Chapter 1317: Ambition (I)

For the professional commentators who do this very little excitement, the ordinary audience is more __ is a wonderful racing scene. Beautiful corners, great overtaking, and crashes that can happen at any time are the things they want to see the most.

Exciting racing scenes? Zhang Lan was stunned for a moment, and suddenly realized one point: if you talk about the excitement of the racing scene. Exciting or not, isn't the rally scene exciting enough, especially the racing scene of the World Rally Championship, which can be called the most exciting event among the top international cars. What other motorsports event in the world is as exciting as rallying?

Well, but domestic rallies are forgotten. Compared with foreign rally, it is purely based on speed. It feels like a tortoise and rabbit race, but in this tortoise and rabbit race, there is an arrow chasing behind the rabbit that runs fast, which will not let the rabbit be lazy, let alone give the rabbit a chance to sleep lazy.

When! Rally! I forgot about the race called the rally by oneself! There are also two teams under his company that participate in the World Rally Championship (...) than ) and the Dakar Rally team. Thinking of this, Zhang Lan couldn't help but feel depressed: Why is it that his head is not good at a young age.

Speaking of which, rally racing is definitely much more exciting than amateur rally than amateur mountain racing. Not only because these professional rally drivers are several levels more skilled than the amateur drivers, but also because rally races are more intense and more interesting than most two-person mountain races, which are mostly two-person races.

But don't think that rallies aren't dangerous, in fact, rally racing is more dangerous than mountain racing because of the speed of driving, but it's just that a professionally modified rally car is safer than a car modified by an amateur driver.

What's more interesting about rally than mountain race is that mountain race is only played on different mountain tracks, which is described in "Initial Text. You can see that many places are actually not very suitable for viewing. However, the rally is completely different, the stage of the rally is a variety of temporary closed ordinary roads, including mountain and hilly winding roads, gravel roads, muddy roads, ice and snow roads, etc., there are also deserts, Gobi, grasslands and other sections that cannot be closed.

Complex terrain and long races test not only the driver's skills and experience, but also the coordination between the driver and the navigator, the performance of the initial design of the car and the strength of the later modifications, and the strength of the team's maintenance power, which is almost a symbol of the strength of a driver and a team.

Rally racing not only has the thrill of the mountain races in which amateur drivers participate, but also the unique thrill of mountain races. And that's not all!

The eye-catching factors such as drifting corners, high-speed entry and exit corners used in mountain races can all be seen in rallying, but rally is not only so, these techniques are used in mountain races more for coolness, but rallies use these techniques to make the car run faster! The race they are competing on can be even worse. But the speed of the car is faster and the scene is more exciting, and if the mountain races will amaze you, then the rallies led by the World Rally Championship will make you scream.

In terms of spectacle, the World Rally Championship is a spectacle with the world's top rally drivers. It's definitely a lot more exciting than the trail races that are just played by amateur riders.

"Got a clue?" Looking at Zhang Lan's gradually unfolding brows, it seems that he has thought of a way to solve the problem. Mo Liyan asked Zhang Lan softly, with a look of joy on his face.

The little girl has her own abacus in her heart: it has always been Zhang Lan, the kid, who has been helping herself, and for the fact that she can help Zhang Lan, Mo Liyan's little girl's happiness in her heart is indescribable, at least this shows that she is not just a burden by his side. Who said "girls don't have their own thoughts?"

"Well, there's a clue." Zhang Lan nodded, "I'm going to start with the World Rally Championship, compared with the more commercial net, the World Rally Championship is a better event to watch and exciting." ”

"Oh" Mo Liyan held his small chin and pondered for a long time, and finally had to admit a fact in distress. Because she had never heard of this event, "I don't know anything about it, but if you think it's good, then go for it, I'll support you." But can you tell me a little bit about what the World Rally Championship is all about? ”

"The World Rally Championship started in the year of the year and is one of the four major FIA races. It's on par with the introduction event that everyone is paying attention to now," Zhang Lan thought about it. organized the wording, so that when introducing the World Rally Championship, he said as plain as possible, so that Mo Liyan, a car blind, could understand, "But unlike the introduction, all the participating vehicles in the World Rally Championship must be developed and manufactured from production cars, which is commonly referred to as modified cars, and the modified cars participating in this competition have undergone deep modifications." You could also say that this is actually a new monster car in the guise of the original car.

"I guess the modified car can't be on the road in our country, right?" When Zhang Lan said this. Mo Liyan couldn't help but ask.

It's rare that this girl still remembers this, this is still when Zhang Lan was teaching this girl to drive, and inadvertently mentioned a sentence of domestic traffic rules with this girl, the country prohibits those vehicles that have modified the engine, intake and exhaust system, etc., don't ask this girl why she doesn't know why she can get a driver's license, for Zhang Lan, to help this girl get a driver's license, do you need this girl to take the test in person? But car modification is indeed possible in foreign countries, and car modification has formed a culture abroad, I didn't expect this girl to remember.

