With a target of 10 billion yen, with AIWA's current profit margin, doesn't it mean that AIWA's sales will reach 100 billion yen next year? And the sales volume will also take tens of millions of units.

"Oh? So how do you get there? Feng Yu is very curious, what Liu Shengzhao means, how many units will be produced next year, how many units can be sold, is this possible?

Under normal circumstances, it is best to produce slightly higher than the sales volume, but it should not be too high, which will cause a backlog of goods. The product is in short supply, which means that production must be expanded, otherwise competitors will occupy the market. Production = sales, and there is no room in the market, that is a fantasy.

"I'm going to advertise in the global market and ask celebrities to endorse me."

"So who are you going to talk to? Our products are mainly aimed at the youth market, idol singers? Feng Yu frowned slightly, this is not a good phenomenon, how can you fight Sony?

Sony will soon let the number one super celebrity in history endorse, that is Michael? Jackson, who made this record about Columbia, and Columbia was acquired by Sony, the future Michael? Jackson even went directly to Sony, even if he passed away, he was still a super cash cow.

"Whitney? Houston. I've had someone talk to her, and she seems to be a little moved, but the asking price is too high, and it will cost us a lot. But the effect should also be obvious, she is the hottest female singer now! ”

Feng Yu shook his head: "Although I am very reluctant to admit it, she is black!" In the United States and Africa, maybe she is the most popular, but in Asia and Europe, maybe people will be willing to listen to her songs, but looking at her face, forget it. ”

"What about Madonna? This one's asking price will be higher, after all, the asking price of her business activities is already very high. Liu Shengzhao now also felt that what Feng Yu said made sense, and he forgot to consider the issue of skin color.

Feng Yu still shook his head: "Advertising doesn't have to invite big stars, we just need to use their popular songs." Or we can ask someone to recompose the lyrics. It doesn't take too much to make a short new song, two sentences, ten seconds is enough. And the people who are really photogenic and advertised. It can be a young and beautiful female model, or a handsome and handsome male model. ”

"Models? This is okay, as long as the image is good, it should be fine. But what you said about rewriting a little song, it's too hard. Two words, how to highlight our brand? Liu Shengzhao's forehead was wrinkled into Sichuan characters.

brand, Feng Yu lowered his head and thought for a long time, borrowing a very popular advertising slogan from his previous life: "Why don't we call it Aihua, master the core technology?" ”

Aihua, master the core technology!

Liu Shengzhao's eyes lit up, this advertising slogan is too good!

In this way, it will instill in consumers the idea that AIWA is the best company in the world to produce walkmans! It was at this time that the sound quality of AIWA was ahead of Sony, and the newly launched Walkman. It also happens to have a strong industrial atmosphere.

This not only highlights the strength of AIWA, but also takes the opportunity to belittle the opponent, the boss is really great, this advertising slogan will inevitably make AIWA's sales climb to a new peak!

"Boss, I know how to do it. This advertising sentence can be read by an announcer, and the announcer's voice is better. As for the music you are talking about, we can actually take a short excerpt of the lyrics of a popular singer. This will not be very expensive, and the effect is good. ”

Liu Shengzhao is also a dead end, with this advertising slogan, it doesn't matter what song it is. Now it's about looking for two models with good images. Or you can have the duo dance to the music with headphones on their headphones and an AIWA Walkman on their waists.

Feng Yu nodded: "Well, you have decided." Our sentence is not only an advertising slogan, but also a request I give you. AIWA must master the most core technology. Let's always be at the forefront of technology. Now you're using all the latest technology developed by the company, but how do you know that Sony is using all the new technology? ”

In the past, large companies like Sony, in order to develop benignly, generally applied the second-best technology to new products, because the second-best technology can already lead its peers. In this way, no matter how their peers launch new products, they can respond at any time, and they will not come up with a cross-era technology that will destroy all other peers.

Monopoly is subject to high fines!

Unless you are forced to do so, you will come up with the best technology, such as now!

"I understand that our current R&D personnel are definitely not inferior to Sony. And there are several new directions recently, all of which are being tried, and after success, the quality of our headphones, speakers, magnetic heads, etc., will be improved again. And what you said is to make the walkman as small as possible, and we are also working on it, and it is expected that within a year, most of it can be completed, and next year our walkman will be much lighter. ”

"It's best to make a series, for example, a certain one with the best sound quality, then it is called the super original sound series, for example, a certain one looks very beautiful, you can get a few more colors, called the Phantom series, such as the small model that will be launched in the future, it can be called the ultra-thin series, etc., in this regard, we should let customers have more choices, and we can also show our strength."

Feng Yu completely copied the business methods of Sony in later generations, and by the time Sony thought of this, I am afraid it would be too late. For the time being, Walkman is competing with Sony, but AIWA's electronics engineers can not only build Walkmans.

Feng Yu asked AIWA to start developing CD players and continue to invade Sony's traditional market!

……

"President Oga, the Huaxia boss of AIWA, has come to Tokyo, is there any conspiracy among them?"

He Norio waved his hand: "No matter what his conspiracy is, we are Sony, the best electronic product company in the world, as long as the quality of our products is better than theirs, with our publicity capabilities and sales channels, will we be afraid of the little AIWA?" As I told you, how did we do to improve our sound quality? ”

"As long as we introduce BEE technology, we can achieve a sound quality similar to that of AIWA."

"I don't want the same thing, it's the sound quality that surpasses theirs! Also, bring our new headphones to market and keep the market hot. AIWA will have two new factories put into operation next year, and the production capacity can be increased several times, and they must not take away the position of the leader in the entire market. Here in Asia, work harder! ”

Asia is Sony's base camp, but I didn't expect the base camp to be broken by AIWA first, and Sony is still the first in sales in Europe and the United States, but that's because they have enough products, not that their products are more popular. The mainland of the island country, China, and even Treasure Island, Malaysia, Singapore and other places, the sales volume has been surpassed by AIWA, which is simply a great shame!

Hmph, little AIWA actually wants to turn over the big wind and waves. That's just a temporary negligence on our part of Sony, as long as we are serious, there is nothing we Sony can't do! We can defeat even the Chinese people, let alone the Chinese people!

Hmph, we hired Michael this time? Jackson is the spokesperson, and the market will know next year! (To be continued.) )

PS: The second update is delivered, thank you for thinking I'm good, Hulu Xian'er, Broken Sword Sheng, if it weren't for the reward of Soyu, thank you Sprite for making tea, the fourth dimension of cold wind, and the monthly pass for the five elements missing. The third and fourth watches will be updated together before 6 p.m.