225. Chapter 225: Preparation of the Orchid Cosmetics Company
No matter how noisy the college forum is, Wen Wenya has never come forward to say half a word, she still goes to and from class every day and openly appears in various public occasions of the college.
Her behavior made the students in the academy unanimously think that she was arrogant, so she spared no effort to criticize her.
Wen Wen Yake didn't have time to play word games with these boring people, and was busy discussing with Li Mengjie about opening a store.
"Xinya, this is the market research I did on Chinese medicine skin care during this time." Li Mengjie has always had a plan for doing things, so she recently traveled to four cities to conduct a complete survey on luxury makeup brands and customers' perceptions of traditional Chinese medicine skin care.
"You don't actually have to do this, as long as you are a woman in country Z, they are full of yearning for traditional Chinese medicine skin care." Wen Wenya looked at the results of the investigation in her hand, and then realized that Li Mengjie was actually mainly busy with this for a while.
Li Mengjie sighed: "Although I have worked in the sales of luxury brands before, and I have also been in contact with many makeup brands, I have no real in-depth understanding, this information is not only for you, but also for me to better understand the market demand of makeup brands." ”
Wen Wenya listened to her words, and thought a little more highly of Li Mengjie, people who have requirements and goals for themselves can often reach heights unexpected by others, and they can often achieve better results: "The investigation is very good." ”
Li Mengjie was very happy that her hard work could be affirmed, and she couldn't help but smile: "The market adjustment has been checked, and we should now determine the content of the plan." ”
Wen Wenya said with a smile: "Yan Shaoqing knows a lot about luxury brands, you can ask him for help, and for legal questions, you can ask Uncle Qiu, he is a well-known lawyer in the industry." ”
Li Mengjie nodded: "I know!" ”
Wen Wenya also learned a lot about the opening of the store during this time, so she also knew a lot: "Sister Li, I plan to set up a cosmetics company, the scale does not need to be too big, just hang the name of Lan Xin on it!" ”
Li Mengjie looked at Wen Wenya in shock and said: "Are you planning to establish an independent brand integrating R&D, production and sales?" ”
Wen Wenya said lightly: "I have the recipe and the funds, so there is no reason to give this piece of meat to others!" ”
Li Mengjie was shocked, and subconsciously said: "We have the formula in our hands, in fact, we don't need to spend such cost and energy to start our own companies and factories, we can properly entrust other cosmetics factories to process, as long as we strictly control the processing procedures, we don't have to worry about formula leakage." ”
Wen Wenya wrote a set of numbers on the paper and handed it to Li Mengjie: "Wen's main business is jewelry, clothing, shoes and bags, and cosmetics account for only 20%, because of this, Wen's Group did not set up its own factory, but chose to cooperate with other cosmetics manufacturers, in order to ensure the quality of cosmetics and the confidentiality of the formula, Wen's contract with the manufacturer is that during the contract period, only Wen's unique brand is allowed to be produced, of course...... The price paid by Wen's for such a contract is also very high, and every year, 30% of the profits from cosmetics sales fall into the hands of manufacturers! ”
She recently inquired about these numbers from her grandfather, who was only interested in the affairs of the Wen Group, so he was naturally willing to tell her.
Li Mengjie sighed, no wonder she wanted to open her own company and run a factory, it turned out that every decision she made was after careful consideration and in-depth understanding, Li Mengjie looked at Wen Ya's eyes with admiration: "What about the name of the company, as well as the name and positioning of the brand?" ”
Wen Ya said: "The name of the company is Lanxin, and the name of the brand is Xinyu!" The positioning of the product is based on traditional Chinese medicine skin nourishment, and essential oils, fragrances, bath products, etc. are used as incidental positioning. ”
Li Mengjie took a pen and paper, wrote down what she said, and asked, "What about the opening of the factory?" Do you have any ideas? ”
Wen Wenya said: "Regarding this aspect, I have already handed it over to Yan Shaoqing, he is already preparing relevant matters, you can communicate with him more in this regard." ”
Sure enough, instead of fighting an unprepared battle, Li Mengjie nodded: "Cosmetic engineers and Chinese pharmacists are the most critical aspect, do you have reliable candidates?" ”
"In terms of Chinese pharmacists, I mentioned it to Du Shinan Du's grandfather before, he said that he would help find candidates, and it is estimated that there will be results soon, so don't worry, in terms of cosmetic engineers, you don't need to find well-known engineers in the industry, just go to the college to recruit students who study this field! I have already explained this matter to Yan Shaoqing. ”
Yan Shaoqing has a good eye for people, and it is about the secrecy of the formula, and it is most appropriate to leave this matter to him.
Li Mengjie couldn't help but feel that Wen Wenya trusted the ugly assistant so much, but although she didn't have much contact with the ugly assistant, she was also amazed by his ability, and she didn't know where Wen Wenya found the talent.
However, the people around Wen Wenya are all elites, one is Ouyang Feng, who can collect money, one is Yan Shaoqing, and the other is Qiu Yifan, who can solve troubles.
"What about sales? Although the name of traditional Chinese medicine skin care is famous, but because it carries a medicinal word, many people are generally reluctant to try lightly, if we open a store, take the high-end consumption route, it will be difficult to take the first step just by relying on store sales. ”
"I'm going to need to think about it carefully, but I already have a plan and I just need a full plan." Warm and elegant.
Li Mengjie's pupils contracted, she actually considered all aspects so thoroughly, even the sales operation, no wonder she had such an idea of opening a store, whether it was formula, capital, talent, channel, what else could not be done?
"For example, the testing of cosmetic raw materials, the quality standards of cosmetics, the efficacy evaluation of new cosmetics, the stability of formulas, the compatibility test of packaging materials, and the microbial competition test are also crucial, how do you plan to solve them?"
"In this regard, I will find an authoritative and professional machine purchase, customize quality standards, and of course, set up a raw material testing department and a quality inspection department."
Next, Li Mengjie asked many related questions, such as:
Organize the trial production of new cosmetics and formulate relevant standard operating specifications and cosmetics inspection specifications, transfer them to the cosmetics production department and quality assurance department, and revise them according to the actual situation;
Specify the internal control of cosmetics and the inspection indicators of cosmetics raw materials;
Assist in dealing with technical problems related to cosmetics to ensure the normal production of cosmetics;
Communicate information between the marketing department and the production department of cosmetics, and accurately convey the requirements of the marketing department to the production.
Wen Wenya answered them one by one, and then she knew that she was looking for Li Mengjie for help, and sure enough, she didn't find the wrong person at all.