Chapter 187: Script and Milk Powder
Let Messer run the betting for this World Cup. Chen Feng is naturally 100% confident that he will do this properly. He didn't mind that this would make Messer wonder again if he had the ability to predict the future? After all, over the years, Chen Feng, a small boss, had let him see a lot of his magical side, including the success of predicting the specific trend of the Asian financial crisis at the beginning, and so on.
And Messer did a very sophisticated job in this regard, he immediately arranged, the first time according to the events that will start today to bet, respectively, using dozens of agents to operate, through guò telephone betting and online betting and other ways to bet, no more than two hours in the world's major gambling companies have placed heavy bets, the total gambling money is as high as more than 8 billion US dollars. This money is not a particularly large amount for the entire Fengsai consortium, but considering the ability of the entire world gaming company to afford to lose, he only mobilized this money, otherwise 80 billion liquidity can also be mobilized. Among them, 5 billion US dollars are all used to bet on the top scorer of this World Cup, because Chen Feng finally wrote this item on the secret chat channel, Chen Feng naturally knows that the final winner of this year's top scorer is Ronaldo, but at this time the alien Ronaldo who has returned from a serious injury is not favored by the world's major bookmakers, before the opening of the World Cup, his odds for the top scorer of this World Cup are 26 to one, until the opening of the World Cup, Ronaldo scored a goal in the first game against Turkey, and the odds have declined。 But basically at the level of 20 to one, Ronaldo is still not favored by those gambling companies, the five billion US dollars are now betting, and in the end, the World Cup will be over, and it will be completely possible to get a return of up to 100 billion US dollars, and then the World Cup will be over, as for whether these gambling companies will go bankrupt, it is not his and Chen Feng's consideration. Therefore, for this bet Messer is the most concerned, personally commanded, let people in the world's major bookmakers to disperse betting, the total number of bets more than 100 times, with those gambling agents.
Of the three matches this afternoon, the biggest upset was of course the battle between the United States and Portugal, and it was believed before the game that even the United States themselves could hardly believe that they would win against the mighty Portugal team in the end, and the score was 3:2. Therefore, the odds for the United States to win this game are seven to one. And the odds of the 3:2 score are as high as one to nine or more.
Therefore, Messer raised most of the $3 billion in funds to win the U.S. team, even with a 3-2 score, and a small amount of money to be pressed in the remaining two games.
As soon as the three events of the day were over, the results of an hour later showed that more than $3 billion had become more than $20 billion, which was really a lot of money. However, when these funds were transferred to many offshore companies and transferred to the secret account of the Fengsai Consortium through a series of professional money laundering methods, it was already the evening of the next day. As for the three games on this day, Messer did not bet. Because the bets are too frequent and the betting rate is too high, it will naturally win the attention of those bookmakers, and there will also be some thoughts in the hearts of those who call them. Therefore, after winning the first big odds bet at one time, Messer intends to bet according to the odds of each next game, the more unpopular the odds, the higher the odds, such as the South Korean team and Portugal, and Italy, France and Denmark, etc., these are big upsets with high odds, and it is more meaningful to bet heavily on these games than in those games that do not have much odds.
After the last more than 20 billion US dollars were remitted to the company's secret account, Messer happily made a general report to Chen Feng, which can be regarded as his endurance, after all, he is the richest man in the world, although more than 20 billion US dollars is a lot, but it is not the first time he has seen it. Since Chen Feng handed over this matter to Messer to operate yesterday, he has devoted himself to the two great careers of accompanying his wife and children and writing scripts, and he is not very concerned about this first huge gamble, and before Messer informed him of this. He almost forgot about it, after hearing that he had earned nearly 20 billion US dollars, Chen Feng was happy, but he was not too excited, after all, he had expected this result a long time ago, and just praised Messer very casually, telling him to bet more hidden, more means, and finally the part of money laundering is even more crucial, and the other is not to be too scared at one time, so that those bookmakers can't lose money. After saying this, Chen Feng hung up the phone in a hurry because he was busy writing the script.
Chen Feng's reaction made Messer, who was originally very excited, suddenly a little interested, but what should be done still has to be done, and he continued to command the "money grabbing operation" of this World Cup.
Undoubtedly, this South Korea-Japan World Cup is a disaster for the world's major bookmakers, and when all the events are over, according to Messer's crazy money-grabbing plan, these bookmakers will not say that they will make money, and most of them will not go bankrupt.
