The 190th Huateng Dairy

No matter how forgetful the Chinese are. Regardless of the Chinese government's efforts, the pain caused by the melamine scandal is permanent, and so many sick children and families may remember it for a lifetime, and it will be difficult to get out of the nightmare for the rest of their lives.

The tainted milk powder incident has brought a huge impact on China's dairy industry, with consumer confidence frustrated, national brand reputation damaged, production enterprises in trouble, dairy farming facing extreme difficulties, and dairy farmers unstable. According to statistics, just two months after the "incident" was exposed, 120,000 tons of milk poured by dairy farmers across the country, and the loss alone reached 390 million yuan.

The domestic milk powder industry has suffered a fatal blow. International dairy competitors took advantage of the situation and dumped milk powder into the Chinese market at a low price of 16,000 yuan/ton, while the cost of domestic production of milk powder per ton was about 25,000 yuan, and the huge price difference made many domestic dairy processing enterprises and food enterprises import a large number of cheap milk powder, and imported more than 40,000 tons of milk powder in only two months. As a result, the sales of domestic milk powder have dropped sharply, and the processing enterprises have a strict backlog of large-package milk powder. If this phenomenon continues, the consequence will be that there will be a surplus of local milk sources in China, the purchase price of fresh milk will further decline, and the dairy farming industry will suffer a heavy blow.

The most direct negative effect of the tainted milk powder incident is the shrinkage of the dairy consumption market, the consumption enthusiasm of consumers for dairy products has been frustrated, and the sales volume of dairy products has fallen to the lowest point. According to an online survey conducted by Sohu.com on whether consumers continue to consume milk, 6,807 people participated in the survey. 71.36% of the respondents said that they would not drink if they could not drink, 17.23% of the respondents said that they would reduce their milk drinking, and only 11.4% of the respondents said that they would drink it correctly. Many industry insiders and experts predict that 2003 is a life-and-death year for the development of China's dairy industry, if the market consumption is not restored, dairy companies will reduce the purchase of raw milk, dairy farmers "difficult to sell milk" will lead a large number of farmers to withdraw from dairy farming, dairy farmers killing cattle will greatly shake the foundation of dairy farming. Due to the long intervals between the generations of dairy cows, once the basic herd of dairy cows is harmed, the recovery period is at least 4-5 years. This will cause the situation of the good development of China's dairy industry in recent years to regress, in view of this, the government should take "bailout" measures.

The tainted milk powder incident has profoundly exposed some deep-seated problems that have accumulated over a long period of time in the development of China's dairy industry. The "incident" problem highlights that the complete industrial chain of the dairy industry is separated from the management of 4-6 government departments, and the management boundaries of each department are blurred and the responsibilities are not clear, especially reflected in the quality and safety monitoring of raw milk and dairy products. In addition, in terms of the interest linkage mechanism between dairy farmers, milk stations, processing enterprises and consumers, dairy farmers are in a weak position in the industrial chain, and in order to protect their own interests, they will reduce feeding inputs and reduce the quality of raw milk out of cost considerations; processing enterprises have a weak sense of product quality safety and corporate social responsibility, and have a tendency to "emphasize quantity, light quality, heavy profits, and light responsibility"; milk stations, as intermediate links, deceive and ignore quality, and lack of supervision of milk stations, fresh milk and dairy products. The system is irrational, the construction of the rule of law lags behind, and even lawbreakers have an opportunity to take advantage of it.

For the above-mentioned problems of the domestic dairy industry, Chen Feng naturally knows, and recently, with the exposure of the three-way milk powder incident, it can be said that the domestic dairy industry affects the nerves of every Chinese person. As the dirty inside story of the domestic dairy industry has been further revealed, the domestic people have almost lost confidence in the entire domestic milk powder and dairy products.

In particular, the provisions of the zero melamine standard jointly issued by the five central ministries and commissions have caused domestic dairy companies to suffer heavy economic losses.

