Next, it was Wen Haowen's turn to show his face on stage: "The product developed by Aishang this time is called the rainbow series, based on the seven colors of red, orange, yellow, green, blue, blue and purple, to create seven different colors of fruit series products, each fruit series of products, has a different product effect. ”

His words aroused a warm response from many people, and they loved Shang and loved Shang...... This name has been appearing in the ears of the public recently, but the relevant information about Aishang Wen's Group is tightly covered, and if it is too mysterious, it is easier to arouse people's curiosity.

At this time...... Wen Haowen's words undoubtedly unveiled the tip of the iceberg of Aishang's products.

Wen Haowen is very satisfied with the enthusiastic effect of his own manufacturing: "Next, I will take you to the display area of Aishang products, so that everyone can understand Aishang's products more closely and intuitively." ”

Wen Haowen brought reporters and some guests to the exhibition area.

The bold and bright colors, coupled with the beautiful symbolism of the rainbow series, this series of products gave a beautiful meaning to nature, which attracted heated discussions among the women present.

Even Xiao Zhiyuan had to admit that the Wen family had poured too much effort into Aishang, and he had already obtained a sample of Aishang's newly developed products from Jiang Shaofeng, and had conducted various researches, originally wanted to spoil the reputation of Aishang's products and destroy the distribution of Aishang's products before the release of Aishang's products, but he didn't expect ...... Aishang's research data was perfect, and he couldn't find any reason to attack the Wen family.

The Xiao family naturally wouldn't engage in some unnecessary small actions, don't say that Old Man Wen is either a vegetarian, or the Xiao family itself, which is also a matter of losing points, so he had to dispel this idea.

Then he discussed with Jiang Shaofeng, hoping that he could help get the formula for Aishang cosmetics, but the Wen family seemed to be on guard, and broke up the formula at the beginning, and even many senior researchers couldn't figure out the specific formula.

Cosmetics are not like ordinary drinks or something, as long as you understand the general formula, you can study the finished product, cosmetics every formula process is precise, there is no room for half a point of error, maybe you have mastered the formula, but the ingredients are more or less, can affect the overall effect of cosmetics, and even turn the formula into a deadly poison.

The Xiao family's plan for the Wen family was stillborn for various reasons.

This made him very unwilling, and he must ...... If there was no Wen family to make a ghost out of it, Aishang is now a brand under the Xiao family, and now Aishang's success also belongs to the Xiao family.

Xiao Zhiyuan looked at the products in the display area and asked the people around him in a low voice: "What do you think of Aishang's products?" ”

Chu Jingnan's eyes fell on the colorful colors in the exhibition area: "To be honest, it's perfect, even if the Xiao family acquired Aishang, the newly developed products may not be able to surpass the current Aishang." ”

Xiao Zhiyuan was a little dissatisfied with his answer: "Really? In terms of financial strength, the Wen family is not as good as the Xiao family, why do you think that the products developed by Xiao Ai will be inferior to Aishang? ”

He admires Chu Jingnan very much, because this young man is smart, capable, and talented.

He used to serve as the president of the Lanfeng Academy Society, and he did quite well, which was what he liked the most, so after he graduated from Lanfeng Academy, the Xiao family's human resources department threw an olive branch to him.

He happened to hear people from the company talk about this Chu Jingnan who looked quite similar to him, but he didn't take it to heart, Chu Jingnan directly entered the marketing department, and performed excellently, and soon entered his sight.

When he saw him for the first time, he almost thought that this Chu Jingnan was the bloodline he left behind.

Chu Jingnan said: "The Xiao family and the Wen family operate different projects, which also determines the Xiao family and the Wen family's product positioning and concept research and development are different, the Wen family has been doing women's business for so many years, they really understand the psychology of women, as well as the pursuit of luxury brands, and understand the positioning of the market, which is the key to victory, which is beyond the reach of the Xiao family." ”

Xiao Zhiyuan's casual attitude was reined in, he didn't expect this young man's vision to be so unique and his mind to be so flexible.

Chu Jingnan continued: "Pure natural, fruit, gentle, nourishing, rainbow series, extending the design concept of letting the skin eat fruits, no matter which one can arouse women's purchase of products**, high-end luxury brands, there will never be a shortage of customers with the psychology of hunting and trying, because she is not bad for money, just to find a product that suits herself, compared with youth and beauty, what is a few dollars?" So...... Aishang fought a perfect turnaround battle from the start. ”

Xiao Zhiyuan was speechless, this analysis was really unique: "Do you think that if the Xiao family acquires Aishang, how will they build this brand?" ”

Chu Jingnan's tone was faint: "I don't think the Xiao family will invest too much in research and development, and the emphasis is on repackaging and putting it into the market, because ...... In the eyes of the Xiao family, Aishang's products are already quite mature, and there is no need to do too much research and development, just to build Aishang into a luxury brand, such as ...... Make a big fuss with rare fruits and make a beak for luxury. ”

Xiao Zhiyuan was completely speechless, such an idea had been mentioned to him, and he had adopted it, he didn't expect this young man to be so sharp, but after entering the Shaw Group for more than a year, he had a thorough understanding of the Shaw Group, which was something that many people who had worked in the Shaw Group for many years could not do.

Chu Jingnan said: "This is the gap between the Xiao family and the Wen family, the Xiao family only cares about making money, but the Wen family in the process of making money, taking into account the research and development and packaging of products, the psychology and needs of customers, and the topicality of manufacturing products, they are good at grasping every detail in the luxury brand market, and the details in the shopping mall have always determined success or failure." ”

Xiao Zhiyuan said in a low voice: "So, where do you think the Xiao family should start if they want to enter the luxury brand market?" ”

This young man's ideas and insights were too original, which made Xiao Zhiyuan appreciate it very much, so he couldn't help but ask a few more questions.

Chu Jingnan's gaze penetrated the magnificence of a room, and fell on the woman who was surrounded by a group of women not far away, and the stars were smiling: "It is impossible for the Xiao family to enter the luxury brand in a short period of time, because ...... Wen's Group has been operating in this area for many years, and now it is an iron bucket. ”

Xiao Zhiyuan also understood this truth, but sighed slightly.

Chu Jingnan continued: "However, it's not impossible! ”

Xiao Zhiyuan looked at it in shock: "Oh, what do you think?" Speak it up and listen to it! ”

Since the Xiao family's acquisition of Aishang failed, the Xiao family has fallen into a downturn for more than two years, and now it is finally recovering, and it still has not broken its ambition to attack the luxury brand market, and it will be ...... The luxury brand is a piece of fat, let the Wen family occupy it alone, and anyone can look at it.

Chu Jingnan said: "No matter how hard the iron bucket of Wen's Group is, can it be compared to the gold and steel drill?" If there is no loophole, just drill a hole, and ...... The Wen family itself is not monolithic, we can start with the Wen family, but ...... This is not an easy task and requires a long-term perspective. ”

Xiao Zhiyuan was startled, a smile appeared on his face, he reached out and patted Chu Jingnan on the shoulder and said, "Young people just have ideas, work hard, I am optimistic about you!" ”

turned to feel that it was a pity, although his son was also smart and excellent, but that temperament was ...... If you want to become angry, you still need a period of sharpening.