After Chen Feng handed over the matter of betting to Messer, of course, he was very relieved. In addition to accompanying his wife and children at home, the rest is to write the script and complete his entrustment to worship his eldest brother Yang Tianming.
First of all, I sorted out the major TV dramas in chronological order in my memory, and the preferred Korean drama was naturally "Dae Jang Geum" released in 2003. This is a large-scale inspirational drama in South Korea. It tells the story of the 16th century, when the orphan girl was seven years old, her parents were killed for involvement in a court conspiracy. In order to fulfill his mother's wish, Changjin entered the palace by chance, and attracted attention because of his talent and hard work. But he was also framed in the turmoil of the palace personnel, and was even exiled to the outer islands, which endured hardships. But Changjin did not bow to fate, devoted himself to learning medical skills, and integrated into the palace meal, and finally accidentally saved the emperor's life, trusted by the royal family, became the first female imperial doctor in Korea, and was named "Dae Jang Jin".
This is a TV series that has created a ratings miracle in both the eastern and western hemispheres. In the original history, it began to be broadcast in South Korea on September 15, 2003, and the ratings have been maintained at about 50%, and it won the top rating in 2004 with a high rating of 47.8%, especially the rating of the finale on March 23, 2004 reached 57.8%, and the broadcast lasted for seven months, with a direct income of 10 billion won. What's even more exaggerated is that the TV audience has decreased sharply for a considerable period of time after the broadcast of "Da Chang Jin", and some people call this phenomenon "Da Chang Jin's sequelae", because there is no TV series comparable to it after "Da Chang Jin", which has caused a decline in ratings.
Since May 2004, "Da Chang Jin" has been screened on Taiwan's eight major TV stations GTV for 3 months, not only setting the highest Korean drama in the past years, ranking first in Taiwan, but even the local drama "Taiwan Tornado" is also willing to bow down. On October 8, 2004, Japan's NHK satellite television began broadcasting "Dae Jang Geum". The ratings of the first half of the film have reached 2.5 times that of "Winter Sonata", breaking the ratings record of Korean dramas in Japan. In April 2005, "Da Chang Jin" was broadcast on Hong Kong TVB, with an average rating of 47 points and a maximum rating of 50 points in the finale, with an audience of 3.21 million, accounting for almost half of the total number of people in Hong Kong, which is the highest rated program since TVB set up a personal ratings recorder in 1991, and also ranks first in the top three of Hong Kong's 25-year TV drama ratings record list, ranking first in "Da Changjin" (Korea), second in "Shanghai Tang" (Hong Kong), and third in "The 101st Marriage Proposal" (Japan).
"Da Jang Geum" has not only achieved a ratings miracle in Asia, but this strong wind has even blown to the United States on the other side of the ocean. In 2004, the show was broadcast on the Chicago TV station WOCH-Ch in the United States, attracting many middle-class Chicago people to gather in cafes on time every Saturday night to watch and discuss the show. It is said that in addition to Chicago, there are also many fans of "Da Chang Jin" in New York, Seattle, Hawaii, California and other places.
Since September 1, 2005, "Da Chang Jin" has been broadcast on Hunan Satellite TV, and since its launch, the average rating has been stable at 4%, and the average rating share is 17.3%, and the ratings table has been ranked first in the same period in the country. As a result, Korean dramas have even been pushed to the research object of the academic community.
Before Chen Feng's rebirth, this "Da Chang Jin" has been known as the Korean drama duo in China with "Winter Love Song".
In addition to "Da Jang Geum", Chen Feng seized the time to choose two other Korean dramas that have not had time to be filmed now, namely "Shang Dao Goes to School" and "Paris Lovers".
