/newmessage.php?tosys=1&title="Rebirth: Changing the World."

Chapter Errors/Click here to report

At the end of the 70s, the first bottle of shampoo, Lemon Balm Shampoo, was born. At that time, various shampoos such as Seagull and Megazine that were popular in the Chinese market basically only had the function biquge.info of simply cleaning hair, and due to the factors of the economic environment at that time, the marketization process was not high, and there was a lack of market competition. This situation lasted until 1986, when it began to change.

In 1986, Unilever began to enter the China Productivity Shampoo, which opened the cultivation and development stage of the shampoo industry in China. After Procter & Gamble entered China in 1988, it took less than 4 months to launch the first anti-dandruff shampoo in China - Head & Shoulders, followed by the introduction of the Rejoicing two-in-one shampoo that subverted the Chinese people's habits of using shampoo and hair care separately, followed by Pantene Nutritional Shampoo with maintenance as the positioning, thus starting P&G's journey as the leader in the Chinese shampoo industry.

At this stage, the products of multinational companies such as Unilever, Procter & Gamble, and Kao occupied more than half of the market share with the image of high quality and high price, and domestic brands continued to shrink in the low-end market.

Although Aoni later used the concept of plants to directly open up the later Chinese herbal shampoo market, Sibao's Shu Lei, Shu Lei's terminal marketing strategy showed the advantages of system competition and changed the marketing of the Chinese shampoo market, but it has not changed the fact that more than 70% of the market share is occupied by foreign brands. Many domestic brands can only linger in the second and third lines.

Since Chen Kangjie has been reborn, let's try to compete, and it is best to regain the market that belongs to the national brand.

"It takes a lot of money, but you don't have to worry about this, I'll give you investment, or don't do it, if you want to do it, you can make it bigger, but this time you can only be a small shareholder, hehe", Chen Kangjie replied with pride, he planned to pull Ouyang Zhenhua to invest. Since she was caught, it would be a bit unreasonable not to solve it for her, not to mention that if Chen Kangjie didn't promise something, it would be impossible for him to write a book quietly.

There is one thing that Chen Kangjie didn't say to anyone, that is, he plans to let his sister and brother go to Mingzhu City and Pengcheng to make a fortune, 92 years of subscription warrant turmoil has created a large number of millionaires, Chen Kangjie is shallow and can't fit his own dragon, but he can still let his sisters and brothers go to make a fortune of their own development funds. However, this plan was later changed by a trip to the south, and he had to rely entirely on betting on World Cup matches to raise money for them.

"Isn't that why I can't have the final say? If I invest too much, how many shares can I occupy with the hundreds of thousands, isn't that almost the same as nothing, people can invest, and they still care about my money", Chen Yufen felt that Chen Kangjie's words were unreliable, and she felt a little hit.

"Second sister, don't worry, the investment I pull will definitely not let you suffer, isn't there me behind, you can't occupy a large share, but it won't make you too shabby, and the joint venture can also be the general manager of the company, but then again, in this case, you have to strengthen your learning, this is to be a brand, the general direction, it is estimated that it will also be decided by the major shareholders" , Chen Kangjie comforted Chen Yufen, it can be regarded as giving him a vaccination first, if the second sister is fine, then do it for him, if not, then at most he can only be a shareholder who counts money.

Before the second sister is fully familiar with business management, Chen Kangjie will not completely let her go. This is not because Chen Kangjie is reluctant to pay that money, but because of his face, and he doesn't want the second sister to have a mess and affect his confidence.

"Can you really do it?", Chen Kangjie finished speaking, Chen Yufen was surprised, in this way, not only is it a big business, but she can actually be the general manager, she has all the face, how can she not be happy, as for studying, it is not a bad thing, she originally planned to continue to go to college if she had the opportunity.

"No problem, it's not that you don't know my ability", Chen Kangjie replied indifferently, looking very determined. The whole family knew that Master Kong Food Co., Ltd. was the investment he brought in, and several adults in the family who made a large donation in the province later heard that it was Chen Kangjie's credit, for which Ma Fangqin also praised it several times, saying that Chen Kangjie was accumulating virtue.

