Chapter 163: Convincing Momiji
Chen Feng was alone at home after the network. Idle and bored, he called Messer. For this wedding, he thought about inviting Messer to come, but considering that his identity as the "richest man in the world" was really sensitive, he had to give up. However, as an important confidant and friend of his, his boss is married, so he naturally has to inform him.
The two have been old friends for many years, and there is no need to be polite, after a simple greeting to each other, Chen Feng said: "Messer, I have had a secret wedding with my fiancΓ©e, and now I am in Hong Kong." I didn't invite you this time, I'm sorry, you know that my marriage news has to be kept secret, and our relationship must also be kept secret. β
Messer was somewhat surprised to hear that Chen Feng was actually married, and now he was in Hong Kong, but he immediately sent his blessings: "Dear boss." I understand your concerns. I sincerely wish you a happy marriage and grow old together. β
"Thank you, Messer, and I'll take the time to visit you with my wife in the next two days. β
"It's great, our whole family is very welcome. My daughter, but I have been wondering when you will come back to our house, and I believe that she and your wife will soon become good friends. Messer said happily.
"I also believe that Jenny is a very good girl, and so is my wife. β
"Okay, then why don't you come to our house tonight. It's been a while since we've seen each other. Messer said with some impatience.
Chen Feng said a little apologetically: "I'm afraid it won't work tonight, or I don't know if it's late." β
"Okay, then we'll see you tomorrow, I'm sure my daughter will be overjoyed when she hears the good news, hehe. β
Hearing Messer's heartfelt laughter, Chen Feng's heart warmed. To be honest, he used to be just a relationship with him, but after getting along in the past few years, the feelings between each other have unconsciously deepened, and they already have a feeling of family.
AFTERWARDS, CHEN FENG ASKED ABOUT THE RECENT SITUATION OF FENGSAI (FENGSAI). In fact, there is no need to ask, the development momentum of FENGSAI is very good, and the total assets are still snowballing. IN ADDITION, IT IS A PLAN TO PURCHASE ISLANDS IN THE SOUTH PACIFIC AND SET UP A FENGASAI BASE. A few months have passed, the personnel sent by Messer to investigate have already had results, there are several relatively large islands for reference, and now this plan has also begun to enter the implementation stage, only wait for the two to meet tomorrow, and then negotiate specifically, and even after going to the field to investigate, the final decision to buy the island, in addition, in response to the upcoming economic downturn in the United States in the second half of the year, As long as the United States really encounters a major disaster in the second half of the year, the stock market declines, and the dollar falls, these dozens of short accounts can quickly earn a large amount of profits, and if it is really as Chen Feng guessed, it is conservatively estimated that it can obtain a return of at least 10 billion US dollars. Or even hundreds of billions of dollars. This is still Messer has only invested more than 7 billion US dollars in dark box operations, and if it invests more, this rate of return will naturally be even more impressive.
When Chen Feng heard that he had only invested more than $7 billion in this plan, and even if he was ordered to open more short accounts, he would have to invest at least $20 billion, this was still in consideration of the bearing capacity of the US stock market and the attitude of the US government.
Messer has an almost superstitious trust in Chen Feng, the little boss, and when he heard that he wanted to continue to invest, he had no objection, and simply agreed.
After talking to Messer on the phone, Chen Feng called the CEOs of several Internet companies invested in his name and asked about the recent operation of their companies.
There is no doubt that the Internet industry has come out of the cold winter and ushered in the spring, and the development momentum of several major Internet companies is very gratifying. Among them, Alibaba and Google are the most eye-catching, and their market value is soaring. Although Chen Feng already knew this, he was particularly helpful when he heard the reports of the CEOs of these two companies. In addition, the domestic Sohu, Wangyi, Baidu, and Tencent are also a thriving scene.
After learning about the specific situation, Chen Feng's sense of accomplishment was greatly satisfied. Although he knew it was because he had opened the cheat.
Ben also wanted to call Karina to ask about Hua Teng. But after thinking about it, I still didn't hit in the end.
At noon, the gang of people who went to play naturally did not come home, and Chen Feng was convenient alone, idle was also idle, cooked, took some vegetables and fish from the refrigerator, fried a few dishes, the taste was acceptable, one person almost wiped out all the meals, his current big stomach is very famous at home.
Chen Feng spent the whole afternoon practicing various musical instruments, which can be regarded as cultivating his sentiments.
It was almost dusk, Yang Tianming came to the Deep Water Bay Villa from the company, but at this time, except for Chen Feng, the others had not come back, obviously everyone had a lot of fun, and they were reluctant to come back so early.
Chen Feng originally said that Yang Tianming came to eat, but at this time, the rice had not yet burned. Chen Feng planned to cook for everyone again and tidy up dinner together. When Yang Tianming heard that Chen Feng was going to cook himself, he expressed his willingness to help.
So, two big men began to work in the kitchen. Wait until Chen Feng sees Yang Tianming washing dishes, washing vegetables, and brushing pots neatly. is even more miraculous at an invisible speed to the naked eye, when Dangdang chops vegetables, only to know that his sworn brother is a master of cooking, and he is not polite to simply hand over the character of stir-frying to him, he is only responsible for cooking.
When Yang Tianming cooked the first dish, Chen Feng picked up the chopsticks and tasted it, and was immediately full of praise, this skill really didn't say anything, and it was not much worse than the chefs of those high-end hotels.
Yang Tianming fried more than a dozen dishes in one go, and almost swept away the inventory in the refrigerator, but. There are so many things, and as soon as these dozens of people eat them, there will not be much.
The "tour group" didn't come back until almost eight o'clock in the evening, and they also brought something to eat for Chen Feng, at this time Chen Feng knew that they had already eaten outside, which immediately made Chen Feng and Yang Tianming smile bitterly, it seems that they are busy in vain, mainly because Yang Tian understands that he is busy. If I had known, I would have called them first.
However, as soon as everyone heard that Yang Tianming fried so many dishes, they naturally wanted to cheer on the scene, and a few men took out the wine and drank it, and these dishes just happened to be used as snacks.
During this meal, everyone was full of praise, and said loudly that they knew that there was such a delicious food at home, so they didn't have to spend money to eat outside.
A lot of people is lively, plus there is wine to help the fun, everyone is chatting very happily.
Eating and chatting, time passed quickly, and when the few bottles of Tibetan wine at home were drunk and the dozen or so dishes on the table were also eaten, everyone realized that the time was not early, it was almost twelve o'clock in the evening.
So, everyone went back to their rooms.
At this time, Hongye had already dragged Zhao Xiaoyu and Wang Meixue back to the room, in order to avoid a long night of dreams, Chen Feng said to Yang Tianming and went to the room to find Hongye.
Chen Feng and Hongye's new house, Hongye's three people, are surrounding Chen Feng with relish, chatting about his interesting things.
"Red leaves, Chen Feng is a heartthrob now, you have to pay more attention in the future, don't be snatched away. Zhao Xiaoyu said with a warning tone.
Chen Feng's cousin's cold appearance has been taught by Hongye since he was a child. Knowing that she was a knife-mouthed tofu heart, her face was cold and her heart was hot, so she said with a little shyness: "Chen Feng has always been very good to me, I believe he won't." β
Zhao Xiaoyu continued to pour cold water and said: "He is still young now, when he grows up in the future, maybe he will become romantic, not to mention that he is now a public idol, there are many shameless women, in case he can't withstand the temptation, it will be bad, so from now on, if you want to try your best to capture his heart, it's best not to let her leave your sight and keep an eye on him." β
Seeing Zhao Xiaoyu say this, what else could Hongye say, he could only nod and be taught: "Got it, cousin, I will watch him closely in the future." β
Wang Meixue asked curiously: "Hongye, do you really plan to have children now? You are only seventeen years old this year." β
Momiji couldn't help blushing when he heard this, and he didn't know how to answer for a while.
Zhao Xiaoyu relieved her: "It's nothing to have a child at the age of seventeen, I also hope that you and Xiaofeng can have a child as soon as possible, so that I can be promoted to an aunt." Also, if the two of you have a child, you will be able to tie Xiao Feng's heart even more. β
While talking, Chen Feng pushed the door in, and when he saw the three of them there, Chen Feng smiled and said, "My eldest brother has something to talk about looking for Hongye, and it will be fine immediately." β
Zhao Xiaoyu frowned and said, "Xiao Feng, are you really so godly?" She has been deeply influenced by materialism since she was a child, and naturally she is not superstitious about these things that gods and gods talk about, so she treats Yang Tianming as a god.
Chen Feng didn't speak yet, but Wang Meixue testified very seriously: "Brother Yang's ability to look at looks is really powerful, if you are seen by her, you will understand." The last time I was seen by him, I didn't believe it, but then I was really right by him. β
"Oh, it's really so amazing?" Zhao Xiaoyu knew that Wang Meixue couldn't talk nonsense, so she couldn't help but be suspicious.
Chen Feng smiled: "Sister, if you don't believe it, I'll let him show you another day, it's best to see your marriage, I'm looking forward to it, what is the future brother-in-law like?"
"Go, go, it's not big or small!" Zhao Xiaoyu glanced at Chen Feng.
After Chen Feng smiled, he picked up the red leaves and walked out: "You sit down first, and after I finish talking to my eldest brother with the red leaves, I will come back." β
"It's not early, we have to go to Victoria Harbour tomorrow, let's go back and rest early." Wang Meixue stretched her waist and said.
Zhao Xiaoyu nodded, and the two of them also stood up and went back to the room.
Chen Feng pulled Hongye out, and Hongye asked curiously, "Husband, what is the eldest brother looking for me?"
Of course, Chen Feng couldn't reveal his true thoughts when he heard this, so he coughed dryly and said, "I don't know, I just said that I have something important to talk to you about, which looks quite strict." β
Although Hongye was puzzled, he didn't think much about it, and with a light sound, he followed Chen Feng to the living room.
In the living room at this time, Yang Tianming was left, and the rest of the people played outside for a day, so naturally they didn't have much energy to stay up late, so they all went back to the room to rest.
"Big brother, is there anything you want me to do?" Momiji asked straight to the point. She guessed in her heart that Yang Tianming might give her "guidance", or even about how to give birth to a noble son early? So, after finishing speaking, her face was a little red.
Yang Tianming glanced at Chen Feng, and when he saw him glaring at him, he coughed dryly and said, "That's the case, Hongye, I guess you already know that Mengxue has entered the top three in the "Winter Love Song" heroine selection competition. However, Chen Feng told me that he decided that he didn't want to play against Mengxue. In my opinion, this is very unfair to Mengxue. Also, Chen Feng has already sued me about the unpleasant things between Mengxue and you in the past. I know that from your standpoint, it will be difficult for you to forgive Mengxue. But what I want to say is that this emotional thing is uncontrollable, and Mengxue is the same, and now that you are married to Xiao Feng, why don't you be open-minded, it turns out that she. As far as I know, Mengxue didn't cause any damage to the relationship between you and Xiao Feng, and, in my opinion, she just has a crush on Xiao Feng all the time, and she doesn't mean to snatch love, if it wasn't for the plane that almost crashed, I don't think she would have confessed to Chen Feng and revealed her heart, so, can you forgive her?"
Red Leaf didn't expect Yang Tianming to come to her, what she wanted to say was actually about Meng Xue, and she wanted her to forgive her, although this matter had passed, but Red Leaf still felt that Meng Xue, her former idol, had hurt her psychologically, before that, although she had forgiven her verbally, but in her heart she still couldn't really forgive her, and now it's the same.
Hongye pursed his lips tightly and was silent for a while before he made up his mind and said, "Brother Yang, I'm sorry, I'm ...... I can't forgive her......"
"Alas!" Yang Tianming sighed softly, "Hongye, I know that Mengxue shouldn't deliberately approach you in order to get close to Chen Feng, it's really wrong for her to do this." However, I believe that she can't be a scheming person, she just wants to communicate in close proximity, and she doesn't mean to hurt you at all. Also, let me be honest with you, I know from Mengxue's face that in the next year or two, she may suffer misfortunes and worry about her life, and the only way to help her get rid of this accident is to let her communicate and contact with you and Chen Feng more, so that she can be friends between the two of you, so if she is the "Winter Love Song" this time 's heroine, playing against Chen Feng, is undoubtedly the best, with Chen Feng's Nine Dragons Purple Qi, how much can resolve the dangerous qi on Mengxue's body, so the eldest brother asks you to open your mind and save Mengxue's life. β
When Meng Xue heard this, she couldn't help but be shocked: "This ...... This...... How is it possible? She is an Asian diva, and her family is also very good, how can something happen to her?"
"Momiji, I'm not kidding. If you still trust in my physiognomy, you must believe it, and if not, I will not say such a thing to you. Yang Tianming said solemnly.
Although it is difficult for Momiji to forgive Mengxue for her previous deception to her, she is a very kind girl in her heart after all, and Mengxue was still the idol she has always worshipped before, when the two are good, the relationship is even closer like sisters, which involves her life, of course she can't stay calm anymore.
"Xiao Feng...... What do you mean......" Hongye turned to Chen Feng with some hesitation.
Chen Feng saw that the red leaves had been shaken, so he said, "Wife...... In fact...... I didn't want to play against Meng Xue, because in that case, there would probably be a bad scandal, but after all, this is related to her life, and you also know the level of physiognomy of the eldest brother, so it is impossible for him to joke about this kind of thing. To be honest, I don't want to see a good singer like her suffer miserably, so ...... I want to help her ......"
Seeing that her husband agreed, Momiji's original hesitant heart also settled down, although she felt a little bad, and after being silent for a while, she finally nodded and agreed: "Okay then...... I agree in principle...... I will continue to be friends with her. β
When Chen Feng and Yang Tianming heard her words, they were secretly relieved, and Chen Feng struck while the iron was hot, and hurriedly promised: "Wife, don't worry, I don't have any thoughts about her at all, I will keep my normal heart and play against her." β
What else could Hongye say, he glanced at Chen Feng a little unconfidently, then stood up and went back to the room quietly.
"Red leaves, can let go of mustard, for girls, this open-mindedness is rare. Yang Tianming said with some emotion.
Chen Feng could only smile bitterly.
After returning to the room, Chen Feng originally wanted to make love with Hongye, but after seeing her change into pajamas and lie down, he turned his back to him and pretended to sleep quietly.
The next day, Chen Feng traveled with everyone in Hong Kong for a whole day and made a big purchase. Because Hongye was not in a good mood, and Chen Feng promised to take her to Messer's house as a guest in the evening, the two went back to the villa early.
When Chen Feng told Hongye that he was going to be a guest at the home of the world's richest man, Messer, he couldn't help but be dumbfounded. Seeing Hongye's surprised expression, Chen Feng originally wanted to tell her the truth, but he had to swallow it back, he knew that he was good enough, and his family was rich enough, so he didn't want her to bear too much pressure. If you tell her the truth and say that your husband is now the real richest man in the world, maybe she will have what she thinks in her heart. Therefore, Chen Feng had to skip the real relationship between himself and Messer, and just said that their family of three was his loyal fans.
The two washed again, changed into new clothes, and then, accompanied by several bodyguards, walked together to Messer's house, a few hundred meters away.
Before coming, Chen Feng had already spoken to Messer on the phone, and when the two came to the gate of their manor, their family had been waiting for a long time.
"Long, my dear friend!" After some distance away, Messer greeted him with high spirits, gave Chen Feng a warm hug, and then greeted the red leaves on the side politely and gentlemanly. Then, the wife and daughter who came up were introduced to Momiji, and the family enthusiastically introduced them to their own manor.
Although there were no truffles at Messer's house this time, it was still very hearty, and Chen Feng and Hongye were full of praise for eating a few dishes.
During the banquet, several people chatted very happily, and Hongye has been taught by Chen Feng, a teacher, in recent years, and his oral English level is also very good, basically not too difficult conversations, they can understand it, and they speak it well, and Messer's daughter Jenny, after a few words, they became more and more speculative, and soon became good friends. Chen Feng and Messer were very pleased.
After dinner, Chen Feng and Messer went to the study together, and Hongye was accompanied by Messer's wife and daughter.
When they arrived at Messer's study, the two drank a century-old French red wine, chatted about some scenes after parting with each other, and naturally talked about the purchase of the island that everyone is currently concerned about.
Messer still picked up the remote control on his desk and turned on the huge screen monitor on the wall, which soon showed detailed information on several islands in the South Pacific that had been collected.
The South Pacific Ocean is the southern part of the Pacific Ocean, about south of the equator to 60 degrees south latitude. The waters from 60 degrees south latitude to the Antarctic are included in the Southern Ocean.
Compared to the South Atlantic, the South Pacific Ocean is not an ocean, but a dot of small islands. Since the South Pacific Ocean is located in the southern part of the Pacific Rim section, there are many volcanic islands along the edges of the plate, mainly concentrated in the southwest Pacific Ocean. These volcanic islands were inhabited by humans during tens of thousands of years of human migration, and have evolved into today's "Pacific Cultural Sphere" in the South Pacific. In the South Pacific countries and in New Zealand, there are "Pacific Studies" to study local cultures.
From the pictures and texts on the screen, Chen Feng quickly understood the current situation of several islands. In this regard, Chen Feng did not draw conclusions lightly, but just asked Messer to invite some professionals to demonstrate. In particular, it is important to ensure the safety of these islands, because the islands of the South Pacific have many active volcanoes, which may erupt individually, and also take into account factors such as earthquakes, tsunamis, and freshwater resources.
Messer was deeply impressed by Chen Feng's construction, and said that he would do his best to organize experts to conduct demonstrations, and then determine the most suitable islands for purchase.
The two chatted in the study for several hours before coming out, and Chen Feng said goodbye with red leaves.
The next day, because Chen Feng had to go to the United States to shoot Pepsi Cola commercials, Nokia mobile phone commercials, and Omega commercials, he asked his agent Chen Keying to book a ticket to the United States that day.
Chen Feng originally wanted to take Hongye with him, but he didn't expect Hongye to catch a cold that day, Chen Feng originally planned to delay his trip to the United States, but these three companies had been waiting for him for more than half a year, and Chen Keying, as his new agent, had already notified the three notices in advance and rushed to the United States to make preliminary preparations for advertising shooting. If this is to release the pigeons of these three companies, the problem can be big or small, if it is known by some media, it will inevitably think that he is playing a big name, which will have a bad impact on his personal reputation.
Under Chen Keying's explanation, and the cold of the red leaves was not very strict, Chen Feng had to go to the United States alone with his bodyguards.
The three commercials were filmed in New York, USA, and the first one to take over was a Pepsi commercial.
Regarding the history of Pepsi, Chen Feng did some detailed understanding before he came.
In 1886 and 1894, two American pharmacists accidentally invented Coca-Cola and Pepsi. For the next century, two major brands dominated the global beverage market.
Turning the page of Coca-Cola's development history, there are many glorious chapters. The most touching thing was the solemn promise of the Coca-Cola Company, a symbol of the American spirit, during World War II: American GIs could buy Coca-Cola for 5 cents, including anywhere on the front lines of the war. As a result of this commitment, many Coca-Cola employees lost their lives. When the war ended in 1945, a large number of Americans became loyal fans of Coca-Cola, and no one will forget the good feeling it brought to their most difficult moments, and Coca-Cola thus left its closest rival, Pepsi, far behind, occupying nearly 70% of the Coke market. This symbol of American culture remains the most valuable brand in the globe to this day.
There is no doubt that Coca-Cola is a very respectable company, but Pepsi's entrepreneurial history is also very legendary.
In 1923, PepsiCo declared bankruptcy due to a failed investment in sugar raw materials. In 1931, PepsiCo was acquired by Charles G. Guth, chairman of the Loft Confectionery Company, allowing it to reappear on the market, but when the two major Cokes discovered that some retailers were selling low-priced Pepsi in Coca-Cola, Guz, the president who wanted to build their own brand, took strong penalties for the fraud. As a result, retailers abandoned Pepsi, and Pepsi once again faced the fate of going out of business. In 1932, Guz, who could not afford to support himself, sent people to meet the president of the Coca-Cola Company and offered to sell Pepsi to Coca-Cola for $50,000. The president of Coca-Cola laughed, believing that Pepsi was not worth that much money, and the negotiations failed. But this smile brought out another world-class brand that later complemented and kept pace with them in the global market.
Pepsi had no choice but to adjust its product positioning and vigorously develop the non-mainstream market. For a long time, Pepsi was sold in reusable decanters, and the price was cheaper than Coca-Cola, which was a good sales record. However, because of this, it was also known as a "low-class drink" and was regarded as a black drink in the United States, so Pepsi's market positioning is very similar to today's Wahaha very Coke gave up the city to vigorously develop the rural market, although the sales volume is large, it is difficult to become the mainstream. In the fifties, Pepsi made its sales close to Coca-Cola through a series of celebrity endorsements and advertising strategies, but it has not been able to surpass.
With the end of World War II in 1945 and returning American GIs starting their own families, it was no surprise that the United States also ushered in the highest population growth in history, adding 78 million people between 1946 and 1964, a period known in history as the "baby boom". In 1963, the shadow of war gradually dissipated from people's hearts, and the incomparable glory brought by war to Coca-Cola began to fade. Pepsi has been dormant for many years under the pressure of Coca-Cola's strong brand, and finally found its own market opportunity, Pepsi will target the generation born at the peak of fertility after World War II, BBDO advertising agency and PepsiCo have partnered with Pepsi to propose a "Pepsi New Generation" advertising strategy.
From the perspective of differentiated positioning, Coca-Cola, which was born 12 years earlier than Pepsi, has a brand image of "authentic" and "classic", and the corporate slogan of "American GIs can drink Coca-Cola anywhere" during the war has raised the brand reputation to an unprecedented height. At this time, if it competes head-on with Coca-Cola, Pepsi is tantamount to hitting a pebble. In the sixties, the "baby boom" gradually became the mainstream of society, and the outlook on life and the world gradually took shape, and they believed that there was a deep generation gap between themselves and their parents. At this time, PepsiCo took advantage of the situation, positioning its brand as a growing and growing "baby boomer" population, emphasizing that its brand belongs to the younger generation, and further strengthening its youthful image through celebrity endorsements and advertising design. This move clearly won the hearts and minds of the younger generation, and Coca-Cola became synonymous with old-fashioned and old-fashioned. Many of the younger generation's actions are trying to be different from their parents, and Coke is certainly no exception.
As more and more people fit the Pepsi brand positioning, Pepsi's core competitiveness is also getting stronger.
The cultural industry in peacetime was vigorously developed, and Monroe and Elvis became the idols of young Americans. PepsiCo's market share is also expanding as this segment of the population continues to grow. The purpose of signing entertainment and sports stars is to highlight their youthful brand image, and this product positioning has been maintained to this day. So when the "baby boomer" population is no longer young, their drinking habits have already formed, and Pepsi has become a symbol in their upbringing. But PepsiCo's youthful brand positioning is equally applicable to the next generation of "baby boomers".
Pepsi's most influential face is undoubtedly pop king Michael Jackson, who signed the world-class star in 1983 for $5 million, a figure that is still staggering to this day. Pepsi then produced a series of campaign films with Jackson's pop songs as the soundtrack, and this set of Pepsi commercials quickly became an entertainment event, with major TV stations vying to buy the broadcast rights. Later statistics showed that 97 percent of Americans had seen the commercial more than 12 times. Pepsi's influence reached its peak during that time.
Since then, Pepsi has continued the marketing strategy of being endorsed by the most popular A-list stars around the world, so much so that some people think that whether an artist is popular or not only depends on whether he is signed by Pepsi.
Coca-Cola, on the other hand, has almost no power to resist Pepsi's youthful brand positioning. In the mid-80s, the Coca-Cola Company conducted a taste trial in 1985. The results showed that most people preferred sweeter flavors, so Coca-Cola scrapped the old recipe and introduced a new one with much hype. This result was vehemently opposed by Coca-Cola's most loyal customers. Just three months later, Coca-Cola succumbed to consumer anger and reverted to the old formula. The New York Times once called Coca-Cola's modification of the formula one of the heaviest mistakes of the American business community in a century. It can be seen that the accurate positioning of the brand image is the foundation of Pepsi's success.
In the face of Pepsi's aggressiveness, Coca-Cola did not come up with a better way to deal with it. In the more than 20 years that followed, Coca-Cola not only created its classic and authentic brand image, but also created a joyful atmosphere. In terms of advertising, a celebrity endorsement strategy has also been adopted, and Coca-Cola and Pepsi are competing for the most popular entertainment and sports stars in the world. It is clear that in the competition in the second half of the 20th century, Coca-Cola has a strategic advantage compared to Pepsi.
On December 12, 2005, the New York Stock Exchange showed a historic change: PepsiCo's stock price climbed and its market value was pushed to a record $98.4 billion, surpassing Coca-Cola in one fell swoop.
In this way, Pepsi did not give up in the face of adversity, and continued to accumulate its strength with differentiated product positioning, and finally ushered in the important historical opportunity of the "baby boom" of World War II, and won the love of the younger generation with a perfect brand promotion strategy, and finally built its own blue empire. The marketing war between the two cokes will forever become a classic case in the history of world business.
In adversity, do not complain, do not care about people, with a positive attitude to continue to accumulate, and wait for the turn of fate, to do business, how can it not be like this? Pepsi is worth learning from everyone in adversity!
From Chen Feng's point of view, although he is not very interested in carbonated drinks, taking Coca-Cola and Pepsi as examples, in addition to the endorsement fee factor this time, he is more inclined to Pepsi.
When the group arrived at the New York airport safely, because Chen Feng had told Chen Keying to strictly warn the three major companies not to disclose his itinerary, the arrival of his "No. 1 idol in the United States" did not cause a major congestion at the New York airport.
This time the person who came to pick up the plane was Walsh, the vice president of PepsiCo, a middle-aged man of mixed Asian and European descent who was in his forties and very personable.
Obviously, Pepsi attaches great importance to Chen Feng's endorsement advertisement this time, which is understandable, if he doesn't pay attention to it, he won't spend the astronomical figure of $50 million.
Chen Feng was in line with the mentality of cutting through the mess quickly, and went back early after filming the advertisement early, and did not ask for too much rest, and after a little adjustment and washing at the Four Seasons Hotel where he stayed, he asked Pepsi to start shooting the advertisement immediately.
According to reliable sources, the competitor Coca-Cola has realized its decision-making mistake and realized that if Long does Pepsi endorsement, after all, it will have a great impact on Coca-Cola's global market. Moreover, Coca-Cola's decision-makers also held a high-level meeting to discuss Coca-Cola's response strategy after Long was endorsed for Pepsi.
Therefore, in terms of Pepsi, it is natural to hope that Chen Feng's endorsement advertisement will be filmed as soon as possible.
In the afternoon of the same day, Chen Feng and his entourage secretly came to the Pepsi-Cola headquarters building in Perchest, New York.
Designed by Edward Durrell Stone, one of the most outstanding architects in the United States, this headquarters building combines landscape design, architecture and sculpture with its sculptures, representing the new creative force of the enterprise park landscape at that time, forming an outdoor public sculpture art exhibition. There are 10 small gardens with different characteristics, as well as 35 sculptures of different shapes, most of which are made by masters, and the works of famous sculptors from the 19th century to the present day can be seen here, and these sculptures are scattered throughout the gardens. The entire park covers 168 acres, and it takes at least more than an hour to walk half a circle along the main road. The biggest feature of the park is not only that there are vast meadows, there are various sculptures in the green grass, with a group of flowers and plants, and a large blue lake, the scenery of the park is intoxicating, the green grass under the blue sky and white clouds, the pond is full of all kinds of goldfish, and the egrets are flying around at the water's edge, and no one bothers these animals. Giving people a quiet and elegant environment and a very valuable art appreciation, people can stop here to study all kinds of sculptures, but also browse the corporate culture here, there are few tourists, it is like a private garden.
Chen Feng liked this kind of headquarters design at first sight, and couldn't help but sigh in his heart that Pepsi Cola was rich and rich, which was really a lot of money.
Under the personal guidance of Vice President Walsh, he came to the studio on the first floor of the headquarters building, which had been prepared for a long time.
Inside, Chen Feng was released, and Britney, the most popular green onion girl in the United States, "Britney", had already arrived first.
When Chen Feng and his party came in, Britney, who was wearing a T-shirt and jeans and chewing gum in her mouth, immediately noticed it, and hurriedly greeted her, raised her hands a little exaggeratedly, and shouted excitedly: "Oh, mygod!long, you're finally here, I'm really happy!"
Britney couldn't help but say, it was a warm hug that came up, which made Chen Feng a little unable to react for a while.
PS: I would like to express my gratitude to the book friend 091002162215537, today I looked at the reward list and found that he actually rewarded 10,000 coins, at first I thought it was wrong, but after a careful count, I found that it was true, at that moment, Lao An really felt a little guilty, grateful ing......