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Early the next morning, Fan Wuzhi and Fan Ting brought the new boss of Chundu Factory, Mr. Wang, the two vice presidents of PCFANS, and the heads of Fan's Investment Group, Davis, Shen Manhua, and assistants, who came to the Media Center to formally meet with the person in charge of CCTV and several leaders of the Propaganda Department.

The other party didn't expect Fan Wuxian to pull out such a strong lineup, and for a while, the conference room was full, and Ding Chunqiu, the minister of the Propaganda Department, looked at the representatives of Fan's Investment Group who were seated below, all of them were majestic and full of royal spirit, and couldn't help but be shocked.

"It's a great honor for so many leaders and good friends to be here today." Director Yang of CCTV said very enthusiastically after introducing the two sides.

"Thank you very much for taking the time to meet with you in your busy schedule, and our colleagues in Fan's Investment Group are very honored." Fan Wuxian is the main person in this group of people, and he is the one who can deal with it the most, so naturally he is the one who does the answering job.

Among the group of people he brought, Fan Ting's daughter, although she has been dealing with upper-class people for a long time, she also attends some important events in public, and she usually has few separate meetings, so she naturally looks down on these hypocritical and wrongful things. business overlord, it's a pity that Fan Wuzhi is in front of him, he can't shrink his head, and the other two vice presidents are naturally not high enough, as for Davis is a foreigner, he really doesn't touch the situation in Chinese officialdom, Shen Manhua is a female liar. It's good at coping, but if you want to fool these senior leaders, your level of consciousness is still a little insufficient.

In terms of the ability to fool, how can she, a half-way liar, be better than these big people who take public opinion propaganda as their profession. That's inconclusive.

Fan Wuxian has a deep relationship with CCTV, and even several leaders of the Propaganda Department have long been deeply impressed by Fan Wuxi, not only because Fan's Investment Group is now a behemoth involving many industries, but also because Fan Wuxian himself has a wide range of contacts. Most of the important political figures in the country have personal relations with him, and even the senior leaders have a close relationship with him and can meet at any time, not to mention that Fan's father has now become a rising star in the domestic political arena. It seems that the future is promising, and it is very likely that he will go further from the position of minister. [My Pattern Learning Network Express]

In this case, everyone can't afford to have any leadership shelf, and this discussion seems to be casual for everyone.

In the earliest days, it was called Beijing TV, and this name lasted for 20 years, until it was changed to CCTV in 1978. But the leaders in the station have always been relatively low-key. Everybody's purpose moderator. As for the administrative leaders, it is unheard of to know that earlier this year, the station published a yearbook, which announced the outgoing director for the first time.

In the beginning, the leader of CCTV was called the director. The administrative level is the director level. Not too high. It was only after 1982 that the administrative level of CCTV station was promoted to the level of director and director. It's a step forward. It was not until this year that the administrative level of CCTV was officially promoted to the level of deputy minister.

And this request for promotion was put forward by Director Yang, who just took over as director of CCTV this year, to the Ministry of Radio, Film and Television above, and he himself is also the director of CCTV in his capacity as vice minister of radio and television.

Fan Wuxi looked at the director and felt that it seemed a little connotative, CCTV developed in his hands for eight years, which was later called the golden eight years, it can be imagined that this is not only the times that have created the glory of CCTV, but also the ability of the leader to play a great role in it.

It should be said that this person's energy is still very large.

Basically, the directors of CCTV were all promoted by the system, and only during the Cultural Revolution there was an airborne troop, and it was the Military Management Commission that took over the power of CCTV, and the others were either trained by the station itself, or the leaders of the Ministry of Radio, Film and Television concurrently.

The leadership of the Propaganda Department is high and powerful, and it seems that they are still a little reserved, speaking of which, they have the right to supervise CCTV, according to Lao Chen, who complained to Fan Wuxian in private, as if CCTV wanted to buy a pack of newspapers, although this is a bit excessive, but it can also reflect the difference in strength between the two units from the side.