"Shang Dao Goes to School" was launched in September 2003, with a total of 16 episodes. The screen debut of the popular Asian king Rain, written by South Korean ace screenwriter Lee Kyung-hee (representative work: "I'm Sorry I Love You", "This Damn Love"), this TV series deeply touched many viewers with its touching father-daughter relationship, in which Rain played the father bravely took on the responsibility of raising his seriously ill daughter, sharing weal and woe, even if he later knew that his daughter was not his own, he still did not abandon it, showing an incomparably huge human truth, tear-jerking. Screenwriter Lee Kyung-hee's exploration of family affection in the play is thought-provoking, telling us that our parents' love for their children is more about the accumulation of bits and pieces of life, as well as the experience of sharing sorrows and joys, rather than a simple blood relationship. and finally created the classic masterpiece of mother-son affection "I'm Sorry, I Love You". Rain's performance in the film is real and natural, without any sense of youth, and the sadness hidden under his laughing exterior and the huge sense of responsibility of not being a human will make the audience unable to let go. The treatment of the ending is also heartwarming and unusual. But the heroine of this film, Kong Hyo-jin, makes many people feel very regretful, the overly ordinary appearance makes it seem very incompatible with Rain, and several plots in the film are too far-fetched is also one of the failures, the drama is a Korean drama with equally outstanding advantages and disadvantages, but it is still a bright spot in the market flooded with vulgar Korean dramas, Chen Feng has seen this excellent Korean drama that makes people "laugh and cry" before, and the impression is still relatively deep. This time, he personally "created" the pen, and of course wanted to try to correct a few of the failures and try to improve them.
"Paris Lovers" is a 20-episode romantic love sitcom that tells the story of two men and a woman who have formed a special relationship in the dreamy city of Paris. And the gripping plot, who the heroine will choose in the end has also become the focus of discussion among the audience, which makes the show a lot of points. In the original history, it has occupied the first place since its launch in early 2004, breaking through the "blockbuster" cut-off point of 40% in less than 1 month of broadcasting, and the ratings of the last episode even surpassed "Dae Jang Geum", setting another record in the history of Korean dramas.
As a weekend TV series with low ratings, and a light comedy, no one expected "Lovers in Paris" to achieve such high ratings. It is also the fastest-rising ratings of any drama ever aired by South Korean television station SBS.
Because this TV series will not be broadcast until two years later according to history, Chen Feng is not in a hurry to write it. The first two parts of "Da Chang Jin" and "Shang Dao Go to School", because of the relationship of time, Chen Feng really has to hurry up, otherwise when the time comes, the other party has already created it, how can there be Chen Feng's play?
Therefore, Chen Feng spends most of his day in his room. Among them, "Shang Dao Goes to School" is good to say, after all, there are only sixteen episodes, and some of them are flawed, Chen Feng is not very difficult to modify, Chen Feng rushed to work overnight, and it only took five days to complete, and the first one was sent by email to Yang Tianming, who urged Huang Shiren to rent every day.
After Yang Tianming got the script of "Shang Dao Goes to School", he immediately made a copy of it before he had time to read it, and asked his subordinates to immediately transfer it to the Hong Kong ATV's TV drama production center, so that they could immediately hold an emergency meeting to discuss the filming of the play, and use the fastest time to gather the actors to form a crew and start filming as soon as possible. Then, he tried his best to find time and began to look at Chen Feng's new script with relish, and soon devoted himself to it, and as the plot unfolded, he also laughed and sighed at times.
By the time he finished reading it, he realized that he had been sitting in the office for five or six hours.
After completing the script of "Shang Dao Goes to School", Chen Feng immediately began to write the script of "Dae Jang Jin", because this TV series is regional and contemporary, it is about celebrities in South Korea's own history, and it is naturally best to choose actors and filming locations in South Korea.
After considering this, Chen Feng had a plan to let Hong Kong ATV draft in South Korea, and in the evening he explained the idea of his "Da Chang Jin", as well as the background of the play, Korean customs, etc., to Yang Tianming, and also thought that it was best to conduct an open draft in South Korea and select suitable actresses to star in this TV series, which naturally made the show more original.
Yang Tianming accepted Chen Feng's advice after a little hesitation, because he believed 100% that what Chen Feng said would be a classic work no less than "Winter Love Song" if this "Da Chang Jin" was performed well. Of course, this premise is not to consider Chen Feng's personal fame. The reason why Yang Tianming agreed to this is also because of the recent alliance between Hong Kong ATV and South Korea's KBS, if possible, the two TV stations can co-produce this classic drama "Da Changjin" that Chen Feng thinks.
After seeing that Yang Tianming agreed to his own construction, Chen Feng was relieved to start the creation of this large-scale TV series "Da Changjin".
For 4 weeks, Chen Feng frantically coded words day and night, and finally wrote the 53-episode "Da Changjin" of this classic masterpiece according to the history in his memory. Then, he quickly proofread it in his mind, and after confirming that it was correct, he immediately sent it to Yang Tianming.
