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Chapter 232 Advantages and Disadvantages: "Asking for a Monthly Pass"

For quite some time. The FANS Club is the same as all companies in Zhongguancun. They all started by trade. Gradually forming industrial manufacturing capacity. And then seek technological progress. Companies such as Haier, Changhong and Kelon in the home appliance industry all started from the introduction of production lines. And then it was a marketing success.

Therefore. "Trade and industry technology" and "industry and trade technology" are the two major growth models of large domestic home appliance enterprises. Without exception to this: technology is the weakest and lagging link in nuclear capabilities. And when these businesses grow gradually. When you compete head-to-head with multinational companies in the domestic market. The current situation of technological backwardness is very clearly visible.

At this moment. Go. Feel the key and the incomparable.

But from the actual situation now. The core technical capabilities of domestic enterprises are much worse. It's not rough either. In the case of PCFANS' computer manufacturing industry. The so-called technical content only stays at the appearance design and some convenience design. The main components used in it. All of them are purchased from foreign companies.

Either way. The most critical step. It is to occupy the market. In the current country. The market is everything. As long as you get market share. Even if you're selling socks. There is also a lot to be done. This is all because the domestic field is too big. The reason why foreign companies are willing to invest. It is nothing more than a fancy to the vast domestic market space.

It can be said that the current country. It is a big market with an open door for dumping

Previously under a planned economy. Everyone is giving. There is no need to think about what kind of goods to buy. But here it is. The market is put. There was an influx of so many goods at once. Accustomed to being assigned, he was at a loss. Don't know what brand to choose?

In this case, advertising is the best option. Hence the development of enterprises during this period. Without exception, they all relied on advertising to make their fortunes. Even if you pay more advertising expenses than your original output value in the previous year. It doesn't matter. Because you can instantly increase your sales tenfold or more.

In the eyes of most people, TV stations are also good. Newspapers too. These are all state-controlled instruments of public opinion. Naturally, there can be no mistakes. Then the advertisement placed above. Credibility is unquestionable.

Even if you put an ad in a newspaper that sells the elixir of life. Most people also believe that this is true. Not to mention the insertion of advertisements in CCTV, which has always been the mouthpiece of the government.

So it can be said at all. The market is the most important factor in making money, even if you sell a piece of shit. That's also a place where you can blow into gold.

Fan is not sick among these enterprises of his own. Yes, it has a certain core technology competitiveness. For example, Panshi Heavy Industries. and a memory chip manufacturing plant built in cooperation with Taiwanese Wang Rongchang. There is also a communication product manufacturing plant built under the name of a joint venture between Cisco and PCFANS. All of them have mastered the core technologies with a certain scientific and technological content.

For these businesses. I want to continue to maintain my market advantage. We must persistently and continuously adhere to the road of development of scientific and technological innovation. Fan Wuxian took the time to communicate with the heads of these enterprises and explained his thoughts. I talked about my own point of view again. In the end, an iron law was set. Establishment of a scientific research center. Carry out in-depth development of relevant technical projects.

Fan Wuzhi even sent a team to buy patented technology. A house was purchased directly opposite the patent office as an office location. The daily work is to drill into the patent office, collect valuable patented technologies, conduct in-depth explanations, and then write analysis reports and provide them to the head office.

So. Many technical projects whose value cannot be determined by patent offices can be brought into view as soon as possible. Then, according to the actual situation, we can judge whether the patent has commercial value and make a decision on whether to buy it or not.

Fan Ting was in the rocky ground for a few days. I complained to Fan Wuxian for a while.

Since PCFANS started selling its own computers. As a result, 30 percent of the computer market was eaten by them. So. Although domestic computer sales are generally on the rise. Those big foreign computer manufacturers are also feeling the change. Brands such as Compaq, Hewlett-Packard and Dell have seen a decline in sales growth.

To this end, major companies have sent observers to the mainland. After they saw the PC launched by PCFANS. All were taken aback. I never thought that they could smash the price of personal computers to such a point. It is only equivalent to about eighty percent of the price of foreign brand computers of the same grade.

According to the calculations of major companies. There is no profit to be made at this price. To this end, Compaq, HP and Dell's business representatives have officially met with the senior leaders of the PCFANS club. expressed extreme dissatisfaction with PCFANS' market dumping behavior. combine

It may trigger them PCFANS to initiate an unfair competition lawsuit.

