When Vincent received a call from Cao Yunfang. It didn't take long to fall asleep, because it was early in the morning local time in the United States. A sweet dream was suddenly woken up, naturally there was no good mood, and I didn't look at the caller ID, so I answered directly, and said in an unkind tone: "Hey, who is it?" I wonder if it's early in the morning? ”

Cao Yunfang didn't consider the time difference in the United States when she called just now, but after being reminded, she realized and quickly apologized: "I'm really sorry, I forgot the time difference between our two places." Then I'll give it to you when you're over there during the day. ”

Vincent heard from the accent that the other party was not an American, and then heard the other party say that there was a time difference between the two places, and quickly looked at the number on the caller ID, which was marked as "long agent", and couldn't help but feel a thrill all over his body, and the whole person suddenly sobered up, and hurriedly said politely: "It's okay!" Never mind! Sorry, I didn't see the phone number just now. Excuse me, are you Ms. Cao, the agent of Long? ”

Cao Yunfang suddenly became polite when he heard him, and naturally knew the reason, so he replied with a smile: "Some time ago, I have resigned from the position of Long agent. However, until he finds a new agent, I am currently in charge of taking care of some of his external affairs. ”

Vincent saw that it was indeed Long's agent, and his heart couldn't help but perk up, and before that, they Time magazine invited Long for an interview three times in a row, but they were rejected all three times, and they were already dead. However, their Times Magazine is known as the world's three most authoritative and influential magazines, but there is no decent report and interview with Long, an international figure who began this year, which has caused dissatisfaction among many readers, and there has been a trend of declining sales and subscriptions recently. In particular, this time because of the parade of millions of Long fans in Tokyo, Long has once again become a world-renowned news figure, and the editorial department of their Time Magazine is thinking about sending another request for an interview with Long, and is ready to directly organize a team to go to Xiuzhou, if Long agrees, it is naturally the best, if he does not agree, he will also interview the corresponding people around Chen Feng, such as relatives, classmates, friends, etc., so it is a good report.

At this time, he didn't expect Cao Yunfang, who was his agent, to call him, the editor-in-chief, first, although the call came at an inopportune time.

"Hello, Ms. Cao, I'm flattered by your initiative to call this time." Vincent was even more energetic. "Excuse me, is there anything I can do for you?"

"Don't dare to be." Cao Yunfang said politely and went straight to the point, "That's the case, Long has now decided to accept an interview with your Times Magazine, the topic of the interview is the content of Beijing's Olympic bid, I don't know if you agree, if you agree, you'd better go to Xiuzhou to interview him within two days." ”

Although he had anticipated this possibility, he couldn't help but feel a burst of ecstasy when he heard Cao Yunfang say that he was willing to accept their invitation, and now he could explain to the editor-in-chief, and this month's bonus and the year-end bonus must also be indispensable.

"Great! To hear your good news, even if you disturb my good dreams a hundred times, I am willing. Vincent laughed happily.

"So, Mr. Vincent, yes?" Cao Yunfang asked.

"Promise! Of course yes! Vincent hurriedly said, "I'll lead my team to your Xiuzhou tomorrow." ”

"Okay, then I'll trouble you. Also, once again, I apologize for disturbing your good dreams, good dreams. Good night. Good bye! ”

After Cao Yunfang politely apologized again, he hung up the phone. When Vincent heard the good news, he was a little excited to report to the editor-in-chief, but when he was about to make a call, he realized that it was early in the morning. I had no choice but to continue to lie down patiently, but perhaps I was a little too excited, and it took a long time to toss and turn before I fell asleep.

Chen Feng soon received a call from Cao Yunfang, informing him that a reporter from Time Magazine would soon come to Xiuzhou to interview him.

Chen Feng is dispensable for this interview, but Time Magazine attaches great importance to it. The first thing Vincent had to do when he woke up early the next morning was not to go to the toilet, but to call their editor-in-chief to report the good news.

Of course, Chen Feng didn't know anything about this, and his understanding of Time Magazine was limited, only that it had a certain influence in the world. But he was really not interested in this kind of interview before, and he was a little tired of it.

This time, in order to cope with the interview of Time magazine, Chen Feng specially searched the history of Time magazine on the Internet.

1923 American Luce. Henry co-founded Time magazine with Harden in New York; Luce. With Henry as publisher and Harden as editor-in-chief, Time was the first popular journal in the United States to use narrative to report current events and break the monopoly of newspapers and radio on news.