Yang Tianming waited for nearly a month, but it was a good wait, the crew of "Shang Dao Goes to School" has been filming for more than half a month. As soon as he got this "Da Chang Jin", he made another copy as soon as possible and transferred it to the Hong Kong ATV's TV drama production center to discuss and form a crew, and paid special attention to the selection of the most elite people in the station to participate in the production of the show.
On the other hand, he also asked the vice president of Hong Kong ATV in charge of external relations to immediately take part of the script of "Da Jang Jin" and fly to South Korea to seek cooperation with KBS to prepare for the draft of the heroine of "Da Jang Jin" in South Korea.
Chen Feng has been working for more than a month, and after finally creating these two classic Korean dramas in advance, he can be regarded as having time to rest.
Although it is a break, Chen Feng naturally mainly stays at home with his wife and children, in fact, in addition to being at home, he is really a high-profile public figure in the world who is really not good at going out and wandering.
Xiao Ruirui is now more than two months old, he looks very lively and active, and he has begun to make a sound from his mouth often, but at the same time, his "amount of food" It is also beginning to rise, there are not a lot of red leaf milk powder, and it is basically impossible to satisfy his good appetite, and for this period of time, Chen Feng's family has been looking for a nurse with good milk quality, preferably just a firstborn, healthy, and no bad habits, but although he found a lot of candidates, none of them were finally selected, either they had given birth to several children, and they were older, and the quality of this milk was naturally not good, or they were found to have hidden diseases through the physical examination, or they were secretly investigated by the guò and their conduct was not very good…… This is to find a nurse who meets the above prerequisites, and it is really difficult to find.
So, in addition to eating the milk of red leaves, Xiao Ruirui can only use milk powder instead. On this day, Chen Feng was finally busy with the creation of the script, and when he came downstairs, he happened to see Xiao Ruirui being held by his mother and feeding with a bottle.
"Mom, when did the baby start eating milk powder? Why don't you tell me?" Chen Feng hurriedly shouted anxiously, "What brand of milk powder are you eating?"
Some time ago, Chen Feng was busy with the creation of "Da Chang Jin", and occasionally went to the child's side every day to take a spin, and did not pay too much attention to how the child was fed. Now when I see the milk bottle, and then think of milk powder, I naturally think of the poisoned milk powder incident in my previous life that ruined the world.
Zhao Xiaolan was startled, and reprimanded in disgust: "Why are you calling it so loud, the children are all startled by you? What kind of milk powder do you need to worry about? Why are you suing sù? You are not here to raise the child?"
"Mom, tell me quickly, what brand of milk powder are you eating?" Chen Feng ran down the stairs with an anxious face and snatched the bottle from her hand. Xiao Ruirui was eating happily just now, and he only ate half of it, and he was not full, so he naturally cried immediately.
"Xiao Feng, what are you doing? The baby eats well?" Hongye on the side walked over and snatched the bottle from his hand, and glanced at him with some doubts, "You don't have to worry too much, the baby eats foreign milk powder, Abbott, the most expensive kind, a can is several hundred." ”
As soon as Chen Feng heard that it was foreign milk powder, his heart finally fell when he mentioned his throat, of course, this is not because Chen Feng admires foreign flattery, but because he knows history very well, he knows that his country's milk powder is really unlovable.
In his memory, it seems that Abbott milk powder rarely has negative reports, after all, it is a health care company in the United States, not a food company like a domestic milk powder factory. These are two completely different criteria. What's more, the U.S. has one of the strictest food safety measures in the world.
"Abbott, good, good, as long as it's not domestic. Chen Feng was relieved, but still said, "I think it's best to ask my eldest brother to send a few boxes of original foreign milk powder listed in Hong Kong from Hong Kong." ”
"Why are you so troublesome big brother?" Momiji said with some disapproval, "What our baby eats now is said to be produced abroad and imported originally." Otherwise, the price would not be so expensive. The others are produced in China, at most two or three hundred, and our baby can eat more than six hundred. It's more than twice as expensive. ”
"That's what I said, but who knows it's true, now those merchants are very black-hearted, obviously produced domestically, if you insist on saying that it is imported from abroad, maybe it's just a change of packaging. Speaking of this, Chen Feng waved his hand and said with a stern face, "I have the final say in this matter, and let the eldest brother immediately send a few boxes of the world's big brands from Hong Kong, the most reliable milk powder in terms of quality, safety and nutrition." ”
The safety of this milk powder is related to the health and physical development of his baby son, so he is naturally not sloppy at all.
