After the Xiaobawang super learning machine was launched, although the price was cheaper than the Aihua learning machine, the response was not as good as Duan Yongping imagined.

Immediately afterwards, Duan Yongping put forward his advertising idea of "Clapping Song", and Feng Yu immediately adjusted two advertising periods for him.

"You shoot one, I shoot one, Xiaobawang is out of the learning machine......"

In his previous life, Xiaobawang's clapping song, which was known as a classic advertising case, failed to continue the magic of his previous life again. In the previous life, Xiaobawang was considered to fill the gap in the market, and there were no competitors on the learning machine.

And this life is different, Aihua learning machine was listed for a month, and in the first month, the density of advertising is very large, eight advertisements a day, no company, any brand can be compared.

Although after the Xiaobawang super learning machine was introduced to the market, Feng Yu adjusted the advertisement, but the sales of Aihua learning machine are still better than Xiaobawang's super learning machine.

Duan Yongping analyzed it, it should be the reason why there is no celebrity endorsement. If you find a big star to endorse, then sales will definitely go up. There are not too many well-known stars now, among which he thinks that the most famous, even famous in the world, is Fang Long.

Duan Yongping thought about it, called Feng Yu, and told Feng Yu that he wanted to ask Fang Long to endorse Xiaobawang's super learning machine!

Feng Yu was so frightened that he almost threw away the phone. Who do you look for? Fang Long?

I'm cǎo, Fang Long's previous life was called a brand endorsement killer. What brand did he endorse, what brand had problems, and even later there was a saying in the business world that there was a kind of corporate death, called "Fanglong Endorsement"!

Endorsement of the Xiaobawang learning machine, Xiaobawang went out of business; Endorsement of Aiduo VCD, the boss of Aiduo was imprisoned, and the company went bankrupt; Endorsement of Fenhuang Cola, the Fenhuang Cola brand disappeared; Endorsement of Caddy Automobile, more than 900 units were sold nationwide, and the brand disappeared; Endorsement of Overlord shampoo, which turned out to be carcinogenic; endorsed the missing dumplings, and the missing dumplings were found to contain germs and were removed from the shelves; Endorsement of Mitsubishi Motors in the island country, and as a result, a recall door incident occurred......

The first to finish the calf in the previous life was the little overlord! So as soon as Feng Yu heard that Duan Yongping wanted to ask Fang Long to endorse him, he felt the blood vessels in his forehead pound.

"Mr. Feng, Fang Long is the hottest Chinese star in the country, Asia, and even the world, and he is invited to endorse, whether it is domestic or export sales, it can play a star highlight effect. I called and consulted, and after two years, including shooting commercials and print ads, the other party asked for 5 million RMB, and I talked about 4.5 million. ”

Four and a half million, two years, this price is actually very cheap. Compared with Fang Long's influence, even if it is only Asia, this price is worth it. It's just that Fang Long rarely comes to the mainland at this time, after all, Xiangjiang has not yet returned, and he has basically not attended any commercial activities in the mainland, and the commercial value has not yet been fully developed.

The offer he gave to Xiaobawang may also be a test to test his commercial value in the mainland.

If you want to say that Fang Long's death endorsement, in fact, someone said in his previous life that this is all due to Fang Long's fame. After Fang Long's endorsement, product sales will skyrocket. Everyone likes big stars, and out of trust in big stars, they buy the products he endorses. The soaring sales volume has brought about production capacity that cannot keep up, blind expansion, negligent management, and sales chaos. There are also products that are not good in themselves, but blindly trust Fang Long's fame.

The most important point is that the tree is a big move, and there is nothing to do, but because of Fang Long's endorsement, the attention has surged, and a little thing is said to be a big thing, which of course is also the result of the deliberate promotion of competitors.

If Duan Yongping invited Fang Long to endorse him, then he must first ensure that there will be no big problems in the management of Xiaobawang. In fact, you don't have to worry too much about this, in the previous life of Xiaobawang Company, there were many state-owned enterprise cadres dispatched by the government ~ government, and it is said that the accounts in it are very unclear.

Now that the company has completed the restructuring and become a joint-stock system, and there are several administrative personnel stationed by Fu Guangzheng, there are not so many people pointing fingers, so there should not be too many problems.

The only thing that worries Feng Yu is that Xiaobawang's production capacity can't keep up. And ask other factories to OEM, in case the quality is not up to standard, then the impact will be great.

There were many factories producing electronic products in Nanyue at this time, and in the previous life, Xiaobawang was looking for other factories to OEM, and then the quality problems appeared, and finally went bankrupt and closed down.

Feng Yu is considering whether to directly merge some small factories to increase the production capacity of Xiaobawang. It is always more reassuring to manage by yourself than to be foundry.

"Have you told Mr. Fu about this, does he agree?" Feng Yu had a headache.

"I told Mr. Fu, and Mr. Fu said let me ask your opinion." Fu Guangzheng actually thinks that it is okay to ask Fang Long to endorse, and the endorsement fee of 4.5 million yuan is much cheaper than Fang Long's worth in Xiangjiang.

But Fu Guangzheng knows Feng Yu's magic, Feng Yu seems to choose a spokesperson, and he has a better vision than others. Let's just say that the spokesperson of bladeless fans and humidifiers in Europe and the United States, the two who signed at the beginning took a big advantage.

So although he thought Fang Long was very good, he didn't say yes, what if Feng Yu had a more value-for-money choice?

"Mr. Duan, have you thought about it, now Xiaobawang's factory not only has to produce Xiaobawang's super learning machine, but also produces Aihua learning machine. The current sales volume is basically the same as the output, and after Fang Long's endorsement, what if the sales of Xiaobawang skyrockets and the production capacity can't keep up? ”

"There are a lot of electronics factories near us, so you can find someone else to do OEM."

Sure enough, it's still the same old road.

"Is it better to merge some electronics factories and find someone to do OEM, rather than managing them yourself. In this matter, you discuss it with Mr. Fu and come up with a solution. ”

Nima, if you are looking for Fang Long's endorsement, you must not find someone to do the OEM!

Duan Yongping discussed with Fu Guangzheng, with Xiaobawang's existing funds, it was no problem to acquire a small factory, but it would be more difficult to acquire two factories. However, it is also possible to use the old method, which is to collect the funds of the dealer first, and then use the money to buy the factory, produce the products, and then sell them to the dealer. No matter how insufficient the funds are, they can also press the payment for materials and even the wages of workers.

Pressing workers' wages? This point is consistent with Feng Yu, no! The payment of material merchants and distributors can be pressed, and even loans, but the wages of workers cannot be pressed!

After the two discussed, they contacted Feng Yu, and Feng Yu also agreed to Fu Guangzheng's method, then take out a loan, Xiaobawang's production capacity must be expanded.

In the past two years, Huaxia's economic growth has continued to maintain a high speed, people's incomes are getting higher and higher, and the sales of learning machines will get better and better.

Just when the learning machine market was getting hotter and hotter, the factory of Fengyu brand VCD was also built and trial production began. But Feng Yu didn't have time to look at it, he had to take the final exam...... For mobile phone users, please visit wènhttp://mnet

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