"Well, it's not on the road, but I think it's the domestic traffic management department that is purely fed. People spend their own money to buy back the car, why don't they let people toss it themselves? As long as the emissions are up to standard. Can you handle it? Speaking of this, Zhang Lan couldn't help but complain a few words by the way. ,

"Well, let's not talk about that, let's move on to the World Rally Championship...... Lianfang stopped complaining a few words, and it didn't count if he said it himself. Don't talk about these troublesome things. It's better to give Mo Liyan, a little girl, a sense of accomplishment, "In addition to what I said above, the World Rally Championship is held in different road conditions such as rainforests, mud, snow, deserts and winding mountain roads around the world, and accidents can happen at any time. The tournament is one of the toughest races in the world, but it's also one of the most fascinating races in the world, with nearly one person around the world watching it in a variety of ways every year... Paste the game. ”

After a pause, Zhang Lan added again, "I also want to add that this Gangyi person almost does not include us Chinese, speaking of the World Rally Championship, probably in our country, there are few people who know this competition."

"Slack people!" Xiao Chenxi exclaimed, she never thought that the World Rally Championship would have so many spectators! The little girl couldn't help but fold her fingers and began to calculate, "There are hundreds of millions of people in the world." There are hundreds of millions of people in our country, minus everyone in our country, that is, 100 million people, doesn't that mean that almost one out of four people in the world is watching this game? ”

"Well, almost. You also have to consider how many countries in the entire continent of Africa don't even have electricity, and people from these countries are still being excluded. If you calculate carefully, if you don't count our China, those who have the ability to watch this game, basically no one out of three people will watch this game. ”

Zhang Lan's words made Mo Liyan's little girl dumbfounded, he never thought that there was another car race in the world that could attract so many people to watch, since so many people were watching, then this competition must be very exciting?

"It's a great competition, isn't it? The most commercially successful event in the world in terms of commercial success. But in terms of spectacle, the World Rally Championship is the most spectacle race in the world. Personally, I think that there is no one, this competition is the most exciting, much better than a net competition with a lap of traps, to be honest, every time I watch it, I get sleepy" Zhang Lan did not hide her disgust with this competition, although the speed of the car in this competition is indeed very fast. And there are some of the world's top drivers like Senna and Schumacher in this race, but Zhang Lan just doesn't like this race, "I'll find some wonderful video materials of the World Rally Championship for you to show when I go home." ”

"Yes, yes." Mo Liyan nodded hurriedly.

Zhang Lan's words really aroused this girl's appetite, and she did have a little curiosity about this event: such a wonderful event, how exciting can it be? I've seen the video of the online competition, and it's really boring, isn't this world rally championship different?

"Since there are more than 1 billion people in the world watching this game, then the tickets for this game must be expensive, right?" Mo Liyan blinked twice, and asked Zhang Lan with some hesitation.

"On the contrary," Zhang Lan pinched the girl's nose funny, "Compared with the high ticket price, look... Not only do you not have to pay for tickets, but you can also stand on the edge of the track and feel the feeling of the car whizzing in front of you up close, which is absolutely incomparable to online racing. ”

"Don't even want the ticket money?" The little girl's eyes widened in disbelief, feeling extremely incredulous about this, "How is this possible?" So what do they make money on? ”

"Make money from TV broadcast fees" Zhang Lan had no choice but to continue to illiteracy for this girl, "Think about it, if those big TV stations in the world know that there is a game that almost everyone in the world wants to watch?" Will they spend money in order to get the broadcast rights and live broadcast rights of this competition? ”

"Why do they want to spend a lot of money to get this broadcast rights and live broadcast rights?" For this question, Mo Liyan is really simple, this question, to be honest, probably anyone with a little business acumen can know. "They spent a lot of money to get the broadcast rights and live broadcast rights, aren't they afraid of losing themselves?"

"How can it be compensated? They're all making crazy money, right? Because after they get the broadcast rights, they will use their own channels to help the FIA promote this event, and those big companies know that there is a race that is watched by almost 100 million people, and they know that there are so many people watching this race, so they have to go crazy and throw money at the TV station and ask for advertising? How can TV stations lose money? It's a win-win situation, don't you think so? Zhang Lan began to be a little helpless about this girl's "talent" in this regard.

"It seems to be the case." Mo Liyan frowned and thought for a while, nodded, and finally figured out the links.

Indeed, the more exciting the competition, the more vigorously the TV station will promote the competition; The more the TV station promotes the competition, the more opportunities there are for the audience; The bigger the audience. The larger the companies that want to advertise, the more money they invest in advertising; Because the more audiences there are, the better their ads will be; And because the advertising works well. In the next year's race, they are likely to invest more money, which has stimulated the FIA to increase the price of live broadcast rights and broadcast rights; And the more money the FIA gets, the more money it naturally distributes to the teams. The more money the team gets, the more money the driver gets; The more money a driver gets, the more it motivates them to improve their game and attract more drivers to the event. As the overall level of this competition continues to improve, the audience will naturally increase, and the more attractive this event will be to TV stations and major companies at this moment; In order to earn advertising fees, TV stations will naturally spend a lot of money to get live broadcast rights and broadcast rights.

In the process. Spectators can enjoy a higher level of exciting racing, and the racers and teams make more money. Television stations have also made money, and advertisers have better advertising results, so if you continue to do so, it is no wonder that this competition has become one of the four top international automobile competitions.