Seeing that Chen Feng's attitude was so resolute, Hongye didn't dare to say anything against it. And Zhao Xiaolan naturally knows her son's temper, and he rarely speaks so strictly, if this is the case, there must be a reason for him, and he is not angry at the moment, but asks with concern: "Xiao Feng, look at what you mean to say that our domestic milk powder is not safe?"
"It's not just unsafe, it's almost a drug!" Chen Feng said through gritted teeth, and the news of the world-shocking poisoned milk powder in his memory of his previous life came out one after another, with shocking words and photos of children's innocent, helpless, and painful expressions......
In the past, he had no children, and he couldn't fully understand the huge physical and mental pain caused by his baby's illness as a parent at that time, but now that he has his own baby, this feeling is naturally very clear.
He didn't think about it before, but now that he thought about it, he felt that he had to do something about it, if nothing else, for his own conscience, and for the love that parents all over the world have to care for the next generation.
Several people present couldn't help but be taken aback when they heard Chen Feng say this.
"Xiao Feng, what nonsense are you talking about? How can this milk powder be a random analogy, if this is poison, how can you get it?" Zhao Xiaolan said with some disgust.
"Mom, now I'm telling you this, you don't understand, anyway, the conscience of those domestic milk powder manufacturers is black, and the milk powder they produce is not qualified. I think it won't be long before the whole world will know about it. ”
After Chen Feng finished speaking, he stopped talking to them, and immediately took out his mobile phone to call Yang Tianming, telling the truth that he suspected that the baby milk powder in the mainland was not safe, and asked him to mail a few boxes of the most reputable foreign original milk powder on the market from Hong Kong.
For this trivial matter, Yang Tianming naturally agreed very happily, and told him that the nurse of his other son Xiao Zhizhi had been found, and she was looking for it in Shenzhen, and there was no problem with the quality of milk, body, and identity background, which made Chen Feng secretly envious, and having breast milk is naturally the best, so there is no need to buy any baby milk powder. I wanted him to find another wet nurse, but after thinking about it, I better find it myself.
After talking to Yang Tianming on the phone, Chen Feng notified Zhang Qiangguo, the head of the bodyguard who stayed behind, and asked him to send someone to buy a bottle of each series of milk powder on the market, especially emphasizing that he must buy Sanlu milk powder. Zhang Qiangguo thought that Chen Feng was choosing milk powder for his baby son, and couldn't help but sigh that Chen Feng's money was burned, and he didn't have to buy all the milk powder, although he didn't know the specific type of milk powder, he also knew that there must be more than a dozen.
However, he didn't say much, and immediately sent one of his men to drive to the city to buy milk powder.
"Xiao Feng, since you said that our domestic milk powder is not safe, why do you still let people buy so much?" Zhao Xiaolan asked with a strange expression.
Chen Feng glanced at her and didn't explain, but said, "You don't have to worry about this matter, I know it in my heart." ”
After finishing speaking, Chen Feng ran upstairs again.
In the room, Chen Feng carefully sorted out the causes and consequences of the "poisoned milk powder incident" in history, remembered the so-called "milk powder quality problem" that shocked the world, and of course couldn't help but follow the "Shijiazhuang Sanlu Group", which will leave a heavy mark in history:
The predecessor of Sanlu Group was the Happy Dairy Cooperative established in 1956, when there were only 32 cows and 170 dairy sheep, after several generations and half a century of struggle, in the same industry to create a number of miracles and "five firsts": in 1983, the first to develop and produce breast milk powder (infant formula); in 1986, the first to create and promote "cows to the countryside, milk to the city" In 1993, it took the lead in implementing brand operation and group strategy operation, in 1995, it took the lead in broadcasting advertisements in prime time on CCTV Channel 1, and in 1996, it took the lead in introducing CI system in the same industry, and now Sanlu Group has developed into a large-scale enterprise group integrating dairy cow breeding, dairy processing, scientific research and development.
