Chapter 339: Dream big, gall fat

Li Yi's words can be regarded as going to Luo Zhenghao's heart, holding the stick high, falling gently, punishing the big commandment, and watching the after-effects.

Luo Zhenghao nodded lightly and did not speak.

After inspecting the village-to-village highway and the coal-annihilated stone brick factory, the party committee returned to Linyi and visited the three-star Linyi Hotel, which is about to be completed.

Sihai Group Xizhou Branch was formally established a few days ago, Shu Chang served as the manager of Xizhou Branch, and she received the leaders of the Municipal Party Committee on behalf of Sihai Group Xizhou Branch.

Comrade Luo Zhenghao, Secretary of the Municipal Party Committee, held talks with Shu Chang, manager of Sihai Group Branch, and the two discussed the investment environment and cooperation direction in Xizhou. Comrade Luo Zhenghao, on behalf of the Xizhou Municipal Party Committee, welcomed Sihai Group to invest in Xizhou and promised to give preferential financial and tax treatment.

Manager Shu Chang said that he would convey the enthusiasm of the people of Xizhou to the Xizhou headquarters in Binhai City, and strive for a larger investment in Xizhou.

At the end of the inspection, Luo Zhenghao and others came to the Xizhou Hotel to rest, at this time, Hou Zhengying sobered up, after hearing the report of the relevant staff, he was frightened into a cold sweat, he had a headache, he was frightened, but it was better, he quickly finished freshening up, and rushed to meet Luo Zhenghao and other leaders.

When he walked into the room and saw Li Yi, who was talking and laughing, and all the leaders of the municipal party committee were present, he secretly said that it was not good, and he was humane today! I was really depressed in my heart, this Li Yi, does he really have the ability to not get drunk for a thousand cups? After drinking so many glasses of wine, you can still be so calm.

"Secretary Luo, Mayor Ge, Mayor Xue! Hello leaders. "Hou Zhengying has seen the world, and in such an embarrassing situation, he can still maintain relative calm, and greet the leaders of the municipal party committee one by one.

With Luo Zhenghao, the number one leader, present, Ge Hemin and Xue Xue were not busy expressing their positions, looking at Luo Zhenghao and listening to his instructions.

Luo Zhenghao darkened his face and sneered: "Do you still know that it's work time?" As the magistrate of Linyi County, "I have given a good start to thousands of civil servants in Linyi County and set a good example!" ”

Hou Zhengying's eyebrows jumped, and he said with a smile: "Secretary Luo, I was really warm to drink with two investors at noon today, I was really gracious, I was poured a few more glasses by them, and I was drunk with too much alcohol, so Secretary Luo and Mayor Ge saw the joke." I'll never get drunk next time, I'll definitely keep my mouth shut. ”

He thought to himself, what's the big deal about getting drunk? Which official doesn't drink at noon? If you really want to punish more seriously, I'm afraid that there will be no good officials in the world! At most, it will leave you with an unpleasant impression, "As long as I make up for it in the future, this impression can be made up sooner or later!"

"Oh? What a drinker! I ask, how long has it been since I came to Linyi? Do you know the importance of the restructuring of rural enterprises? Luo Zhenghao was very dissatisfied with Hou Zhengying's attitude and asked loudly.

"I know that the reform of township enterprises is the focus of Linyi County's current economic work, and our Linyi County Party Committee and County Government's main energy and focus in the near future will be on this work, and strive to use three to five years to make achievements and push Linyi County's economic development level to a higher level." Hou Zhengying's mouth went down like a river.

"Yo, Ting understands!" Luo Zhenghao was surprised: "I still don't know how to command blindly!" ”

"How is it possible, I came to Linyi County for the first time" I was fully familiar with the relevant materials and documents, understood the importance of this work, and pondered how to do this work well every day. Hou Zhengying tried his best to put gold on his face.

Li Yi has been sitting calmly, listening to Hou Zhengying's words, thinking that this guy has the ability, at least he is familiar with the relevant policies and documents, and he can say it casually."

If he hadn't been sent by the Hou family to deal with him, maybe he would have been a good partner!

Luo Zhenghao said: "Comrade Hou Zhengying, since we all understand the stakes, then I have to ask, Weishenme wants to stop the coal annihilation stone brick factory project in Donggouzi Township?" ”

Hou Zhengying said: "Mayor Luo" I didn't stop the project, I just suspended the project in the current environment. It's just suspended, and when the conditions are ripe in the future, it will be started again. ”

Luo Zhenghao couldn't bear the unhappiness and said, "Weishenme wants to pause? I'll give a chance now". ”

Hou Zhengying said: "Mayor Luo, I'm thinking, how much money can a brick factory make?" But to invest so much, "it is to build roads and build factories, and to invest money to buy machinery and equipment" I think it's too cost-effective! It's better to concentrate money and liliang and do another project, a more meaningful and profitable project. ”

Luo Zhenghao asked curiously: "What project?" ”

Li Yi couldn't help but feel a little responsible, what are the good projects in Qujiang Town? In his impression, there are no noteworthy projects in Qujiang Town?

