In addition to Versace's strong intention to let Chen Feng endorse, another well-known brand is undoubtedly Coca-Cola, and it can even be said that they are trying to make Chen Feng's endorsement even stronger.

After they missed Chen Feng's endorsement, the market share has shrunk significantly in the past three years, with a 16% decline in global performance in the first year, a 19% decline in the second year, and a 34% drop in the first half of the third year of this year, with economic losses of billions of dollars, and even the brand value has been decreasing. This made the shareholders of Coca-Cola Company ache and vomit blood. If they had a choice, they would rather spend several times the endorsement fee for Chen Feng to be endorsed by PepsiCo back then.

On the contrary, after Pepsi got Chen Feng's endorsement, its annual performance has been rising, the global beverage market share has been expanding, and the brand value is now almost equivalent to Coca-Cola, which makes Pepsi's shareholders now smile one by one, and their stock has become the strongest stock in the international stock market that year.

The contrast between the two cola companies is so stark, as long as you are not stupid, you know that it is all because of Chen Feng's endorsement.

Therefore, since the first year, Coca-Cola has been constantly public relations, some from the government of various countries, let the local government * government introduce policies to restrict the sales of the other party's brand, and also from the channel business, but in these two points, Pepsi is not vegetarian, they also have a strong political background and background, and also have a lot of good channel providers, Coca-Cola unless it gets to lose with Pepsi. Otherwise, no one can be 100% sure of anyone.

And the most important point. That is to do kung fu on Chen Feng. After they realized their mistake in decision-making in the first year, they contacted Chen Feng to try to get Chen Feng to switch to him with a higher endorsement fee, and also offered to ask them to pay liquidated damages with Pepsi and pay him a lot of reputation compensation. The result, of course, was a failure.

In the second year, after they really saw the huge benefits that Chen Feng brought to Pepsi after his endorsement and the huge disadvantages brought to themselves, they increased the endorsement fee to twice that of Pepsi, that is, 140 million US dollars, and the reputation compensation fee after the breach of contract with Pepsi was also increased to 100 million. As a result, Chen Feng remained indifferent. This made the leadership of Coca-Cola remorse and anger.

Coca-Cola can conspire to smear Chen Feng and make his reputation plummet, and Pepsi will naturally suffer. But this plan may be effective for other stars, but it is completely difficult for Chen Feng. First, Chen Feng's fan base is too huge, and because of his support for him, large-scale demonstrations and bloody clashes broke out in both the United States and Dongying. If they can't keep it 100% confidential, if the deliberate smear of Chen Feng is revealed, their company will definitely be boycotted by dragon fans around the world, and then it will definitely be a catastrophe for their company. It's too dangerous to do so, and it's not always going to be successful.

Therefore. Coca-Cola could only concentrate on various methods to persuade Chen Feng to get him to endorse their company's Coke.

For this. They have launched a special team, chaired by the president himself, and in particular, through the board's special grant program, which allocates $100 million upfront to the group for upfront public relations. If necessary, they can be increased at any time.

In order to achieve the purpose of public relations, the year before last, Coca-Cola donated a large amount of 20 million US dollars to the Huaguo Long Fund in the name of the company, and then, they donated 5 million Chinese dollars to Chen Feng's alma mater, and then through the relationship between the leaders of Chen Feng's alma mater, the president of Coca-Cola in China naturally met Chen Feng's uncle Chen Dazhi, and soon made friends with Chen Dazhi.

This made Pepsi also donate 30 million US dollars to the Huaguo Long Fund the next day, and then also donated 5 million Huaxia coins to the elderly association in Chen Feng's hometown.

By the time of this year, Chen Dazhi and Zhao Rengui couldn't shirk favors, and in the end they each ended up being lobbyists for two cola companies, which made Chen Feng a little crying and laughing, and at the same time, he also admired the public relations ability of these international companies. It's just that they all know how to be more measured, and they don't directly target his father and his mother. Otherwise, it will definitely cause a strong backlash from Chen Feng. However, Chen Feng thinks a little highly of them at this point, in fact, they have all contacted Chen Dayong and even Zhao Xiaolan through various relationships. As a result, as soon as Chen Dayong said that his son's business-related career would immediately turn his face, no one would buy it, and Zhao Xiaolan directly said "I don't care about my son's affairs" and sent it away. The two companies had no problem with this, and they were afraid that too much contact would have the opposite effect, so they had to give up.

After the plane crash this year, Chen Feng's popularity and international influence reached its peak, so Coca-Cola even quoted him through Chen Keying, and the endorsement fee was raised to a real sky-high price of 500 million US dollars, with an annual salary of five years and an average of 100 million US dollars a year. This time, they did not politely propose to let Chen Feng terminate the endorsement contract with Pepsi early. It's just that he wants to sign a contract with Pepsi as soon as his contract with Pepsi expires. To do this, they can make an advance payment of $200 million in contracts.

