Chapter 875: I Can't Shoot Any
"Yo, Mr. Feng, rare guest, you haven't come to me for a long time. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć info" Director Jia said with a smile.
"Pull it down, after you become the director, you will not be in the office. Oh, Cuban cigars, specially brought for you, it's okay to smoke and play. Feng Yu threw the cigar on the table in front of Director Jia's secretary.
This thing is not real money, it is not easy to calculate the value, even if it is found out, it is fine, send a small gift between friends, what's the problem? Of course, what Feng Yu can send out must be the best, or the most expensive!
Director Jia didn't refuse, and put it away with a smile: "It's so face-saving to be able to smoke the cigar sent by Mr. Feng." ā
Tomorrow will start next year's advertising bidding meeting, and he doesn't need to ask him to know that Feng Yu must be here to talk about buying advertising. Feng Yu came in person this time, could it be that he was aiming at the position of the king of the standard?
Sure enough, Feng Yu opened his mouth and said: "Director Jia, I won't go around the bush anymore, I want a little more for this year's advertisement." Also, the same, Kang Shuaifu, Baishi Cola, Coca-Cola, Motorola, Nokia, Ericsson plus island companies, I bought all the advertising hours they bided! ā
Director Jia's hand holding the cup couldn't help shaking: "You bought all the advertising slots for these companies to participate in the bidding?" Mr. Feng, I heard you right, right? ā
There are so many companies, different types of products, and large international companies, so can the bid amount be low, Feng Yu actually said that he bought them all, how much money is he going to spend this year!
"Am I kidding about this kind of thing? No matter how much they bid, as long as they win the bid, I will increase the bid by 5%. Director Jia, this year's advertising expenses will definitely reach a historical peak. Feng Yu said with a smile.
Last year, Qin Chi became the king of the standard with 66.66 million yuan, and the sales revenue of the year exceeded 900 million yuan. Huaxia is a big country of alcohol consumption, especially now, people are used to talking about business at the wine table, talking about business, of course, to drink famous wine!
Whether it tastes good or not is secondary, the important thing is to give the customer this wine to have face!
According to the history of the previous life, this year's Qinchi Wine Club won the bid again, and the advertising fee has increased nearly five times compared with last year! CCTV's advertising banner king has entered a blind era. All businessmen are superstitious that as long as they become the king of the standard, the product will sell very well and they can make a lot of money.
However, the real amount of advertising depends on the reasonable evaluation of the company itself, such as wind and rain brand humidifiers and super electric fans, and they do not plan to continue advertising this year. Even if you advertise, even if you become the king of the standard, the profit obtained is not proportional to the placement of the advertisement, and it is obviously a loss.
Anyway, domestic humidifiers and super electric fans are only two brands, Fengyu and Yadu, and Yadu has no intention of advertising wildly, and Fengyu electrical appliances naturally do not need it.
Besides, at this time, the main profit source area of humidifiers and super electric fans is the European and American markets, and the proportion of domestic products has been getting lower and lower.
However, this year's mobile phones, cordless phones, new Songjiang motorcycles, new Songjiang automobiles, and new drugs such as "Good Throat Lozenges" launched by Bingcheng Pharmaceutical all need to focus on advertising, as well as Lehaha, Jianlibao, Xizhiyun, etc., to advertise new products, Feng Yu's demand for advertising is indeed very large.
If MP3 can come down this year, or the DVD technology is fully mature, or the repeater is about to be launched, this needs to be advertised, and it can be switched at that time.
Although there are many more star channels in Huaxia, at least in a few years, the advertising effect of CCTV is still extremely powerful, and it is the best advertising channel in Huaxia.
ā¦ā¦
"Mr. Feng, is the number you reported a little low?" Li Jingwei asked. The auction of advertising time has begun, and it is still the same as before, using a hidden auction. It's just that Li Jingwei is a little puzzled, Mr. Feng clearly said that this year's advertising expenses will have a big increase compared with last year, why did he fill in the same numbers as last year?
Zong Qing stabbed Li Jingwei first, signaling that he didn't need to ask. How good the relationship between Mr. Feng and Director Jia of Central Television, Zong Qingxian has a deep understanding. As long as it is the advertising period that Mr. Feng bought, then the advertising content can be changed casually, and if others have advertising violations, after taking it, the first one to ask Feng Yu if he wants it, and the price is also very favorable.
Therefore, Lehaha also took some advantage.
This time, Mr. Feng personally came to bid for the advertisement, and Zong Qingxian firmly believed that as long as Mr. Feng wanted it, then he must be the one who won the bid in the end.
Feeling the gazes of a few people not far away, Zong Qing glanced back first. Hmph, how many of you are in a group, thinking that you can grab the market? Mr. Feng said, you are on CCTV, don't even want to buy an advertisement!
"The winning bidder, Jianlibao Group, won the bid with an amount of 10.5 million."
Li Jingwei's eyes widened, what's the matter, just now he obviously saw that Feng always wrote 8.88 million, how could it become 10.5 million when he read it?
The vice president of Kang Shuaifu over there hammered his fist hard, he was really unlucky, thinking that the bid of 10100000 was high enough, but he didn't expect Jianlibao to be so generous, just a little, less than 5%!
Five minutes later, another bid advertisement announced the result, the winning bidder was Lehaha Group, and the winning bid amount was also higher than what Feng Yu wrote.
This time, it was the turn of the same person in charge to beat his chest, seeing that Kang Shuaifu's bid failed just now, he had already raised the psychological price, why was he still snatched away?
Especially the one who stole their advertising time, it was Lehaha, the opponent, which made them even more depressed.
Baishi Cola bid for an advertising slot, which was photographed by Lehaha, and Coca-Cola bid for another advertising slot, but was won by Lehaha again.
Kang Shuaifu made another bid, and the winning bidders were finally not Lehaha and Jianlibao, but Bingcheng Pharmaceutical Group.
When the representatives of the four companies sitting together looked at them coldly, they saw Zong Qingxian and they were smiling proudly. It can't be so coincidental, there must be something greasy in this!
And also depressed are those island country enterprises, they don't know what's going on, today it seems that the back is special, several bids, all failed, not only their company, it seems that all island country enterprises failed to win the bid.
This is discrimination, this matter must be protested through the Ministry of Foreign Affairs ~ Communications! Didn't our two countries sign so many mutual assistance agreements, you are in breach of contract!
None of the mobile communications companies from Europe and North America won the bid. They found that the communication market in Huaxia is emerging, and they are ready to put more advertisements to launch the brand and occupy the Chinese market, but what is going on now, why has not won the bid for any advertisement?
And the announced winning bidders, why are they all Fengyu Electronics, Aihua Electronics, Fengyu Electric, Aihua Electric or something?
Is this really just a coincidence?
Before the end of the auction in the morning, after the sky-high price of 330 million yuan was auctioned in the first advertising period before the news broadcast, the auction was temporarily suspended and continued in the afternoon.
Feng Yu and the others got up to leave, and when they passed by Kang Shuaifu and other business representatives, Li Jingwei said softly: "Some companies can't shoot a single advertisement, it's really pitiful!" ā
Kang Shuaifu and other representatives of enterprises were on fire, looking at Li Jingwei's expressions, it was clear what they had done. This matter must be appealed, and the central station must give an explanation! (To be continued.) )