Hou Zhengying said: "There is wine in Qujiang Town!" ”

Li Yi and the others looked at each other.

Hou Zhengying said: "Isn't Qujiang wine very famous in the local area? As long as the brand of Qujiang liquor is launched, a Linyi County distillery is established, and a liquor making base like Moutai Town is built, which is an industry that makes a lot of money. You can make a fortune just as well! ”

Only then did Li Yi understand that Hou Zhengying's so-called big project was actually "wine"!

CCTV standard king, that is indeed a legend of god-making!

As a reborn businessman, Li Yi is naturally familiar with these legends.

On November 2, 1994, in the first CCTV advertising bidding, the rising star Confucius Banquet Liquor defeated his brother Confucius Banquet Wine in one fell swoop and won the 1995 "Standard King" crown with 30.79 million yuan.

Almost overnight, the CCTV advertisement of "drinking Confucius banquet wine and making articles in the world" made this little-known entrepreneur a household name. In the year of winning the bid, the "Confucian Banquet" achieved sales revenue of 918 million yuan and profits and taxes of 380 million yuan, and the main economic indicators entered the top three in the national liquor industry and became a well-known brand in China.

But the "Confucian Banquet" did not do a good job of its own article. Poor decision-making, poor structural adjustment and blind expansion quickly put the company in trouble, and since 1996, the state control of the liquor industry has finally transferred the "Confucius Banquet" brand to Shandong Lianda Group at a zero price in June 2002.

On November 8, 1995, the dispute between the "Confucian Banquet" and the "Confucian Family" reached at the second bidding meeting, when the bids of both exceeded 60 million yuan, but unexpectedly, the dark horse came out, and Qinchi Liquor grabbed the "crown" with 66.66 million yuan.

Qin Chi, which was originally a county-owned state-owned enterprise in Linqu County, Shandong, became the king of the country, and its income in 1996 was more than 900 million yuan.

It is these two gorgeous god-making campaigns that have made CCTV Biaowang a legend, making businessmen think that as long as they win this target, they will definitely be able to achieve a qualitative change from to big!

On November 8 last year, the 3rd CCTV Bid King Competition began!

Qin Chi successfully defended the "standard king" at a sky-high price of 800 million yuan. Qin Chi's boss made a bold promise: "Every day, I drive into CCTV a Santana and drive a luxury Audi" However, his dream did not become a reality. Due to the failure to transform economic benefits into development stamina in a timely manner, after the "collusion incident" was exposed by the media at the beginning of this year, the lack of strength to tackle the crisis made Qinchi's sales plummet.

Although the current Qinchi is still maintaining production, it is no longer what it used to be, its performance has declined sharply, and its income has plummeted! In the future, it will be more and more slippery.

That is, this year, the owners of the distillery sobered their minds and did not dare to blindly believe in the CCTV standard. Instead, there is Aiduo VCD and the backgammon of the footsteps. In the end, these two companies did not escape Qin Chi's fate, and Hu Zhibiao, the head of Aiduo VCD, became the most tragic CCTV standard king in history, and finally Yindang was imprisoned.

Suddenly, I heard Hou Zhengying say this "wine" with a fanatical expression here, how could Li Yi not be stunned!

No wonder this guy dared to make such a big move as soon as he arrived in Linjing, and stopped the coal annihilation stone brick factory without any scruples, it turned out that he had found a golden hen that could lay eggs!

It's just that this golden hen flies down to Linyi County so easily?

Luo Zhenghao is also from an economic background, and Ge Hemin has also been in charge of economic work, and they did not blindly agree with Hou Zhengying's words, but fell into deep thought.

"Secretary Luo, this is a good project to make a fortune! Have you drunk all the Qujiang wine? The taste is not bad compared to those famous brand wines! Hou Zhengying is still singing praises for her project.

Seeing that the leaders were silent, Li Yi coughed lightly and said, "Comrade Zhengying, stopping the upcoming coal annihilation stone brick factory is just to start the distillery?" ”

Hou Zhengying said: "Yes, making wine is definitely making bricks to make money!" ”

Li Yi said: "There are thousands of big wineries in China? What are the advantages of our Linyi? Just rely on the rice wine brewed by those peasant households in Qujiang Town? Just want to enter the top three liquor in the country? Is this possible? 、”

Hou Zhengying said: "We can promote it through the king of standards!" As long as we can win the bid, our Qujiang wine will definitely sell all over the world! ”

Li Yi said: "Comrade Hou Zhengying, do you know how much a bid king will cost this year's Qin Chi, which is a bid of more than 320 million, may I ask what our Linyi County will use to compete with others?"

We can't even take out 30 million of the county's finances! What's more, we don't even have a shadow of a winery now! What are we going to do with others? ”

Hou Zhengying said: "No now does not mean no in the future!" As long as the project is good and has development prospects! Others can break out of the sky, and we in Linyi can also break out of the sky. Secretary Li, can't you see that my project is stronger, so you will be jealous and slander my project, right? ”!。 @