Feng Yu arranged for Kameda Masao to go to that camera company to buy digital patents and related technologies, by the way, that camera company is called Keda!

Kameda Masao assured Feng Yu that he would buy the technology back in the shortest time and at the best price. Pen % fun % Pavilion www.biquge.info

The reason why he was asked to go, not Ralph, was because Masao Kameda was from the island country, and this time he bought it in the name of the island country company. The island country is the world's top in the field of digital cameras, which can reduce the value of these technologies and patents, and will not make Koda suspicious.

Anyway, Keda doesn't pay attention to digital cameras at this time, and they are also afraid that this development will impact the market of their traditional cameras, so they have been suppressing the development of this industry with their own efforts.

Although their digital technology is the world's top, in terms of corporate revenue, the revenue of digital is just over 15%, but the investment in digital and traditional is nearly one to one!

This made many shareholders also dissatisfied with the president of Keda, believing that his decision had reduced the company's profits, and if they only made traditional cameras, their profits could be increased by 30%!

As soon as Kameda contacted him, Koda's shareholders agreed, and many even said that the entire digital business should be sold in a package, rather than just selling patented technology. After all, selling patents and technologies is not very good, and it will make people think that there is a problem with Keda's funds.

However, some shareholders believe that it is not bad to sell patented technology, after all, they still have some R&D personnel, and they can make profits simply by selling technology or technology licensing, like some research institutes, which is also a good way to make profits.

After selling these technologies, their digital projects don't lose money, they make money. Since this project can make money, why not continue researching? In the future, when digital technology really matures, they won't lag behind other companies.

There are also several shareholders who believe that these technologies and patents should not be sold because they have invested so much in them. I have just set a two-line parallel strategy, and it will take three years to see the effect.

In recent years, digital photography products have improved a lot, and it may be a matter of a few years to compete with traditional cameras.

However, none of the shareholders believe that digital cameras will replace traditional cameras in a short period of time!

Kameda asked Feng Yu for his opinion that if he could acquire Koda's entire digital camera business, whether to acquire it or not, it might cost more money.

Keda has the world's largest number of camera patented technology, more than 100 years of enterprise, brand value alone, is an astronomical amount.

If the Keda brand is removed, the business value of the digital camera will depreciate somewhat. To put it simply, the price difference between the same camera, printed with a brand that no one has heard of, and the brand printed with Kodak, can be more than $200! The added value of the Kodak brand to the camera is so high.

It is precisely because the added value of Keda's brand is too high that their digital product sales are not so good. After all, the brands of four-star, Xuni, and Nekang are not small, and the products with the same performance are sold much cheaper.

What's more, other companies are mainly promoting digital cameras, but Keda is mainly promoting traditional cameras, because they also have film processing shops all over the world, which is also a large part of their income.

And their film sales volume is also the first in the world, and the profit is not low.

Feng Yu thought about it, if it can be acquired, then it is not bad to accept it, mainly depending on the price. If it's cheap, you will definitely buy it, and come back to produce the camera yourself, at least you can occupy the Chinese market, and you won't lose money.

If it's too expensive, then it's not necessary, and it's stressful to go abroad to compete with other brands. Anyway, this digital camera is a ten-year lifespan, and ten years later, smart phones began to become popular, and at that time, various camera apps were much more fun than digital cameras.

And those who really play with digital cameras are still those photography enthusiasts, but how many photography enthusiasts can there be?

However, if you can go from a digital camera to a digital video camera, then the development will undoubtedly be much better. It's just that the technology in this is very different, at least Koda doesn't have it, and they have already dabbled in it.

In another six or seven years, the traditional film camera will gradually be phased out, and at that time, digital video cameras will be used to shoot movies. It is lightweight, has a large storage capacity, and can also be copied to the computer for cutting, and the important thing is not to be afraid of shooting dozens of pieces in one shot, resulting in high film costs and rising production costs.

Digital shooting is nothing more than taking up a little storage space, which can greatly save shooting costs. Even that kind of small DV will become popular, and the fun of taking selfies is something that many people like.

Well, as for shooting outside the room or inside the room, I won't describe much about this.

The popularity of digital cameras is not unrelated to the development of computers, many people are willing to take photos, but they are not willing to develop them, especially after seeing the development out, many photos are not satisfied, and they feel that they are a waste of money.

And digital photos save this trouble, directly on the computer, even on the camera, you can delete some photos you don't like, printed out, must have been screened.

But when Kameda Masao told Feng Yu about Koda's offer, Feng Yu was confused.

"What do you say? The business of digital cameras costs $4.6 billion?! ”

This cannot be said to be beyond Feng Yu's budget, but ten times more!

Feng Yu's inner budget is less than 500 million US dollars, and he will get advanced digital photography technology, including corresponding patents. If he could choose, he would like to pick and choose and filter out some of the less important technologies.

He thought that Koda might ask for a very high price, but he didn't expect it to be so high!

"Boss, their technology is indeed very good, and many of them are exclusive to them. I am confident that within $4 billion, the overall business will be won. ”

Kameda is ambitious to say that four billion dollars, the boss is not unable to come up with it. Every time the boss is optimistic about the industry, he is unrelenting.

"Don't buy it! It's too expensive! You can choose some optical and electronic technologies, and other technologies can be selectively licensed or developed by yourself. ”

Feng Yu originally wanted to graft a digital camera onto a mobile phone. Four billion dollars, that's too much investment! Feng Yu still has to set aside funds and wait to acquire AMD's shares.

Only then did Kameda Masao know that he had misunderstood this time, and immediately said to Feng Yu: "Boss, don't worry, if you only buy part of the technology and patents, or if the patent is authorized, 500 million US dollars will not be used at all." I can even sign an agreement with them, and we have the right of first refusal to buy any newer and better technology that they will work out in the future. ”

"Well, let's talk about it in this direction, and if you can save it, you can save it."

Hanging up the phone, Feng Yu shook his head, the money of the local tyrant is not resistant to spending!

…… (To be continued.) )