Chapter 41: Miracles at the Wine Meeting
Li Yi looked up at him and said slowly: "Comrade Ding, you see that you usually record important things in that notebook, weishenme is alone, you didn't write it down?" Or do you think it's too small to attract your attention? ”
Xing Dingwen frowned, and secretly said badly, Li Shuji was angry? "Li Shuji, I'm sorry, I'll check it out. Rest assured, I will never miss anything again. ”
Li Yi nodded majestically and said, "You go." "Actually, Li Yi is not trying to embarrass Xing Dingwen, it's just that he is too young, and most of the officialdom are old oilmen, if he blindly makes good friends and shows kindness, it will inevitably leave them with the impression of being young, ignorant or weak. Therefore, when it is time to be tough, they must be tough, and they must understand that they are not easy to deceive.
Xing Dingwen is a person who is very sincere to Li Yi, and he can ignore what Li Yi has explained, and it is conceivable what other people will do.
Leadership is an art, but also a jishu work, one hand is soft and the other is hard, one is relaxed, the way of civil and military.
Li Yi's pretentiousness, Xie Dingwen was really nervous, and after going down, he immediately began to investigate Zhang Yishan.
In the afternoon of the same day, the wine entrepreneur meeting was held in Jiangzhou Hotel.
The mainstream media of Jiangnan Province and Jiangzhou City all gathered at the Jiangzhou Hotel to record and witness the birth of the Wine Expo with images.
Li Yi explained the relevant matters of the Wine Expo at the meeting. These wine bosses are all business owners in Jiangnan Province, and now that such an important meeting is being held in Jiangzhou, they are naturally welcome and express their support.
Li Yi proposed that the Wine Expo could conduct bidding for naming rights and bidding for related advertising.
Li Yi's male voice with rich magnetic content was amplified by a high-fidelity speaker through the microphone, and echoed in the conference room: "You are all in the business world, you must all know the importance of advertising to a manufacturer, this wine expo, has won a high degree of support from the provincial party committee and the municipal party committee, in order to do a good job in this wine expo, our organizing committee will invest in the relevant huge publicity liliang, will be in the central government and various provinces and cities of the publicity media to place advertisements, therefore, this naming right is very important, It is a great opportunity for your distillery to present your products in the form of official recommendations in front of the whole country and the people of Shijie. There was immediately a discussion in the audience.
A representative of a wine company raised his hand to speak and asked, "May I ask Li Shuji, how can I get this naming right and related advertising opportunities?" ”
Li Yi said with a smile: "I have just said that all of them must be selected from various wine companies across the country through bidding. There are three criteria for our selection, first, the wine company's products are excellent, second, the wine company's strength is strong, and third, the support for the wine fair is the largest! Someone asked: "Is it understandable that whoever gives more sponsorship will give relevant publicity opportunities to whom?" ”
Li Yi smiled: "This gentleman's comprehension ability is very great, congratulations, you answered correctly."
However, it is useless to sponsor more, and it must also meet the first two criteria, that is, if you want to bid for this naming right, in addition to sponsoring the organizing committee, the production capacity and product quality of the wine company must meet certain standards. We will have a special member to obtain a qualification certification for the companies participating in the bidding. ”
When Xing Dingwen heard this, he thought to himself what the hell is Li Shuji doing, I'm afraid that no one will be willing to participate in the bidding and provide sponsorship, you are good, and you have designed such a high entry threshold! How much sponsorship will I receive?
"Li Shuji, when will the registration start? I want to sign up for the bidding! ”
"Li Shuji, we Tianhua Liquor is one!" To Xing Dingwen's surprise, entrepreneurs signed up enthusiastically, for fear that the government organizing committee would not allow them to participate in the bidding.
Li Yi smiled slightly, looked at the people below the venue, pressed his hands, and said loudly: "Please be calm, when the meeting is over, we will have special staff to register and explain." Here, I want to tell you a piece of good news! ”
Speaking of this, Li Yi paused, and when the audience quieted down, everyone focused their attention on him, he glanced at the audience, and then continued: "This morning, I received news that Shijie's five famous top wineries will be invited to attend this wine expo!" ”
"Wow!" The audience erupted in amazement.
Even the members of the organizing committee on the main stage heard the news for the first time, and in advance, Li Yi did not tell them that he wanted to invite Shijie famous wineries to participate in the exhibition, let alone ask them to get in touch with these wineries!
So many reporters were present, and there were cameras from Jiangnan TV to record the main table, although it was not broadcast live, but it would definitely be broadcast in Jiangnan News at half past six in the evening! This influence should not be underestimated! This is tantamount to promoting to the whole Shijie that our Jiangzhou Wine Expo has successfully invited the famous Shijie winery to participate in the exhibition!
