Chapter 962 - Making a Low-End Car (Asking for Tickets)
Twisting a peanut and throwing it in his mouth, Feng Yu took a sip of beer. Pen % fun % Pavilion www.biquge.info
"Lao Li, in this case, there is no need for us to quarrel with them, let alone be angry. In terms of qualifications, it seems that they made cars earlier, but how many years have you been working, and how many years has he been? In terms of the strength of enterprises, they have so much policy support, but the result is not that we have stepped on it? In terms of personal ability, he is far inferior to you, how much business is Modu Automobile, we Bingcheng Machinery Company, but the three businesses are parallel, which one is worse than them? ”
Hearing Feng Yu's comfort, Li Mingde was in a much better mood. Yes, why should I be angry, isn't it just the place of a meeting, isn't it just that he squeezed me twice, work is not by mouth.
"I'm actually a little angry, without us, he was able to negotiate the joint venture plan for the new model of Audi last year? He won't be able to talk about it next year! Without us, the development of our Huaxia Automobile can be so good? We're going abroad, can they? ”
"That's right, so you should face him as a winner, look at him condescendingly, no matter how much he says, others are not stupid, they can see that he is putting gold on his face, that is the performance of a weak."
"Hmph, he wants to be promoted, if I am ten years younger, can I get his turn? Hey~~ Mr. Sun of the first car is also stronger than him! Li Mingde looked disdainful, it's okay to step on someone else's upper position, if you want to step on my upper position, dream about you!
In fact, Li Mingde's words are also a little biased, Modu Automobile not only has this kind of car, but also other vehicles, such as agricultural transport vehicles, buses and other models, the total sales volume is indeed above Bingcheng Machinery Company. Can't hold down other people's models, many types, in addition to three small cars, Bingcheng Machinery Company has only launched a van, and other cars have not been launched at all.
"Lao Li, then you say, if our cars are not exported, in China, can you guarantee that they will all be sold out?" In the early days, Feng Yu helped to contact the sales channel, but now it is completely handed over to Li Mingde and them, and Feng Yu is a hands-off shopkeeper.
"With our current scale, if we are in normal production, the National Olympic Games can produce more than 60,000 units, off-road or Oriental Shenlu can produce more than 60,000 units, and the Red Star commercial vehicle can produce more than 30,000 units. Last year, more than 400,000 units of domestically produced cars were sold, and this year, according to our estimates, it can reach 500,000 units. Last year, our total output was more than 120,000 units, and the domestic sales volume was more than 80,000 units, accounting for 20% of the market share, and the rest were exported to Eastern Europe and Xiangjiang. This year, they have many new models off the assembly line, and I am confident that domestic sales can reach 100,000 units, but no more, not necessarily. ”
Li Mingde thought at this time, if it weren't for the good sales of their Songjiang automobiles, would those domestic car companies and joint venture cars develop so fast? Can you get such good conditions? If it weren't for the fact that they had a new joint venture model, then Songjiang Automobile would account for at least 25% of the sales of 500,000 units this year!
But Mr. Feng asked what this was for, was it not exported? No, could it be that Mr. Feng had a falling out with that old Maozi boss? I haven't heard of it.
The domestic market can only reach 100,000 units next year, so it is not easy to pass the joint venture factory construction in Russia. Unless, he can open up exports to Southeast Asia, or let Bingcheng Machinery produce a new model.
Feng Yu suddenly thought that Li Dafu had told him that developing a new brand and producing low-cost cars, so that cars can be affordable by more people, is no longer a luxury thing, but an ordinary means of transportation!
"Lao Li, didn't Li Dafu's proposal last year to produce low-cost cars pass? So how is our development? ”
"The proposal for a low-cost car has passed, and we are going to adopt a completely new brand, which is still being studied. As for the research and development of models, it can be achieved theoretically, and the cost can be reduced to more than 20,000 yuan, and the price will be lower than 30,000 yuan, and even Li Dafu believes that the price should not exceed 25,000 yuan, and it would be more perfect if the price could be reduced to less than 20,000 yuan. So cheap, is it still a car! ”
It's not that there are no low-cost cars, such as the Bingfei Factory, mini vans. There is also Xiali in Jinmen, but that kind of car costs more than 40,000 yuan, and if you want to get less than 20,000 yuan, who will buy it. An imported large-displacement motorcycle is more expensive than that!
"Lao Li, what is the essence of a car, it is a means of transportation. Haven't you noticed that more and more people are buying private cars now? In the past, the public bought cars, but now that people's living conditions are better, don't you just buy a car yourself, and you also buy a car for your son and nephew, right? From where your son lives to where he works, the bus is only two stops, right? What do you say, can make it easier, right? You can afford a car for one or two hundred thousand, but what about others, can they afford it? Don't others want to be more convenient? ”
For a person who drives a car of one or two hundred thousand, it is indeed ridiculous to buy a car of twenty or thirty thousand. But for people who are still riding bicycles or motorcycles to work, isn't it good to buy a car of 20,000 or 30,000 yuan, which is not only convenient for commuting, but also shelter from the wind and rain?
Anyway, it's a car, right? There's more space, right? It's also more comfortable to sit, right? It's also more convenient to carry people, right?
"That's not too cheap, he said he would get it for less than 20,000 yuan, isn't that a joke!" Li Mingde argued.
Feng Yu remembered that in his previous life, Qi Rui had achieved a retail price of 20,000 cars, and there were also world-class Tata Motors abroad, which produced cars under 2,000 US dollars.
To put it bluntly, it is to make the shell thinner and the body lighter, but the safety performance is relatively much worse. But it's also safer than a motorcycle, after all, there are still seat belts. And it's a four-wheeled car. The sales of Qi Rui's car in the previous life were unexpected by everyone.
"I don't think he's joking, it's really possible for a car to be less than 20,000 yuan. But now the price is not bad, how long will it take to convert from theory to productivity? "Below 30,000 yuan, I believe that the sales volume should be good, and there is already a great price advantage.
"Mr. Feng, we really want to produce this kind of cheap car. This car doesn't make much money, so it's better to produce motorcycles. ”
"Then the profits of our other cars are higher than those of motorcycles? Even though the price of our motorcycles has been repeatedly reduced, the profit margin is still very high, right? The important thing is the market, we can develop new consumer groups, low-end consumer groups. No, we should target this car at the young crowd, those who have just joined the workforce, have no savings, and still want to buy a car. ”
In the previous life, the vast majority of the low-end car buyers were young people, and the sales of low-end cars have always been good. The body is small, and it is more popular with girls, and it is convenient to park, isn't it?
"Then we are going to buy a new production line, and the current factory will be expanded again?"
"No, temporarily adjust the production line and reduce the production of Songjiang-off-road."
"Huh? That's the main model we export to Eastern Europe, and the production of this car has been reduced, so what about exporting? Is there a problem with the export? Li Mingde was a little anxious.
……
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