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Chu Jingxuan fell in love with the CD project because she thought the idea was more interesting, but Ye Kai fell in love with the project because he had a full enough understanding of the project. Pen % fun % Pavilion www.biquge.info

It is estimated that no one can understand like him, what kind of wave will be set off in China after the advent of the CD player, which can be said to be a revolution in audio-visual sense, and it is also a sign that the home theater has officially entered the family.

In fact, not long ago, the formulation and publication of the International Organization for Standardization standard algorithm formed a starting point for the rapid transformation of data compression technology into new products in various industries, which triggered a revolution in film and television technology and brought modern household appliances into a new world of digital technology.

The first CD player in China was first launched by Wanyan Electronics Co., Ltd. in 1993.

CD player is a set of optical machinery technology in one of the digital audio and video products, is the product of the combination of EG digital compression technology and CD technology, low price, high price ratio, rich software programs, and has been recognized by people.

Although it is inferior to 10 and dd in terms of image clarity and sound, because of the price factor and the convenience of use, it has not affected its entry into ordinary families, but has become a hot spot for household appliance consumption.

The movement, JI head and servo circuit, and digital signal processing circuit of the VCD player are the same as those of the CD player, but a set of M Kung decoding circuit and video D/A conversion and coding circuit are added on the basis of the CD player. As a result, CD players can play CDs as well as CDs.

For the quality of the image played by the CD player, the horizontal definition is 250 lines, which is equivalent to the quality level of the image played back in the home video. In fact, because the VCD player uses the JI beam reading information method, there is no wear and tear between the disc and the JI light head, and the image quality will not deteriorate due to long use, so the image quality of the CD video player is better than that of the home video, Ye Kai picked up the information handed over by Chu Jingxuan, and read it carefully, although there are many technical parameters in it that I can't understand, that is, the principle is basically the same as the CD I am familiar with, and in the core decoding technology, the designer seems to have some advantages.

"Overall, I'm supportive of this project, but in terms of details, I need to make some normative agreements on this project." Ye Kai said to Chu Jingxuan.

Miss Chu was in a good mood, and she didn't expect that a project she picked up casually would actually be able to enter Ye Kai's eyes, which made her feel a sense of accomplishment.

In any case, Ye Kai is a powerful person in business or in the international financial market, and being able to take a fancy to her project at this time is in itself an affirmation of her work as Miss Chu.

With such a cognition, Miss Chu was naturally a little pleased.

"Say, I'll listen." Chu Jingxuan said with a smile, "In order to be able to cheat 100 million US dollars, there is no problem with drinking morning tea." ”

"Hey, I was negligent." Ye Kai looked at the time and immediately laughed.

Patronizing and reading the information and talking, I didn't notice that it was almost eleven o'clock at noon now, and this morning tea was almost lunch, Miss Chu didn't go berserk, it was already very face-saving.

"Let's have lunch somewhere else......" Ye Kai proposed.

"It's fine." Chu Jingxuan nodded in agreement.

Although it is said that I ate morning tea in the morning, this thing is actually not full, and the two of them talk a lot about things, and eat less time, and at noon, I feel a little hungry again.

So the two of them went downstairs with the bodyguards and drove to the "water people's house" not far away.

"Water People" is also a newly opened restaurant, the entire restaurant is built on the water, the kitchen and lobby are actually a dock-like building, and there is no shortage of water pavilions, which looks quaint and ancient.

Even the waiters are wearing the folk costumes of the Jiangnan water town, and they look very delicate and bright.

The two of them did not stay in the lobby, but went to the painting boat.

The painting boat is not too big, and it can be placed on two tables of banquets, but at this time, after modification, it is a small square table, which can accommodate more than ten people to eat at the same time, and there is room around it, which is reserved for the waiter, and the stern has power, which can act on the lake like an ordinary cruise ship, and there is also a gas stove in the back cabinet, if there are suitable ingredients, you can also make a few dishes anytime and anywhere to taste.

"Spring in the suburbs of Beijing is good!" Ye Kai watched the boat start, breathing the cool breeze on the lake, and said with some emotion.

"I'm used to it, but I don't think there's anything wrong with it." Chu Jingxuan lives here, but there is nothing new.

The food and drinks had already been delivered, and the two of them were drinking and talking about the project.

"What is the origin of the owner of this project, do you have any details?" Ye Kai asked first.

Jing Xuan nodded and replied.

If someone else asks her this kind of question, she will definitely not get an answer, after all, this is her own trade secret, how can she reveal it to others?