Xing Dingwen approached Li Yi and said in a low voice: "Li Shuji, this is not a joke, we have never invited any famous wineries!" Li Yi turned off the microphone in front of him and handed the host to Xia Kun beside him. Then he waved his hand lightly and said, "This is one of our secret weapons, and it will naturally be released at the most critical moment." ”
Xing Dingwen said: "However, Li Shuji, we didn't invite these wineries, and if they don't come, won't we make a big fool?" ”
Li Yi smiled and said, "How do you know they won't come?" ”
Xing Dingwen said: "We didn't invite them!" Li Yi said: "How do you know that I didn't invite them?" ”
Xing Dingwen was surprised: "Li Shuji, is this true? Did you really invite them over? Li Yimo smiled deeply and said, "Just hype!" That's what I wanted. With this bombshell, those wine companies in other provinces, aren't they still vying to come? Even famous wineries of the Shijie level admired coming to the exhibition, so I don't believe they are not tempted by such an opportunity. ”
Xing Dingwen was worried, thinking to himself, what kind of medicine is sold in this gourd? Did he really invite these famous wineries in Shijie, or did he just release a smoke screen to attract wine companies from other provinces to come to the exhibition?
Comrade Xing Dingwen would rather Li Yi just release a smokescreen, in this way, it actually proves that he still has a heavy weight in Li Yi's heart, if Li Yi really invited these shijie wineries, and he, as his personal staff, actually didn't know about it, this would be too shocking, right? Is he so untrusted by Li Yi? Don't tell me when something big happens!
But no matter what, Li Yi suddenly used this trick, which stunned Xing Dingwen and the others. Whether this thing is true or not, it shows Li Yi's extraordinary courage and innovative spirit of daring to think and do.
Xia Kun was also unexpected, in the face of the inquiries of many wine company representatives, he really didn't know how to answer, and kept talking about it. He had been paying attention to Li Yi's side, and when he saw that Xing Dingwen had finished talking to Li Yi, he said to Li Yi: "Li Shuji, such a complicated situation has to be controlled by you." Li Yi smiled, turned on the microphone, and said loudly: "Delegates, is my news just a little too sudden?" Everyone's response is so strong! ”
Someone said loudly: "Yes, Li Shuji, we all want to ask, is what you just said true?" ”
Li Yi said with a smile: "This is the provincial wine enterprise congress held by the Organizing Committee of the Jiangzhou Wine Expo, and I represent the municipal party committee and municipal government, and I am speaking to everyone. There are many comrades in the news media behind me, do you think I will tell lies to fool everyone? Do I dare to tell lies to fool everyone? Is it necessary for me to tell lies to fool everyone? Li Yi made three more rows in a row, pushing the momentum of the speech to a new **, with the sound of the speech, his big hand kept waving, and his expression was very serious and serious!
These words injected a shot of strength into the delegates, and everyone no longer doubted Li Yi's words, and the venue resounded with cheers.
Xia Kun took Li Yi's words and said loudly: "Comrades deputies, this is exciting good news!" Shijie's famous wineries are willing to participate in the exhibition, what does this mean? It shows that the prospects of our domestic wine industry are very gratifying! It shows that these wineries want to come to develop our domestic market, and it also shows that our wine fair is well organized and popular! I believe that this wine expo will be a successful wine expo and become a new benchmark for our Jiangzhou's economic take-off! The venue burst into applause!
After the meeting, almost all the participating wine companies signed up to participate in the bidding for naming rights and related advertisements of the Wine Expo.
That night, Li Yi's speech at the wine merchants' conference spread through Jiangnan TV and caused huge repercussions in the society.
Li Yi nestled on his own sofa, cocked his tuǐ, looked at his speech on TV, and couldn't help but want to laugh, is the person on TV really himself? Calm and stable, sitting on the "main" stage and "center", talking eloquently in front of the audience, calm and confident, very much the frame of a city leader.
It seems that he is also maturing!
As soon as he got to work the next day, Xing Dingwen ran up, and was so surprised that he didn't even knock on the door, he broke in, ignoring Li Yi's harsh eyes, and said movingly: "Li Shuji, miracle, miracle!" Of course, Li Yi didn't blame him for his occasional mistake, but just asked negotiately, "What's the matter?" ”
"What a miracle!" Xing Dingwen still couldn't be calm, and said movingly: "Li Shuji, those famous brand wine companies from other provinces are vying to call over and are willing to come to the exhibition!" ”!。