Chapter 126: The Charm of Calm and Uniqueness
Lao Lu finally decided to set the property price at another 7.5 million, which is really ruthless, which is more than three times what the villagers say. Pen ~ fun ~ pavilion www.biquge.infoβ eight β eight β reading β, .β».oβ
In fact, this old president thinks so, first quote a high price, and then wait for this Tang Shao to make a counteroffer, as long as he sits firmly on the "real price" of this intellectual property worth 2 million, it will definitely be a profitable deal. Even if half of the 3.75 million is still reached in the end, there is still 1.75 million net earnings!
But he never expected that this Tang Shao didn't even blink his brow at the "astronomical number" of 7.5 million, and directly finalized it. Counting the original 7.5 million, a total of 15 million, such a sky-high total order, it almost took less than half an hour to finalize.
What a "big deal" this is! This Tang Shao is not only the "savior" and "big savior" of their father and daughter, but the "super savior"!
With the ecstasy of earning a "7.5 million dowry" for his daughter, Lao Lu couldn't wait to bow to this fair-faced Tang Shao. After that, the inheritor of the millennium daughter's red craft also glowed with the sincerity of the villagers, and took the initiative to propose that the current owner Ma would work for free for two years after the property rights were bought out, regardless of whether Tang Shao took over or earned, but also to make the last bit of strength for the inheritance of the ancestors' craftsmanship.
The agreement was finally reached smoothly, and Lao Lu, who was ecstatic in his heart, saw a little different meaning in his daughter's eyes. My daughter has been with me since she was a child, and she has never seen her smile so softly, as if she had something else to do while winning the business.
And at this time, looking at this "super savior" Tang Shao, it is really getting more and more like a "fast son-in-law". The young man is energetic, ambitious, and both internal and external, and is a rare talent.
That is, from that moment on, Lao Lu, who had gone through the vicissitudes of life, had a premonition in his heart that this Tang Shao'er might really be able to help him realize his dream of revitalizing his daughter Hong, and it wouldn't take too long.
As for why he feels this way, Lao Lu himself can't tell it, he can only say that he has the sixth sense.
But the world is often so wonderful, and the premonition is often accurate. The facts also quickly proved this, this Tang Shao and the Seventh President, on the one hand, retained the display platform of the daughter red in Beijing Jinyuan shoppingmail, and on the other hand, resolutely moved the development focus of the daughter red to Xijing, the thousand-year-old capital.
When I first moved to Xijing, there were no special changes. However, since this Tang Shao moved to Wohu Town, Gaoling County, everything has undergone earth-shaking changes.
Of course, what led to this great change was mainly Tang Shao's composure and unique vision.
Calm and calm, it means that others think that this Tang Shao was relegated to a place like Crouching Tiger Town where birds don't, there are no resources and no connections, and going there is a life of eating and waiting for death. But this Tang Shao refused to accept his fate, and took Ah Qi to go around one place after another, and finally found such a treasure as the Wohu Town Industrial Park, and after detailed demonstrations of soil quality and humid temperature, the production and logistics base of Daughter Hong was moved from Shaoxing's hometown to here.
As a result, transportation and dispatch costs are significantly reduced and almost negligible. In addition, the high efficiency of inventory and shipment directly mobilizes the enthusiasm of all employees of the company. The time and place are favorable, and the energy radiated is also amazing. Two years, in just two years, turned her daughter from "on the verge of bankruptcy" to "soaring".
By the day of the establishment of the "Daughter Red Building", the annual sales revenue of the daughter red has exceeded 100 million yuan, what kind of concept is this? It turns out that the largest shoppingmail in Beijing occupies the best storefront, regardless of the cost, according to the best sales results in the first few months, the annual sales revenue is expected to exceed one million yuan is a miracle. But now, it has easily exceeded 100 million yuan, which is more than 100 times the original.
Can this only be described as a "miracle"?
No, apparently not. Because to be able to achieve such results, in addition to his composure, it is more important to have a unique vision. Later, the more Lu's father and daughter admired him so much. Why did you say that at that time, he dared to use 7.5 million yuan to buy these wines that could not be sold for many days, and to use another 7.5 million yuan to buy intellectual property rights?
Don't talk about others, except for Lu Xiaoman, who has always had a good impression of him in his heart, everyone in Lao Lu's store thinks that although this Tang Shao is arrogant, he is a little stupid.
However, now it seems that this is definitely not stupid, or has a unique vision! What no one else dares to buy, he dares to buy, and as soon as he buys it, it is all. He wanted to get the intellectual property rights that no one else expected, as well as the technology patents he applied for later, and he bought them all out at once.
