Chapter 633: Promotion Part II (Asking for Tickets)
Volume 1 Little Lotus Only Shows Sharp Corners Chapter 633 Promotion - II (Ask for Tickets)
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The second wave of promotions is coming, and those VCD brands are going crazy. 'Why is this promotion endless, shouldn't it be a while before the promotion ends?' You've been promoting this for half a month, and then you continue to increase your efforts, where is there such a thing!
And they also showed that it was just a gift of some CDs, plus a raffle. There are very few people who really draw the jackpot, 99% of the people only draw a CD, but there are still many consumers who choose to buy their VCDs, and most of the people in the world still like this kind of small surprise in life.
Sony was the first to react, as it is currently the world's second-largest producer of VCD discs. On the disc, Sony has also made a lot of money, and in this comparison, they are now making more money from Wind and Rain Electronics!
Although Philips does not produce VCD players, it does produce a lot of discs, and has unconsciously increased to the third largest scale in the world.
It was Feng Yu who told Philips about this, and Philips gave up the idea of working on VCD players and turned to specializing in disc technology.
Of course, in more than a month, Philips will still launch a high-level vbsp; When Philips is going to produce cheap goods, it is the best products to sell, which is the consistent positioning of their brand.
And the price reduction promotion, which will affect the brand, Philips does not want to do it.
But this is exactly what Feng Yu meant, if you don't want to do it, I'll do it. Anyway, there is a lot of profit in this, and the brand influence of the wind and rain brand will continue to expand invisibly.
As for influencing brand value, Feng Yu still has a backhand!
Isn't it just a gift of discs, we have accepted the price reduction, give away a little disc, what's the problem? You can do it, and so can we!
As a result, VCD manufacturers also began to imitate the trend, and after the price dropped, they also began to give away VCD discs. Isn't it a buy one get two free? We buy one, get three free, or even buy one get five free!
Don't you have a raffle, we can have it too. The pattern is exactly the same as yours, but the prize variants are more varied than yours. Give away our other products, and by the way, clean up the inventory of other products.
Jiang Wanmeng called Feng Yu to report that the promotion method was imitated by other businesses, especially Dongzhi's imitation was even more brilliant. Is there something to be done? Or do you want to keep it that way and watch other merchants' sales pick up?
Other brands have imitated? It doesn't matter, Feng Yu has other tricks. In his previous life, many of the promotional methods he had seen were known to Huaxia people, and in this regard, Huaxia was at the forefront of the world!
Although Feng Yu hasn't done any promotions, he has seen too much, and if he takes out a few of them, he can make those who imitate them unable to keep up with the rhythm!
……
After the second wave of promotions, the companies that bought the VCD patent license vomited blood in anger. They thought that was the end of it, but unexpectedly, the third wave of sales is coming!
Summer promotion, with the student's certificate to buy, you can get a 10% discount.
Those companies that produce VCD are dumbfounded, what is this TM called!
VCD is placed in the United States, and it is also a household appliance, is that what students can buy? Even if they want to buy it, can they afford it? You can get a 10% discount on the purchase with a student certificate, isn't this a fate of the wood begging for fish!
Originally, I was going to see a joke when I beat them. But soon, it dawned on them that something was wrong. Why do so many parents bring their children to buy VCD? The child has a student ID but no money, but that's okay. Parents are rich. If you don't have a student ID, you can carve a carrot and stamp it, just say it's a student ID.
As a result, the tragedy of those VCD production enterprises is now, their sales have once again declined, while the sales of several VCD brands such as Fengyu brand have increased a lot again.
This kind of promotion. It is to leave obvious loopholes for consumers to drill, so that they feel that they are taking advantage, but in fact, this is just a means of sales, and in the end, it is to let customers buy their products and let the brand be implanted in thousands of households!
While the third wave of promotions is continuing, the second promotion method is not over, and the two promotions are mixed, which makes other VCD brands deflated again.
But after they followed the trend of this promotional method, it is not good now. If you want to buy VCD, when you see this event in the wind and rain brand, Aihua brand, etc., you bought it for the first time, because at that time, all the sales points said that the event was only going on for three days.
The sales volume of these three days alone is as good as the sales of the previous month. What left them speechless was that the promotion didn't just run for three days, but continued to do so after three days, citing the customer's request.
TM customers ask you to do this, customers still want to take the money for nothing, why don't you agree!
Although they are helpless, they have to admit that in terms of sales, Fengyupai, Aihua, and AIA are doing better than them, making their products backlog.
At this time, they had a key problem, that is, the patent fee they gave to Fengyu Electronics was paid according to the production quantity, and their VCD could not be sold at all now, and there was no profit at all, but Fengyu Electronics earned a large amount of patent fees.
They also understood that when they cut prices a few months ago, why did Fengyu VCD insist on not reducing prices, it turned out that they wanted to produce more.
Now that they have expanded their scale, the production volume has come up, and the wind and rain VCD and other sudden price reductions, and then they have come up with so many promotional methods, so that their products have suddenly been overstocked.
This blow is not insignificant.
Now they are in a dilemma again, either continue to reduce the price and promote, so that they can't see the profits, or still like now, the sales of all brands together, it is not worth the sales of one brand of wind and rain VCD, and it is also not profitable.
At this time, they understood the sinister intentions of Fengyu Electronics, and the original patent licensing fee of fifty dollars was not particularly high, and they thought they had taken advantage of it.
But unexpectedly, this turned out to be a trap!
Many of their brands have come out, crushing the traditional cassette recorders, and pressing the LD large discs to the point where they can't raise their heads, and the spring of the industry has indeed come.
But soon they ushered in the scorching heat of summer, wind and rain cards, Aihua cards, and AIA cards are like three big suns, which are almost scorching them!
And they are about to melt and shrank under the sun, and they will not be able to wait for the autumn harvest of fruits.
Ma Dan, everyone grows peaches, yours is bigger, more delicious, it's nothing, but you turn your head and strangle our flowers to death, and you can't bear peaches at all, what's the matter with this TM? The most hateful thing is that the saplings are still sold to us by you!
It was our people who made others change from liking apples to liking peaches, and it turned out that you were selling peaches, where are our peaches!
Sony is the happiest one at this time, and other companies have lost money, but fortunately, Sony didn't do it itself, but cooperated with Dongzhi. Although the VCD player didn't make any money and lost a little money, after the VCD market boomed, the discs sold quickly, and the profit earned in this area was much more than the player's loss!
Those companies that laughed at our Sony company are now dumbfounded, right? You're the ones who make wedding dresses for her!
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