Sanlu Group insists on keeping pace with the times and innovating its operations. The production and sales of Sanlu milk powder have been ranked first in the country for 15 consecutive years, sour milk has entered the second place in the country, and liquid milk has entered the top three in the country. Sanlu milk powder and liquid milk were identified as national inspection-free products, and both won the honorary title of "China Famous Brand Products" again. In August 2005, the "Sanlu" brand was rated as one of the 500 most valuable brands in China by the World Brand Real Yàn Room, and in 2007, it was rated as the most competitive brand in the market by the Ministry of Commerce. The "Sanlu" trademark has been recognized as "China's well-known trademark", and the products sell well in 31 provinces, municipalities and autonomous regions across the country. In 2006, it ranked first in the dairy industry of "Top 100 Chinese Enterprises" selected by Forbes. According to the assessment of China Brand Equity Evaluation Center, the brand value of Sanlu reached 14.907 billion yuan.
Sanlu Group adheres to scientific and technological progress and brand success. The company has passed ISO9001, ISO14001 certification, GMP audit and HACCP certification, and has been awarded the national real room accreditation certificate and the title of national recognized enterprise technology center, which has laid a solid foundation for Sanlu products to go to the world. "Innovation and integration project of a new generation of infant formula milk powder research and its supporting technology" won the 2007 National Science and Technology Progress Award issued by the State Council, making Sanlu the only dairy enterprise in China to be on the national highest science and technology podium, fully demonstrating Sanlu's top strength in infant formula research, marking that the research and production of infant formula milk powder in China have reached the international advanced level. The group adheres to the road of "science, education and enterprise", cooperates with 16 scientific research institutes across the country, and hires 28 experts from domestic and foreign food, nutrition, animal husbandry, finance, business management and other industries as consultants to carry out scientific and technological innovation, continuously improve product quality, and form a unique flavor and reasonable nutritional style of Sanlu products, which are favored by consumers. Sanlu products have 9 series and 278 varieties, which meet the nutritional and health needs of different ages and special groups of people.
On June 15, 2006, Sanlu Group and Fonterra Group, one of the world's largest dairy manufacturers, officially put into operation a joint venture, marking a key step towards the goal of "aiming at the international leading level and ranking among the world's advanced". Sanlu has been driving at high speed in the fast lane, creating an exciting "Sanlu speed" and achieving leapfrog development. Since the "Seventh Five-Year Plan", the main economic indicators of enterprises have grown by more than 30% annually......
Recalling this information about Sanlu Group in his mind, Chen Feng felt sad at the same time, but he couldn't help but sneer. One of the very realistic ironies is that in January 2008, Sanlu won the 2007 National Science and Technology Progress Award issued by the State Council, making Sanlu the only dairy enterprise in the country to be on the highest scientific and technological podium in the country, and establishing a national brand of domestic milk powder self-reliance. On June 25, 2008, the China Astronaut Research and Training Center announced that Sanlu had become the only partner of the China Astronaut Center's "Aerospace Milk Beverage and Milk Powder" and the only professional manufacturer of "Aerospace Milk Beverage" in China......
As the chairman of Sanlu Group, Tian Wenhua has a long list of dizzying titles, she has won more than 100 honorary titles such as National Model Worker, National "38" Red Flag Bearer, National Outstanding Contribution to Children's Workers, National Advanced Worker in Quality Management, the First China Entrepreneurial Entrepreneur, National Outstanding Female Entrepreneur, etc., and enjoys special allowances from the State Council. It is hard to imagine that such a person has finally become the "king of poisoned milk", indirectly or directly causing nearly 300,000 stone babies across the country, of which six babies died. This is the final result of the official statistics, but it is clear that this is only a conservative number.
In 2008, in Sanlu its most glorious moment, finally the paper can not hold the fire, the east window incident, on June 28 of this year, the first hospital of the People's Liberation Army in Lanzhou City admitted the first case of "kidney stones" infants and young children, according to parents, the child has been eating Sanlu infant milk powder produced by Sanlu Group in Shijiazhuang Hebei Province since birth. In mid-July, the Gansu Provincial Department of Health immediately launched an investigation after receiving a report of a case of urinary stones in infants in a hospital and reported it to the Ministry of Health. In just over two months, the number of babies admitted to the hospital quickly expanded to 14.