In view of this, Chen Feng had a whim one day, when domestic dairy companies were in trouble, why not take the opportunity to acquire and integrate at a low price and rebuild a real national milk powder brand? As we all know, the milk powder and dairy industry is an industry with huge profits, and now it is a time when these domestic dairy companies are panicking, such as the collapse of the stock market, knowing that it will rise wildly in the future, and it is naturally profitable to eat at this time, and Chen Feng's main idea is to fight for his country's dairy industry, why is those foreign milk better than Chinese milk? More expensive than Chinese milk? This is in Chen Feng's view. The main point is that things are man-made, and no one is born better than anyone else. Anyway, Chen Feng is now so rich that he has a fever, in his opinion, spending hundreds of millions of dollars, he must be able to create a national brand that is not worse than those foreign dairy companies, a few hundred million is not good, then use billions of dollars, this time the gambling won hundreds of billions of dollars, he is worried about how to spend it?

Chen Feng has always been the master of what he wants to do, this is the case in his previous life, and even more so in this life, since he thought of this idea, Chen Feng immediately began to collect information from the Internet to understand the situation of domestic dairy companies, first of all, the first target is of course Sanlu Group, which has filed for bankruptcy Now it is fragrant, and many other domestic dairy companies have been eyeing it, but think about it, although Sanlu has fallen, it is the boss of the domestic dairy industry before this, and the corpse left behind is real fat, including a number of factories and modern production and processing equipment, as well as more important milk source bases.

Of course, Chen Feng is not uncommon in production plants, Chen Feng's plan is to introduce all the production lines from abroad, but the milk source base is very important, and the most important problem in this melamine incident is the milk source.

Therefore, the milk source is very important, in fact, to ensure the safety of the milk source. It can be imported from abroad, but the milk source is in the hands of foreigners, which is almost equivalent to being pinched by others, Chen Feng of course does not want to do so, so the best way is to find a safe and reliable milk source from China and build his own milk source base.

According to the understanding of the Internet, between 40-50 degrees north latitude in China, it is a globally recognized golden dimension area for forage growth, with the characteristics of fresh air, moist soil, sufficient sunshine, pure water source and fertile grass, known as the "golden milk source belt", Xinjiang Tianshan, Inner Mongolia Xilin Gol and Hulunbuir grassland are like three pearls embedded in this golden milk source belt. The total land area of Xilin Gol League in Inner Mongolia is 200,000 square kilometers, of which the total area of grassland is 192,000 square kilometers, accounting for 97.8% of the total area. The usable grassland area is 176,000 square kilometers, accounting for 90% of the grassland area. Xilin Gol aquatic grass is abundant and beautiful, especially conducive to livestock breeding, according to statistics, there are nearly 200 kinds of Chinese and Mongolian medicinal materials in the pasture. Since Kublai Khan, the ancestor of the Yuan dynasty, was appointed as the capital of Shangdu, the Xilin Gol grassland became a royal pasture, and then five emperors were crowned here. After the establishment of the Qing Dynasty, Xilin Gol was also positioned as a royal pasture, specializing in raising and supplying war horses, cattle and sheep for the royal family. Xilin Gol grassland is an important milk source base of Yili Group, in addition to liquid milk. There is also an infant milk powder production base, but the current Yili pasture share in the Xilin Gol grassland is less than 20%, there is still a lot of room for operation, as long as you start in advance, Yili naturally has no ability to compete with Chen Feng.