This sky-high endorsement agreement is of course very sincere. Chen Feng was indeed a little moved, but Pepsi received the news immediately, and immediately said that they were willing to pay a sky-high endorsement remuneration of one billion US dollars, as long as the contract expired, Chen Feng could renew the contract for another eight years. For this reason, they are also willing to pay $200 million in advance for the reservation. In addition, they also very sincerely rewarded Chen Feng with 30 million US dollars unconditionally. This sincerity is more than Coca-Cola.

As a result, Chen Feng unceremoniously accepted a reward of 30 million US dollars, but he was not bought. He certainly wouldn't be stupid enough to accept the conditions offered by their side right away. The two of them bid against each other and waited until the contract expired. Definitely the price will be higher than it is now.

And this time Chen Feng achieved superhuman results in the Olympic Games. It has stimulated the nerves of these world-renowned brands. Let them once again realize the huge commercial value and brand value that Chen Feng's endorsement will bring to them. One by one, they are scrambling to "grab the treasure" or "protect the treasure". Chen Feng is now like a huge diamond mountain, which makes these brands want to stop.

Chen Feng is also a little unaware of the commercial value he represents, otherwise, he would not have signed a five-year contract with several famous brands at once, thinking that he had taken advantage of something, but in the turn they took advantage of it. This somewhat made Chen Feng regret it, but the contract was signed at the beginning, and it was impossible for Chen Feng to break the contract.

Fortunately, he endorses those major brands, and he can be regarded as a good person. Dutong guò also compensated him to some extent by various means.

After this lesson, he does not plan to sign long-term contracts with these brands in the future. What's more, in his future memory, the currency will gradually depreciate, especially the depreciation of the US dollar, which is very cost-effective for him.

This time, Chen Keying called him to ask about his plans, and Chen Feng also expressed this meaning, it is best to sign the brand now every year in the future, and it must not exceed three years at most, and those who have not yet endorsed him and want to endorse him must ask for such a request.

If possible, it is better to bid directly with an endorsement in the future. The highest bidder wins. Of course, the premise is that the brand he wants to endorse must be a well-known brand with a good reputation. To be honest, the quality of goods must be passed.

After Chen Feng told Chen Keying about his plan, he continued to call his family to make porridge. This afternoon, in addition to going to the court to play a basketball game for a few minutes, he had a lot of free time, if it weren't for too many people staring at him during the day, it would be difficult to have a tryst with Li Yingai, he would have passed long ago.

In addition to Versace's strong intention to let Chen Feng endorse, another well-known brand is undoubtedly Coca-Cola, and it can even be said that they are trying to make Chen Feng's endorsement even stronger.

After they missed Chen Feng's endorsement, the market share has shrunk significantly in the past three years, with a 16% decline in global performance in the first year, a 19% decline in the second year, and a 34% drop in the first half of the third year of this year, with economic losses of billions of dollars, and even the brand value has been decreasing. This made the shareholders of Coca-Cola Company ache and vomit blood. If they had a choice, they would rather spend several times the endorsement fee for Chen Feng to be endorsed by PepsiCo back then.

On the contrary, after Pepsi got Chen Feng's endorsement, its annual performance has been rising, the global beverage market share has been expanding, and the brand value is now almost equivalent to Coca-Cola, which makes Pepsi's shareholders now smile one by one, and their stock has become the strongest stock in the international stock market that year.

The contrast between the two cola companies is so stark, as long as you are not stupid, you know that it is all because of Chen Feng's endorsement.

Therefore, since the first year, Coca-Cola has been constantly public relations, some from the government of various countries, so that the local government * government to introduce policies to restrict the sales of the other party's brand, and also from the channel business, but in these two points, Pepsi is not vegetarian, they also have a strong political background and background, and also have a lot of good channel providers, Coca-Cola unless it makes Pepsi lose both, otherwise no one can be 100% sure of anyone.

And the most important point is to work Chen Feng, after they realized their decision-making mistake in the first year, they contacted Chen Feng to try to get Chen Feng to switch over with a higher endorsement fee, and also proposed to let them pay liquidated damages with Pepsi, as well as pay him a lot of reputation compensation. The result, of course, was a failure.

In the second year, after they really saw the huge benefits that Chen Feng brought to Pepsi after his endorsement and the huge disadvantages brought to themselves, they increased the endorsement fee to twice that of Pepsi, that is, 140 million US dollars, and the reputation compensation fee after the breach of contract with Pepsi was also increased to 100 million, but Chen Feng was still indifferent. This made the leadership of Coca-Cola remorse and anger.