Luce. Henry's use of historical sources and the gathering of factual material made the articles published in Time more readable than newspapers and broadcasts. Harden's unique writing style and lively layout also contributed to Time quickly becoming one of the most widely sold and influential periodicals.

Harden died in 1929. Luce. After Henry became editor-in-chief, he began publishing the foreign edition of Time magazine. After that, with "Time" as the core. It has successively published well-known periodicals such as "Happiness" and "Life", and formed the largest publishing trust enterprise in the United States, Time Publishing Company. Luce. Henry is the editor-in-chief of the company's journals. In the 60s, the company's publishing range expanded to include books and other publications. And opened subsidiaries in dozens of countries.

He founded three of the most important magazines in the United States, Time, Fortune, and Life, and the Times Company he founded and left behind now occupies an important position in the world's media because of "Time Warner", the world's largest comprehensive media giant.

It is said that in the 50s of the 20th century, Henry. Luce's influence was at least equal to that of the US Secretary of State, and President Dwight D. Eisenhower asked him to be ambassador, which he refused because he wanted to be secretary of state. Luce. Titles on Henry's head include "educator", "propagandist", "devout Christian", "ideological expert", "Western theorist", "conservative", and so on. The U.S. News Encyclopedia praised him as a "true intellectual," and people even said that "the influence of his magazine far exceeded that of the entire American education system combined." British Prime Minister Winston Churchill once said that Luce. Henry was one of the 7 most influential people in the United States. Luce's "American Century" view ended with the American hardliner Foster. Dulles's acceptance and inheritance became an important source of theory for US foreign policy after World War II. So some people in history have to say that the 50s of the 20th century proved to be the "decade of Luce".

1964 Luce. Henry retired and became chairman of the editorial board of Time Publishing. He is good at rhetoric and conservative in politics. During his lifetime, he had an important influence on the China policy of the Republican Party and the US government, and was one of the most powerful figures in the American publishing industry.

And I have to mention Luce. Henry's "Chinese feelings".

1897 Luce. Henry's parents came to China as missionaries. Henry was the eldest of four children. According to Microsoft's Encyclopedia, Luce. Born in 1898 in Penglai, Shandong, China, and spent his years until the age of 14 in Dengzhou, a small city in Shandong, China, Henry also has a Chinese name: 秦. Luce. It was this "missionary descendant" who became a well-known "media emperor" after returning to the United States. It is also said. Even Murdoch, who is now in charge of the world's media, is a little small compared to his influence back then.

In 1923, Henry founded TIME magazine, which pioneered the concept of weekly media. This new form of magazine has been well received by the public for its rich content and timely news. IN THE YEARS THAT FOLLOWED, HE FOUNDED SEVERAL MAGAZINES, SUCH AS FORTUNE (1930), LIFE (LIFE (1936), SPORTS (SPORTS 1954), AND LIFE MAGAZINE WAS THE FIRST MAGAZINE TO FOCUS ON NEWS AND PHOTO REPORTING. (Attentive Chinese readers will see obvious traces of Sanlian Life Weekly's imitation of Life.) )

The inaugural issue of Fortune hit retailers' shelves in February 1930, just as the United States was experiencing a severe economic crisis. Some say that Luce. HENRY'S FOUNDING OF FORTUNE MAGAZINE COMES AT A TIME WHEN FORTUNE IS NOT BEING LUCKY. Accusations and ridicule. Luce. Unmoved, Henry believed that "1930 meant the beginning of a new decade". Henry's determination was decided.

In February 1930, the first issue of Fortune magazine was unveiled to the public, and 30,000 copies of nearly 200 pages of glossy and flashy inaugural issues illuminated Luce. Henry's ambitions for the future. In Luz. In Henry's eyes, the high-spirited businessmen on Wall Street had neither education nor social conscience; Graduates of prestigious universities with MBAs and economic columnists have also become rice buckets in front of him. Luce was looking for someone who could write something gimmicky. So those little-known people became Henry. Luce's favorite. "Arrogant, snarky, and chasing after the wind" has become a style of writing.

Henry. What Luce had to do was drag the depressed entrepreneurs from the office to the public, and when the public gradually realized that the recovery of the American economy was just around the corner, the scandal and critical articles became Henry. Luce's secret weapon. Henry. Luce's magazine was always adept at reporting critically on the Hoover administration and the Roosevelt administration. By 1937, Fortune had a circulation of more than 460,000 copies, and as a required Wall Street publication, Fortune became the undisputed market leader in World Economic Report periodicals.