Above the rooster-shaped territory of the motherland, there is a place that resembles a rooster's comb, that is, the world-famous Hulunbuir League of the Inner Mongolia Autonomous Region, which is known as the "northern jasper". Hulunbuir gets its name from the two major lakes of Hulun and Bell. Hulun's Mongolian language roughly means "otter", and Bell's Mongolian language means "male otter", because these two lakes were rich in otters in the past. With a total area of 149 million mu, the Hulunbuir grassland is the most abundant and beautiful pasture in China. Because it is hardly polluted, it is also said to be "the purest grassland". It is also known as the "forage kingdom" because of its more than 120 kinds of nutritious forage grasses such as alkali grass, needle grass, alfalfa, ice grass, etc., and the meat, milk, skin, wool and other livestock products produced are favored by consumers at home and abroad, and even the forage grass is exported to Japan and other countries in large quantities. As early as the 90s of the last century, Yili Group established a production base in Hulunbuir, but his investment is obviously far from enough compared to a few years later, and the occupancy rate of the ranch is very low, and now is the best time to seize this ranch.

Xinjiang has 860 million acres of high-quality grassland, concentrated in the north and south of the Tianshan Mountains, accounting for 22% of the country's grassland area, the northern slope of the Tianshan Mountains, the Ili River Valley and the oasis in southern Xinjiang have a good foundation for dairy farming, farmers and herdsmen have rich breeding experience, high breeding level, dairy cow breeds have been further optimized in the past two years, and the climatic advantages of the southern Xinjiang oasis are beyond the reach of other places. At present, the stock of high-quality dairy cows in Xinjiang has exceeded 2.1 million, with an annual milk output of more than 1.52 million tons, and it also has the largest core group of imported high-quality cattle in the country, and the quality of milk source is among the best in the country. In the future, it will also be one of Yili's "three golden milk source bases", but unfortunately, at this time, Yili's investment here is even more pitiful. I believe that during this time, Yili also has no intention of increasing its investment in milk sources here because of melamine on the list, but Chen Feng also believes that as long as these dairy companies slow down, the first thing to compete for is these milk source bases and pastures.

Freezing three feet is not a day's cold.

After the tainted milk powder incident, the battle for milk sources between major * enterprises did not stop because of this. On the contrary, when the safety of domestic dairy products has attracted the attention of the whole society, the control of milk source has become more important.

"Those who get the milk source win the world. "This is an eternal law of the dairy industry. It's just that under today's policy promotion and industry supervision, the milk source is no longer popular to "grab", but relies on "construction".

Chen Feng believes that as long as these domestic dairy companies do not plan to withdraw from this market, they will definitely take this trick and seize the construction of their own milk source base.

In addition to the above three golden milk source belts, there is also the Northeast milk source belt. Mainly in Mishan, Daqing, Suihua, Zhaodong and other places in Heilongjiang region, with nearly one million dairy cows and an annual output of more than 1 million tons of fresh milk, it is one of the main milk source bases in China. In particular, Durbot Mongolian Autonomous County in Heilongjiang Province has 4.69 million acres of grassland, and the Durbot Grassland in Heilongjiang Province is one of the largest high-quality grasslands in China. A few years later, Yili built Asia's largest infant milk powder production base here. However, now it seems that Chen Feng naturally decided to strike first. In his opinion, as long as he invests enough funds, he can create a national milk powder brand that is more bullish than Yili a few years later.

In addition, there is also Hebei milk source belt, Hebei Bashang grassland, Kangxi grassland can be regarded as an extension of the Inner Mongolia grassland, is a well-known dairy cow base in North China, in addition to Tangshan, Baoding, Shijiazhuang, Cangzhou and other rural areas also have a large number of farmers to raise dairy cows.

According to Chen Feng's search of the memory number in his brain, a few years later, animal husbandry in Sichuan, Shandong and other places is also developing rapidly, and the Sichuan milk source belt and Jinan milk source belt have also entered the ranks of "golden milk source belt".

But now Chen Feng obviously does not take these two milk sources into account that have not yet formed a scale.

After Chen Feng almost understood the situation of these milk source bases, he thought for a while and called Karina. At the end of July, after Karina found a wet nurse in Xiao Chenzhi, she returned to work in Huateng, and naturally still served as the president.