As for later, he strongly advocated bringing his daughter Hong to Xijing for development, and took the express train of Wang Yixuan's advocacy of revitalizing traditional industries and brands, and found a resting plane tree for his daughter Hong, the golden phoenix. Later, he took a fancy to the Wohu Town Industrial Park, which no one was optimistic about, which was equivalent to building a "nest" in the strongest place of the plane tree.
It is he who uses this unique vision to find trees and build nests, so that his daughter Hong, the golden phoenix, can be down-to-earth, recuperate, and lay a solid foundation for the future "soaring to the sky".
After that, the advantages of his unique vision became more and more obvious. One of the most important is that he broke the concept of emphasizing that "ten catties can enter the altar and five years to open the seal" in the original old craft, according to the judgment that the small altar daughter red may be more suitable for the general public, he made a bold attempt of "one catty a year", "two catties and two years".
This attempt proved to be breakthrough and even subversive and revolutionary. Once launched, it was favored by many consumers, resulting in a scene where the market was out of stock. In order to replenish the supply, there was even a phenomenon that they opened the big jar that had been sealed in their hometown brewing base for nearly five years and canned it into a small jar of one or two catties for sale.
In this way, the customers who have drunk this batch of nearly five-year-old wine daughter red are even more praised, which to a large extent has also driven the "high-end sales" of five-year-old, ten-year-old or even more fifteen-year-old Datan wine.
To say that this is also in line with the law of the market, once the brand is recognized by the public, then higher quality products will be recognized by customers with higher consumption power.
As a result, the multi-level product system of daughter red has been formed in an orderly manner, and the large altar with more than one pound and the small altar with less than one pound for many years have begun to meet the requirements of different groups of people in all directions and at all levels, and they are becoming more and more popular.
After that, Thangka survived a "catastrophe" with a unique vision. That is to strengthen the "intellectual property construction" of daughter red, so that those counterfeiters have nowhere to escape, and even in turn to promote daughter red, in one fell swoop reversed the old fate of moral fire, many fakes, and being crushed.
Therefore, calm and unique, these two traits of Tang Shao have achieved the undefeated myth of his daughter Hong from small to big and from weak to strong, and also shaped his unique charm.
Of course, what impressed the Lu father and daughter the most was not these "all-round abilities", but a very special place.
That is, he is a very shrewd capital operator, but he is not greedy for money, unlike some people who are born into the eye of money and can never pull it out. To put it more bluntly, he is very familiar with capital, but he is a little detached. Therefore, what kind of person he is, even Lao Lu, who is skilled in the world, has always been a little puzzled.
However, no matter what, Tang Shao's character is absolutely recognized.
Why?
You can see it from one thing.
From beginning to end, Tang Shao didn't know that the profit margin of Lu's father and daughter had reached 7.5 million yuan by selling all the products and intellectual property rights of their daughter Hong, which was equal to half of the turnover. However, as his daughter became more and more popular, this Tang Shao did not pursue the matter, but was a little "pity" in the later "crazy profits".
Why do you say pity?
Originally, those who do business should not have mercy! In the concept of economics, this is called "rational homo economicus". That is to say, to be a pure market economy person, there should be no emotional entanglements, be absolutely rational, annex when it should be annexed, abandon when it should be abandoned, and have no emotion at all. Everything is according to the laws of the market, even if there are siblings or biological parents standing opposite, they will not give face. Because, as soon as you give face and are soft-hearted, you will change from rational to emotional, and you will not be far from bankruptcy immediately.
Therefore, according to the normal concept, since this Tang Shao has already paid 15 million and bought out all of this, no matter how much his daughter makes in the future, whether it is a dollar, 100 million or even 1 billion, it has nothing to do with the old Lu family. Because earning and losing, it is a kind of gambling, and now it is indeed earned, but it is also possible to lose!
However, this Tang Shao does have a "heart of compassion" and is very righteous. When the annual sales revenue exceeded 100 million yuan and the profit exceeded 20 million, this "capital operation expert" actually felt that the complete buyout of "Daughter Red" had made the Lu father and daughter suffer a little, so he discussed with the "Seven Presidents" (in fact, at that time, he discussed with Luo Qing in the United States through Ocean Video), and the two took out some shares of each other and gave the Lu father and daughter 8% of the equity.
In fact, the acquisition of the entire daughter red at that time was completely run by "Qingtang". The so-called Qingtang is that Thangka respects Luo Qing and puts her "Qing" in front, and her homophonic "Tang" is placed in the back.
At this time, Qingtang belonged completely to the two of them.
In order to show the grace of giving priority to the name, coupled with the absolute trust and worship of him, Miss Luo is interesting enough to let Thangka own 51% of the shares and have absolute control, and she only accounts for 49%!