Minister Ding looked at Fan Wuxian and smiled, "By the way, when I see Mr. Fan, I think of a thing, Panshi seems to have been promoted to a sub-provincial city, and the follow-up of this propaganda work doesn't seem to be fast enough, shouldn't I send some elite soldiers over there?" ”

Fan Wuxian immediately cleared his mind, "Don't ask me about this matter, I'm just out to make some hard-earned money, and I don't have a part in talking about national affairs." ”

Although everyone knows the relationship between Fan Heng and Fan Wuxian and Fan Ting, when they talk about it in public, they still need to avoid it, Ding Chunqiu said this, which means that everyone has no estrangement, but Fan Wuxian naturally can't just say that he has any influence on his father, in that case, it would be too immature.

"The influence of Fan's Investment Group is international, and Mr. Fan is too modest to say this. Now that CCTV is in a critical period of reform, we still need the strong support of Mr. Fan. Director Yang interjected.

As soon as Fan Wuxian heard this, he immediately understood why there was this meeting, he took a look at Lao Chen and did not attend, and then thought about what Lao Chen said to himself that he wanted to apply for retirement, where would he not be clear about CCTV's concerns?

As soon as the director took office, he met the CCTV veteran Chen Rapids and retreated, CCTV's money bag suddenly fell, and the station was obviously a little caught off guard, although it is said that this vacancy will make many people excited, but it will also make many people annoyed.

What Director Yang is most concerned about at this time is obviously whether Lao Chen's personal relationship will be affected because of this? For big customers like Fan Wuxi, who have a huge demand for advertising resources, it is impossible not to put it in his strategic decision-making.

CCTV has always adhered to the strategy of large customers, there is no doubt about this, it is like the relationship between Lao Chen and Fan without disease, although it is said that the personal relationship is very good, but this personal relationship is also based on the cooperation of advertising needs of both parties.

Since Fan Wuxian began to sponsor the CCTV Spring Festival Gala, to the large-scale advertising on CCTV after that, and then to the important columns such as "The Same Song" and "Starry Sky Shopping" that are now cooperating with CCTV, they are all projects that have really created huge income for CCTV, so Director Yang has to think about it, after Lao Chen resigns, will this tacit cooperative relationship between Fan Wuxian and CCTV be affected?

CCTV has long established a keen sense of the market, and the leaders of the TV station have always paid attention to the coverage of the whole country. Due to CCTV's own monopoly resources, their customers are mainly facing large state-owned enterprises, but recently, the development momentum of local TV stations is very strong, and the power of local TV stations has grown by leaps and bounds, and they have been attracting audiences with excellent TV series and life programs, which poses a great threat to CCTV.

In this case, CCTV has a strategy to avoid the loss of customers.

In order to achieve this goal, the company has also set up a key account department to provide value-added services to key customers, so as to effectively develop and maintain these key customers.

For example, CCTV is planning to organize some business exchange activities on a regular basis, such as marketing summits and other activities. These business exchange activities are not only an opportunity for customers to learn, but also a platform for business exchanges, which can not only help customers solve their doubts and provide new ideas, but also help CCTV find its target customers and business opportunities on such a business platform.

In China, many business leaders like to make decisions based on their heads, while business leaders in the West like to make decisions based on data. In fact, while business intuition is important, it can be inherently risky if it is completely detached from market data. While many leaders are aware of this, many business leaders base their decisions more on business intuition because they may not have a good understanding of marketing or are distrustful of market data. If you make a wrong decision, you don't know where it is, and you often make it wrong again and again. If the decision is correct, you don't know where to do it, so you can't precipitate and replicate the successful experience.

In order to help customers solve decision-making problems, CCTV is trying to provide a large number of market research services for some key customers, such as audience viewing habits, etc., which can not only help customers save research costs, but also appear more professional, and the results are more credible, which is very popular with customers.

In addition, CCTV is also engaged in marketing planning to help customers better enter the market or increase market share.

But the key to all this is how to win over these big customers from losing, this problem is the top priority, Lao Chen was able to boldly plan the CCTV standard king activity this time, because he has a big customer like Fan Wuzhi behind him, and more than 100 million advertising revenue is enough for him to implement his new policy without scruples.

Now that Lao Chen is leaving, Taiwan has to reconsider the relationship with Fan's investment group, if it can't continue to maintain this close cooperative relationship, once there is any mistake, CCTV's loss will be huge.

After all, in this period, there are very few advertisers as big as Fan's Investment Group, and it is difficult to meet them again if they miss it.

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