"Cheer up, add motivation, champion performance, unparalleled! Red Can Qili, specially designed for athletes! ”

"Jianlibao, anytime, anywhere, master extraordinary power!"

"Refreshing Coke, Champion's Choice!"

"Lehaha tea drink, choose not to be thirsty!"

"Jianlibao tea drink, with us, create miracles!"

……

The overwhelming advertisements of Chinese beverages have appeared in many TV stations, newspapers, stations and other places in Europe, the United States, Africa and Asia, with a large density and high frequency, which has attracted the attention of the two companies. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

With such a dense advertising bombardment, how much advertising money does it cost, and how many bottles of drinks do they have to sell to make all this money back? And they actually put a lot of ads in Africa, how many people in Africa can afford to drink?

Indeed, such intensive advertising costs hundreds of millions of dollars in advertising dollars and lasts for a year. And this year, whether it is Lehaha or Jianlibao, it will definitely not be profitable overseas, and even in the next two years, it may not be profitable.

Fortunately, Jianlibao has some popularity in the United States and Southeast Asia, and Lehaha is a new brand overseas, although Feng Yu put these products on the supermarket shelves through the help of Fu Guangzheng, but at that time it was also advertised in the newspaper, and it was also losing money.

At that time, the monthly profit of the two companies' beverages did not exceed one million US dollars, but the investment in advertising exceeded this figure. As for other brands of beverages such as Huiyuan, Lebaishi, and Coconut Tree, they are also in a state of loss.

But sales are rising, they all firmly believe that they have survived this year, starting next year, with the improvement of brand awareness, with a certain consumer group, sales will increase again, and profits will inevitably rise in a straight line.

But at that time, the companies were not very optimistic, and none of them believed that the profit from overseas sales could exceed 20 million US dollars a year.

But now, Feng Yu suddenly invested hundreds of millions of dollars in advertising to advertise the two companies, which was quite a desperate bet, but the helmsmen of the two companies agreed to it.

A company is burdened with 50 million dollars in debt, and this number alone can crush an ordinary company, and the people at the helm of both companies are still smiling.

The bottling plants that Feng Yu and Fu Guang are acquiring in Europe and the United States can already start producing drinks from the two companies. The foundry fee is guaranteed + profit sharing, that is to say, if the two companies have no profits, then the foundry fee that these foundries can get will be very low, which can only ensure that they will not lose money.

Of course, Feng Yu and Fu Guangzheng are not fools, they and the team both believe that with the miraculous victory of Nigeria this time, the brand value of these athletes will be increased several times, and after their endorsement, as long as the advertising density is enough, it can greatly promote product sales.

Drinks are not a necessity, but a hobby, and when they like the taste of a certain drink, they will prefer it the next time they want it.

For example, some people are used to drinking Coca-Cola, but Baishi Cola never drinks it. Even if most people drink it, it doesn't feel any different.

The most important thing now is that consumers will be willing to try to buy, and then they can develop hobbies, and then hobbies, in order to really occupy the market.

Whether it is Jianlibao or Lehaha, in terms of brand awareness of international beverages, the top ten are not ranked. But after a year of intensive advertising bombardment, I believe it is no problem to be promoted to the top five.

When a drink is very familiar, then when a consumer just wants to buy a bottle of drink, or help someone bring a bottle of drink, but does not know what to buy, the first thing he will choose is the brand he is familiar with.

Now what Feng Yu has to do is to let the two companies' beverages increase brand awareness and seize the market. When the market share comes up, the profit will naturally come.

100 million US dollars, as long as the market share of the two companies in the beverage industry increases by 1% each, then it will definitely be able to earn back in the future.

I will definitely not be able to earn this money back this year, and it may not be possible next year, but at most three years, I will definitely be able to earn back this money and continue to provide profits!

Beverages are not new, and there are two giant companies that dominate most of the market. If you rely on traditional sales methods, it will be too difficult to increase visibility and sales.

Although this method is extreme, it is very easy to use, but ordinary companies can't afford it, and they don't have such a cost-effective brand spokesperson!

The effectiveness of advertising has a lot to do with the advertising words and brand spokespersons, and it is not necessarily successful if the density is high.

……

"What do you say, all the players of the Nigerian football team, who were signed by those Chinese drinks? Coaches included? What do you all eat, let you choose some athletes to be brand ambassadors, and you choose these losers? Cruise said angrily.

The subordinates were silent, muttering in their hearts, didn't you say you wanted to choose these people? Now that they have lost, who would have thought?

Those Bo ~ color companies, didn't I also think of it, I heard that a lot of Bo ~ color companies, this time all the losses were heavy, actually someone really bought Nigeria to win the championship, or a heavy bet!

Such a professional company, I don't see it accurately, where can we see it accurately.

'We can advertise the other achievements of those stars, like their results in the Champions League.

"This is an Olympic year, and no matter how much you advertise, you can only be a foil! Anyone else just has to say that they are Olympic champions, and that is enough to overshadow all the others! Those people don't focus on publicity, focus on other athletes with gold medals! ”

"Mr. Cruise, there is one more thing to report to you, those Chinese drinks are too large in advertising, they seized the Olympic champion point, crazy to start publicity, I heard that some big supermarkets have added orders with them, and some ordinary retail stores, also began to sell their drinks!"

Cruise was shocked and entered the supermarket chain, which has already increased the sales of those Chinese beverages by a large margin, and if they can still enter ordinary retail stores, it means that those drinks have been accepted by the majority of consumers.

How is this possible, how long has those drinks been in the European and American markets, and how can they enter ordinary retail stores so quickly? Even if it's an advertisement, it's just started today, where is the effect so fast?

"They seem to have been in contact before, and there are some promotions, such as winning the lottery with a ring, and now there are more posters of the Nigerian national team, signed footballs and whatever, and many fans are willing to buy their products for these things."

"They were in contact before, how did I not know about this? What were you all doing?! Get out, get out! ”

Cruise calmed down for a while, grabbed the phone, and it seemed that he was going to unite with Coca-Cola again!

…… (To be continued.) )