Coca-Cola can conspire to smear Chen Feng and make his reputation plummet, and Pepsi will naturally suffer. But this plan may be effective for other stars, but it is completely difficult for Chen Feng. First, Chen Feng's fan base is too huge, and it was because of his support back then. Large-scale demonstrations and bloody clashes broke out in both the United States and the East. If they can't keep it 100% confidential. In case the matter of deliberately discrediting Chen Feng is revealed. Their company will definitely be boycotted by dragon fans around the world, and in that case it will definitely be a catastrophe for their company. It's too dangerous to do so, and it's not always going to be successful.

Therefore, Coca-Cola can only concentrate on various methods to persuade Chen Feng to let him endorse their company's Coke.

To this end, they have launched a special group, chaired by the President himself, and in particular through the special grant program of the Board of Directors. An upfront $100 million will be allocated to the group for upfront public relations costs. If necessary, they can be increased at any time.

In order to achieve the purpose of public relations, the year before last, Coca-Cola donated a large amount of 20 million US dollars to the Huaguo Long Fund in the name of the company, and then, they donated 5 million Chinese dollars to Chen Feng's alma mater, and then through the relationship between the leaders of Chen Feng's alma mater, the president of Coca-Cola in China naturally met Chen Feng's uncle Chen Dazhi, and soon made friends with Chen Dazhi.

This made Pepsi also donate $30 million to the Huaguo Long Fund the next day. Then he also donated 5 million Chinese coins to the old people's association in Chen Feng's hometown, and got to know him through the guò relationship. let the president of Pepsi in Huaxia meet Chen Feng's uncle Zhao Rengui, and the two quickly made friends.

By the time of this year, Chen Dazhi and Zhao Rengui couldn't shirk favors, and in the end they each ended up being lobbyists for two cola companies, which made Chen Feng a little crying and laughing, and at the same time, he also admired the public relations ability of these international companies. It's just that they all know how to be more measured, and they don't directly target his father and his mother. Otherwise, it will definitely cause a strong backlash from Chen Feng. However, Chen Feng thinks a little highly of them at this point, in fact, they have all contacted Chen Dayong and even Zhao Xiaolan through various relationships. As a result, as soon as Chen Dayong said that his son's business-related career would immediately turn his face, no one would buy it, and Zhao Xiaolan directly said "I don't care about my son's affairs" and sent it away. The two companies had no problem with this, and they were afraid that too much contact would have the opposite effect, so they had to give up.

After the plane crash this year, Chen Feng's popularity and international influence reached its peak, so Coca-Cola even quoted him through Chen Keying, and the endorsement fee was raised to a real sky-high price of 500 million US dollars, with an annual salary of five years and an average of 100 million US dollars a year. This time, they did not politely propose to let Chen Feng terminate the endorsement contract with Pepsi early. It's just that he wants to sign a contract with Pepsi as soon as his contract with Pepsi expires. To do this, they can make an advance payment of $200 million in contracts.

This sky-high endorsement agreement is of course very sincere. Chen Feng was indeed a little moved, but Pepsi received the news immediately, and immediately said that they were willing to pay a sky-high endorsement remuneration of one billion US dollars, as long as the contract expired, Chen Feng could renew the contract for another eight years. For this reason, they are also willing to pay $200 million in advance for the reservation. In addition, they also very sincerely rewarded Chen Feng with 30 million US dollars unconditionally. This sincerity is more than Coca-Cola.

As a result, Chen Feng unceremoniously accepted a reward of 30 million US dollars, but he was not bought. He certainly wouldn't be stupid enough to accept the conditions offered by their side right away. The two of them bid against each other, and when the contract expires, the price will definitely be higher than it is now.

Chen Feng's superhuman results in the Olympic Games this time have stimulated the nerves of these world-renowned brands, making them realize once again the huge commercial value and brand value that Chen Feng's endorsement will bring to them. One by one, they are scrambling to "grab the treasure" or "protect the treasure". Chen Feng is now like a huge diamond mountain, which makes these brands want to stop.

Chen Feng is also a little unaware of the commercial value he represents, otherwise, he would not have signed a five-year contract with several famous brands at once, thinking that he had taken advantage of something, but in the turn they took advantage of it. This somewhat made Chen Feng regret it, but the contract was signed at the beginning, and it was impossible for Chen Feng to break the contract.

Fortunately, he endorses those major brands who can be regarded as good people, and they all compensate him to some extent through various means.

After this lesson, he does not plan to sign long-term contracts with these brands in the future. What's more, in his future memory, the currency will gradually depreciate, especially the depreciation of the US dollar, which is very cost-effective for him.

This time, Chen Keying called him to ask about his plans, and Chen Feng also expressed this meaning, it is best to sign the brand now every year in the future, and it must not exceed three years at most, and those who have not yet endorsed him and want to endorse him must ask for such a request.

If possible, it is better to directly use an endorsement to bid in the future, and the highest bidder will win. Of course, the premise is that the brand he wants to endorse must be a well-known brand, with a good reputation, integrity, and product quality.

After Chen Feng told Chen Keying about his plan, he continued to call his family to make porridge. (To be continued......) T