"It's very profitable to sell self-generated electricity, but I'm worried that if it continues. The major companies will band together to fight against them. Especially when we have experienced many years of major brands of computers, we will face the embarrassing situation of being forced to be. This can have a big impact on the company's image. Fan Ting said to Fan Wuxian with some concern.

Her words are not for nothing. Rather, someone had already revealed it to her in an informal setting. Several major companies have been contacting powerful distributors in China. I'm going to kick out PCFANS and talk directly to the dealers in the provinces. There are also companies that want to open their own stores in China. Try the dropshipping model.

After hearing this, Fan Wuxian listened. It didn't do the same thing. Just smiled. "They probably feel that their brand has gained a firm foothold in China. Now they want to kick us out of the way. The so-called problem of our own computers is nothing more than an excuse. You must not believe it. If we stop the sale of the asset computer. They will revert to their previous state. Now everyone is a competitor. Don't leave anything to chance.

”

"And what do you suggest?" Fan Ting asked.

Fan Wuxian thought for a moment. Then he said to Fan Ting. "That's it. Then we might as well let their sales drop a little bit more. As long as our capacity can keep up. How many computers are produced. You can sell as much as you want! ”

"Really?" Fan Ting asked with some nostalgia.

So Fan Wuxian told Fan Ting about his idea. Finally, he said with a smile. "Pay attention to the technique."

Fan Ting couldn't help but say after hearing this. "Why are you doing so much? But it does sound like it works. ”

"My idea. Naturally, it's the top," Fan Wuxian said with a smile.

Really. After Fan Ting returned to Beijing. Several major companies have proposed this year's contract after completion. It is up to you to decide whether or not to continue your contract for next year.

Fan Ting heard this. Immediately a little displeased. Didn't say anything at the moment. But then the company's top management began to convene for urgent consultations. On the one hand, the production schedule of the computer factory has been increased. On the other hand, it is arranged to the current branches. It's time to make some adjustments to your sales strategy.

The results are within a week. FAN on the counter. Mainly self-produced computers. The remaining foreign brand computers are backward models and high prices.

So. Except for those who are superstitious about foreign brands. NOT MANY PEOPLE WILL CHOOSE A BRAND COMPUTER OTHER THAN PCFANS.

And it's worth the point of more attention. It is that the after-sales service of foreign brand machines that was originally very good suddenly had problems. ALSO CAN'T GET THE FREE ANTIVIRUS SERVICE PROVIDED BY PCFANS. I can't get door-to-door service from maintenance personnel. Once there is a problem with the machine. It's just scrapped. This makes people complain.

However, the people in the PCFANS club also made it very clear. The company's contract is about to expire. The services that have been performed before are much more than they should have been provided. In the future, foreign brands will no longer be able to enjoy the same level of after-sales service as PCFANS' self-produced computers.

So. Many buyers don't need to think about it anymore. It is definitely necessary to choose a computer with good after-sales service. Otherwise, who to go to if something goes wrong? PCFANS' COMPUTER SALES HAVE CLIMBED DRAMATICALLY.

AFTER A LOT OF PEOPLE STARTED USING PCFANS' COMPUTERS. I found a problem. The performance of domestic computers is not inferior to that of foreign brands. Even in terms of ease of use, it is still more than that.

For example, on the keypad used in PCFANS computer locks. A list of characters clearly engraved with five strokes. This measure has made many people feel very cordial. This is especially true for those who are new to computers and use Wubi fonts. It can save them a lot of trouble.

Then there's the nail-free snap-on chassis. It is also very convenient for maintenance personnel. Saves them a lot of trouble. It is also convenient for owners to maintain themselves. FANS also offers a lot of convenient and easy-to-use yet very effective gadgets. For example, a clever vacuum cleaner. It can be used to remove dust and other objects from the chassis part. Another example is the metal bracket with its own fan that can help dissipate heat from the laptop. The results are all very good.

These measures are introduced as soon as they are introduced. JUST LET PCFANS' COMPUTER SALES SKYROCKET. Le's Fan Ting praised Fan Wu's idea of being disease-free. exert force. Judgment is accurate.

Fan Wuxian thought in his heart. You want to play tricks with me in the electricity industry. That takes many years of experience. There are no pop-ups