However, no matter how lively it is, one thing is extremely certain: Toyota's sales in the market have plummeted, and in just one week, Toyota's sales in the American market have plummeted by 30 percent, and sales in the European market have also declined by 27.5 percent, and Toyota has suffered a heavy blow in the entire developed capital head country!

No one wants to buy a car with a quality problem, if there is a quality problem can be forgiven, then when there is a problem and do not admit it, it is a little chilling, to add insult to injury, the whole catty, Western society is completely based on the word "credit", when a company has lost the most basic credit in the minds of the people, then the company's prospects are well, sad very.

If it is only the decline in the sales of automobiles, it will be accompanied by the simultaneous decline in the sales of automobiles. There is also the confidence of the world's stockholders in Japan, Toyota, which is reflected in the stock market, that is, Toyota's shares continue to fall, causing the shareholders who have no confidence to continue to sell the stocks in their hands one after another, and the result is a vicious circle: on the one hand, the stock price keeps falling, on the other hand, the stockholders who keep selling their own stocks, and then the stock price keeps falling, forming a bigger and bigger black snowball Toyota is almost vomiting blood, they don't think about it, How did things get to this point?

Toyota is not the only one that is unlucky. Under the influence of Toyota, the sales of Japanese brand cars such as Nissan, Honda, Mitsubishi, Fuji Subaru, Mazda and other Japanese brands of cars in the North American market and the European market began to decline sharply, in the American market, followed by Toyota's decline is Nissan Motor, poor Nissan Motor, has not yet come out of the quagmire of loss, and was dragged into the quagmire of declining sales by Toyota, in just one week, Nissan Automobile sales in the American auto market plummeted by 15 percent!

This huge decline is enough to make the president of Nissan's North American division cry:

What's wrong with this? Why does Toyota have a problem with Nissan and have to follow to zero?

Who did you recruit and provoke whom? Why did the fire at the city gate affect the fish in the pond?

In addition to the two Toyota and Nissan. Several other Japanese brands of cars are also having a hard time, well, anyway, as long as they hang the products of the Japanese brand, they are not having a good time.

At a time when today's brand cars are all in bad luck, if at this time, the three major predators in the American auto market, such as General Motors, Chrysler Motors, and Ford Motors, as well as the Fiat Group, Daimler Group, Volkswagen Group, Renault Group, and Peugeot Citroen Group in the European market, do not know how to take advantage of the situation, suppress Japanese auto products, and occupy the market strongly. In this week's time, the three local car manufacturers in the United States and several major European car manufacturers took this opportunity to launch their own promotional measures, intending to fully subdue their lost territory occupied by Japanese cars.

Everyone, you come and go, swords and swords. is staggered enough, and the news points are one after another, just like watching a Hollywood blockbuster with ups and downs, which makes people addicted. There is already speculation about what would happen if this matter was left to a Hollywood director to make a movie. Even the director has been thought of: Spielberg and James Cameron, two Hollywood geniuses, rock-paper-scissors, who wins and who wins!

Just when all the news media are looking for news from Toyota itself. The well-known "Time Magazine" has a unique way, and when everyone is still arguing about whether Toyota has quality problems, the reporters of "Time" Magazine went deep into the front line of automobile production and interviewed Toyota's spare parts suppliers, trying to get first-hand information from them.

As a result, the material obtained made them ecstatic: all the suppliers of Toyota spare parts interviewed would complain to the reporters in the face of the reporters' lenses and tape recorders, and vomit bitterness at the reporters: Toyota cars are bullying the store, and the profits given to them are too low, which is not enough for them to produce the parts they need, so that in order to survive, they have to use poorer quality raw materials to make these parts, which is not what we want to do, the problem is that we can't survive if we don't do this. All in all: we are bullied by Toyota, and we can't live anymore!

This is a shocking news, we never thought that Toyota, which has always been promoted with low price and high quality, will actually come to such a hand: reduce the profits of spare parts suppliers, spare parts suppliers can only choose lower-grade spare parts raw materials in order to maintain their own profits. With the news of Kawaji, everyone knows why the price of Japanese cars can be sold so low, and they feel that they are sacrificing the quality of the product in exchange for the low price of the product. Who would dare to buy such a car? Isn't that what it takes to take your own life?

I have to admit that Europeans and Americans care more about their own lives than anyone can imagine, and this is the issue of "human rights" that they have been emphasizing.

After the news of this exclusive interview with Time magazine was released, not only the United States, but even the whole of Europe were in an uproar, and now the eyes of the world are focused on the American traffic accident detection department, waiting for the latest news from there: What will be the result of this test? Waiting for Toyota. Is it dead or alive?

The influence of Time Magazine in the world is undoubtedly evident at this moment, and in this catty, in the era of glory on the cover of Time Magazine, Time Magazine, which has always been known for its fairness and justice, to a large extent, means that it is authority, absolute authority! When Time Magazine

When reporting negative news about a company, it means that the company really has a very serious problem, and people don't doubt Time Magazine as much as they don't doubt themselves, which is the most instinctive reaction in people's hearts. ,

Things have come to this, the sales of Shida cars in the world have really been completely hit, Toyota's sales have plummeted, if Toyota's sales are only affected in the entire western developed countries, and in the third world countries have not been affected, then now it is the whole world is affected. It's just that after all, although saving money is important.

But in general, it's your own life that is more important.

In some places, Toyota's sales have dropped directly to zero, and Toyota's dealerships are dismal, except for the salespeople, they can't see a pound of villains all day long, and even the salespeople are depressed: selling a product with serious problems. No matter how clever you are, the problem is that you don't have the confidence. How can I deal with customers if I don't have enough confidence? Do you dare to make promises to customers? No! So naturally, these salespeople are dumbfounded.

Many customers who bought Toyota cars directly asked for returns, when their requirements were not met, Americans with a strong sense of law and the French who were more lazy by nature could not sit still, these people who bought Toyota cars were connected with each other, and the largest demonstration against a certain company's products in history began, in the United States, France, Germany, Italy, and the United Kingdom, everywhere you can see people holding signs to protest. Some radical organizations even demanded that the government completely ban the sale of Japanese cars in their own countries for the sake of the personal safety of the people.

In addition, under the influence of Toyota, Japanese cars have become rats crossing the street, and all Japanese brand cars have become the object of everyone's spit. Sales of Japanese cars around the world have been plummeting. Throughout the month of September, Japanese cars experienced a sharp downward spiral: in the first half of September, there was still a booming sales scene, and by the end of the month, cars were barely sold.

Japanese car companies complained for a while, hating Toyota, which seemed to have four times the sluggish reflex nerves than dinosaurs. And all that. It didn't even take more time than the old days, and Shoichiro Toyoda, who felt that he was more awesome, didn't even react at all, and before the large-scale anti-Toyota demonstrations began, Toyota's senior management even directly regarded this matter as a pound.

When things get to this point. Toyota is finally starting to get a little caught up sitting still. They didn't seem to have imagined that things would be so big, that Time Magazine would be involved, and that there would be such a large-scale demonstration against Toyota at this critical moment.

The stock market is the best barometer to reflect the state of a company, affected by this, Toyota continued to fall to the limit, and the falling Toyoda Shoichiro's heart almost vomited blood, well, even if he didn't vomit blood, he was almost a concubine. Toyota's life is struggling, and the rest of Japan's automakers are not much better.

At the beginning of its establishment, the fuel cell car alliance of the Japanese automotive industry was formed, and Honda, Nissan, Mitsubishi, and Fuji Subaru all had a lot of complaints about their own cooperation with such a partner. There's no future with you.