Because of Xiao Chen Zhi's relationship, after returning from Hong Kong, Chen Feng often called her every now and then to ask about his youngest son. It's strange to say, maybe it's because blood is thicker than water, since he came back from Hong Kong, Chen Feng has often remembered the little Chen Zhi, his little son, and he dreamed of him several times in his dreams, and every time he woke up, he couldn't help but sigh in his heart. Several times he couldn't help but impulse to fly to Hong Kong to see him, but when he thought of his wife and children at home, this impulse was naturally suppressed. In the end, I came up with a way to talk better than nothing, so Karina sent a lot of the latest photos of her youngest son on the Internet, and every time she remembered it, she turned on the computer to look at it.

Chen Feng's call this time was only two days after the last time, and although Karina often received calls from him during this time, she was still very happy in her heart.

"Old class...... Ready, may I ask...... What do you want to teach the bag?" Karina spoke to Chen Feng in Chinese, which was still a little awkward. This made Chen Feng naturally feel awkward for a while.

"Karina, you might as well speak English or French directly, or simply use Xiuzhou dialect. Chen Feng said a little unceremoniously, although he has now forgiven her for calculating her last time in New York, he is still a little uncomfortable in his heart, so in recent days, when the two are on the phone, Chen Feng's tone towards Karina is not very good. But Karina is willing to do this, and regards Chen Feng's often unkind words to him as her man's concern for herself, and feels that only in this way can Chen Feng treat her completely as her own person - his own woman. God knows what a woman, especially a pretty woman, can be so complicated!

After Chen Feng said this, he regretted it a little, after all, he also knew that the reason why Karina told him in Chinese was completely to please Chen Feng, because Chen Feng had said before that as a Hong Kong native, especially the president of Hong Kong Huateng International Holdings Investment Group, it is necessary to master Chinese and Cantonese. Karina has Chinese skills before, but her spoken language is poor, and she knows nothing about Cantonese, but because of Chen Feng's seemingly casual words, Karina has been desperately learning Mandarin and Cantonese these days.

"Alright then, let's use Xiuzhou dialect. Karina pretended to be aggrieved and said in Xiuzhou dialect, "Did you call this time to ask about our son? He is very good, I went home to see it when I went back at noon." I fed three times in the morning. ”

Although it is not the first time that Chen Feng has heard her say "our son", every time he hears it, he still has a particularly awkward and strange feeling, of course, this feeling is completely different from the feeling that Messer calls Rui Rui "my son".

However, Chen Feng heard her say that Zhizhi was very healthy, and he still felt very happy in his heart, and the corners of his mouth couldn't help showing a smile, but he still said: "It's good that the little guy can eat, although he has a wet nurse now, it's best to have your breast milk, so you can't wean now......" Speaking of this, Chen Feng felt that this topic was really a bit of that, and he really said it just now, because his family finally found a nurse with an innocent background and health conditions in Xiuzhou last month, and her milk was enough to meet Rui Rui's daily needs, so Hongye had the idea of weaning after the beginning of the next semester, but Chen Feng knew the benefits of breastfeeding, so he naturally objected, so he just said it smoothly. can only be a little embarrassed, and abruptly stopped, "Well, I called you today mainly to talk about business." ”

"Okay, I listen to you, I know that breastfeeding is the best, good for the child and the mother, you can rest assured, every day after work, I have to go back to feed, if the milk rises badly in the company, I will also squeeze it out and put it in the bottle to freeze it, bring it back and heat it up to the baby to eat, if you can't finish eating, you can eat it yourself, giggle. ”

Listening to Karina's sexy laughter full of happiness and charm on the phone, Chen Feng's very uncompetitive heart jumped a few times, his mouth was even more dry, and he swallowed a mouthful of saliva, then coughed dryly and disguised: "Let's talk about business." ”

"Oh, okay, what's the business?" Karina only heard Chen Feng's words about business this time, and her tone became stern.