"Okay, that's a word, when will you bring investors here, or is it that Hongyuan International?" , Chen Yufen seemed to be afraid that Chen Kangjie would regret it, so she hurriedly made a decision, she hated and was eager, and she couldn't wait to do it right away.

"Second sister, this matter is not in a hurry, you have no preparation now, people are coming, what are you talking about with others? You have to have a careful preparation, and you have to be the general manager, then you have to have something to make people trust your ability, you should prepare well, don't blame me when the time comes", Chen Kangjie stood up and patted his second sister on the shoulder and said to her, although this second sister is motivated, but she is too anxious to do things, it seems that she has to exercise for a while.

Chen Kangjie went back to the room to write by himself, leaving Chen Yufen alone in the living room both excited and clueless, it seems that it is really like what Lao Wen said, take some time to prepare well, this is big business, you can't rush.

Although Chen Kangjie returned to the room by himself and picked up the pen, his mind was also thinking about what he had just talked about with Chen Yufen. Since he wants to invest, Chen Kangjie himself has to put some effort into it, and he can't completely hand it over to the second sister, and if he can't get it done, it will be troublesome.

Chen Kangjie took out a piece of paper and wrote the type of shampoo on it:

1. Basic type: This type of product is more suitable for home use and plays a basic role in hair care;

2. Efficacy: It can actually eliminate the problems of hair quality, such as dandruff, anti-shedding, anti-itching, repair, etc.;

3. Natural type: contains one or several natural extracts or ingredients, such as Shou Wu, ginger, black sesame, soaphorn, etc.;

4. Hairdressing: high-quality hair care products, double the nutrition and moisturization of the hair, show the beautiful luster of the hair, such as hot oil series products, etc.;

5. Comprehensive type: that is, the above types of comprehensive products, such as natural shouwu dandruff shampoo, etc.

In order to defeat Unilever and Gamble, Chen Kangjie intends to strategically shift to flank attack, that is, to directly bypass the basic and functional type, and invest in research and development of natural, no hairstyle and comprehensive type. The reason why the domestic brand gave up more than half of the country before the rebirth is mainly due to two factors, the first is that the financial strength is not as strong as the two major multinational companies, so that it is at a disadvantage in research and development and market publicity, and the second is that the management ability is relatively lacking compared to multinational companies, so that the internal management, market segmentation, system, personnel and other aspects have weakened the combat effectiveness.

Strategy is the foundation of the enterprise, marketing is the core, the system is the guarantee, and the corporate culture is the blood. Only after building this systematic development model can China's local shampoo brands truly compete with multinational bigwigs, so Chen Kangjie has figured out a structure and intends to recruit a group of R&D personnel and management personnel to assist Chen Yufen.

Anyway, Chen Kangjie has two biggest advantages compared with those domestic brand shampoo companies before his rebirth, the first is that he has strong funds, in this regard, Chen Kangjie is confident that he is more comfortable than Cleaner and Unilever, and the second is that Chen Kangjie knows the market development direction in the next 20 years and can seize the commanding heights in advance. With these two fundamental guarantees, it can be said that beating foreign brands has almost succeeded more than half of them ahead of schedule.

After writing the strategic goals and structure, Chen Kangjie went to the kitchen to wash a big pear and gnaw it. When he came back, Qian Degui told him that there was a big bag of pears brought to him by Luo Zirong in the trunk, Chen Kangjie smiled bitterly, it was rare for Luo Zirong to bring such a heavy gift from so far away, Chen Kangjie was also a little strange how Luo Zirong knew that he liked to eat this thing, he didn't know that this idea was actually led by Luo Ya as a joke.

After eating a big pear, Chen Kangjie continued to write his script, he was also rushing for time, remembering that the novel of Jurassic Park was published this year, so Chen Kangjie's first script was Jurassic Park, which had been basically written, and he revised and checked it again tonight, and sent it to Li Wendong for publication, resulting in a fact that "if there is a similarity, it is a coincidence".

Chapter 139 Shampoo Industry

Chapter 139 Shampoo Industry, to the website

Aishang Novel Network would like to thank all book friends for their support biquge.info