But in front of Ye Kai, there was no need for Miss Chu to care about this little thing at all.

Ye Kai can give her 100 million US dollars casually, do you still care about these things?

After opening the information and looking at it, Ye Kai was a little surprised, because the holders who proposed this project were not the two people he knew, could it be said that history had deviated from this event? Ye Kai couldn't be sure.

If you want to mention CD, you can't fail to mention Jiang Wanmeng and Sun Yansheng.

In September 1993, they applied MEG (image decompression) technology to audio-visual products, and successfully developed a new high-quality and low-cost audio-visual product, which is the world's first CD

"Wan Yan" let the Chinese people know CD and created the world's CD industry.

But what Jiang Wanmeng didn't expect was that in just a few years, CD would rise rapidly in China and become popular all over the world, becoming a big industry with an annual sales revenue of more than 100 million yuan. Even Japan and the United States, which have developed electronic industries, have to refer to the Wanyan VCD developed by him to produce.

In just 5 years, the cumulative sales of CD players have reached 10,000 units, and have given birth to domestic well-known brands such as Aiduo, BBK, and Xinke. However, "Wanyan" has changed from a "pioneer" to a "martyr" in this industry, and its market share has fallen from KC% to %.

Talking about the reason for the failure, in terms of technology, "Wanyan" invented the CD machine, but did not apply for a patent, and was imitated by domestic and foreign companies after being listed.

And "Wan Yan" faced a group of competitors, but did not have a shield to protect himself.

In terms of funds, "Wanyan" investment in the early stage of research and development is 16 million US dollars, at that time, the Chinese people's understanding of CD is almost zero, in order to develop the market, "Wanyan" invested another 20 million yuan, due to too much investment in the early stage, "Wanyan" has been embarrassed, the shortage of funds makes it difficult for "Wanyan" to move an inch.

In terms of market development, "Wanyan" lacked marketing experience in the initial stage and did not pay attention to the market operation of products. Funds are mainly precipitated in the stage of technology development and market development, compared with the "Aiduo" and other brands spend huge sums of money to advertise to create momentum, "Wanyan" marketing seems to be inadequate, did not become a momentum, the market share was eaten away, and finally ended up as a wedding dress for others.

After "Wanyan" disappeared from the market, the whole CD industry changed, the major manufacturers continued to launch CD products with additional new technologies, to 1999, in the fierce competition, many well-known enterprises fell into trouble, "Xiaobawang" collapsed, "Aiduo" suffered serious losses, the whole industry faced transformation, DD products began to replace CD

Count the rise and golden time of CD, that is, such a decade, and then there are CD players made by Chuáng board factories everywhere.

Ye Kai has also analyzed the process of the rise and fall of the CD market, and analyzed what strategies technology and market pioneers should adopt to effectively protect themselves and benefit from new technologies and products, while not giving followers the opportunity to imitate themselves, so that technological innovation can be maintained for a longer period of time.

At this time, Miss Chu wants to invest in this project, and Ye Kai naturally wants to give her some advice, otherwise, maybe the pioneer of the CD industry will become Chu Jingxuan.

"Overall, I'm in favor of this project, but I'd like to make a few suggestions." Ye Kai said, "First of all, the holder of the patent must be clear, although you are not suitable to hold the patent, but you can obtain the full right to use the patent through the company structure, how to operate, I think your experts will have suggestions." The second is the problem of market development, which is a new thing, and the initial investment will be more, and it is very important to play the brand in terms of publicity. The third is the problem of process skills, the problem of anti-piracy is very serious, if you work hard to develop the product, it is easy for others to disassemble and imitate, then even if you hold a patent, you will not occupy too many market opportunities. ”

Ye Kai's opinion is very clear, once the pioneer has unique process skills, scientific management, and innovative scientific researchers, it is possible to maintain a leading position in technology for a long time, which can be learned from some enterprises in Europe and the United States.

If counterfeiters have easy access to the technology developed by the pioneers, then the technological innovation efforts of the pioneers will be in vain.

"In short, it is a strict confidentiality system, applying for patents, preventing outsiders from entering the enterprise at will, developing production equipment by themselves, and retaining key technical personnel." Ye Kai finally concluded, "If it is convenient, you can also sign a contract with CCTV, and no second similar company will be allowed to advertise within a few years." ”

"Huh?! Isn't that an overlord clause? "Miss Chu didn't expect that Ye Kai's methods were so ruthless, and he actually wanted to block the living space of all opponents.