This kid is still thinking about playing tricks at this time. Zhang Lan smiled secretly in her heart: I guess Bill. Ford himself prefers to use this method of licensed production.

If the two sides set up a new automobile manufacturing company, the construction period of this automobile company alone will be enough for Ford to have a headache, and in the highly competitive American automobile market, if the new automobile manufacturing company is built, and then carry out various tests, it is estimated that other automobile manufacturers will not know what kind of models to deal with. Time is money, and this is especially true for businessmen.

If the production is directly licensed, things will be much simpler, just a new set of car molds, and then the Ford Group's production line can be moderately improved and adjusted.

Comparing the two, fools know that way is more cost-effective, do you not make money that can be earned immediately, but wait two years to earn it? I don't think any successful businessman would do such a stupid thing.

"I don't care," since Bill. Ford doesn't tell the truth, and Alice is happy to play Tai Chi with him, push, who wouldn't do this? "Since Mr. Ford is not sure which cooperation method he chooses, I personally suggest that Mr. Ford think about which cooperation method to use, and then let's talk in detail. What do you think? ”

It's not good! In the past two years in the mid-level car market, Ford has been increasingly squeezed by General Motors, and its market share has been declining, and the entire Ford Group is having a headache for this problem.

Now seeing these models launched by the Alice Group, Bill. Ford's eyes lit up, and his intuition told him that maybe the opportunity for the Ford Group to make a beautiful comeback was just around the corner. As long as he can convince Alice to agree to introduce these models to the U.S. market, with the outstanding exterior design and interior design and ride comfort of these cars, I believe that he will definitely defeat the attack of General Motors in the mid-class car market and the high-end car market. At worst, it will regain the market share occupied by General Motors. When the time comes, the banknotes are not yet made in a hurry?

But in this case, Alice should be the most anxious, because she can't be unclear if these models can be launched in the US market. Based on the huge spending power of the U.S. auto market, what kind of hot sales can these cars cause in the U.S. market. For Alice, this is simply a reasonable and legal robbery of money, even if it is a money printing machine, it is impossible to be so fast.

But Alice didn't look like she was in a hurry and didn't get angry, but instead made Bill. Ford was so anxious that he grabbed Alice by the collar and shook it vigorously. Look at what this girl is thinking in her head: don't you want to make money?

Bill. Of course, Ford didn't know that for Alice, it really didn't matter whether she made money or not, and the reason why she was able to make money in the American market was just to help Zhang Lan, if it weren't for this, according to Alice's lazy nature, she was unwilling to do this kind of tiring work. As for why such a lazy person can still make so much money in the United States, the reason is, of course, that Zhang Lan told him which things are easier to make money. People are stupid and have a lot of money, so it is naturally easier to make money.

Two very different states of mind. The first to hold out was undoubtedly Bill. Ford.

In the face of Alice's indifferent attitude, this guy finally lost the battle, and obediently raised his hand to surrender: forget it, it seems that in all the previous cooperation, he rarely made too much money from Alice Group, and it is estimated that this time will not be an exception.

It's good to make Bill. In addition to heartache, Ford felt more relieved that Alice kept enough profit margins for herself every time, so that she would count the green bills happily while her heartache was painful.

"We still chose to license production." Bill. Ford raised his hands, "We import the car design data of the Alice Group, and then the Alice Group will license the production of the Ford Group." ”

"No problem, but you have to do the security certification work in the U.S. market." Alice was still smiling, as if she had just been with Bill. Ford's cooperation intention is not a cooperation intention of tens or even tens of billions of dollars, but a simple greeting to a friend, "Have you eaten?"

Zhang Lan knows that if she wants to enter the U.S. market, she must pass the safety certification of the National Highway Safety Association (NHTSA) and the U.S. Department of Transportation (DOT) for cars. These two safety certifications are very strict, as long as one of them is unqualified, it cannot be produced and sold.

Even more stringent, it must pass the European NCAP certification. One thing Zhang Lan remembers very clearly is that in order to shape its Ford Mondeo into a global model, the Ford Group used more than 500 cars for experimental safety crash tests alone!