Henry. Luce has worked in journalism and publishing all his life. Some people say that the greatest legacy he left to the world is his dedication to magazine journalism. This "paranoid" pioneered the form of news magazines, founded famous publications such as Time Magazine, Life Weekly, and Fortune, and became an American millionaire at the age of 30 and entered high society. The management and extension of the American magazine brand, the admiration of creativity, the importance of human resources and other magazine business philosophy all started from him. He founded Time Inc., the largest magazine publishing company in the United States at that time, and the main body of this company later became the world's largest media group "AOL-Time Warner".

As a pillar of American journalism, Henry . During his lifetime, Luce played the role of the main creator. Educator and propagandist, missionary and journalist, curiosity and ideology, so many contradictions have always been entangled in him.

It was he who expanded the definition of journalism to the editors-in-chief of countless newspapers and magazines in the United States, and it was he who taught the old newspapers how to conduct interviews and how to discover the vast world of journalism. But what he likes is not money, but power; What he values is not the identity of the owner, but the position of editor-in-chief.

Before he came out to mingle with the world of journalism, journalism was political struggles and case studies, and Luce expanded journalism to the minutiae of society—medicine, law, music, books. As a successful publisher, Luce was also enthusiastic about politics. He used the magazines he controlled to reflect his entire set of values, and he used his magazines to influence voters across the country for the Republican Party. From the 1940 election, his magazine became a loyal mouthpiece for the Republican Party's wishful thinking.

Luce was not only the son of a missionary, but also a devout Puritan, and the pursuit of both wealth and responsibility is typical of American culture. His commercial success led him to see himself as favored by the gods, and at the same time to see his profession as a divine calling. He endlessly stressed that journalism should educate the public and uphold traditional values and religious beliefs. He presented himself as a defender of capitalist values and religious beliefs. Calling his magazine a representative of the established American system.

Although he later went to Yale University and entered high society, Luce retained the same curiosity as a redneck, his inexhaustible curiosity, who wanted to know everything about everyone. He spent his life advocating the "American Century," and in February 1941 he wrote an article in The American Century, in which he triumphantly declared that the United States should play the role of "the world's policeman": "[The United States shall] wholeheartedly shoulder our responsibilities as the most powerful and viable nation in the world, and seize our opportunity to exert our full influence on the world for the purposes we deem appropriate, and by the means we deem appropriate." Luce told his men his philosophy of journalism: there are two kinds of news in the world, fast news and slow news. Slow journalism has depth, should answer more questions, give people time to think, and therefore reach more readers. Time magazine is all about providing a broader world for slow journalism. Time magazine faithfully reflected Luce's journalistic ideas and views. Luce pioneered "group journalism", in which in his magazine, the reporter wrote only background material, without attribution, and the editor decided to do it. The whole of Time magazine is a huge machine that revolves around Luce's thoughts.

Luce's public proclamation of the strong tendencies of his magazine, emphasizing that the press should educate "ignorant readers," has come under great fire attack from his journalistic peers, who emphasize "objectivity." But Luce didn't care. "I don't pretend that the magazine is objective, it's edited from the first page to the last, and everything reflects my point of view," he said. ”

Luce first established the editorial system - Time magazine is the world of editors. He was also told that he had no right to call Time a "Newsweek" on the grounds that the magazine was full of his own personal opinions, to which the paranoid Luce replied: "Because I had the idea, I will name him whatever I like." ”

Luce is the editor-in-chief of Time Magazine Inc. and the editor-in-chief of Time and Life magazines, and he is solely responsible for whatever article he publishes. Once, when Manning, one of Luce's senior correspondents, was restless and wanted to resign, Luce flew to Europe to meet with him and persuade him to change his mind. After the meeting, the loving Luce is completely discouraged because Manning wants to be his character. For Luce, this is absolutely impossible.

Generally speaking, the change in the editor-in-chief of the New York Times is unnoticeable even to the astute reader, because of such a large newspaper, the editor-in-chief's control of the newspaper is almost unknown. Time is different, as it is an editorial magazine, and the editor's power to decide the style of the report is beyond the ordinary. Within a weekly, the editor-in-chief dominates the senior editor, the senior editor dominates the writer, the writer dominates the reporter, and the editor-in-chief is above the editor.

Luce's reporters have been called "double messengers" by journalists: on the one hand, they strive to find the truth to corroborate the changes in the world; On the other hand, there is a constant struggle with the editorial department to find political support and layout. The curiosity of the authentic journalist and the split personality of the pure missionary were severely tested on the Chinese question, and the victim was the most famous journalist, Bai Xiude.

Luce greatly admired his correspondent in China, the Jew Bross, because he was so outstanding - and his passion, will, insight, and judgment amazed Luce. Luce found that Bai Xiude loved China as much as he did, and Bai Xiude also believed that "he was influenced by Luce every moment of his life". In 1942, Luce had a trip to China, and the day after he arrived in Chongqing, he and Bai Xiude took a rickshaw to the downtown area to talk to the citizens. The two were inseparable in Chongqing and formed a deep friendship, and then Luce appointed Bai Xiude as the editor-in-chief of the Far East edition of Time. Rather than be carried away by the boss's appreciation, his truthful reports on China and criticism of the Chiang Kai-shek regime increasingly irritated Luce, and the rift between the two grew wider. In 1944, he protested when he discovered that one of his bylines had been censored beyond recognition by Luce. In November of the same year, his manuscript was no longer published in Time magazine.

When Japan surrendered in 1945, Time magazine was preparing to publish an issue of Chiang Kai-shek's cover character. Disbelieving Chiang Kai-shek as China's hope, Bai Xiude said in a telegram to Luce: "If Time had unequivocally and unconditionally supported Chiang Kai-shek, we would have failed to do our duty to millions of American readers." Soon after, Bai Xiude was called back to China, and he and Luce were no longer brothers. In an atmosphere of indifference, Bai Xiude offered to resign, and then wrote "China's Thunder" in one go. The tendencies in the book made Luce angry, and he scolded "that ugly Jewish boy raised by his son", which broke Bai Xiude's heart. After that, the two did not interact for ten years.

Later it turned out that Bai Xiude was right and Luce was wrong. The two met in Paris in 1956 and had a long conversation overnight. Soon after, when the wandering French man was unemployed, Luce called him across the ocean to ask him to go back to work, and Luce said: "I don't know who is right and who is wrong in China, but now is the time to go back to China, brother." The stubborn Bai Xiude did not return to "Time", but agreed to write for it. He and Luce were more cautious about each other, but they were no longer as close as they had been.

Henry. Luce has always had a special affection for China, and his childhood in China was very difficult, and as an adult he always recalled the misery of being the son of a missionary. China nurtured him and clinged to him like a ghost. In a way, Luce's cunning zài was the KMT's ambassador to the United States. He even believes that China is his favorite country besides the United States.

Luce visited China several times in his life, and came into contact with a small number of high-level figures. In 1932, he visited China to establish close ties with the Soong family, and subsequent visits were received by Chiang Kai-shek's government as state guests. Beginning in the 1930s, Chiang Kai-shek became the representative of Luce's ideals. His anti-communist behavior, Christian identity, and the capitalist forces he relied on, represented by the Soong family, won Luce's favor. Chiang Kai-shek was seen as the result of the cultivation of American civilization and the hope of the future, and was the first person to bring China to capitalism without destroying the old culture.

As a result, since its inception in the early 20s of the last century, Time has been reporting on China without interruption.

As early as September 8, 1924, Time listed the warlord Wu Peifu as the cover character, and this was only the beginning of its focus on China. As a child, Luce witnessed the poverty and war in China at the beginning of the last century, and both loved and hated China. When he grew up, he firmly believed that only by relying on the American way could China achieve "prosperity" and "democracy." For this reason, he used the magazines in his hands in the United States to spare no effort to wave the flag and shout for China. In the early days of the War of Resistance Against Japanese Aggression, American society was still deeply influenced by the "isolationist" ideology, but Luce sympathized with China, and he sent more than a dozen war correspondents to the Chinese front line, taking the lead in reporting on China's War of Resistance in the "Time" in large quantities. However, these reports were clearly tendentious and purposeful - while reporting extensively and criticizing the atrocities of the Japanese army, he also tried to establish Chiang Kai-shek's image as a wartime leader in China, so as to gain the sympathy of the American public and the assistance of the government. For this reason, Chiang Kai-shek and Soong Meiling became the cover characters of "Time" one after another, and the two were even named the "Husband and Wife" of the Year in 1938. Chen Cheng, a Kuomintang general, also appeared on the cover of magazines.

It can be said that throughout the Sino-Japanese War, Luce was one of the few Americans who really cared about China. Time magazine's large-scale, bombardment-style coverage of China did have a huge impact on American society, and many Americans learned about China during the War of Resistance Against Japanese Aggression through Time, and under the pressure of public opinion, the US government and non-governmental assistance to China also increased rapidly.

