official and righteous words, and issue a lawyer's letter or the like, directly slapping the marketing account in the face.

That's the pinch.

The shady curtain of the marketing account attracted the attention of the regular media, and the exposure rate came up, and the star took advantage of the situation to hold a press conference, either with tears or righteous words to fight back, and then took out other photos of the nightclub at that time, proving that the shady curtain exploded by the marketing account was nothing.

Woo woo woo, I just went to a nightclub with my friends, my mother was there at the time, woo woo, this is a photo taken by my friend, the female star cried like this.

Please some media respect themselves! My wife was also there at the time! This is the full photo, please don't say this kind of behavior that hurts my reputation and hurts the hearts of my fans! A certain actor complained.

It has been whitewashed, the exposure has come up, and the popularity has also come up.

To put it bluntly, this is an agreement that has been made between the two sides in private for a long time, and as for whether there is a real lawsuit, who still cares about it after this limelight? Even if it is a real lawsuit, it is enough to lose some money.

Naturally, not all shady scenes are self-hype, after all, there are paparazzi in the regular media.

Why don't you send it to the paparazzi in the media to break the news?

First of all, if the media wants to break the news, it needs to be reviewed layer by layer, no more than a marketing account, just get one or two people. This layer of review requires layers of buy-in relationships, which is too complicated and too risky.

But Gao Leng's Weibo is different, first of all, he can publish it directly without review, and he has a negative background, so it's understandable to explode one more. In other words, as long as Gao Leng doesn't say that this is self-hype, no one will know.

But the important thing is that the media that are a little more upscale will not cooperate with you like this, after all, you will be slapped in the face later. No media is willing to put a celebrity to slap in the face, or even sue, and it is still the kind that will lose.

This will reduce the value of the media.

If the value of a media outlet has decreased, how will he cooperate with other celebrity teams in the future? How will he cooperate with other companies?

Therefore, Gao Leng directly refused, his Weibo had just started, and he was slapped in the face, which was undoubtedly digging his own grave.

"Reporter Gao can rest assured that KIKI's shady scene does not need to be pinched. You just explode normally. Zhang Yuanyi heard Gao Leng's words, although he seemed to refuse, but there was room for maneuver in these words, and he hurriedly spoke.

"Not whitewashing?" Gao Leng was very surprised when he heard this.

How can there be self-blackening, and then not whitewashing, isn't this self-harm?

"Not whitewashing. Zhang Yuanzhi nodded affirmatively, approached Gao Leng, and stretched out five fingers: "Reporter Gao, as long as you are willing to expose her shady scenes, I will give you this number of red envelopes." ”

A red envelope of 500,000 yuan is not a small red envelope.

Hehehehehehe, Gao sneered, stretched out his hand and pressed down Zhang Yuanzhi's five fingers: "Mr. Zhang, I'm very greedy for money, but I don't do this pie in the sky." 500,000?"

Gao Leng raised his eyebrows and shook his head.

"It's just a Weibo, reporter Gao, and this is indeed a shady scene of KIKI, and it is also the first to break the news in China, which is also good for you, you won't be so greedy, and you have to increase the price, right?" Zhang Yuanyi listened, scolded a little in his heart, but he was very polite.

This guy is really greedy for money, 500,000 is too little?! This is a shady scene sent for nothing, Zhang Yuan thought to himself.

"Well, let's start with what kind of shady thing it is. Gao Leng thought about it, and said with a smile: "What kind of shady curtain does not need to be whitewashed?"

This doesn't need to be whitewashed, Gao Leng is still hearing it for the first time.

If this explodes, the result is a set, and then he is slapped in the face, then the popularity of his painstaking management will be half dispersed.

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