On September 13, 2008, the CPC Central Committee and the State Council made arrangements for the strict handling of the Sanlu infant milk powder incident, immediately launched the first-level response to the national food safety incident, and set up a leading group for emergency response. On September 15, 2008, the Information Office of the Gansu Provincial Government held a press conference to announce that the death of two infants and young children in Gangu and Lintao was confirmed to be related to Sanlu milk powder.
Sanlu has suddenly become a pillar of shame for a national brand from the pride of the nation, which has discredited the entire domestic milk powder and discredited the world, and has created a special precedent for large-scale organized "poisoning" of milk powder in the entire history of human milk powder.
What is intriguing is that before the poisoned milk powder incident in 2008, Sanlu milk powder was on the blacklist of inferior milk powder in Fuyang in 2004 due to the "big-headed doll" incident in Fuyang, Anhui Province. After the incident, Sanlu Group immediately launched crisis public relations and donated milk powder worth 350,000 yuan to Fuyang City. Later, it was reported that the cause of the incident was that on January 16, 2004, Zhang Guangkui, No. 42, Yongzhuang Village, Luzhai Town, Linquan County, complained that the Sanlu infant milk powder purchased (batch number 2003.9.3) had quality problems. The Fuyang Municipal Health Bureau and the Fuyang Consumers Association announced in the local media in Fuyang, and once the news was published, a variety of media throughout China reprinted it, which brought a great negative impact on Sanlu milk powder, a famous brand product in China. The relevant departments of Fuyang City later publicly apologized to Sanlu for the incident. In the "big-headed doll" incident, Sanlu Group successfully achieved crisis public relations and reversed the unfavorable situation. Only 17 days before and after the incident, Sanlu was reborn as a salted fish, turning its unfavorable side into a favorable side, but after that, because the major domestic media have reprinted this excitement, Sanlu milk powder became famous, gradually increased sales, sold well all over the country, and occupied half of the domestic milk powder.
It is not difficult to imagine what kind of little-known story happened behind this crisis PR. And for media people, the most frustrating thing is the loss of the media. The media not only did not supervise the suspicious crisis public relations, but happily joined hands with it to cooperate with the crisis public relations, which played an important role in Sanlu's eventual recovery.
It cannot but be admitted that in the competition with unscrupulous enterprises, consumers are in fact in an absolutely disadvantaged position. Due to the lack of the rule of law, there are almost no effective constraints on unscrupulous enterprises, so unscrupulous enterprises have almost absolute freedom, they can not only cheat arbitrarily, but also can dispatch a strong resource they need to dispatch to escort themselves, so that they can break through the layers of social defense. The history of the continuous development and growth of unscrupulous enterprises is often the history of the continuous inferior combination of strong social resources, the history of the continuous decline of public order and good customs, and the history of the continuous deterioration of the social and cultural environment.
If the consequences of the poisoned milk powder incident were too strict, and there were still so many media with social conscience who dared or were willing to follow up and report on this matter, maybe Sanlu would have been able to use his skilled crisis public relations methods again, spend money to settle the situation, and save the day.
However, this time, Sanlu is destined to be doomed, because Chen Feng has made up his mind to let it go bankrupt a few years early.
And what Chen Feng has to do now is to rely on his own means and power to expose the matter of poisoned milk powder to the world in advance, and the domestic media does not cooperate, so he will go abroad, and even directly invite his godfather to move the Buddha, and to invite him, the first thing to do is to do a quality inspection of all milk powder on the domestic market, especially melamine testing, domestic testing institutions are naturally not good, can only go to Hong Kong and foreign testing.
As long as the results of the test come out, there is no problem, if there is a problem, Chen Feng naturally can't sit idly by, first of all, he will immediately notify his godfather Wang Zhaoxiang, after all, this is a serious safety accident directly related to the health of the next generation of the country. Only a central leader of his old man's level can handle this matter strictly, and Chen Feng believes that in such a major matter of right and wrong, and even related to the fate of the entire nation, his godfather Wang Zhaoxiang will definitely not let him down. As long as Wang Zhaoxiang has his support, Chen Feng can expose this matter in the foreign media in advance, so that the domestic government leaders will pay attention to this matter, and after that, I believe that if Wang Zhaoxiang makes more efforts, this matter can be resolved several years earlier than the original history, so as to save many innocent lives and save the health of the next generation of his country and nation, so that the name of "the sick man of East Asia" will not return to the younger generations in a few years.