If Luce's love for China objectively greatly supported China's war of resistance, then his preference for Chiang Kai-shek deviated from his original intention as a professional journalist.

Chiang Kai-shek's anti-communist stance, Christian identity, and Soong family background all contributed to Henry. Luce saw him as the hope for the future of American-style China, and for decades he gave him full public support. In fact, as early as 1927, Chiang Kai-shek, who was then the commander-in-chief of the Northern Expeditionary Army, appeared on the cover of "Time". In 1932, Henry. When Luce returned to China after 20 years, he was received as a state guest by Chiang Kai-shek's government, during which time he quickly formed a close personal relationship with the Soong family. When Soong Meiling visited the United States in 1943 to seek assistance, Henry . Luce, on the other hand, set up a special "Preparatory Committee for the Citizens of New York to Welcome Madame Chiang." According to statistics, in Henry. During the decades that Luce was at the helm of Time, Chiang Kai-shek and his wife appeared on the cover more than a dozen times, becoming the "No. 1 Chinese couple" in the United States. In order to glorify the rule of the Kuomintang, Henry. Luce turned a blind eye to the vast number of objective reports sent back from China about the corruption and collapse of the Kuomintang and the Communist Party's deep popularity, but tried to cover up the truth of history by deception. This preference for the loss of principle eventually led to the death of Henry. Luce has played an inglorious role in the history of Sino-American relations, and has largely misled the United States in its China policy. When Japan surrendered in 1945, Henry . Luce was ready to make Chiang Kai-shek the cover character of Time again. At the time, his close friend and senior Time correspondent in China, Bai Xiude, who later won the Pulitzer Prize for journalism, was adamantly opposed to this. He called Henry. "If Time had supported Chiang Kai-shek explicitly and unconditionally, we would have failed to do our duty to millions of American readers," Luce said. Due to disagreements over the issue, the two eventually parted ways.

After the collapse of the Kuomintang government, Henry, who had a strong anti-communist mentality. Luce began to try his best to distort the image of New China and its leaders, and for this reason, he coined such a "famous saying" -- "A useful lie is better than a harmful truth." New China leaders***, Zhou Enlai, Liu Shaoqi, etc. have all appeared on the cover of "Time", but their images have been maliciously distorted. Some experts once believed that many of the biases in Time became an important theoretical source for the US policy toward China after World War II. Even today, after the end of the Cold War, the bias in Time China's coverage is still visible from time to time. It not only exaggerates negative reports about China, but also distorts reports on Tibet, Taiwan, and Sino-Japanese relations.

Newspapers and periodicals do not create history, but they are able to record and report history and influence the possible direction of historical development. For Luce's botched performance on the China issue and, like David. A sharp critic like Haberstam can only blame Luce for the guilt, which went on to lead the Korean War, McCarthyism, and the subsequent Vietnam War.

Time's anti-Chinese attitude did not change until Luce's later years. Especially after his death in 1967, the change became more and more significant. In the process of establishing diplomatic relations between China and the United States, Time has paid full attention to it, and the strong prejudice of the past is also fading. In 1971, when the famous "ping-pong diplomacy" was launched, the weekly magazine published a photo of American table tennis players on the Great Wall on April 26 of that year. On November 8 of that year, "Time" listed Zhou Enlai as the cover character. After Nixon's successful visit to China on February 18, 1972, Time designed an abstract Chinese character "friend" on the cover of March 6, cutting the picture into four pieces, namely Nixon's meeting with *** and Zhou Enlai, visiting the Great Wall, and watching song and dance performances, which clearly reflected a positive and optimistic attitude.

With the deepening and success of reform and opening up, China has begun to play an increasingly important role on the world stage, and TIME's attention to China has entered a new era. This change is most typically reflected in the attention paid to Deng Xiaoping, the chief architect of China's reforms. From January 1976 to 1997, Deng Xiaoping was the cover character of Time at least seven times, and was named Man of the Year twice. So far, only a handful of world leaders, such as Churchill and Eisenhower, have been elected twice as the magazine's Person of the Year. At this stage, the scope of TIME's coverage is no longer limited to China's internal affairs, and cultural and sports stars and ordinary Chinese have come into its sight.

In the new century, Time has become closer to China, and it has frequently interviewed social elites from all walks of life in China and made them appear on the cover of Time magazine, especially the legendary Chinese teenager who was born at the end of last year, and his influence in American society and the international community has long been proven by facts. Although "Time" was rejected three times, the long complex, or the Chinese complex, is still the same. All of this reflects from one side that the special "China complex" of "Time" is moving towards a new era.

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