"This ......" Bill. Ford looked down and thought for a moment, of course he knew the key, but finally nodded, "No problem." ”

"Let me ask," Zhang Lan interjected at this time, "does the Ford Group plan to introduce all of them, or does it plan to introduce them selectively?" ”

"Well, what do you mean by that?" Bill. Ford was a little surprised.

"In other words, is the Ford Group planning to introduce even a lot of screws on our cars, or will it be selective? For example, minus the engine, or the gearbox, only the chassis, shell and interior are retained, and the rest is your own Ford Group? ”

Automobile engines and transmissions are naturally available to the Ford Group, not only have, but there are many of them, and the technical force is very strong. If, according to what Zhang Lan said, the two core things on the body are removed, and the rest of the things are just introduced, which are not things with too much technical content, then the licensing fee you need to spend will be much lower.

If you want to introduce, of course, you have to let them all in, and then make a lot of money from them. Alice didn't understand that Zhang Lan's question, this is clearly pushing the money sent to her own hands, if Bill. If Ford chooses to use its own transmission and engine, wouldn't it be much less expensive to charge for the license?

Zhang Lan's question is indeed very tempting, Bill. Ford almost asked, "Is this okay?" If we can, we'll do it this way! ”

But instinct made him feel that something was wrong with this matter, and the words that rushed to his mouth made him stop abruptly: As a businessman, how can there be a reason to push the money sent to his hand out? Is there something wrong with this?

After thinking about it, Ford confirmed that he didn't seem to have forgotten anything, that is, there was nothing wrong. But why did Zhang Lan make such a suggestion? Could it be that there is anything wrong with this?

Alice looked at Zhang Lan, who was smiling and confident, and then looked at Bill, who was frowning and thinking hard. Ford, I can't figure out what these two guys are up to.

After carefully reminiscing about how he felt when driving Alice's new cars, Bill. Ford finally discovered one thing: the engines and transmissions of these Alice Group cars are better than those of its own Ford Group!

Yes! Bill. Ford finally confirmed that although it is very reluctant to admit that the Ford Group, which has a long tradition of racing car design and manufacturing, and the Ford Group, which has an upright professional team, will lose out to a newly established company in the design of engines and transmissions, but the reality is that the technical research and development strength of the newly established automobile company of the Alice Group does surpass the Ford Group, a veteran automobile company with a history of nearly 100 years, to a certain extent.

There's a little Bill. Ford has to admit that the performance of the engines and transmissions of these models produced by the Alice Group, which are positioned between mid-level cars and high-end cars, is indeed better than the engines and transmissions of the same level of its own company, especially the performance of the gearbox, which is particularly obvious. And their own company, at present, there is indeed no engine products that can match it. Although Alice may not be in the dust when it comes to high-end engines, in this area, the Ford Group and the Alice Group have the upper hand.

"I think we're going to take the most accepted approach in the industry, and we're fully empowered," he said. Ford: Perhaps, I can learn something from these Alice Group cars by fully licensing them?

Over the years, why has Ford always been unable to compete with GM? Why is GM always one step behind in the automotive market strategy? The entire Ford Group has pondered this issue, but it is still difficult to figure it out. Old Ford also once wondered if the company was not only an internal ghost, but also revealed his company's strategic deployment to GM?

But after a detailed and thorough investigation, there are a lot of internal ghosts, but basically all of them are commercial spies for Japanese automobile companies, and none of them are related to General Motors, and among these people, none of them have access to the level of the company's development strategy.

So what's going on? Could it be that there is a problem with your company's development strategy? Bill. When Ford and his father, Ford Sr., discussed the issue, they turned their suspicious eyes on Ford himself.

After observing for a long time, the Ford father and son finally found the answer, and finally came to the conclusion that, yes, the reason why the Ford Group is in the situation it is today is not due to external factors, although external factors also have an impact, but the bigger reason is Ford itself: the bloated and bureaucratic Ford management system and the resulting inefficiency and superfluity, which is the main culprit that caused the Ford Group to fall into the current situation.

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PS: Well, just one word, if by eight o'clock tomorrow night, the monthly pass can pass 270, and Tongtong will still break out. (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )