The three major game console manufacturers cut prices at the same time, and even game discs have made corresponding price reduction promotions, and the result is a tragedy for Shijia. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

At the beginning, Shijia was also supported by Microsoft, but unfortunately he was not angry and was given up by Microsoft. Now Shijia has neither money nor sales, and even the brand awareness is getting worse day by day.

Others engage in price reduction promotions, they can't afford to play, and they don't make money now, if the price is reduced, it will be a loss of money. Su Ni and Ren Heaven, including the later gbox, can afford to lose, but they can't afford to pay for it.

So in less than a month, Shijia couldn't hold on. This month, the global sales of their Saturn game console are less than 100 units! It can't be said that the sales have dived, it is simply a pit!

Shijia's shareholders were worried, Microsoft had the intention of buying them, but they thought the bid was too low and not profitable. What now? They want to sell, and they don't want to sell Microsoft at a loss. It is clear that gbox is much more promising.

Although the sales volume of Gbox is still not as good as that of Ni Ni and Ren Heaven, it is easy to surpass Saturn. A new game console brand can climb to the third position in such a short period of time, which shows how strong the strength is.

And now there are GBOX advertisements on the Internet and in newspapers, and they have received rave reviews. Of course, there must be some of them that have been swiped out with money, but it cannot be denied that GBOX's games are indeed very popular. gbox is completely made according to the computer, and the function is really powerful.

And gbox-live, which is about to be launched by gbox, is also very much anticipated, which is ahead of Ni Ni and Ren Heaven.

But there are more fans of Ni Ni and Ren Heaven, after all, they have been doing it for so many years. The sequels of some classic games have made many people look forward to it.

Duan Yongping also discovered a feature of the two companies' game consoles, that is, the service life of their TV game consoles is about five to seven years, that is to say, their former generation of consoles, basically even if they are not eliminated, they should be broken.

Now it's time to sell this new machine, and the repair of the old machine, they don't even provide it. This trick made Duan Yongping remember it, and let the user have to be updated because of the service life.

In fact, this trick is not uncommon in electronic products in the future. Whether it's an MP3, a mobile phone, a tablet, including a computer, few survive five years without needing repair. Of course, the current Nokia Divine Machine does not count.

Five years later, even if the machine is not broken, it is definitely far behind in terms of functionality, so you have to replace it. In this way, the sales of new products can be continuously stimulated without causing market saturation.

Otherwise, the quality should be the same as the Nokia God machine, a mobile phone, take care of it, and it can be used for ten years, and the sales of the product will soon usher in a peak, and then go downhill.

Feng Yu also realized that in the previous life, it was not only because the performance of the game console could not keep up that they launched new ones, but that the old ones should almost be broken.

Many users have become accustomed to the existence of game consoles, coupled with the excitement of new games, so that those who are already in their thirties will still choose to buy a game console and put it at home, in the name of it, to play with their children. But often, these parents spend more time playing and are more hilarious than their children.

"Mr. Feng, it's not been long, although our sales are rising, we have lost a lot of money. Microsoft is making a lot of publicity because of this game console, and the stock price has risen a little during this time, and we are not a listed company. Duan Yongping was a little depressed, this discount promotion, it was them.

"Do you want Aihua Xiaobawang to go public?" Feng Yu asked with a smile.

The company of Aihua Xiaobawang is here, not far away, but it is the Peng Stock Exchange. Looking at those red, green, and green numbers, it's no wonder that Duan Yongping's eyes are red.

Because of this gbox, Aihua Xiaobawang handed over the business of repeaters, cordless phones and electronic dictionaries to Aihua Electric, which were all his thoughts to break Yongping.

Originally, Duan Yongping thought that this gbox would be able to make more money, but now that he has lost money, his shares are not to mention dividends, and I am afraid that he will not even be able to pay bonuses to workers this year.

Of course, Duan Yongping actually did not lose much, the advantage of business divestment, always give him some compensation, Aihua Electric, also has Duan Yongping's shares, and he can see that Mr. Feng is very satisfied with him, not to say much in the future, the vice president of Taihua Holding Group, he can still fight.

Zong Qingxian is also more supportive of him, in Taihua Holding Group, in terms of qualifications, I am afraid that Duan Yongping is worse, but when it comes to ability, Duan Yongping is only obedient to Feng Yu.

"Mr. Feng, Aihua Xiaobawang's funds are getting tighter and tighter, we have to develop a better host, and we have to make the company run normally, either the shareholders continue to inject capital, or there is only going to be listed for financing." Duan Yongping explained.

Capital injection, that's not a loss, how good is financing, use the money invested in retail investors to develop the company, even if it loses, it won't lose much. Anyway, this GBOX project is a long-term plan, and if you do it now, at least this generation of aircraft will lose money. The second-generation aircraft will be launched, at least three or five years, right?

Can the company still hold back and continue to inject capital into Aihua Xiaobawang in the past three or five years? This is not in line with the investment philosophy.

Feng Yu looked at Zong Qingxian: "Old Zong, what do you think?" ”

"I also think that what the old assertion said makes sense, now it is clear that everyone is selling at a discount, Ren Heaven and Yu Ni are both listed companies, the products sell well, they claim to be profitable, fooling investors to look to the future, then the stock price can be earned. We can't, we can only keep investing, which is too serious for the capital. ”

"Have you discussed with Microsoft's representatives, and do they agree to the listing of Aihua Xiaobawang?"

"They agreed." Duan Yongping replied.

Feng Yu thought for a while: "Don't go public in China, there is not so much support for game consoles in China, and the financing amount will not be too much." In this way, it is not too far to go public in Xiangjiang, and you can raise more money. Lao Zong, you find someone to make a listing plan, and early next year, let Aihua Xiaobawang go public! ”

If you continue to throw money into it, of course you can, but as Zong Qingxian said, it's not cost-effective. Anyway, after the listing, they still have the final say, and there is nothing bad about financing and development now. If those investors have the vision and can cover it for more than five years, the rate of return will not be bad.

If Microsoft takes advantage of the rise in stock prices and cashes out, it will be better, this game console, he will do it himself in the future. However, Feng Yu estimates that Microsoft will never sell this part of the shares, not to mention that the investment itself is not much, and it is of great strategic significance to Microsoft.

Aren't you going to burn money with us, let's come back, raise hundreds of millions, or even billions of Hong Kong dollars, and play slowly with them.

…… (To be continued.) )