"Well, yes, I'm going to invest in the creation of a milk powder company in our country. The best way, of course, is to take advantage of the current recession of domestic dairy enterprises, take advantage of the weakness, with strong capital as the advantage, quickly acquire and integrate several dairy companies, the most important thing is to seize the domestic golden milk source base before several large domestic dairy enterprises, I have learned on the Internet, we first want to seize the pastures in Inner Mongolia and Xinjiang Tianshan, this matter must be prepared immediately. ”

"Boss, are you sure you want to invest in the domestic dairy industry?" Karina asked, somewhat surprised. In her view, China's domestic dairy industry is like a pool of sewage, and no one who gets in it should think about cleaning it, "From my point of view, this investment is very profitable in the short term." ”

"I didn't invest in the domestic dairy industry to make money. My aim is to rebuild a national brand in China's milk powder industry, even an international brand. I also know that in the short term, this goal will be difficult to achieve, so I have set a five-year plan to achieve the rise of a national milk powder brand within five years. I have already thought that I can come forward to act as the image spokesperson of this brand of milk powder. With the help of my personal fame, I can quickly expand its popularity, and as for the marketing of the market and the organization and management of the company, I have to trouble you as a professional. If you want to build this brand and realize the rapid rise of this brand, the top priority is to register the company immediately, organize professionals to rush to the mainland to seize the milk source base, and then immediately open to the world to recruit full-time personnel required by dairy companies with high salaries, don't be afraid of spending money, my initial investment is one billion US dollars, if it is not enough, I can continue to add, these two days, I will inject our Huateng 10 billion US dollars again, in short, the task I assigned to you is to do whatever it takes, in the next five years, to create a new national milk powder brand in our country。 ”

After listening to Chen Feng's ambitious words, Karina couldn't help but be stunned, especially when she heard Chen Feng say that she would inject 10 billion US dollars into Huateng again, Fang's heart couldn't help but tremble, this injection of 10 billion US dollars not only represents a further step in Huateng's strength, but also represents a further increase in the value of Karina's shares.

But despite this, Karina tactfully advised: "Boss...... In fact, our current liquidity is sufficient...... There is no need for further funding. ”

Chen Feng couldn't help but laugh when he heard this, this World Cup he took away a total of more than 130 billion US dollars from the world's major gaming companies, causing some small and medium-sized gaming companies to close down at least a dozen, and the top ten gaming companies in the strongest ranking also followed with the collapse of three, although the rest did not go bankrupt, but they also lost almost insolvent, suffered heavy losses, and broke their muscles and bones. Among them, they swept away nearly 30 billion US dollars at once, so that the Macau government had to fund the rescue, otherwise Aocai would have to go bankrupt.

And Chen Feng and Hongye's personal accounts also have a lot of income because of this World Cup, Chen Feng doesn't feel much about it, but his account suddenly has hundreds of millions of more red leaves, but he can't sleep for several nights in a row, which makes Chen Feng even more determined not to tell her the wealth he really owns. He was really afraid that she would be happy and sad, but something was not good.

Chen Feng made so much money at the World Cup this time that he didn't know how to spend it? He took out 10 billion yuan to inject capital into Huateng, but less than one-tenth of what he earned; if it weren't for the fact that the action was too big and caused too much turmoil in the world's financial circles, Chen Feng's re-injection of capital would not be only this "measant" $10 billion.

"Karina, after you return to work this time, the acquisition of Hollywood studios will be hurried, and I will inject this 10 billion again to prepare for the acquisition of Hollywood studios, in addition, you can also further start to acquire shares in some media industries in the world. Increase our Huateng influence in the world. ”

As soon as I heard that Chen Feng had such a big move, after a rough calculation, the 10 billion US dollars plus the liquidity that can be used on the company's books now, I don't know if it will be enough by then, so Karina won't say anything more.

"Well, okay then. I will immediately gather the relevant people of the company and others to register a dairy company in the mainland, and I will immediately send people to the mainland to seize the dairy farms in Inner Mongolia and Xinjiang according to your instructions. In addition, I will also do a comprehensive investigation and analysis of China's milk powder industry, and finally report to you. Karina immediately sorted out the order, and began to plan one by one according to what Chen Feng said.

Seeing that Karina said it was in good order, Chen Feng was naturally very relieved. Then he exchanged views with Karina on the specific establishment of this dairy company, and finally tentatively set up a preliminary preparation plan.

"Okay, that's all for today, you can start preparing right away. ”

Chen Feng gave an order, and Karina naturally agreed immediately. The two ended the call. When it comes to the company's affairs, Karina is still very resolute, and immediately summoned the company's investment experts and consultants in charge of mainland affairs, as well as professionals in charge of mainland public relations, and rushed to the headquarters of Huateng as soon as possible.

After meeting with these subordinates and having more than an hour of consultation and division of labor in the conference room, Karina immediately issued orders one after another, organized a six-member investment team headed by the manager of the investment department, and rushed to the mainland to register and set up a dairy company in the fastest time, with a tentative registered capital of 200 million US dollars.

As for the location of the company, Chen Feng chose the Dulbert Prairie in Heilongjiang Province in Northeast China according to the site selection of Yili that year, and will build the largest infant milk powder production base in Asia here ahead of Yili.

Durbot steppe refers to the general name of many grasslands in Durbot Mongolian Autonomous County. It is located at the junction of Daqing City, Qiqihar City and Xing'an League of Inner Mongolia Autonomous Region in Heilongjiang Province and its surroundings (here it is called Duerbert Banner in the Qing Dynasty).

When the tourism promotion of Durbot Mongolian Autonomous County is carried out externally, it is collectively referred to as "Durbot Grassland".

The Durbot mountain grassland is located 20 kilometers southeast of the county seat of Durbot Mongolian Autonomous County. With a total area of 10.56 million square meters, it is a primitive grassland, belonging to the meadow grassland type, with meso-xerophytic perennial herbaceous plants as the building species, and clumps and rhizometic grasses are dominant. The soil is mainly meadow soil and sandy soil, with an average grass height of 0.45 m and a vegetation coverage of 95%. The grasses of the family include sheep grass, wild ancient grass, cryptophyllum grass, Baikal needlegrass and cha grass, and the leguminous family includes Xing'an bush clover, fine leaf bush clover, five-veined mountain mucuna pruriens, wild alfalfa, mountain vetch and astragalus.

In 1981, the farm was identified as a livestock modernization project area. A large grassland in front of the main field of the mountain is one of the best preserved grasslands in the Songnen Plain, with excellent grass quality, and the original and unique style of the grassland has been maintained so far.

Setting up a dairy company with an initial investment of 200 million US dollars next to such a natural grassland can be said to have a unique advantage.

When the six-person investment team of Huateng arrived in Duerbert Mongolian Autonomous County, the public relations staff came forward to say that it naturally attracted the attention of the entire Duerbert Mongolian Autonomous County Government, especially when I heard that these people were from Hong Kong's Huateng International Holding Investment Group, of course, the officials were all in awe, Huateng International Holding Investment Group was very low-key in the first two years, although it has long been famous all over the world in the international financial community because of Karina, the financial czar, but in China, for ordinary people, of course, most of them do not know。 However, with the popularity of a "Winter Love Song" starring Chen Feng last year, Hong Kong ATV, which it invested and filmed, naturally entered the world's attention, so that the gossip of the world knew that the reason why Hong Kong ATV was able to invite Chen Feng (Long) to star in this TV series was because of the largest shareholder behind the scenes- Huateng Entertainment Group, and Huateng Entertainment Group, is said to be a branch of Huateng International Holding Investment Group, therefore, this super strength, one of the world's top ten financial consortiums of the international holding investment group naturally officially entered the world's attention, and because it was later said that Chen Feng is the boss behind the rumor, it is even more famous in the world, no one knows, no one knows.

Therefore, these municipal government officials in China heard that it was the people of Huateng International Holding Investment Group, and immediately became 100% respectful, not to mention that the other party also said that the registered capital alone is 200 million US dollars, about 1.8 billion yuan, and will be invested in the futureIn addition, a lot of additional joint and several terms were also issued, and the terms were generous, which made the six-person investment team a little dumbfounded. They sent the local scene back to Hong Kong, and Karina immediately instructed to repay the favor, such as giving priority to recruiting local personnel to work in the factory, and making a one-time compensation ranging from several hundred to several thousand per household for the loss of land acquisition, in addition to a one-time donation of 2 million yuan to build a modern Huateng Primary School in the local area, and also donated 20,000 million yuan to Dandurbot Mongolian Autonomous County to improve government office conditions......

Under the opening of money, naturally both sides are very good at talking, and the government has reduced and reduced those that should be reduced, and those that cannot be reduced are also given the greatest preferential treatment within the scope of the policy.

The negotiations between the two sides were reached in a very pleasant and harmonious atmosphere in only three days. Three days later, a company called Huateng International Dairy Co., Ltd. was formally established, with a registered capital of 200 million yuan, and an initial investment of one billion yuan to establish a large-scale milk powder production base in Duerbert Mongolian Autonomous County At the same time, people in China were shocked, but they were also curious about why Huateng International Holding Investment Group chose such an opportunity to enter China's dairy market, does this indicate that they are very optimistic about China's future dairy market? This makes other domestic dairy companies a little excited at the same time, but also naturally very worried. These dairy companies, including Mengniu and Yili, which have grown rapidly in recent years, can still be called kings and hegemons in China, but they are really nothing in the world, especially under giants like Huateng International Holding Investment Group, their strength is like ants and elephants.

After the "News Network" on the same day, Wang Zhaoxiang called Chen Feng with a compliment, and said very happily as soon as he opened his mouth: "Xiaofeng, did you make this Huateng Dairy Company? Hehe, you really deserve to be my good grandson, grandpa knows that you have a heart for the country and the people, and you have done a good job." You have now let Huateng invest heavily in our country's dairy industry, which can be said to have given the entire industry a booster, and even made those foreign media shut up. Good, good!!"

Chen Feng rarely heard the old man speak so happily to himself, and he was a little flattered, so he hurriedly said modestly: "Grandpa, this is what I should do." Besides, the reason for such a big battle this time is not because of me, so I am now trying my best to make up for it, and strive to create a real national brand in our country, so that infants and young children all over the world can drink assured milk powder. ”

"Xiao Feng, you didn't do anything wrong last time, and you did better this time. You have to keep up the good work, grandpa has your back! Well, grandpa has a meeting to be held, so let's just say that. Wang Zhaoxiang hung up the phone after speaking.

Although Chen Feng was a little puzzled, he also knew that his godfather must have just learned about it after watching "News Network", so he called him immediately happily.

At the same time as the formal establishment of Huateng International Dairy Company, it immediately carried out a large-scale recruitment worldwide, with a president position with an annual salary of one million US dollars, a marketing director with an annual salary of 800,000 US dollars, and a R&D director with an annual salary of 800,000 US dollars...... There are several senior engineers with an annual salary of US$800,000, and several senior nutritionists with an annual salary of US$500,000...... Such a "sky-high" salary is nothing abroad, but in the domestic talent market at that time, it was like dropping a concentrated energy bomb, which was quite shocking. The annual salary of one million yuan was rare in China at that time, but it was also heard of, but the annual salary of one million US dollars, nearly 10 million yuan, in China at that time, most people had hardly heard of it, not to mention that the engineers and nutritionists who followed had an annual salary of several million, and even the salary of ordinary workers was clearly announced, with a monthly salary of more than 2,000 yuan, which naturally made candidates rush to it. It can be said that Huateng Dairy's move has not yet been fully established to produce products, and it is already well-known in the country.

For this recruitment, Huateng International Holding Investment Group directly sent Ouyang Hua, the director of human resources, to personally sit in charge and serve as the leader of the preparatory team of Huateng Dairy.

At the same time, Huateng Dairy also specially organized two groups of professional public relations personnel to rush to Hohhot and Xinjiang Special Economic Zone in Inner Mongolia to start the rush purchase and construction of these two major source bases.

The Inner Mongolia prairie is pure natural and pollution-free, and is an important national animal husbandry production base. From the perspective of the prairie in the Inner Mongolia Autonomous Region alone, from the Hulunbuir grassland in the north to the Ordos grassland in the southwest, from the Horqin grassland in the east to the Alxa desert grassland in the west, the total area is 86.667 million hectares, of which 68.18 million hectares of usable grassland, accounting for about 60% of the land area of the whole region, accounting for more than 1/4 of the total grassland area of the country, ranking first among the five major grasslands in the country, growing more than 1,000 kinds of forage plants, of which there are more than 100 kinds of high forage value. In particular, grasses and leguminous forages such as sheep grass, fescue, ice grass, mango wheat, alkali grass, wild rye, alfalfa, vetch, wild axle grass, etc., are famous for their excellent forage. The fertile grassland has given birth to abundant livestock resources. The Inner Mongolia prairie has sufficient sunshine, and the annual solar radiation increases from northeast to southwest, and the sunshine hours gradually increase from 2,700 hours in the east to more than 3,400 hours in the west of the Alxa League and Bayannur League. Sufficient sunshine is more conducive to the photosynthesis of plants, enriching the natural vegetation food chain, especially the unique forage feed resources, rich in crude protein, crude fat, calcium, Phosphorus and other nutrients provide the best quality nutrition for dairy cows; the temperature of the Inner Mongolia prairie varies significantly from year to year, and the temperature difference in most areas is generally 65 °C-85 °C, and the annual temperature range is 13 °C-16 °C, which is the largest area in China with extreme temperature and diurnal range, which is very conducive to the storage of sugar in grassland plants and the condensation of dry matter; the large temperature difference between day and night in the Inner Mongolia prairie, the high altitude and the cold climate, the maximum range dù reduces the epidemic of infectious diseases in livestock. In later generations, Yili Group, which took root in Inner Mongolia, took advantage of the time and place, and it is a great inevitability to grow into a leading dairy industry. But now because of the strong intervention of Huateng Dairy, it is difficult to say whether Yili will be able to maintain his leading position in the domestic dairy industry in the future.

The two groups of public relations personnel sent by Huateng Dairy this time can be said to have some official backgrounds in the mainland, and they are all masters with great backgrounds, so under the dredging of these "professionals", the negotiations between Huateng Dairy and the local government are very smooth, and Huateng Dairy is willing to pay the capital, which is even easier to speak.

Within a week, Huateng Dairy had won the vast majority of the natural pastures in Inner Mongolia and Xinjiang's Tianshan Mountains, and although it cost nearly 5 billion yuan, these were well worth it for Chen Feng. Only Karina, the "housekeeper's wife", after notifying Chen Feng, saw that Chen Feng agreed to the price, and she couldn't help but feel a little distressed in her heart. But she also knew that Chen Feng had made up his mind to do this this time, so she didn't say anything unpleasant, and immediately implemented Chen Feng's order. In addition, he personally rushed to Inner Mongolia and Xinjiang and signed cooperation agreements with the provincial governments of the two places.

Originally, because Huateng Dairy had been on the news network before, it should be difficult to be on it again this time, but probably because of the personal charm of Karina, the financial czar, or because the investment of Huateng International Holding Investment Group in the mainland has exceeded 7 billion yuan, it was actually on the news of "News Network" twice again because of the signing of contracts with the two provincial governments. This honor can be said to be very rare. Industry insiders who are familiar with some domestic rules know at this time that Huateng Dairy, the dragon that crosses the river, actually has a deep background in China, and naturally does not dare to secretly attack it.