Volume 1: Little Lotus Shows Sharp Corners Chapter 630 Raising the Market (Asking for Tickets)

4819303.html

Next chapter

"Brother Feng, why hasn't the VCD been launched yet. I heard Jiang Wanmeng say, isn't the research successful, including the nine screens, four channels, countdown, etc. you said, have all been successfully studied, why wait? Fu Guangzheng is a little anxious, and those foreign VCD brands have also begun to enter the Chinese market, which has obviously compressed the profits of Fengyu Electronics.

According to Fu Guangzheng's meaning, you can launch a high-level VCD now, although the technology is not too mature, but you can launch a batch of transitional products first, and then after a few months, you can launch a better one.

It's a terrible feeling to watch money flow into someone else's pocket.

"Brother Fu, what's the hurry. Now the market is not prosperous enough, the traditional video recorder has not been completely defeated, and the profit of LD large video discs is not low, and wait. Feng Yu calmly took a sip of coffee, looking unfazed.

"Waiting for the market to boom? Now the market is booming. Not only domestic, but also foreign brands to compete for the market, although we have patent fees to collect, but the patent fees are still too small compared with our own production profits. ”

The patent fee for a VCD is only 50 US dollars, but the profit of their own VCD can be more than 300 US dollars! Even if there are more brands now and profits are declining, the profits can reach two hundred dollars.

Put more money and don't make it, go to earn less, what does Feng Yu think. `

To say that Feng Yu decided to increase investment in technology, successfully developed the second-generation product, and cooperated with Philips to formulate DVD industry standards, which Fu Guangzheng was also very excited about.

He knows too well that if a company can set industry standards, then it represents the company and stands at the top of the industry pyramid.

But you can't just set the standard, burning technology, now many companies are competing, it's okay to say if you succeed, what if you fail? Then you have to implement other people's technical standards, and you will fall into inferiority.

And other people's standards, naturally others are more thorough, and the technology has changed from leading to backward. How can you continue to make a lot of money in the future?

Fu Guangzheng's meaning is to maintain the brand advantage, let Fengyu VCD continue to become the world's largest VCD production and marketing brand, and lead the industry. can make a lot of money, but Feng Yu just doesn't listen.

Defeat the traditional video recorder, defeat the LD large CD, these Fu Guangzheng understand, but how much difference is there between a year earlier and a year later? These words are still what Feng Yu once said. Why do you turn around and forget now?

"Brother Fu, you're in too much of a hurry. It won't be long before those companies will be trampled on by us again. You've seen the performance of 'class VCD, but there are many drawbacks. For example, it is too bulky, such as the cost cannot be reduced, such as poor heat dissipation, etc., these need to be solved, and they can be solved quickly. Since we're launching a new product, let's launch a new product that stands out from the rest. Let other brands only pick up our leftovers! ”

"How could you be different? That's good enough. Didn't you say that those newer technologies belong to DVDs? What if the market is saturated by the time we launch a new product? Fu Guangzheng asked worriedly.

A family can buy one VCD, how many will buy two? Although per capita income is rising in most countries, especially in the hinterland of China, the economic growth is staggering. But this VCD is like a TV, many people buy one. I may not be willing to change it for ten years, as long as I can still watch it, I will continue to watch it.

What should I do if everyone else already has a regular VCD when the wind and rain brand is launched? The performance is better though. But it's just more convenient, those families, won't be replaced with new ones? Although this market is prosperous, it is no longer a sub-market of Fengyu Electronics and AIA Company, but a group of heroes.

Many of the companies that produce VCDs are the world's top brands in the field of consumer electronics. In many regions, there is a strong sense of consumer identity, even if their products are not as good as others, but many consumers are willing to buy the products of this brand.

Those top consumer electronics companies have drawn their turf. Every brand has its own strongest turf, which is difficult for others to snatch. Just like Sony's Walkman, even if it is so persecuted by AIA, it is still the second in the world, because Sony still has a large number of die-hard fans.

Besides, wasn't Sony pulled down from the altar by AIA because it was too laissez-faire with AIA's exhibition? Now Feng Yu's decision to make more competing brands, although it is impossible to be pulled down from the first place in the market, but the market share has been declining, and the sales volume has declined.

"Brother Fu, before there are no other brands, what is the total sales of our VCD? Wind and rain brand, Aihua brand, AIA brand together, the sales volume is only hundreds of thousands of units, unsatisfactory. But now, with so many brands joining, we don't know how much they sell, but how much they produce, we know this clearly. At present, it has only been less than a month, and the VCD produced by these families has exceeded 500,000 units, which is close to the total sales of our previous two years. ”

Fu Guangzheng frowned, this should be even more worried, why is Feng Yu still smiling?

"Brother Fu, do you remember when you were a child, every family had a TV?" Feng Yu asked.

"Although Xiangjiang is much more accessible than the mainland, when I was a child, not every household had a TV, and even now, there are still families who do not have a TV. In any area, there will be poor people who will survive. ”

"Brother Fu, I didn't mean that, I just wanted to say that the popularity of television. I don't know much about Xiangjiang, but I know a little better than you in the mainland. Ten years ago, it was still the era of black-and-white televisions, and at that time, many families did not have televisions, and televisions were large items that could only be bought when they got married. Five years ago, black-and-white televisions were basically eliminated, and this requirement was replaced by color televisions. And now, color TVs, everyone also wants to be clearer and have larger screens, this is the trend. ”

"But you don't, and while the technology of TVs has been evolving, the number of users has been growing. It can be said that every time TV technology is innovated, users will grow explosively. This is true from black and white to color, from a dozen inches to twenty inches. The original market was created by those black-and-white TVs, but it was the color TVs that first appeared that made the market prosperous. And in the end, it is the brands that can produce large-screen color TVs that occupy the market! ”

Fu Guangzheng seemed to understand a little: "You mean, we used to be black and white TVs, and now they are ordinary color TVs, and we are a brand that has the ability to produce better color TVs?" ”

Feng Yu nodded: "In the future, VCD will be the same as TV, every household will buy it, and the market is still very large, so there is no need to worry at all." We are now continuing to do technical research while raising the market, which they are helping us to open! ”

ps: The second update, thank you for the 1898 points of Hai 66886 for the reward, thank you for the fourth child to see the genuine, fan z731, cold rice head, love fragmented, unrealistic legends, inflation, youth without regrets 23 and other book friends for the reward, thank you. There is also ~~ in the back