The counter shelves, that is, on this column of shelves, only Huaxia's beverage products. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

This kind of treatment was previously only available to Coca-Cola and Baishi Cola, and even world-class alcoholic beverage companies such as Budweiser may not be able to get this kind of treatment.

And now, Feng Yu actually asked for the same treatment as Coca-Cola and Baishi Cola, which made them all frown.

Coca-Cola and Baishi Cola, the two giants of the beverage industry, Coca-Cola's market share in the world's beverage industry has exceeded 40%, and it is still gradually increasing, mainly because of the development of the Asian market. And Baishi Cola followed closely behind, with a market share of more than 35%, and also stormed the Asian market.

In the North American market, Coca-Cola's market share reached 45 percent, and Bai's was also nearly 40 percent, and the two joined forces to occupy 85 percent of the market.

With this kind of status, the supermarket only gave special shelves, why did Feng Yu ask for this kind of treatment for Huaxia's drinks? Even most of the drinks on this list have never heard of it, and even Jianlibao, the most well-known in it, has a market share of less than a fraction of Coca-Cola!

"Mr. Feng, Mr. Xiaofu, in terms of beverages, there are only two brands of Coca-Cola and Baishi Cola with special counter shelves, and no other brand is good, at least our supermarkets are like this, I don't know what other supermarkets are like." Someone said.

Of course, the same is true of other supermarkets, their peers are naturally competitors, how can they not send someone to each other's supermarkets to understand the situation?

Others immediately said that their supermarkets were not working either. Although some people want to give Feng Yu and Fu Guangzheng some face, but other supermarkets don't agree, your family agreed, doesn't it seem that your family is of a very low grade?

Even if they're not as big as Walmart, they're not too small. Wal-Mart is only the largest supermarket in North America, but it surpasses Wal-Mart in a certain state or a certain region, and there is more than one, and each supermarket has its own place to be proud of.

It can't be because everyone has cooperated happily before, and one or two products are missing, which does not have a big impact on their supermarket. But without the huge sales terminal of the supermarket, the sales of any kind of drink, including Coca-Cola and Baishi, would have dropped significantly!

The customer bullies the store, and the store can also deceive the customer in turn!

"Everyone, please consider that we have not just one product, but a variety of Chinese beverages. These include carbonated beverages, tea beverages, dairy products, mineral water and special beverages. And all of these come from the mysterious East! Think about it, what's wrong with having a shelf dedicated to Oriental beverages? We have surveyed that more and more people in North America are beginning to like to drink tea. Fu Guangzheng said.

"Mr. Xiaofu, there are more people who like to drink tea, but it doesn't mean that there are more people who like tea drinks. And your products, without any popularity, are completely promoted by our supermarkets, in addition to tea drinks, do your drinks have any special features? Carbonated drinks, are you comparable to Coca-Cola and Baishi? Dairy products are available all over the world, and nothing special. Even if it's a tea drink, we have products from island countries, and they don't sell very well. The special drink you are talking about is Jianlibao and this... Qili, right? How many people will buy it? Who are your target consumers? ”

"Ladies and gentlemen, as I said, what we sell is not the taste, not the brand, but the region. I just need you to give me a chance to put our products on a special shelf for trial sale. And our promotion will start immediately, we have prepared a lot of publicity funds, and will advertise in major newspapers, TV media, etc. Think about Jianlibao, we can use three years to operate the popularity of Jianlibao, and we can use a shorter time to make the popularity of other products. ”

Jianlibao has become famous in the United States in three years, which is a miracle in the eyes of many people! With such a magical marketing team and more adequate publicity expenses, it seems that it is not impossible for other brands to achieve awareness.

The group looked at each other, but still no one said anything. The concept of hyping Chinese products may have selling points, but no one knows whether it will be successful.

Another one they are also thinking about how to charge for the counter shelves. Is it according to the same conditions as Coca-Cola, or is the condition a little higher.

Fu Guangzheng and Feng Yu didn't say what conditions they were given. Of course, the representatives of these supermarkets, no one asked.

After talking for more than half an hour, nothing was negotiated, and after the supermarket representatives left, Fu Guangzheng said to Feng Yu excitedly: "It's done, they will talk to us about the conditions by tomorrow night at the latest." ”

"Why?" Feng Yu asked curiously.

"Just because of the one you said, we are Huaxia's drink. Just like in Xiangjiang, both mainland and foreign drinks are very popular with the locals. At least initially, there will be a lot of customers who buy out of curiosity, and they don't even need to do much publicity, as long as it's on the shelf, someone will buy it. The same is true for rice countries, and even rice people prefer to try fresh things, and after the launch of our Chinese drink, it will definitely bring a lot of profits to those supermarkets. But one thing is very important, they will definitely put forward conditions, such as the right to remove the goods from the shelves at any time after they are unsalable. "Fu Guangzheng is a member of the Fu family after all, and he is much better at sales than Feng Yu.

"Taken off the shelves at any time? Then we're very passive. Feng Yu said with a frown. It's not the supermarket that has the final say on whether the sales are good or bad, isn't this a threat for them!

"This is where we are going to talk about next, that is, if the sales are not good, there must be a certain buffer period, otherwise we will be too passive." Fu Guangzheng also has a plan to deal with this, don't forget, the largest supermarket chain in Xiangjiang is also Fu's.

"How long should the buffer period be?" Feng Yu asked.

"It's up to us to talk. I'm leaning though, a quarter. It's too long, they certainly don't agree, but it's too short, and we're going to suffer greatly. We hold out for a quarter and should have a great hope of success. Well, we have a long-term cooperation agreement with several supermarket chains, and since these products give me 20% of the gross profit, then it can be regarded as cooperation, and I will do my best to strive for it. Fu Guangzheng said confidently.

"Brother Fu, then please leave it to you."

That night, sure enough, a supermarket executive contacted Fu Guangzheng and expressed strong interest. At this time, supermarkets are enriching the variety of products, if other supermarkets have, and their supermarkets do not, then they are invisibly inferior to others.

And they also think that it is possible to give it a try. If it's really not profitable and the sales are not good, then you can still take it off the shelves, and it's not like they haven't done it before.

After the first supermarket signed a cooperation agreement, other supermarkets soon signed an agreement. None of them wanted this benefit to be monopolized by others.

A week later, all the beverage products of the Beverage Alliance officially landed on thousands of large supermarket chains in North America, and there was a special shelf.

Coca-Cola and Baishi Cola, who learned the news, were all stunned! (To be continued.) )